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Megawati Simanjuntak
Department Of Family And Consumer Sciences, Faculty Of Human Ecology, IPB University Gedung FEMA W1 - L2., Kampus IPB Dramaga, Jalan Kamper, Babakan, Kec. Dramaga, Bogor, Jawa Barat 16680
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Journal : Tadbir Muwahhid

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PEMASARAN BERBASIS HUBUNGAN PADA KERJASAMA PERGURUAN TINGGI NEGERI: KASUS INSTITUT PERTANIAN BOGOR Sonya Dwi RachmawatiI; heti mulyati; megawati simanjuntak
TADBIR MUWAHHID Vol. 3 No. 2 (2019): Tadbir Muwahhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jtm.v3i2.2066

Abstract

IPB University should implement its function: teaching, research and community services through collaboration with external partners, especially in national scope.  However, the Memorandum of Understanding sometimes did not follow by concrete programs.  In addition, the university should maintain string relationship to improve it partner’s commitment. Therefore, it is necessary to analyze the factors of relationship marketing to IPB’s partners.  This study used survey methods to 100 respondents with questionnaire as the tool. The study used descriptive analysis to describe partner profiles and answers with top three boxes method.  The results identified that based on location, partners were concentrated in Java with the most types of institutions are district and city governments. Cooperation initiators generally come from partners. The maximum duration of cooperation is 1-5 years. Number of collaboration 1-5 activities dominate partners. In general, partners are still actively collaborating with IPB, with more active MoU compared to those that are non-active. Trust has the highest perception value of respondents and followed by communication and shared values. Partner's perception of commitment to cooperation and satisfaction is good, while the benefits of cooperation are categorized sufficient. The variable relationship benefits need to be of concern to IPB and be improved by increasing competencies, human resources and appropriate technology that are applicable to the industrial world and local governments.
Co-Authors A'yuni, Aufa Hayya Qurrota Abdul Hakim Aditya Nugraha Agus Maulana Ajeng Nugrahaning Dewanti Alexander Joseph Ibnu Wibowo Alla Asmara Amalia Khairati Ambar Susan Rosifa Amelia, Reggina Amir Fikri Ammi Salamah Ananda Khairana Andhika Safaat Andini , Putri Fildzah Andre Fachrun Ramadhan Andreas Samudro Anggi Mayang Sari Ani Ruwani Anna Maria Tri Anggraini Annisa Ikhwanus Annisa Nisrina Insyiroh Anton Nugroho Aprilia, Nurazizah Arthur, Kevin Michael Asep Taryana Asvianti Handaru Wulan Avia Maulidina Ayu Arba Zaman Ayu Marlika Leni Putri Bagus Sartono Baihaqi, Ihsan Berti Kumalasari Berti Kumalasari Budi Suharjo Bulan Hilaliyah Cep Abdul Baasith Wahpiyudin Chandra, Nirmala Eka Deni Surya Kencana Devi Rahmawati Dewantara, Muhammad Mardi Dewi, Santi Utami Diah Krisnatuti Diana Hartatin, Diana Dinta Windyaning Pramesty Dwi Hastuti Dwi Wandani Eko Ruddy Cahyadi Elvindia Puja Hanggrita Emy Rosiana Euis Sunarti Eva Z Yusuf Eva Z Yusuf Famila, Shanina Rosa Fandi Yanuar Rahman Farisa Dwi Elnora Febrian, Defni Fibria Mustikarini Fitri , Ismaul Fitri Lutfiani