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Journal : mdp student conference

Pengaruh Bauran Promosi Terhadap Minat Beli Iphone Mahasiswa Universitas MDP Palembang Anggellin - -; Megawati Megawati
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15297

Abstract

The rapid development of technology has made smartphones, especially iPhone, a primary need and lifestyle for students. This study aims to determine the effect of the promotion mix on the buying interest of iPhone among students at MDP University Palembang. Using a quantitative associative method, data were collected from 328 respondents through purposive sampling. The results of the simple linear regression analysis show a constant value of 1.679 and a regression coefficient of 0.312. Hypothesis testing (t-test) resulted in a t-count of 6.124 > t-table 1.968 with a significance of 0.000, meaning the promotion mix significantly affects buying interest. The coefficient of determination (Adjusted R Square) is 0.699, indicating that the promotion mix contributes 69.9% to buying interest, while the remaining 30.1% is influenced by other variables. In conclusion, an effective promotion strategy is a key factor in increasing student interest in iPhone products.
Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan Di Restoran Oplet Ijo Kota Palembang Michelle Gouw; Megawati Megawati
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15346

Abstract

This study aims to analyze the influence of product quality on customer satisfaction at Oplet Ijo Restaurant, Palembang. Using an associative quantitative approach, data were collected through questionnaires from 347 respondents selected using purposive sampling techniques with the criteria of having visited at least twice. Data analysis was performed using simple linear regression with SPSS 26 software. The results showed that product quality has a positive and significant influence on customer satisfaction, as evidenced by a tcount value of 14,662 > ttable 1,967 and a significance level of 0,000 < 0.05. The coefficient of determination (Adjusted R2) of 0,643 indicates that the product quality variable explains 64,3% of the variation in customer satisfaction. This indicates that improvements in flavor, freshness, appearance, and menu innovation indicators at Oplet Ijo Restaurant significantly increase customer satisfaction.
Analisis Implementasi dan Keberlanjutan Bisnis Doughbi di Kota Palembang Chelsy Maretha; Megawati Megawati
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15352

Abstract

This study aims to analyze the implementation and sustainability of Doughbi, a culinary business producing purple sweet potato donuts in Palembang City. The research method used is descriptive with quantitative and qualitative approaches through marketing mix analysis, financial performance analysis, and business sustainability assessment. The results indicate that Doughbi can be well implemented and has good sustainability potential.
Analisis Implementasi dan Keberlanjutan Bisnis Carbonoffee di Kota Palembang Leven Winata; Jovan Fernando; Megawati Megawati
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15364

