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Wahyu Budi Priatna
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor
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Tahapan Adopsi Inovasi Layanan Sibadra bagi Generasi Digital di Kota Bogor Fahmi Fuad Cholagi; Pudji Muljono; Wahyu Budi Priatna
JURNAL TRITON Vol 16 No 2 (2025): JURNAL TRITON
Publisher : Politeknik Pembangunan Pertanian Manokwari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47687/jt.v16i2.1234

Abstract

Pembangunan berkelanjutan merupakan kunci perubahan tatanan kehidupan dan pemberdayaan masyarakat yang dapat dilihat melalui tujuan pembangunan berkelanjutan (SDGs). Inovasi dari hasil SDGs di Kota Bogor diberi nama aplikasi SiBadra sebagai bentuk layanan pengaduan digital. SiBadra, sebuah sistem informasi penyampaian keluhan dan saran, dirancang untuk memfasilitasi komunikasi antara masyarakat dan pemerintah. Meskipun aplikasi ini bertujuan untuk mendukung SDGs dengan menyediakan platform pengaduan online, namun masih terdapat tantangan yang signifikan, seperti rendahnya kesadaran dan partisipasi masyarakat, serta kurangnya evaluasi dampak. Penelitian ini mengkaji adopsi inovasi layanan SiBadra dengan fokus pada perbedaan karakteristik generasi digital natives dan digital immigrant serta peran media komunikasi dalam penyebaran inovasi. Metodologi yang digunakan meliputi analisis pengaruh karakteristik generasi, karakteristik inovasi, dan media komunikasi terhadap adopsi SiBadra di Kota Bogor. Metode penelitian dalam penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Analisis data yang digunakan dengan menggunakan statistik deskriptif dan juga menggunakan SEM-PLS untuk mengkaji dan menjelaskan data yang bersumber dari variabel yang kompleks. Hasil penelitian menunjukkan bahwa karakteristik inovasi seperti kompatibilitas dan kompleksitas, serta media komunikasi khususnya media elektronik mempunyai pengaruh yang signifikan terhadap adopsi layanan SiBadra. Penelitian ini memberikan kontribusi penting terhadap pemahaman tentang bagaimana karakteristik media dan inovasi mempengaruhi penerimaan teknologi baru di berbagai kelompok generasi, serta memberikan rekomendasi untuk meningkatkan efektivitas komunikasi dan adopsi inovasi di era digital.
Communication Strategy Based on Interactive Games in Climate Change Education by Predikt Tangguh Indonesia Oetomo, Annisaa Larasati; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1186

Abstract

This study analyzes PT Predikt Tangguh Indonesia’s communication strategy for climate change education, focusing on the innovative integration of the GenerAksi board game and Instagram-based edutainment media. By employing interactive and participatory two-way communication, these approaches enhance audiences’ understanding, engagement, and motivation toward climate action. GenerAksi promotes collaborative experiential learning, enabling participants to explore climate risks and solutions in relatable real-life scenarios. Meanwhile, Instagram expands outreach and stimulates continuous involvement in climate discussions. Unlike dominant climate education approaches that remain one-way and school-centered, this study highlights the novelty of combining offline and digital interactive platforms as a unified community-oriented communication method. The findings provide insight into how innovative communication strategies can strengthen public awareness and meaningful participation in climate change education in Indonesia.
Visual Storytelling on The @Infosvipb Instagram Account as A Social Bridge for Digital Communication and Media Students Kayleen Nicole, Gusti; Budi Priatna, Wahyu; Tri Harpin Pranata, Rici; Riyanto, Sutisna
Jurnal Indonesia Sosial Sains Vol. 6 No. 12 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i12.2140

Abstract

Visual storytelling is a method of conveying messages through structured visuals elements that enhance audience engagement. Instagram's @infosvipb account is widely used by IPB Vocational School students to share information, educational content, campus promotions, and cross-program interactions. This study examines the relationship between visuals storytelling on @infosvipb and its role US a social bridge for Digital Communication and Media students. Using a quantitative approach, questionnaires were distributed to 77 respondents. The findings show a significant positive relationship between visual storytelling and the formation of social bridges among students, particularly through reels, vocational-themed memes, and collaborative content.
Metode Call-To-Action dalam Unggahan @hopeishere.id terhadap Minat Berkonsultasi melalui Layanan Konseling Khairani, Halwa; Priatna, Wahyu Budi; Pranata, Rici Tri Harpin; Riyanto, Sutisna
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2026): January (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i1.827

