Article Per Year (5 Year)
p-Index From 2020 - 2025
4.734
P-Index
This Author published in this journals
All Journal LaGeografiA Jurnal Konseling dan Pendidikan Proceedings of KNASTIK Indonesian Journal of Forestry Research Jurnal Penelitian Hutan dan Konservasi Alam Jurnal Penelitian Hutan Tanaman Jurnal Teknologi Jurnal Farmasi Klinik Indonesia EXPOSURE JOURNAL Jurnal Ilmu Sosial dan Ilmu Politik Journal of Governance and Public Policy Sosial Horizon: Jurnal Pendidikan Sosial Journal of Computer Science and Informatics Engineering (J-Cosine) Health Information : Jurnal Penelitian Amnesty: Jurnal Riset Perpajakan Jurnal Pendidikan Kewarganegaraan Jurnal Pedagogi dan Pembelajaran Jurnal Pendidikan Tata Boga dan Teknologi BUDGETING : Journal of Business, Management and Accounting BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Journal of Social Science JURNAL BARUNA HORIZON Journal Peqguruang: Conference Series Biopedagogia Terbuka Journal of Economics and Business Global Research on Tourism Development and Advancement (GARUDA) Edu Sociata : Jurnal Pendidikan Sosiologi Aceh International Journal of Science and Technology Innovative: Journal Of Social Science Research Journal of Islamic Law Studies Triwikrama: Jurnal Ilmu Sosial Riwayat: Educational Journal of History and Humanities Healthy Behavior Journal Causa: Jurnal Hukum dan Kewarganegaraan PEDAMAS (Pengabdian Kepada Masyarakat) The International Journal of Medical Science and Health Research Journal of Innovation in Teaching and Instructional Media Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) Jurnal Kopendik Basilius Eirene: Jurnal Agama dan Pendidikan J-CEKI
Pratiwi Pratiwi
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

Published : 52 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : J-CEKI

 1 
Mobile Phone Preferences Segmentation Using The K-Means Clustering in Indonesia Annisa Nurwanda Putri; Pratiwi, Pratiwi; Putri Syifa Humaira; Jerry Heikal
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.8123

Abstract

This study investigates consumer preferences for mobile phones in Indonesia using the K- Means Clustering method. Data from 114 respondents were analyzed to identify key characteristics and preferences, focusing on variables such as age, gender, income, brand, and features like storage, connectivity, design, and accessories. The results revealed six distinct clusters, each representing unique consumer segments, such as Tech-Savvy Seekers, Secure Tech Enthusiasts, Performance Prioritizers, Security-Centric Pragmatists, Style-Savvy Connectors, and Endurance Seekers. The segmentation process highlights significant differences in consumer behavior, with some clusters emphasizing high performance and advanced connectivity features, while others prioritize affordability, security, and design. Based on the STP (Segmentation, Targeting, Positioning) framework, two target segments were identified: Tech-Savvy Seekers and Endurance Seekers. These segments were selected due to their high purchasing power and strong demand for premium mobile phone features, including long battery life and powerful performance. The proposed value proposition for these target segments is "Empower Your Mobile Experience with High-End Performance and Unmatched Battery Life," emphasizing key product features that align with their preferences. Additionally, this study incorporates the 7Ps marketing mix to offer practical recommendations on product development, pricing strategies, distribution channels, promotional efforts, customer service, purchasing processes, and physical evidence. These findings provide valuable insights for businesses to develop targeted marketing strategies that better address the diverse needs of Indonesian mobile phone consumers.
Analysis of Factors Influencing Consumers in using Loyalty Rewards Programs in Indonesian Convenience Stores using Binary Logistic Regression Method Putri Syifa Humaira; Annisa Nurwanda Putri; Pratiwi, Pratiwi; Jerry Heikal
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.8124

