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All Journal Edukasi Ordik Jurnal Keolahragaan Proceeding SENDI_U EDULITE: Journal of English Education, Literature and Culture DERIVATIF Akuisisi : Jurnal Akuntansi PAUDIA: JURNAL PENELITIAN DALAM BIDANG PENDIDIKAN ANAK USIA DINI E-Dimas: Jurnal Pengabdian kepada Masyarakat Indonesian Journal of Curriculum and Educational Technology Studies International Journal of Humanity Studies (IJHS) Ekspektra: Jurnal Bisnis & Manajemen JURNAL PENDIDIKAN JASMANI DAN OLAHRAGA Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Educational Research and Evaluation Journal of Humanities and Social Studies JISIP: Jurnal Ilmu Sosial dan Pendidikan Eksis: Jurnal Riset Ekonomi dan Bisnis JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Mumtaz: Jurnal Studi Al-Quran dan Keislaman JURNAL SeMaRaK Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jorpres (Jurnal Olahraga Prestasi) Jurnal Christian Humaniora JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Disrupsi Bisnis Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) JUMORA: Jurnal Moderasi Olahraga KARYA: Jurnal Pengabdian Kepada Masyarakat Majalah Ilmiah Olahraga (MAJORA) Jurnal Puruhita Journal of Social Research Golden Ratio of Mapping Idea and Literature Format Jurnal SainTekA International Journal of Multidisciplinary Research and Literature (IJOMRAL) Sepakbola East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Indonesian Capital Market Review Jurnal Pedagogi Olahraga dan Kesehatan Structure International Journal of Economics (IJEC) Economics and Business Journal Journal of Artificial Intelligence and Digital Business Studies in English Language and Education Innovative: Journal Of Social Science Research Dedication : Jurnal Pengabdian Masyarakat IIJSE RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Riset Kajian Teknologi dan Lingkungan Darmabakti: Jurnal Pengabdian kepada Masyarakat Jp.jok (Jurnal Pendidikan Jasmani, Olahraga dan Kesehatan)
Sugeng Purwanto
Universitas Negeri Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Kepercayaan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Belanja Online Bukalapak (Studi Kasus Pada Pelanggan Usia 17-24 Tahun di Kota Tuban) Nurdiyanta, Mohammad Fadel Diza; Purwanto, Sugeng
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 5, No 4 (2021): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v5i4.2380

Abstract

This study aims to determine the effect of trust and service quality on online shopping customer loyalty. This research was conducted on online shopping customers of Bukalapak with a case study of customers aged 17-24 years in Tuban City. The number of samples taken as many as 100 respondents with purposive sampling method. Data collection was carried out through distributing questionnaires with samples, namely customers who made purchases on the Bukalapak platform at least once in the last 1 year, aged 17 to 24 years in Tuban City. The analytical technique used is the Partial least squares (PLS) application. results Based on the analysis found that: 1) Trust has a significant positive effect on customer loyalty Bukalapak. 2) Service quality has a significant positive effect on customer loyalty to Bukalapak.
Pengaruh Citra Destinasi dan Electronic Word of Mouth Terhadap Minat Berkunjung Pada Wisata Pantai Tambakrejo Blitar Aziza, Umma Latifa Nur; Purwanto, Sugeng
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 1 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i1.2747

Abstract

Purpose of this research was to determine the effect of Destination Image and Electronic Word of Mouth on Tourist Visiting Interests on Tambakrejo Beach tourism in Blitar. This research used a quantitative approach. Nonprobability sampling method with purposive sampling technique was used for sampling with research samples obtained as many as 90 respondents. Types primary data is used in this research. Data processing is done by using Partial Least Square (PLS) analysis technique. Results of research showed that: 1) Destination Image had a significant positive effect on Tourist Visiting Interests at Tambakrejo Beach Blitar. 2) Electronik Word of Mouth has a significant positive effect on Turist Visiting Interests at Tambakrejo Beach Blitar.
Analisis Keragaman Produk dan Keamanan terhadap Minat Beli pada Marketplace Sociolla di Surabaya Aliyah, Siti Maslikhatun; Purwanto, Sugeng; Ariescy, Reiga Ritomiea
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4153