Abstract

Social media, especially Instagram, has been widely used by individuals and communities to expand the campaigns they run. Mental health communities such as the House of Psyche (HOPE) through the Instagram account @hopeishere.id are no exception. HOPE provides online mental health counseling services with centralized promotion on social media. This study aims to find out the strength of Call-To-Action (CTA) relationships in @hopeishere.id uploads as well as the most dominant factors that affect followers' interest in consulting. This study uses a quantitative approach with a survey method. Respondents consisted of 33.3% men and 66.7% women, with 38.4% of the total respondents having consulted through HOPE counseling services. The results showed that CTA had a positive relationship with interest in consulting with a connectivity rate of 62%. It is known that the correlation coefficient (r) is 0.788; while the significance was < 0.001 (p < 0.05). These findings confirm that evocative sentences and positive testimonials bring high success in improving the mental well-being of @hopeishere.id followers.
Analisis Kualitas Desain Visual Akun Mobile Legends dengan Alight Motion terhadap Keputusan Pembelian Konsumen Febriansyah, Shapta Maulana; Priatna, Wahyu Budi; Pranata, Rici Tri Harpin; Riyanto, Sutisna
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2026): January (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i1.885

Abstract

The transformation of the Indonesian gaming industry, with the practice of buying and selling accounts worth billions of rupiah, has led to visual editing overcoming the limitations of conventional screenshots. This study aims to analyze the visual design quality of Mobile Legends accounts edited using Alight Motion and its influence on consumer purchasing decisions. A quantitative survey method was used, using a 5-point Likert scale questionnaire, with 38 respondents from a population of 60 consumers/resellers. The analysis results showed high visual design quality (mean 4.06) and high purchasing decisions (mean 3.92), with a significant effect (R² = 19.7%). The conclusion is that investing in visual editing can increase sales conversions.
Pola Komunikasi Tim Produksi dalam Alur Kerja Kreatif yang Dimediasi Teknologi di FitAcademy Permana, Muhammad Fakhri Rizqullah; Priatna, Wahyu Budi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i2.5836

Abstract

Good communication is crucial in creative production teams. This study examines the communication patterns of the edutech team FitAcademy, which faced internal communication challenges. This study aims to identify communication patterns vertical/horizontal and the mediating role of technology in the workflow. A qualitative case study method was used. Primary data were obtained through participant observation researcher as Video Editor and in-depth interviews with informants CEO, Teacher, Editor selected via purposive sampling. Data analysis utilized the Miles and Huberman model, reduction, display, conclusion. Results show vertical patterns CEO to Team operate via directives and weekly reviews. Horizontal patterns Teacher and Editor are intensive, using face-to-face contact and Google Docs collaboration. The workflow is highly mediated by technology CapCut, AI, Canva.
Strategi Branding Instagram dalam Membangun Citra Perusahaan: Studi Kasus pada @Pupukkujang Khalisah, Najmi; Priatna, Wahyu Budi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i2.5850

Abstract

This research analyzes the implementation of PT Pupuk Kujang's Instagram branding strategy. The study focuses on understanding the role of the digital branding strategy in shaping and strengthening the Corporate Image, which is assessed through the creation of positive Brand Awareness and Brand Association based on Aaker's Brand Equity theory. Employing a descriptive qualitative approach, data were obtained through semi-structured interviews with two key informants from September to November. The findings indicate that PT Pupuk Kujang implements a planned communication strategy through a monthly Creative Content Plan (CCP). The division of content pillars Kujang Pedia (for education), Kujang News (for credibility), and CSR content (for social responsibility) proved crucial. This content structure is effective in reinforcing the company's image as an educational, credible, and socially responsible entity in the eyes of the digital public. This strategy successfully enhances the company's brand equity. Pupuk Kujang is advised to maintain the consistency of CSR content for emotional closeness and to optimize Instagram's interactive features for more effective two-way communication.
Hubungan Review TikTok @Abel_Cantika dengan Minat Beli Timephoria Mahasiswi Komunikasi Digital dan Media Angkatan 60 Awinda, Tania; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13529

