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All Journal Jurnal Gizi dan Pangan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Cakrawala Pendidikan Economic Journal of Emerging Markets MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Sosiohumaniora Jurnal Konseling dan Pendidikan Jurnal Keuangan dan Perbankan Jurnal Wira Ekonomi Mikroskil Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat MIX : Jurnal Ilmiah Manajemen Binus Business Review Jurnal Bisnis dan Manajemen Jurnal Manajemen Indonesia Jurnal Studi Manajemen dan Bisnis Jurnal Ilmu Keluarga dan Konsumen Jurnal Riset Ekonomi dan Bisnis TIJAB (The International Journal of Applied Business) Tadbir Muwahhid Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Entrepreneur dan Entrepreneurship (JEE) Jurnal Perilaku dan Strategi Bisnis Jurnal Doktor Manajemen (JDM) Maker: Jurnal Manajemen Jurnal Manajemen Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Asian Management and Business Review ASEAN Marketing Journal Buletin Psikologi Journal of Child, Family, and Consumer Studies Policy Brief Pertanian, Kelautan, dan Biosains Tropika Media Gizi Pangan International Research Journal of Business Studies Benefit: Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Inovasi Indonesia
Megawati Simanjuntak
Department Of Family And Consumer Sciences, Faculty Of Human Ecology, IPB University Gedung FEMA W1 - L2., Kampus IPB Dramaga, Jalan Kamper, Babakan, Kec. Dramaga, Bogor, Jawa Barat 16680
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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Journal : journal of consumer science

 1 
The Effect of Value and Reference Group on Young Consumer’s Hedonic Buying Diana Hartatin; Megawati Simanjuntak
Journal of Consumer Sciences Vol. 1 No. 1 (2016): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.1.1.33-46

Abstract

Hedonic buying is one of buying behavior that based on happiness aspect, involved sensory and excluded needs. Hedonic buying can cause individual to be extravagant in long term period. The aim of this research was to analyze the effect of value and reference group on young consumer’s hedonic buying. The design of this research was cross sectional study with survey method answered by self-report questionnaire. The results were supported by an in-depth interview with some samples. This research involved 205 undergraduate students of Bogor Agricultural University which were selected by using proportional random sampling. Statistical analysis used in this study was independent t-test and multiple regression analysis. There was a significant difference on excitement value dimension and hedonic buying between man and woman. The variable of value had significant and positive influence on hedonic buying, meanwhile reference group did not influence significantly on hedonic buying.Keywords: hedonic buying, reference group, value  Pembelian hedonis merupakan suatu pembelian yang berdasarkan pada aspek kesenangan, melibatkan sensori dan diluar kebutuhan. Pembelian hedonis dalam jangka waktu panjang menyebabkan individu menjadi boros. Tujuan dari penelitian ini adalah menganalisis pengaruh nilai dan kelompok acuan terhadap pembelian hedonis konsumen muda. Desain penelitian ini menggunakan cross sectional study dengan metode survei secara self-report menggunakan kuisioner. Hasil penelitian didukung dengan wawancara mendalam terhadap beberapa contoh. Penelitian ini melibatkan  205 orang mahasiswa Strata-1 (S1) Institut Pertanian Bogor yang dipilih secara proportional random sampling. Analisis statistik yang digunakan adalah uji beda independent t-test dan analisis linear berganda. Terdapat perbedaan signifikan pada dimensi nilai kegembiraan dan pembelian hedonis antara laki-laki dan perempuan. Nilai berpengaruh secara signifikan  dan positif terhadap pembelian hedonis, sedangkan kelompok acuan tidak berpengaruh signifikan terhadap pembelian hedonis. Kata kunci: kelompok acuan, nilai, pembelian hedonis
Meta-Analysis Study: Reading Behavior Of Food Products Label Ujang Sumarwan; Megawati Simanjuntak; Lilik Noor Yuliati
Journal of Consumer Sciences Vol. 2 No. 2 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.2.2.26-40