Abstract

This research aims to analyze the sustainability and development of the Carbonoffee business as an innovative coffee beverage product that integrates the concepts of sustainability, product innovation, and modern business strategies to increase competitiveness in the market. Initially, this business was an idea by mixing two main raw materials, namely coffee and soda, but over time this business has an innovation: coffee and cendol. This research area focuses on marketing strategy analysis, analysis of business results from financial reports, and analysis of the business's ability to survive long-term. Based on the results of the analysis obtained, it can be concluded that the Carbonoffee business can be run well and sustainably.
Co-Authors A.Adi Al Ma’aridj Naneng Ade Kemala Jaya Agus Muchsin AGUS ROHYADI Agustini Agustini Agustinus Sahlukh Ahmed Tessario Ekanuramanta Akmal Abdullah Akmal Abdullah Ali Djamhuri Alimuddin Ali Alvin Andrian Sunarya Amelia Murtisari Amirullah Amirullah Ana Syntia Andi Galsan Mahie Anggellin - - Angraini Angraini Ani Kristianingsih Anjar Dewi Setianingsih Ardiansyah Ahsanul Hayat Arif Marsal Arli Padinu Asril Burhan Astrilia Damayanti Audivia Monica Aulia Riska Ayudita Ayudita Azriful Azriful Banjarnahor S D S Bayu Triwibowo Beny Sukma Negara Budi Leksono Budiman Haruna Chelsy Maretha Christa A. M. Suares Cut Fitri Rostina Dandan Haryono Danes Suhendra Desy Putri Nawangsari Dewi Selvia Fardhyanti Dhoni Hartanto Didik Puji Wahyono Diky Supadly Dina Pani Safira Dwi Probonurtjahjo Dwi Santy Damayati, Dwi Santy Edi Suyanto Edwin Tanuwijaya Efendi, Harisman Eki Saputra Erlix Purnama Esa Ilham Ratullah Eti Suliyanti Euis Filailla Eva Emilia Exist Saraswati Fahrul Fahrul Fairuz Subakir Ahmad Fajar Restuhadi Fathra Annis Nauli Fatmawaty Suaib Fauzan Luthfi Yaumul Adha Firayani Firayani Fuji Asmiati Ningsih Ghaitsa Dania Azzahra Hamzah, Farida Hanum Hani Mulyani Harianingsih, Harianingsih Harimurti, Eka Rista Hasnah Kanji Haspiani Haspiani Hasta Mayas Hendral Aspira Monzeri Henny Hendarti Hidayat, Puput Wahyu Ichsyan Rizky Adi Putra Idawati Syarif Idria Maita Ika Purwanti Indah D Dewijanti Indah Dwiatmi Dewiyanti Indah Marliyani Indah Permata Sari Intan Fasya Zahara Irma Puspitasari Ismail Ismail Januarsih Januarsih Jeri Lusrian Jovan Fernando Kelvien Santho Kevin Thomas Khairuddin - Khairunnisa Hadji Ali Krisna Darma Yanti Laila Sari Leven Winata Lumbessy, Salnida Yuniarti Lydia Fanny M Angelina M Tajuddin Noor M. Reza Prayogge M.Wahyu Pratama Mahludin H. Baruwadi Maria Ulfa Marissa Angelina Marleni Marleni Marwati Marwati Maulia Isnaini Melisa Rosiana Devi Mentari Tri Indah Rahmayani Meta Noviyana Michelle Gouw Mimi Kazmaini Mirnawati Salampe Mirza Aulia Rahman Mokhtar Sayyid Muhajirin Muhajirin Muhammad David Muhammad Jazman Muhammad Luthfi Hamzah Muhammad Raihan Munnawaroh RR Nana Budiarti Nanda Kito Baguno Naning Yuniarti Nasution, Annio Indah Lestari Natasya indriyanti Dg.Maralla Nesdi Evrilyan Rozanda Noer Fauziah Rahman Norlaila Sofia Nova Oktaviani Nur Alam Kasim Nur Rohmah Prihatanti Nur Sulaiman Syah Nurhalima Nurhalima Nurhamidah Nurhamidah Nurlaksana Eko Rusminto Nursamsiar Nursamsiar Nurul Huda Nuryoto Nuryoto Nur’aini Maftukhah Oswati Hasanah Pujiati Pujiati Purwoko, Agus Putra, Randi Eka Putri Riskina Rabiatul Adawiyah Raharjo Raharjo Rahmat Al Ghani Rahmawati Rahmawati Ramadhanil pitopang Ratna Dewi Kusumaningtyas Ratna Hasiyati Reni Novita Sari Reski Mai Candra Ridha Fitri Ridwan Manda Putra Rifsya Aulia Rijal, Rijal Rimet, Rimet Rini Nuraeni Rini Wahyuni Rizna T D Ruth Samaria Pardede Salsa Winanda Santi Selvianasari Sinta Melisa Sisca Oktavia Siti Nurwahida Siti Patimah Sofa Fajriah Sofna Dewita Sari Banjarnahor Sri Ernawati Suardi Suardi Suasa Suasa Sudjarwo Sudjarwo Suhartina Suhartina Susmiarti Syaifullah Syaifullah Syaifullah Syaifullah Syariful Anam Tengku Khairil Ahsyar Tita Alisya Tri Yuliani Umi Riyani Verawaty Verawaty Vina Dhiean Agustina Vonny Setiaries Johan Wenny Zuliasari Winda Elvira Windarti Windarti Wisnu Caraka Adi Wulan Dari Wuri Ratu Amnan Yusmarini Yusmarini Yusri Muhammad Yusuf Zarnelly Zarnelly Zarnelly Zarnelly