Abstract

Perkembangan media sosial di era digital membawa perubahan signifikan terhadap strategi pemasaran, khususnya melalui platform TikTok yang memungkinkan influencer menyampaikan review produk secara lebih autentik dan persuasif dibandingkan iklan konvensional. Penelitian ini bertujuan untuk mengetahui hubungan antara review TikTok yang dibuat oleh beauty influencer @Abel_Cantika dengan minat beli produk kecantikan Timephoria mahasiswi Program Studi Komunikasi Digital dan Media IPB angkatan 60. Penelitian memanfaatkan metode kuantitatif teknik purposive sampling, dengan jumlah responden sebanyak 68 orang yang ditentukan melalui rumus Slovin dengan margin of error 10%. Instrumen penelitian berupa kuesioner skala Likert lima poin yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan terdapat adanya hubungan positif dan signifikan antara review TikTok dan minat beli setelah data diolah menggunakan program SPSS.. Secara keseluruhan, penelitian menegaskan bahwa review TikTok berperan penting dalam membentuk minat beli, terutama ketika disampaikan oleh influencer yang kredibel, menarik, dan mampu membangun kedekatan emosional dengan audiens, sehingga temuan ini dapat menjadi acuan bagi pemasar dalam merancang strategi influencer marketing yang lebih efektif.
Persepsi Gen Z Pada Konten Promosi Akun Instagram @bogoraquagame Untuk Meningkatkan Brand Awareness: Gen Z's Perception Of Promotional Content On The @bogoraquagame Instagram Account To Increase Brand Awareness Maharani, Mezayya; Priatna, Wahyu Budi; Dharmawan, Leonard
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 6 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i6.1079

Abstract

Penelitian ini bertujuan untuk menganalisis persepsi Generasi Z terhadap konten promosi pada akun Instagram @bogoraquagame serta menilai pengaruhnya terhadap peningkatan brand awareness destinasi wisata yang dipromosikan. Pendekatan penelitian yang digunakan adalah kuantitatif, dengan pengumpulan data melalui kuesioner tertutup berskala Likert empat poin yang dibagikan kepada 34 responden menggunakan metode sensus. Instrumen penelitian dinyatakan valid (r > 0,4227) dan reliabel (Cronbach’s Alpha = 0,929). Analisis data menggunakan uji korelasi Spearman’s rho untuk menentukan hubungan antara persepsi terhadap konten promosi dan brand awareness. Hasil penelitian menunjukkan adanya hubungan positif yang sangat kuat dan signifikan antara kedua variabel, dengan nilai koefisien korelasi sebesar 0,845 dan signifikansi 0,000 (< 0,01). Temuan ini mengindikasikan bahwa semakin positif persepsi Gen Z terhadap aspek visualisasi, interaktivitas, dan relevansi pesan pada konten promosi, semakin tinggi pula tingkat brand awareness mereka terhadap @bogoraquagame. Secara keseluruhan, penelitian ini menegaskan bahwa Instagram merupakan media pemasaran digital yang efektif dalam meningkatkan brand awareness, khususnya di kalangan Generasi Z.
Persepsi Gen Z Terhadap Konten Viral Tiktok @bogoraquagame Dalam Meningkatkan Brand Awareness: Gen Z's Perception of Viral TikTok Content @bogoraquagame in Increasing Brand Awareness Fadia, Nur Anisah; Priatna, Wahyu Budi; Dharmawan, Leonard
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 6 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i6.1083