Abstract

Labels are an integral part of a product. Observing the labels on the packaging, especially food products is considered very important to do. However, the label of food packaging products receives less attention from consumers. Therefore, the public is required to be more ingenious in observing the label of food packaging products to avoid food security problems which have adverse health effects. The purpose of this study was to map the results of research on label reading behavior. The design of this study was a literature study of research results that can be accessed via the internet. The results showed that the behavior of reading food product labels was done before buying the product (Aulawi 2005; Susanto 2008; Kumalasari and Sjafei 2012). From the frequency of reading nutrition labels, it could be found out that 42.5 percent of consumers sometimes read and 30.2 percent often read food packaging labels (Andrias 2016). Of the 52 studies, 17 studies have shown that women often read more and notice label attributes on food product packaging. The most commonly read consumer label (Figure 3) was the kosher logo and nutritional value. Food products that are usually labeled are packaged foods. Nutrition and health claims are considered as a means of education for consumers - 14 percent to know new information and 86 percent of consumers decided to read the labels because of the outside factors, such as advertising, internet, or at school.
Factors Affecting Consumer Interest In Electronic Money Usage With Theory Of Planned Behavior (TPB) Anton Nugroho; Mukhamad Najib; Megawati Simanjuntak
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.3.1.15-27

Abstract

There are many factors that influence consumer intention to use electronic money. Based on the theory of planned behavior, behavior intention is formed by the attitude toward behavior, subjective norms and perceived behavioral control. This research aims to analyze attitude, subjective norms and perceived behavioral control that affect consumer intention in the usage of electronic money.Data collection from respondents through a structured questionnaire by self-report. Some questions in the questionnaire were made on a Likert scale with five variations of the answers in very strongly disagreeable order to strongly agree. The respondents are 290 undergraduate students that have never used server-based electronic money. The result showed that the attitude toward behavior did not a significantly affect the behavior intention. While the subjective norms and perceived behavioral control have a significant effect on the behavior intention in the usage of electronic money.
The Effect of Marketing Mix On “KPR Xtra Bebas” Decision Making in Bank X Regional I Kevin Michael Arthur; Alla Asmara; Megawati Simanjuntak
Journal of Consumer Sciences Vol. 4 No. 1 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.1.1-12

Abstract

The rapid growth of mortgages affected Bank X to launch product innovation "KPR Xtra Bebas." Realization since the establishment of KPR Xtra Bebas product did not reach the target desired by management. This study aims to analyze factors that influence consumer decision by using KPR Xtra Bebas products in order to do useful and efficient marketing. Sampling procedure used purposive sampling technique as one of the non-probability sampling techniques, namely sampling based on categories that have used the product. Data used are primary data by filling out the questionnaire conducted by the respondents themselves (self-administered survey). This study used the Partial Least Square (PLS) to analyze results from 94 samples. Results of the study identified the variables of price, place, promotion, and the process did not have a significant influence. While product, human resources, and physical evidence have a significant influence. Managerial implications that are generated are for variables that do not have a significant effect evaluation is needed to determine the appropriate strategy. Companies can build customer databases by implementing cross-selling so that promotional variables can function effectively.
The Role of Motivation, Locus of Control and Financial Literacy on Women Investment Decisions Across Generations Pranadya Tania Putri; Megawati Simanjuntak
Journal of Consumer Sciences Vol. 5 No. 2 (2020): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.5.2.102-123

Abstract

This research gave attention to three factors that influence individuals in making investment decisions, motivation, locus of control, and financial literacy. This study generally aims to compare and analyze the effect of motivation, locus of control, and financial literacy on investment decisions on the families of the baby boomers generation, generation X, and generation Y. This study applied a direct interview method and uses a questionnaire as a data collection tool. Thirty housewives from each generation were interviewed. The results showed a significant difference in motivation and financia literacy between the three generations. The results also showed that all variables had a significant effect on investment decisions in each generation. Otherwise, overall, only the locus of control variable that has no significant effect on investment decisions. Based on this, the government together with investment service providers need to formulate an appropriate program. Apart from the education provided through educators, the program can also be provided with socialization and consultation services, either directly or indirectly. Development of supporting infrastructure and public access to financial institutions, products or services according to their needs and capacities also need attention.
Analysis of Consumer Satisfaction and Loyalty Factors with CRM Approach in Agribusiness E-commerce Company Iqra Rizky Goranda; Popong Nurhayati; Megawati Simanjuntak
Journal of Consumer Sciences Vol. 6 No. 2 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.2.111-128

