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Wahyu Budi Priatna
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor
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Pola Komunikasi Tim Produksi dalam Alur Kerja Kreatif yang Dimediasi Teknologi di FitAcademy Permana, Muhammad Fakhri Rizqullah; Priatna, Wahyu Budi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i2.5836

Abstract

Good communication is crucial in creative production teams. This study examines the communication patterns of the edutech team FitAcademy, which faced internal communication challenges. This study aims to identify communication patterns vertical/horizontal and the mediating role of technology in the workflow. A qualitative case study method was used. Primary data were obtained through participant observation researcher as Video Editor and in-depth interviews with informants CEO, Teacher, Editor selected via purposive sampling. Data analysis utilized the Miles and Huberman model, reduction, display, conclusion. Results show vertical patterns CEO to Team operate via directives and weekly reviews. Horizontal patterns Teacher and Editor are intensive, using face-to-face contact and Google Docs collaboration. The workflow is highly mediated by technology CapCut, AI, Canva.
Strategi Branding Instagram dalam Membangun Citra Perusahaan: Studi Kasus pada @Pupukkujang Khalisah, Najmi; Priatna, Wahyu Budi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i2.5850

Abstract

This research analyzes the implementation of PT Pupuk Kujang's Instagram branding strategy. The study focuses on understanding the role of the digital branding strategy in shaping and strengthening the Corporate Image, which is assessed through the creation of positive Brand Awareness and Brand Association based on Aaker's Brand Equity theory. Employing a descriptive qualitative approach, data were obtained through semi-structured interviews with two key informants from September to November. The findings indicate that PT Pupuk Kujang implements a planned communication strategy through a monthly Creative Content Plan (CCP). The division of content pillars Kujang Pedia (for education), Kujang News (for credibility), and CSR content (for social responsibility) proved crucial. This content structure is effective in reinforcing the company's image as an educational, credible, and socially responsible entity in the eyes of the digital public. This strategy successfully enhances the company's brand equity. Pupuk Kujang is advised to maintain the consistency of CSR content for emotional closeness and to optimize Instagram's interactive features for more effective two-way communication.
Hubungan Review TikTok @Abel_Cantika dengan Minat Beli Timephoria Mahasiswi Komunikasi Digital dan Media Angkatan 60 Awinda, Tania; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13529

Abstract

Perkembangan media sosial di era digital membawa perubahan signifikan terhadap strategi pemasaran, khususnya melalui platform TikTok yang memungkinkan influencer menyampaikan review produk secara lebih autentik dan persuasif dibandingkan iklan konvensional. Penelitian ini bertujuan untuk mengetahui hubungan antara review TikTok yang dibuat oleh beauty influencer @Abel_Cantika dengan minat beli produk kecantikan Timephoria mahasiswi Program Studi Komunikasi Digital dan Media IPB angkatan 60. Penelitian memanfaatkan metode kuantitatif teknik purposive sampling, dengan jumlah responden sebanyak 68 orang yang ditentukan melalui rumus Slovin dengan margin of error 10%. Instrumen penelitian berupa kuesioner skala Likert lima poin yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan terdapat adanya hubungan positif dan signifikan antara review TikTok dan minat beli setelah data diolah menggunakan program SPSS.. Secara keseluruhan, penelitian menegaskan bahwa review TikTok berperan penting dalam membentuk minat beli, terutama ketika disampaikan oleh influencer yang kredibel, menarik, dan mampu membangun kedekatan emosional dengan audiens, sehingga temuan ini dapat menjadi acuan bagi pemasar dalam merancang strategi influencer marketing yang lebih efektif.
Persepsi Gen Z Pada Konten Promosi Akun Instagram @bogoraquagame Untuk Meningkatkan Brand Awareness: Gen Z's Perception Of Promotional Content On The @bogoraquagame Instagram Account To Increase Brand Awareness Maharani, Mezayya; Priatna, Wahyu Budi; Dharmawan, Leonard
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 6 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i6.1079