Abstract

This research aims to analyze Generation Z’s perception of viral TikTok content on @BogorAquaGame and its relationship with brand awareness. The study employs a quantitative approach using a survey method with data collected from 33 respondents, all of whom are students of the Digital Communication and Media Study Program, IPB University, representing the Gen Z demographic and active TikTok users. The data were gathered through a closed-ended questionnaire based on Likert scale 1–4 and analyzed using SPSS with validity, reliability, and Spearman’s Rho correlation tests. The results indicate that all instrument items are valid and reliable, with a Cronbach’s Alpha value of 0.908, signifying strong internal consistency. Furthermore, the Spearman correlation value of 0.927 (Sig. = 0.000) demonstrates a very strong and significant relationship between viral content perception and brand awareness. These findings confirm that creative, relevant, and authentic TikTok content can effectively enhance brand recognition and recall among Gen Z audiences. The study implies that local creators and businesses should strategically utilize viral marketing to strengthen brand positioning through culturally resonant content. However, the research is limited by a small sample size and focus on a single account, suggesting the need for broader future studies involving diverse social media platforms and audiences.
Co-Authors ., Harianto A.A. Ketut Agung Cahyawan W Abd Fajar Abdul Malik Abung Supama Wijaya Abung Supama Wijaya, Abung Supama Adinda, Karina Adzhari, Noor Latifah Ahmad Aulia Arsyad, Ahmad Aulia Ahmadi, Andi Aida Vitayala S. Hubeis Aisyah Rizky Amali Alfaza, Dhafine Hasna Alfi Rahmawati Amanu, Zhevio Aufa Amiruddin Saleh Amzul Rifin Andriyono Kilat Adhi Anuar Rasyid Anugerah, Emilia Aprilia Bella R. Rifaini Ariska Rosadi Al Rasyid Shodiq Ariska Rosadi Al Rasyid Shodiq Asri, Dian Asrie, Rakyta Azalya Maura Assyifa, Larasati Myra Aurelia, Najwa Awinda, Tania Ayu Wulandary Ayumi Fitriani Gunawan Ayurei Nuralfya Azzahra Pramesti Ashari Bayu Suriaatmaja Suwanda Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Busrol Karim Busrol Karim Dafina, Kania David Rizar Nugroho Desianti, Salsa Dian Asri Difa Nadia Kharisma, Erika Dwi Putriana Nuramanah Kinding Dyah Prabandari Efliani, Novita Elvin Elvin Emilia Anugerah Enden Darjatul Ulya Fadia, Nur Anisah Fahmi Fuad Cholagi Fariyanti, Anna Febriansyah, Shapta Maulana Febrina Mahliza Felicia Nanda Ariesa Felicia Nanda Ariesa Fernando, Zikra Gusmia Arianti Hafied Cangara Hakim, Nisrina Nur Hari Otang Sasmita Harries Marithasari Heni K Suwarsinah Heny Kuswanti Suwarsinah Hudi Santoso Ika Sartika Ika Sartika Ikhsan, Luthfi Ridhatul Inas, Amirah January Rizki Kayleen Nicole, Gusti Khairani, Halwa Khairunnisa Ramadini Khalisah, Najmi Lainatussifa Leonard Dharmawan Lestiani, Novita Lukman M. Baga M. Fadli Maharani, Mezayya Manoppo, Nathaniela Anya Jeconia Marithasari, Harries Mawarti, Lely Ika Miqdad Miqdad Mohamad Ghozali Moenawar Muh Faturokhman Muhammad Rizqi Mubarok Munifah, Danya Nur Musa Hubeis Nadiyah Sakinah Nafi'ah, Maeva Nathasya, Defallentcya Bianca Netti Tinaprilla Nugraheni, Fadila Fitri Eka Nunung Kusnadi Nursyahbani, Muhamad Aditya Oetomo, Annisaa Larasati Oktaviana Miftakhuljanah Oktaviana Miftakhuljanah Panggabean, Yohanes Tumpak Permana, Muhammad Fakhri Rizqullah Pudji Muljono Puji Nurul Hikmah Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Rahma, Lailatul Rahmadani Safitri Rahmasari, Liisa Firhani Rahmat Yanuar Ramdani, Guruh Rangkuti, Michelia Aisha Rasuli, Candrika Nur Ratna Winandi Revalina Amalia Mahdi Reza Mardhiyah Amir Rici Tri Harpin Pranata Rini Untari Rita Nurmalina Rosiana, Nia Sakinah, Nadiyah Saleh, Amirruddin Samsul Huda Samsul Huda Santoso, Hudi Saputra, Redho Septiani, Nur Afni Shabila, Ailsha Shafina Maharani Sherly Puja Tania Silvia Sari Sinta Marito Siti Hardiyanti Syam Soedono Sasmoyo Jana Priya, Teuku Sufyan , Ahmad Baihaqi Sugara Mursid Suharno Supama Wijaya, Abung Suparman Suparman Suparman Suriaatmaja, Bayu Sutisna Riyanto Sutisna Riyanto Syafitri, Dinda Nur Syahroni Tasya Kamila Hamdani Tojaya, Shintata Trisna Demiyati Trisna Demiyati Widianingtyas, Esterlita wulandary, ayu Yanuar, Rahmat Yustika Muharastri Yustika Muharastri, Yustika