Abstract

This research aims to analyze the factors that influence consumers in using loyalty rewards programs at minimarket retailers in Indonesia. With the backdrop of intense competition in the retail sector, loyalty rewards programs have become one of the main strategies to enhance customer loyalty. This study adopts a quantitative approach using binary logistic regression method to evaluate the influence of the Product, Price, Promotion, and Process variables from the 7P marketing concept on consumer participation. Data were obtained through an online survey of 148 respondents who are consumers of minimarkets with access to the loyalty rewards program. The analysis results show that the Price variable (represented by psychological loyalty), Promotion (represented by product information), and Process (represented by user-friendliness and repeat purchase) have a significant influence on the use of the program. The resulting regression model shows an accuracy of 81.8%, with these variables being the main predictors. The conclusion of this research emphasizes the importance of developing strategies that strengthen the emotional value of the program, optimize promotions, and simplify the program usage process to enhance the effectiveness of the loyalty rewards program. Practical recommendations include exclusive offers for loyal customers, promotions using various digital channels, and integrating the Loyalty Rewards program with digital applications or payment systems to make it easier for consumers to monitor and redeem points, in order to create sustainable added value for both customers and the company.
Co-Authors Adhalia Wanafesyahan, Fahira Aditya Aditya Agung, A. A. Gede Agus Eko Nugroho Agus Pramono Agus Wahyuadianto, Agus Ahmad Muhtadi Ahmad Rifai Akila, Nur Alief Saputro Alrefi, Alrefi Alvia Fadila Fikar Amalia, Shafiera Aminah Suriaman Annisa Nurwanda Putri Bayu Adrian Victorino, Bayu Adrian Benyamin*, Benyamin Budi Hadi Narendra Bungatang Bungatang Cahya Purnomo, Cahya Connie, Connie Darmawan Darmawan Darwo Darwo Diana Novita Dinitri, Seruni Eko Wahyono, Eko elida elida Elpriyan, Fadhilah Syahrani elsa, elsa Emeliana, Emeliana Emma Surahman, Emma Endang Suhendang Suhendang Erdy Santosa Ernawati Ernawati Fadilah MgB, A Fajar Dwi Rohman Fatwa Nurul Hakim, Fatwa Nurul Fikayuniar, Lia Fitri Kartiasih G.M. Eko Hartoyo, G.M. Eko Gerson ND. Njurumana Harizon, Dian Heikal, Jerry Herry Purnomo Humaedi, M Alie Humaira, Putri Syifa I Gd. Margunayasa, I Gd. I Nengah Surati Jaya I Wayan S.D, I Wayan I Wayan Susi D, I Wayan Susi Idawati Idawati Ike Wuri Winahyu Sari Ilhamsyah, Fatih Imron, Dian Karinawati Indah, Fitriani Jerry Heikal Joni, Yoyon Indra Khairiyah, Syifa Kurnianingsih Lestari, Nurul Sukma Lutfiah Amanda, Salsabila Lutfiah, Alya Maf’ulah, Maf’ulah Maharani Angeline, Tiara Maharezki, Inayah Maman Turjaman Manjela Eko Hartoyo, Manjela Eko Mardiyanto, Atqo Maretik, Maretik Margareta, Indah Masrully, Masrully Moch Maulana Anton Mukharrim, Muh. Said Muktiyanto, Ali Ningrum Astriawati Nugraha, Septian Nur Fitri Nurjanah, Niken Nurul Widyawati, Melyana Pamujianto, Slamet Prayoga, Suhendra Widi Purwoko, Paulus Sentot Putri Putri, Putri Putri Syifa Humaira Putri, Annisa Nurwanda R. Garsetiasih, R. Rambat Nur Sasongko Ramli Umar Regina Puteri Prameswari Ridwan Ridwan Rini Yayuk Priyati, Rini Yayuk Risyanto Risyanto Rohani, Fety Novianty, Hemafitria, Rohani, Rojali, Muhammad Sajali, Hasan Saparuddin Saparuddin Setram, Nurbaety Setya Nugroho, Candra Shalsabilah Z, Shafira Soerachmad, yuliani Solekhah, Nuzul Suhendi, Brigitta Aurelia Putri Sukawati, Sukawati Sulaiman Zhiddiq, Sulaiman Sumardi . Sumarni Susanti, Erlin Syahminan, Mhd Syukuri, Rezki Auliyah Tasrin, Krismiyati Valentina, Ana Vernanda, Gilang Adi Wanafesyahan, Fahira Adhalia Yeremia, Yeremia Yuli Nugroho, Yuli Yulianty, Jessyca Z, Shafira Shalsabilah Zalsabila, Jihan Zalsabila