Abstract

Penelitian ini bertujuan untuk menganalisis persepsi Generasi Z terhadap konten promosi pada akun Instagram @bogoraquagame serta menilai pengaruhnya terhadap peningkatan brand awareness destinasi wisata yang dipromosikan. Pendekatan penelitian yang digunakan adalah kuantitatif, dengan pengumpulan data melalui kuesioner tertutup berskala Likert empat poin yang dibagikan kepada 34 responden menggunakan metode sensus. Instrumen penelitian dinyatakan valid (r > 0,4227) dan reliabel (Cronbach’s Alpha = 0,929). Analisis data menggunakan uji korelasi Spearman’s rho untuk menentukan hubungan antara persepsi terhadap konten promosi dan brand awareness. Hasil penelitian menunjukkan adanya hubungan positif yang sangat kuat dan signifikan antara kedua variabel, dengan nilai koefisien korelasi sebesar 0,845 dan signifikansi 0,000 (< 0,01). Temuan ini mengindikasikan bahwa semakin positif persepsi Gen Z terhadap aspek visualisasi, interaktivitas, dan relevansi pesan pada konten promosi, semakin tinggi pula tingkat brand awareness mereka terhadap @bogoraquagame. Secara keseluruhan, penelitian ini menegaskan bahwa Instagram merupakan media pemasaran digital yang efektif dalam meningkatkan brand awareness, khususnya di kalangan Generasi Z.
Persepsi Gen Z Terhadap Konten Viral Tiktok @bogoraquagame Dalam Meningkatkan Brand Awareness: Gen Z's Perception of Viral TikTok Content @bogoraquagame in Increasing Brand Awareness Fadia, Nur Anisah; Priatna, Wahyu Budi; Dharmawan, Leonard
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 6 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i6.1083

Abstract

This research aims to analyze Generation Z’s perception of viral TikTok content on @BogorAquaGame and its relationship with brand awareness. The study employs a quantitative approach using a survey method with data collected from 33 respondents, all of whom are students of the Digital Communication and Media Study Program, IPB University, representing the Gen Z demographic and active TikTok users. The data were gathered through a closed-ended questionnaire based on Likert scale 1–4 and analyzed using SPSS with validity, reliability, and Spearman’s Rho correlation tests. The results indicate that all instrument items are valid and reliable, with a Cronbach’s Alpha value of 0.908, signifying strong internal consistency. Furthermore, the Spearman correlation value of 0.927 (Sig. = 0.000) demonstrates a very strong and significant relationship between viral content perception and brand awareness. These findings confirm that creative, relevant, and authentic TikTok content can effectively enhance brand recognition and recall among Gen Z audiences. The study implies that local creators and businesses should strategically utilize viral marketing to strengthen brand positioning through culturally resonant content. However, the research is limited by a small sample size and focus on a single account, suggesting the need for broader future studies involving diverse social media platforms and audiences.
Eksplorasi Pandangan Gen Z Terhadap Pemanfaatan Web Digital Sebagai Media Promosi Wisata Bogoraquagame: Exploration Of Gen Z's Views On The Use Of The Digital Web As A Medium For Bogoraquagame Tourism Promotion Nursyahbani, Muhamad Aditya; Priatna, Wahyu Budi; Dharmawan, Leonard
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 6 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i6.1117

Abstract

This study aims to explore Generation Z’s perceptions of utilizing digital web platforms as promotional media for Bogor Aquagame tourism. The rapid development of digital technology has transformed how tourists search for information and choose travel destinations, particularly among Generation Z, who are recognized as digital natives. This research employs a descriptive quantitative approach with a total sample of 31 respondents, consisting of students from the Digital Communication and Media Study Program, Class of 61. Data were collected through a Likert-scale questionnaire measuring perceptions of information accessibility, content quality, interactivity, information credibility, destination image, and visit intention. The research findings are expected to illustrate the effectiveness of digital web platforms in building the image of Bogor Aquagame and determine their influence on Generation Z’s intention to visit. This study contributes to the development of more effective and youth-oriented digital tourism promotion strategies.
PERAN KAMPANYE DIGITAL DI INSTAGRAM @REKAMNUSANTARA DALAM MENINGKATKAN PARTISIPASI PUBLIK Aisyah Rizky Amali; Wahyu Budi Priatna
Journal Media Public Relations Vol. 5 No. 1 (2025): Journal Media Public Relation (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v5i1.2557

Abstract

Perkembangan teknologi digital telah mengubah cara masyarakat menerima dan menyebarkan informasi, termasuk informasi tentang isu-isu sosial dan lingkungan. Media sosial, khususnya Instagram, merupakan platform strategis untuk menyampaikan pesan kampanye yang dapat menjangkau khalayak luas secara cepat dan interaktif. Penelitian ini bertujuan menganalisis peran kampanye digital yang dilakukan oleh akun Instagram @rekamnusantara dalam meningkatkan partisipasi publik terhadap isu pelestarian lingkungan dan keanekaragaman hayati. Metode pada penelitian ini menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil menunjukkan kampanye dioptimalkan melalui pemilihan isu relevan, visual edukatif, dan narasi emosional yang dikemas dalam enam elemen strategi utama. Kampanye ini tidak hanya menjangkau audiens secara digital, tetapi juga mendorong partisipasi nyata melalui donasi, relawan, dan kampanye. Temuan ini membuktikan bahwa media sosial efektif digunakan untuk membangun kesadaran dan keterlibatan publik secara berkelanjutan.
Hubungan Review TikTok @Abel_Cantika dengan Minat Beli Timephoria Mahasiswi Komunikasi Digital dan Media Angkatan 60 Awinda, Tania; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13529

