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All Journal Jurnal Dedikasi Politika: Jurnal Ilmu Politik Journal of Politic and Government Studies Biota: Jurnal Ilmiah Ilmu-Ilmu Hayati Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Jurnal Ilmu Farmasi dan Farmasi Klinik (Journal of Pharmaceutical Science and Clinical Pharmacy) IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian IJCIT (Indonesian Journal on Computer and Information Technology) Faktor Exacta Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pertanian Agros JURNAL ILMIAH PETERNAKAN TERPADU JURNAL PENDIDIKAN TAMBUSAI WIDYA LAKSANA International Journal of Nursing and Health Services (IJNHS) Journal of Health Sciences JURNAL SAINTIS Jurnal Pena Karakter : Jurnal Pendidikan Anak dan Karakter Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat BALABA (JURNAL LITBANG PENGENDALIAN PENYAKIT BERSUMBER BINATANG BANJARNEGARA) Jurnal Math-UMB.EDU Proceeding Biology Education Conference Al-Ibda: Jurnal Pendidikan Guru Madrasah Ibtidaiyah Unram Journal of Community Service (UJCS) Jurnal Kolaboratif Sains Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Economic Reviews Journal Jurnal Pengabdian Vokasi Buletin Psikologi Jakiyah : Jurnal Ilmiah Umum dan Kesehatan Aisyiyah Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan E-JRM Jurnalika : Jurnal Ilmu Komunikasi Jurnal Terapi Wicara Jurnal Penelitian Sistem Informasi Jurnal Pendidikan dan Ilmu Sosial Al-Munazzam : Jurnal Pemikiran dan Penelitian Manajemen Dakwah JAT (Journal of Accounting and Tax) Nusantara Journal of Multidisciplinary Science Neraca Manajemen, Akuntansi, dan Ekonomi Equivalent : Journal of Economic, Accounting and Management Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi La-Tahzan: Jurnal Pendidikan Islam Journal of English Education and Social Science (JEESS) Pengertian: Jurnal Pendidikan Indonesia (PJPI) Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Ekonomi Keuangan Syariah dan Akuntansi Pajak English Education Journal Dharma Pendidikan PENABIBLOS KIC AT-TAKLIM: Jurnal Pendidikan Multidisiplin Jurnal Ilmu Sosial dan Humaniora Educational of Indonesian Journal (Edunesia Journal)
Puji Astuti
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THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, AND BUSINESS ETHICS ON SHOPEE CUSTOMER SATISFACTION AMONG ACCOUNTING STUDENTS (A STUDY OF ACCOUNTING STUDENTS AT UNP KEDIRI) Yogi Ardi; Puji Astuti; Mar'atus Solikah
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.7119

Abstract

Research aim : This study aims to analyze the influence of e-service quality, brand image, and business ethics on Shopee customer satisfaction among accounting students at Universitas Nusantara PGRI Kediri Design/Methode/Approach : A quantitative approach was employed, with data collected through questionnaires from 44 accounting students using purposive sampling. Data analysis included multiple linear regression, validity and reliability tests, and hypothesis testing Research Finding : The results indicate that e-service quality (security, communication, reliability, responsiveness), brand image (corporate, user, and product image), and business ethics (transparency, fairness) significantly influence customer satisfaction. Theoretical contribution/Originality : This study contributes to the existing literature by integrating three critical factors—e-service quality, brand image, and business ethics—into a single framework to analyze their impact on customer satisfaction in the context of e-commerce. Practitionel/Policy implication : Shopee should prioritize improving e-service quality, strengthening brand image, and adhering to ethical business practices to enhance customer satisfaction Research limitation : This study focuses on e-service quality, brand image, and business ethics as independent variables, and consumer satisfaction as the dependent variable. This study was conducted on accounting students of Nusantara PGRI Kediri University who used the Shopee platform.  