Abstract

XYZ e-commerce is a company that sells an agricultural product that draws benefits from the COVID-19 pandemic. The purpose of this research was to analyze CRM factors, satisfaction, and consumer loyalty. This study using quantitative research selected with convenience sampling. The online survey applied toward 232 respondents who were unsatisfied with the service in Jabodetabek and processed using Structural Equation Model (SEM). Based on the SEM results, it was found that CRM has a significant effect on consumer satisfaction and consumer satisfaction with consumer loyalty. In contrast, CRM has no significant effect on consumer loyalty. This research concluded that XYZ needs to become a company that makes it easy for consumers, is professional, reliable and trustworthy. However, efforts need to be made to improve the relationship between criticism and suggestions, communication and providing information, regulating product availability, delivery time, and saving consumer costs—the results of this research results are expected to increase satisfaction and loyalty through the CRM approach.
Consumer Protection in the Retail and Financial Services Sectors against the Practice of Exoneration Clauses Anna Maria Tri Anggraini; Megawati Simanjuntak; Arief Safari; Rizal E. Halim; Slamet Riyadi
Journal of Consumer Sciences Vol. 7 No. 2 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.2.83-96

Abstract

The rapid development of the business world has resulted in several changes to business actors in carrying out their business activities. This encourages the emergence of standard agreements as practicality in conducting transactions. This study aims to analyze consumer protection law and apply the principles of freedom of contract in standard agreements in online and retail financial services businesses—the descriptive qualitative method with data collection techniques using in-depth interviews and documentation studies. Informants were selected by purposive sampling. The results show that standard clauses have been regulated in Article 18 of the Consumer Protection Law. However, in practice, clauses are still found that violate and transfer responsibility to the detriment of consumers. Furthermore, regarding consumer dispute resolution, there is an overlap issue between the Financial Services Authority (OJK) and the Consumer Dispute Resolution Agency (BPSK). Therefore, if viewed from the principle of freedom of contract, the standard agreement cannot fulfill the principle of freedom of contract, and consumer protection, so especially in the financial services sector and retail, needs to increase preventive and repressive supervision by providing several alternatives dispute resolutions for disadvantaged consumers.
Co-Authors Abdul Hakim Adam Sugiharto Aditya Nugraha Adriansyah Agil Pratama Agus Maulana Ajeng Nugrahaning Dewanti Alexander Joseph Ibnu Wibowo Ali Khomsan Alla Asmara Alsyah, Aurelia Vania Amalia Khairati Ambar Susan Rosifa Amelia, Reggina Aminah, Mimin Amir Fikri Ammi Salamah Ananda Khairana Andhika Safaat Andini , Putri Fildzah Andre Fachrun Ramadhan Andreas Samudro Anggi Mayang Sari Ani Ruwani Anisya Rahmelia Anna Maria Tri Anggraini Annisa Ikhwanus Annisa Nisrina Insyiroh Anton Nugroho Anton Nugroho Aprilia, Nurazizah Arief Safari Arthur, Kevin Michael Asep Taryana Asvianti Handaru Wulan Aufa Hayya Qurrota A'yuni Avia Maulidina Ayu Arba Zaman Ayu Marlika Leni Putri Azzara, Rana Chyntia Baehaqi Bagus Sartono Baihaqi, Ihsan Banafie, Syahfira Berti Kumalasari Berti Kumalasari Budi Suharjo Cep Abdul Baasith Wahpiyudin Deni Surya Kencana Devi Rahmawati Dewantara, Muhammad Mardi Dewi, Santi Utami Diah Krisnatuti Diah Krisnatuti Diana Hartatin Diana Hartatin, Diana Dini Queentasari Dinta Windyaning Pramesty Dwi Hastuti Dwi Wandani Eko Ruddy Cahyadi