Abstract

Perkembangan media sosial di era digital membawa perubahan signifikan terhadap strategi pemasaran, khususnya melalui platform TikTok yang memungkinkan influencer menyampaikan review produk secara lebih autentik dan persuasif dibandingkan iklan konvensional. Penelitian ini bertujuan untuk mengetahui hubungan antara review TikTok yang dibuat oleh beauty influencer @Abel_Cantika dengan minat beli produk kecantikan Timephoria mahasiswi Program Studi Komunikasi Digital dan Media IPB angkatan 60. Penelitian memanfaatkan metode kuantitatif teknik purposive sampling, dengan jumlah responden sebanyak 68 orang yang ditentukan melalui rumus Slovin dengan margin of error 10%. Instrumen penelitian berupa kuesioner skala Likert lima poin yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan terdapat adanya hubungan positif dan signifikan antara review TikTok dan minat beli setelah data diolah menggunakan program SPSS.. Secara keseluruhan, penelitian menegaskan bahwa review TikTok berperan penting dalam membentuk minat beli, terutama ketika disampaikan oleh influencer yang kredibel, menarik, dan mampu membangun kedekatan emosional dengan audiens, sehingga temuan ini dapat menjadi acuan bagi pemasar dalam merancang strategi influencer marketing yang lebih efektif.
Hubungan Tingkat Kemampuan Bahasa Inggris dengan Kualitas Pengalaman Magang Akyas, Ceria Amila; Priatna, Wahyu Budi; Dharmawan, Leonard
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 6 No. 1 (2026): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