Fitri, Aisyah Zulsa Fulan Sri Utami Gilar Cahya Nirmaya Gina Fithria Gita Fahmi Lestari Goranda, Iqra Rizky Hanum Fauziah Ramadhanti Hanum Rachmawati Nur Hartoyo Hartoyo Hayati Hayati Hayati Hendri Tanjung Henny Rochany Heny Kuswanti Suwarsinah Heppy Setiawati Herien Puspitawati Heti Mulyati Hutajulu, Virna Keryn Patricia Iffa Afia Amin Kitabi Imam Teguh Saptono Imam Teguh Saptono Indah Sukmawati Indra Sugiarto Indri Nurbidari Indri Nurfitriani Ine Rahmatin Intan Ika Putri Heryani Iqra Rizky Goranda Iqra Irma Awwaliyah Irni Rahmayani Johan Ismie Leona Rahayu Ismie Leona Rahayu Istiqlaliyah Muflikati Istiqlaliyah Muflikhati Ivan Ramos Jinan , Ariana Amany Khanifa Fajria Kirbrandoko Kirbrandoko Laeli Rahmawati Laely Rahmawati Akmalia Larastyan Yang Bogaan Muhammad Latifatul Hayati Leo Candra Kirana Lia Shafira Arlianty Lilik Noor Yuliati Lutfi Sri Legowo Utami m, Istiqlaliyah M. Ro’is Am Machfud Machfud Mahanani , Raditya Kasih Martha, Elsyahra Rieskiza Mas Siti Rifani Wulandari Mayong Ajiwinanto Melly Latifah Miracle Samuel Samosir Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamammad Nasarullah Monika Yuliantin Muhammad Daffa Yafie Fadhillah Muhammad Mardi Dewantara Mukhamad Najib Mutia Rahmah Nandike Ayudiah Poeteri Nani, Irvan Neneng Nurul Sopiah Nidya Luthfi Nafila Nimmi Zulbainarni Ninuk , Purnaningsih Nisrina Nur Fakhira Novie Nostalgia Adiwinata Novita Kamaruddin Novsa Fakhira Nur Hasanah Nur Hasanah Nur Rochimah Nurdewi Azizah Safitri Nurfadillah, Mursidah Nur’aini, Rista Junita Oktriyanto Oktriyanto Olivia Sabrina Palowa , Nur Luthfiah Pang Asngari Pang S Asngari Pang S Asngari Panji Septiaji Panji Septiaji Pelitaputri, Salsabila Azka Perangin-Angin, Fini Anjela Poeteri, Nandike Ayudiah Popong Nurhayati Prabowo Tjitropranoto Prakoso , Yuda Surya Pratiwi Ismayanti, Pratiwi Priliadita Hidayanti Pujianti, Ajeng Pujowati, Penny Putra, Occa Adeta Bima Putri Fildzah Andini Putri, Pranadya Tania Qisthy Nur Fathia R Ery Bunyamin Gufron Raden Rara Arifah Mulyo Budiarti Raditya Kasih Mahanani Rahayu, Ismie Leona Rahma Indina Harbani Rahmawati, Laeli Rahmi Parhati Rahmi, Fauzia Rana Chyntia Azzara Rana Chyntia Azzara Rani Andriani Budi Kusumo Resty Anugrah Kusmarini Restystika Dianeswari Retnaningsih Retnaningsih Retnaningsih Rico J. Artanto Risda Rizkillah, Risda Riska Rahma Eka Putri Ristya Primadi Rita Nurmalina Rizal Edy Halim Rizka Syarifa Rizka Syarifa Rossalia, Deasy Rumbiati, Rumbiati Sadewa , Novandi Aldi Safari , Arif Safari, Arief Salsabila, Farhah Azizah Saniyya, Raisha Ulfa Sarifudin Sarifudin Shahirah, Ilfia Sheila Nur Azizah Siska Ayu Tiara Dewi Siti Aisyah Siti Editha Raisa Sitompul, Firdaus Marihot Slamet Riyadi Sofyan Sjaf Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Sri Anna Marliyati Sri Harijati Sri Rezki Utami Surya, Mulyana Susanti, Vonny Syahfira Banafie Syaprudin, R. Syarifa Nadhrah Mustamin Syarifa, Rizka Syifa Salsabila Sylvianti Angraini Tanti Novianti Tegar Graha Adiwiguna Tiffani Dias Anggraeni Tin Herawati Ujang Sumarwan Ulfa Khairunnisa Hamimi Venti Sanditya Septiana Vonny Susanti Wahpiyudin , Cep Abdul Baasith Wahpiyudin, Cep Abdul Baasith Yandri Yulina Eva Riany Yurita Yurita Yusuf, Eva Z Zaky , Abdullatif Zefanya, Harita Julie Zikri Zikri Zulfa Maulida Nadzir Zuliyanti Shabrina