Elvindia Puja Hanggrita Emy Rosiana Euis Sunarti Eva Z Yusuf Eva Z Yusuf Fadhillah, Muhammad Daffa Yafie Fakhira, Nisrina Nur Famila, Shanina Rosa Fandi Yanuar Rahman Febrian, Defni Fibria Mustikarini Fitri , Ismaul Fitri Lutfiani Fulan Sri Utami Gilar Cahya Nirmaya Gina Fithria Gita Fahmi Lestari Goranda, Iqra Rizky Gufron, R Ery Bunyamin Hafizh Akbar Hanum Fauziah Ramadhanti Hanum Rachmawati Nur Hartoyo Hartoyo Hayati Hayati Hayati Hendri Tanjung Henny Rochany Heny Kuswanti Suwarsinah Heppy Setiawati Herien Puspitawati Heti Mulyati Iffa Afia Amin Kitabi Imam Teguh Saptono Imam Teguh Saptono Indah Sukmawati Indri Nurfitriani Ine Rahmatin Intan Ika Putri Heryani Iqra Rizky Goranda Iqra, Iqra Rizky Goranda Irma Awwaliyah Irni Rahmayani Johan Ismie Leona Rahayu Ismie Leona Rahayu Istiqlaliyah Muflikati Istiqlaliyah Muflikhati Jinan , Ariana Amany Kevin Michael Arthur Khanifa Fajria Kirbrandoko Kirbrandoko Laeli Rahmawati Laely Rahmawati Akmalia Larastyan Yang Bogaan Muhammad Latifatul Hayati Leo Candra Kirana Lia Shafira Arlianty Lilik Noor Yuliati Lutfi Sri Legowo Utami m, Istiqlaliyah M. Ro’is Am M. Syamsul Maarif Machfud Machfud Mahanani , Raditya Kasih Mayong Ajiwinanto Melly Latifah Miracle Samuel Samosir Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamammad Nasarullah Monika Yuliantin Muhammad Hafiz Fazli Muhammad Mardi Dewantara Muhammad Rizal Martua Damanik Mukhamad Najib Munawaroh Nafila, Nidya Luthfi Nandike Ayudiah Poeteri Nani, Irvan Neneng Nurul Sopiah Nimmi Zulbainarni Ninuk , Purnaningsih Noor Yuliati, Lilik Novie Nostalgia Adiwinata Novita Kamaruddin Novsa Fakhira Nur Hasanah Nur Hasanah Nur Rochimah Nurdewi Azizah Safitri Nurfadillah, Mursidah Nurhamidah Ray Nurina Laili Izzati Oktriyanto Oktriyanto Olivia Sabrina Palowa , Nur Luthfiah Pang Asngari Pang S Asngari Pang S Asngari Pangestu, Andaru Dwi Pangestu, Frishe Maulidiannisa Panji Septiaji Panji Septiaji Perangin-Angin, Fini Anjela Poeteri, Nandike Ayudiah Popong Nurhayati Prabowo Tjitropranoto Prakoso , Yuda Surya Pranadya Tania Putri Pratiwi Ismayanti, Pratiwi Priliadita Hidayanti Pujianti, Ajeng Pujowati, Penny Putra, Occa Adeta Bima Putri Fildzah Andini Putri, Aisyah Puspita Putri, Pranadya Tania Qisthy Nur Fathia Raden Rara Arifah Mulyo Budiarti Raditya Kasih Mahanani Rahayu, Ismie Leona Rahma Indina Harbani Rahmawati, Laeli Rahmi Parhati Rahmi, Fauzia Ramos, Ivan Rana Chyntia Azzara Rani Andriani Budi Kusumo Reni Annisa Resty Anugrah Kusmarini Restystika Dianeswari Retnaningsih Retnaningsih Retnaningsih Rico J. Artanto Risda Rizkillah, Risda Riska Rahma Eka Putri Ristya Primadi Rita Nurmalina Rizal E. Halim Rizal Edy Halim Rizka Syarifa Rizka Syarifa Rossalia, Deasy Rumbiati, Rumbiati Ryan Tegar Pamungkas Sadewa , Novandi Aldi Safari , Arif Safari, Arief Saleh, Andika Januar Salsabila Azka Pelitaputri Salsabila, Farhah Azizah Saniyya, Raisha Ulfa Sarifudin Sarifudin Shahirah, Ilfia Sheila Nur Azizah Sisca Elfiyani Siska Ayu Tiara Dewi Siska Nurhalisa Siti Aisyah Siti Editha Raisa Sitompul, Firdaus Marihot Slamet Riyadi Slamet Riyadi Slamet, Alim Setiawan Sofyan Sjaf Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Sri Anna Marliyati Sri Harijati Sri Rezki Utami Sugiarto, Indra Surya, Mulyana Susanti, Vonny Syaprudin, R. Syarifa Nadhrah Mustamin Syarifa, Rizka Syifa Salsabila Sylvianti Angraini Tanti Novianti Tegar Graha Adiwiguna Tiffani Dias Anggraeni Tin Herawati Ujang Sumarwan Ujang Sumarwan Ulfa Khairunnisa Hamimi Utami, Sri Pangesti Venti Sanditya Septiana Virna Keryn Patricia Hutajulu Vonny Susanti Wahpiyudin , Cep Abdul Baasith Wahpiyudin, Cep Abdul Baasith Yandri Yudha Heryawan Asnawi Yulina Eva Riany Yulina Eva Riany Yulina Eva Riany Yurita Yurita Yusuf, Eva Z Zahro Malihah Zaky , Abdullatif Zefanya, Harita Julie Zikri Zikri Zulfa Maulida Nadzir Zuliyanti Shabrina