English has become an essential competence in higher education, particularly in preparing students to face the demands of a globalized and digitally driven labor market. In the field of digital communication and media, English is not only used as a medium of communication but also as a key tool for accessing global information, digital platforms, and professional standards. Internship programs serve as experiential learning processes that bridge academic knowledge and real-world professional practice, where language proficiency plays a crucial supporting role. This study aims to examine the relationship between English language proficiency and the quality of internship experiences among students of the Digital Communication and Media Study Program. The research is grounded in employability skills and experiential learning concepts, emphasizing the importance of communication competence in workplace readiness. A quantitative descriptive-correlational method was employed, with data collected through a Likert-scale questionnaire measuring students’ English proficiency across listening, speaking, reading, and writing skills, as well as internship experience quality in terms of task relevance, skill development, adaptability, confidence, and professional networking. The findings indicate that students generally demonstrate adequate English proficiency and positive internship experiences. Furthermore, the results reveal a positive and significant relationship between English proficiency and the quality of internship experience. These findings suggest that students with stronger English skills tend to engage more effectively in internship activities and gain higher-quality learning outcomes. In conclusion, English proficiency plays a significant role in enhancing students’ internship experiences and supports their professional readiness in the digital communication and media industry.
Pengaruh Konsumsi Konten Beauty TikTok terhadap Citra Diri Perempuan Muda Adzani, Muhammad Raynafa; Priatna, Wahyu Budi; Dharmawan, Leonard
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 6 No. 1 (2026): EduTIK : Februari 2026
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan media sosial berbasis video pendek, khususnya TikTok, membawa dampak signifikan terhadap pembentukan citra diri perempuan. Konten beauty yang menampilkan standar kecantikan ideal berpotensi memengaruhi evaluasi diri melalui mekanisme perbandingan sosial dan internalisasi visual. Penelitian ini bertujuan menganalisis pengaruh konsumsi konten beauty TikTok terhadap citra diri wanita. Metode penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 60 mahasiswi Program Studi Komunikasi Digital dan Media IPB University. Analisis data dilakukan menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa konsumsi konten beauty TikTok berpengaruh signifikan terhadap citra diri wanita dengan nilai R = 0,666 dan R Square = 0,444. Temuan ini menegaskan bahwa paparan konten kecantikan memberikan kontribusi kuat terhadap pembentukan citra diri perempuan muda.  
Co-Authors A.A. Ketut Agung Cahyawan W Abd Fajar Abdul Malik Abung Supama Wijaya Abung Supama Wijaya, Abung Supama Adinda, Karina Adzani, Muhammad Raynafa Adzhari, Noor Latifah Ahmad Aulia Arsyad, Ahmad Aulia Ahmadi, Andi Aida Vitayala S. Hubeis Aisyah Rizky Amali Akyas, Ceria Amila Alfaza, Dhafine Hasna Alfi Rahmawati Amanu, Zhevio Aufa Amiruddin Saleh Amzul Rifin Andriyono Kilat Adhi Anuar Rasyid Anugerah, Emilia Ariska Rosadi Al Rasyid Shodiq Ariska Rosadi Al Rasyid Shodiq Asri, Dian Asrie, Rakyta Azalya Maura Assyifa, Larasati Myra Aurelia, Najwa Aureliahermansyah, Nazwa Awinda, Tania Ayu Wulandary Ayumi Fitriani Gunawan Ayurei Nuralfya Azzahra Pramesti Ashari Azzahra Pramesti Ashari Bayu Suriaatmaja Suwanda Bulan Sucitra Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Busrol Karim Busrol Karim Cahyani, Fitria Rahma Dafina, Kania David Rizar Nugroho Desianti, Salsa Dian Asri Difa Nadia Kharisma, Erika Dwi Putriana Nuramanah Kinding Dyah Prabandari Efliani, Novita Elvin Elvin Emilia Anugerah Enden Darjatul Ulya Fadia, Nur Anisah Fahmi Fuad Cholagi Fariyanti, Anna Faturokhman, Muh Febriansyah, Shapta Maulana Febrina Mahliza Felicia Nanda Ariesa Felicia Nanda Ariesa Fernando, Zikra Gusmia Arianti Hafied Cangara Hakim, Nisrina Nur Hari Otang Sasmita Harianto Harianto Harries Marithasari Heni K Suwarsinah Heny Kuswanti Suwarsinah Ika Sartika Ika Sartika Ikhsan, Luthfi Ridhatul Inas, Amirah January Rizki Kamila, Fauzia Ayu Kayleen Nicole, Gusti Khairani, Halwa Khairunnisa Ramadini Khalisah, Najmi Lainatussifa Leonard Dharmawan Lestiani, Novita Lukman M. Baga M. Fadli Maharani, Mezayya Manoppo, Nathaniela Anya Jeconia Marithasari, Harries Marito, Sinta Mawarti, Lely Ika Miqdad Miqdad Mohamad Ghozali Moenawar Muhammad Rizqi Mubarok Munifah, Danya Nur Musa Hubeis Nadiyah Sakinah Nafi'ah, Maeva Nathasya, Defallentcya Bianca Netti Tinaprilla Nugraheni, Fadila Fitri Eka Nunung Kusnadi Nursyahbani, Muhamad Aditya Oetomo, Annisaa Larasati Oktaviana Miftakhuljanah Oktaviana Miftakhuljanah Panggabean, Yohanes Tumpak Permana, Muhammad Fakhri Rizqullah Pudji Muljono Puji Nurul Hikmah Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi R. Rifaini, Aprilia Bella Rahma, Lailatul Rahmasari, Liisa Firhani Rahmat Yanuar Ramdani, Guruh Rangkuti, Michelia Aisha Rasuli, Candrika Nur Ratna Winandi Revalina Amalia Mahdi Reza Mardhiyah Amir Rici Tri Harpin Pranata Rifaini, Aprilia Bella Rahmita Rita Nurmalina Rosiana, Nia Safitri, Rahmadani Sakinah, Nadiyah Saleh, Amirruddin Samsul Huda Samsul Huda Santoso, Hudi Saputra, Redho Sasmita, Hari Otang Septiani, Nur Afni Shabila, Ailsha Shafina Maharani Sherly Puja Tania Silvia Sari Siti Hardiyanti Syam Soedono Sasmoyo Jana Priya, Teuku Sufyan , Ahmad Baihaqi Sugara Mursid Suharno Supama Wijaya, Abung Suparman Suparman Suparman Suriaatmaja, Bayu Sutisna Riyanto Sutisna Riyanto Syafitri, Dinda Nur Syahroni Tasya Kamila Hamdani Tojaya, Shintata Trisna Demiyati Trisna Demiyati Untari, Rini Widianingtyas, Esterlita wulandary, ayu Yanuar, Rahmat Yustika Muharastri Yustika Muharastri, Yustika