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Masrun masrun
Lecture At Faculty Of Economics University Of Mataram
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Journal : Jurnal Multidisiplin Sahombu

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Marketing Efficiency of Rajangan Tobacco in Suntalangu Village, East Lombok Regency Masrun, Masrun; Ilhamudin, M.
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

Suntalangu village is one of the villages with natural potential that greatly supports its community in improving the economy through the agricultural sector on tobacco plants. This study aims to determine the margin and efficiency of tobacco marketing in Suntalangu village. The analysis used is qualitative descriptive for marketing channels and quantitative on revenue, margin and marketing efficiency (Farmer's Share). The data collection method was carried out with survey samples of farmers/tobacco producers, village collectors/middlemen, wholesalers, e-traders, and end consumers. The results of this study show that there are 4 marketing channels for tobacco marketing in Suntalangu village, East Lombok regency. In pattern I, there are producers, village collectors (middlemen), wholesalers, retailers, and end consumers. Pattern II includes producers, village collectors (middlemen), retail traders, and end consumers. Pattern III consists of producers, village collectors (middlemen), and end consumers. IV pattern from producer to end consumer. The most efficient marketing channel according to the three indicators from the farmer's side is the marketing channel III because the marketing margin is smaller, the Farmer's Share and the value of the profit to marketing cost ratio is the highest compared to other marketing channels. To create efficient tobacco marketing in the long term, it is recommended that farmers participate in partnership activities, because partnerships absorb a lot of tobacco, smooth input and output and can reduce transaction costs. For this reason, the government can facilitate partnership activities, in order to facilitate the partnership process.
Co-Authors - Afrizal A.A. Ketut Agung Cahyawan W A.H, Redho Nugroho aditya, aditya aditya Afrizal S Agustiar agustiar Ahmad Sukriadi Akbar, Kevin Naufal Akhmad Jufri Akhmad Jufri Akhmad Jupri Akung Daeng Al Ihsan, Herari Aldo Naza Putra Ali Akbar Almenteros, Aldo Alnedral Ambiyul, Wenda An Nury, Ahmad Husein Andika, Ari Andika, Fabel Prameswara Andika, Heru Apriandi, Apriandi apriani, messi oktavia Aprijon Efendi Ardi Nusri Ardo, Okilanda Argantos, Argantos Arif, Ilham Arnaldo Putra, Yogi aryfin, bustamil Asri Julianti Astuti, Yuni Astuti Awaliyah, Layyinatil AYU LESTARI Azizah, Rani Bakri, Ahmad Bakri Berlian, Eri Cahyani, Khairia Regita Dafer, Arif Delima, Desi Asmara DESI PURNAMA SARI Donie, Donie Edmizal, Eval Edmizal, Eval Edmizal Elda, Anggun Putri EMI SALMAH Endang, Endang Astuti Eri Barlian Fachrizal Ambia Febrian, Agung Fikri, Sohibul Agus Finola, Monicha Aulia Fuadi, Hasnul Gea, Tema Mbuala Gusril, Gusril Hadi, Muhammad Imam Hadid, Amirul Al Hailuddun Hakmi Wahyudi Hanafi, Indra Handayani, Sri Gusti Hasibuan, Abdul Halim Hermanzoni, Hermanzoni Hermazoni, Hermazoni Hidayat, Ali Akbar Hidayat, Rezky Hikmah Hikmah Hikmah Hikmah Husnah, Qomariyatul I Wayan Karsa Ida Ayu Putu Sri Widnyani Ihsan, Nurul Ikhwanul Arifan Ilhamudin, M. Ilhamudin, Muhamad Irawadi, Hendri Irwan Suriadi Isbilir, Mert Islami, Saipul Jamil, Zaky Ardhan Jaslindo, Jaslindo Jeki Haryanto Kamal Firdaus Karim, Promadi Khairuddin - Kiram, Phil kurnia, riski Lubis, Fahrul Rozi M Afif, M M. Firmansyah M. Firmansyah M. Firmansyah M. Ridwan Mardela, Romi mardesia, pringgo Mauludi, Yovi Meli Astuti Minanurrohman, Minanurrohman Misran Misran Misran MMSI Irfan ,S. Kom MUAIDY YASIN, MUAIDY Muhamad Taufiq Muhammad Alwi Muhammad Azhar Muhammad Fakhrur Rozi Muhammad Firmansyah, Muhammad Muhammad Hafizh Muhammad Ridwan Muhammad, Adrian Maulana Muhammad, Aliya Izzet Mulachela, Fatimah munir, syauqi Naluri Denay Nandang Sarip Hidayat Nawawi, Umar Nazir, H Nofira, Helmi Novarita, Dini Valentin Nunung, Witono Nuridin Widya Pranoto Oklianda, Ardo Oktavia, Shindy Pablo Mendieta Ossio Prabawa, Ida Made Giartha Promadi Promadi Puspitasari, Baiq diah rani Putra, Fernando A. putra, jefry aprizal Putra, Juanda Putra, Ramadhan Almi Putra, Yogi Arnaldo Putri, Lin Rahmat Fauzan, Rahmat Rais, Kasmi Ramadhan, Mohd. Ghufran Ramadhini, Dea Randi Pratama, Randi Reviza, Kevin Sandika Rifki, Muhammad Sazeli Rini Sri Astutik Rishan Adha riyadi, abdi Rizal Kurniansah Rizkia Rahmawati Putri Roma Irawan Ronni Yenes Rosadi, Dodi Ryandinata, Muhammad Safitri, Adinda Dwi Sahara, Sayuti Sahri , Sahri salman paris nasution Sani, Fathul Saputra, Ifan Wahyu Sari Mariati Sari, Suci Nanda Satria, Dede Satria, Topin Sayuti Syahara Shichang Shen Siregar, Yunita Lanniari Siti Helmyati Sri Rahmadani, Sri Sridevi, Nindi Subagia, Rizki Sujadesman, Bram Susanti, Selvi Syafinah, Shofyah Syahputra, Abdurrauf Rayhan Syahrastani, Syahrastani Syariffudin Serip Syaviola, M Cloudio Taufik Kurniawan Titi Yuniarti, Titi Tjung Hauw Sin, Tjung Hauw Umar Umar Wahidin Wahidin Warni Morita Skevio Waryanti, Desy Wijayanti, Ida Wilda Welis Wina Arsita Yanuar Kiram Yendrizal, Yendrizal yeni, putri yeni putri Yogi Setiawan Yogi Setiawan Yovhandra Ockta Yu Kong Yudha S, I Dewa Ketut Yulia, Nia Okta Yuliandita, Alphadini Yuliani, Novia Zakiah, Fikratuz Zaran, Afnendi Putma