Co-Authors Abdul Kodir Djaelani ABS, M Khoirul Adam, Fran Adhi Susano Adhitya Farhan Adilakirani, Devika Afida Nur Asasi Agung Endro Nugroho AGUS SETIAWAN Agustina Ahmad Taufiq Ahmad Ziyaurrohman Ajeng Yuanitasari Akas Pinaringan Sujalu Akbar Nur Imam Rhomadhona Al Kautsarah Hanifati Aldio GemaPenta Mahadika Alvina Putri Damayanti Aminah Asngad Amirulloh Moh Rumuntoha Andri Wahyu Saputra Andy Kurniawan Andy Widyatmoko Anggita Amanda Putri Anggreyanti, Icca Presilia Anisa Utami Anjelina Rulan Sari Anwar, Muhammad Saidun Apri Wahyudi Ardhitya Eka Prasetya Ardian Jati Aria Alantoni Asnawati Asnawati Atikah Mumpuni Atried Kharisma Aulia Tegar Wijaya Ayu Sofiani Azmi Anti Mutiah Bakri, Faujiah Bambang Wiyono Bayu Indra Permana Bhakti Sulistyo Bikhusnil Ummah Bina Ikawati Budi Adjar Pranoto Budiono, Gracendy Aluz Clarita Choirudin, Choirudin Churrotul Ainiyyah David Nur Fajar Delia Alayda Deti Pratiwi Devi Rizka Pratami Dewi Erowati Dewi Hayu Nafi’ah Dewi Trisnawati Diah Nurdiwaty Dika Aulia Prihatini Dina Maulida Dini Rakhmawati Dodi Irawan Dwi Ratna Cahyaningtyas Dyah Widiastuti Eka dita widyawati Eka Surya Pratiwi ELFINA ELFINA Elisabeth Elisabeth Eriyana Putri Erni Dwi Setyowati Esha Yanuar R Esna Oktaviana Esti Swatika Sari Eva Charena Aditiya Evi Tobeli Fachry Abda El Rahman Fahmi Nur Ichsan Faizah M.Nur Fajar Wirawan Fajri Wulan Dini Farizan, Akmal Fendhi Hermawan Festy Auliyaur Rahmah Fikri Radiatus Solihin Finda Octafiyanti Firmansyah, Farah Fauziah Fitriah Hatiningsih Fitriyah . Fitriyah Fitriyah Fitroh, Bagus Andika Fredinan Yulianda Galang Adit Hutsa Dewantara Galih Satria Pangayom Gemini Alam Gusparia, Widya Sandi, Hana Azmi Zakiyyah Mustaqimah Happy Fitria Hasan Basri Helma Mustika HENDRATNO Hermawan Sadewa Heru Suripta Ida Ayu Putu Sri Widnyani Ika Nur Rahmawati Iman Suswanto Irfan Nursetiawan Issy Yuliasri Januarius Mujiyanto Joni Haryanto Khairul Mutaqin KUKUH MIRSA Kurniawati Mulyanti Kushandajani . Kushandayani . LAILA NOVI NUZULIN NADA Latif Adin Raharya Lifda Khoirunnisa Loly Novita Lusia Astrika Lutfi Darmawan M.Agus Nurkholis Mahallisa Dyah Pristanti Maman Suryaman Mar'atus solikah Mardianto Manan Mareta Nurul Fitri Mario Mario Maulita Cut Nuria May Sela Rahmawati Metalia Ulfah Mohammd Rizal Arief Muhammad Hasdin Has Muhammad Naufa Azhayr Muhammad Nurul Adam Muhammad Taufik Kurniawan Muhammad Yusuf Ariyadi Nabawi, Muhammad Nabila Arisanti Nadia Fakhrunnisa Suripto Najwa, Wulida Arina Nanda Jussi Nandana Pangestu Muwahid Nanik Sutarni Naurah Azzahra Qurratu'ain Nimas Ulfatuz Zahro Maro Nita Rosita Nor Khalimah Nova Iswanto noviya nailul miskiyah Nunik Retno H Nunik Retno Herawati Nunung Isnaini Dwi Ningsih Nur Ayni Nur Hidayat Sardini Nurfadillah Nurrabiatu Nuzul Eka Prayoga Pandu Tri Pramono Pengkuh Sidiq Waskito Pradaya Priyatno Harsasto Purwoko . Purwoko Purwoko Purwoko Purwoko Puspa Gundary Puspita, Erna Putri Awaliya Dughita Rahmi Affiani Rakhmad Ryan Ramadhan Putra Ramadhan, Ridho Wahyu Ramadhanil Haq Rani Darmayanti Rasyad Fiqry Caturitama Rayi Aik Mutia Rendi Kustriawan Rendy Aditya Putra Armanda Reni Rachmawati Reni Windiani Retma Balqis Bestari Reylea Adrianda Kusuma Reza Hermawan Rina Martini risha fillah fithria Rizal S Gueci Rosaninda Febry Suryanie Rr Hermini ruben angga saputra Ruth Hesti Malatundu Sabat Banuaji sahal kurniawan Samsu Samsu Sandi Pasha Saridawati Saridawati Shaufi Nurrahmat Saktiswara Shynta Pravitasari SIGIT PUJI WINARKO Silvia Aluf Siti Amanah Mahiroh Siti Faikhatul Janah sofia rizky purwanto Solikah, Mar atus Sri Ernawati Sri Wahyuni Subagus Wahyuono Sugeng Sugeng Sukatin Sukatin Sulistyowati . Supratiwi . Susanto . Susilo Utomo Syahyono Syakila Az-Zahwa Nurfatiha Sylvia Pratiwi Tania Soraya Teguh Arief Priyanta TEGUH ARVIYANTO Triana Hertiani Turtiantoro Turtiantoro USWATUN HASANAH Vildayanti, Rina Ayu Wahyu Permata Wahyu Widiyansih Welly Kusuma Wardani Widi Syafnentias Wiwik Nur Widayati Wiwik Widayanti Wiwik Widayati Yance Anas Yaya Naufa Khairiyah Yessi Fitrianti Yoga Erlangga Yogi Ardi Yovi Arista Yoyon M Darusman Yudha Ganang Permana Yudha Nursandi Pratama Yulia Putri Yunita Midkha Yusak Ezer Kaley Yuwanto . Yuwato .