Abstract

The rapid development of the internet currently has security threats to online transactions so that it becomes a challenge for companies to maintain consumer buying interest, one of which is by providing security guarantees and offering a variety of products. This research was conducted with the aim of analyzing the effect of product diversity and safety on consumer buying interest at the Sociolla marketplace in Surabaya. The approach used is quantitative with a purposive sampling technique of 117 respondents who know the Sociolla marketplace and are domiciled in Surabaya. The software used in the data analysis process is SmartPLS. The final results of the research show that product diversity and safety make a positive contribution to consumer buying interest. Keywords: product diversity; purchase intention; security
Pengaruh Promosi dan Kesadaran Merek sebagai Variabel Mediasi terhadap Keputusan Pembelian Produk Wafer Tango di Wilayah Surabaya Aidhaningtyas, Fera Tri; Purwanto, Sugeng
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4164

Abstract

This study aims to analyze the effect of promotion and brand awareness on purchasing decisions and to examine the role of brand awareness as a mediating variable between promotion and purchasing decisions on Wafer Tango in Surabaya region. The population in this study were all people who had bought and consumed Wafer Tango in Surabaya, the sampling technique used was non-probability sampling, so that the results obtained were 104 respondents. The measurement scale used in this studi is the Likert Scale. The data collection method used is by distributing questionnaires containing questions to respondents througt the Google Form. The data analysis technique is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. The results of this tsudy that the promotion variable has a positive effect on brand awareness and also the purchasing decision. Furthermore, the brand awareness variable has a positive effect on purchasing decisions. As well as brand awareness variables can be used as mediating variables between promotion variables and purchasing decisions variables. Keywords : Brand Awareness; Promotion; Purchasing Decision.
Analisis faktor yang mempengaruhi keputusan pembelian pada Bro D Towing Service Surabaya Hamiseno, Alriga Rakareyhan; Purwanto, Sugeng
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 2 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.618 KB) | DOI: 10.32670/fairvalue.v5i2.2103

Abstract

Electronic word of mouth and advertising effectiveness are variables that can influence consumer purchasing decisions. This study aims to examine the concept of electronic word of mouth and the effectiveness of advertising on purchasing decisions at Bro D Towing Service which experienced a decline in sales in the last four months in 2021. The research method used was quantitative methods. The population in this study are consumers who have used the services of Bro D Towing Service Surabaya who have seen Bro D Towing Service Surabaya advertisements on social media, while the sample in this study was taken from a population of 65 respondents. with data analysis techniques using structural equation modeling and Partial Least Square (PLS) as analysis tools. The results of this study are known Electronic Word Of Mouth and the effectiveness of advertising have an effect on purchasing decisions. This means that the reviews on Google Business on Bro D Towing Service Surabaya influence consumers to make purchasing decisions and if an advertisement can be reached and accepted by all consumers, the advertisements that have been carried out by Bro D Towing Service Surabaya are effective and these consumers will always make decisions. to make a purchase.
Analisis minat kunjung ulang di Café Kopi Kappie Pucang Adi Surabaya Pratama, Rafliansyah; Purwanto, Sugeng
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 2 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.061 KB) | DOI: 10.32670/fairvalue.v5i2.2107

Abstract

Progress in the business world in today's modern era has undergone significant changes and improvements. So, with the high interest of coffee lovers in Surabaya, there are many cafes in Surabaya. Each coffee café always offers different concepts and tastes, thus making the competition for several coffee cafes in Surabaya more competitive. The various prices offered by each coffee shop make marketing influencers of the interest of consumers to visit again. This study aims to determine the effect of price perception and experiential marketing on revisit interest at the Kappie Coffee Café in Pucang Adi Surabaya. methods of data collection using the Survey Method. The research method used is quantitative research methods using data analysis techniques using SmartPLS as an analytical tool. The results of this study note that price perception and experiential marketing have a significant effect on revisit interest. The more appropriate the experiential marketing provided by the Kappie Pucang Adi Surabaya coffee cafe, the higher the interest in repeat visits, and the Kappie Pucang coffee cafe maintains the quality that it already has and always maintains and chooses the best raw materials to make products that will be given to customers visitors.
Marginalized female in two song lyrics, Tragedi Cinta: textual-metaphoric representations Purwanto, Sugeng; Nurhamidah, Idha; Rahayu, Endang Yuliani; Soepriatmadji, Liliek; Rustipa, Katharina; Idriz, Mesut
EduLite: Journal of English Education, Literature and Culture Vol 8, No 2 (2023): August 2023
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/e.8.2.347-360

Abstract

Old romantic songs of the 1980s linger; especially for people, at the moment, in their 60s or so. Such songs are rich in moral teaching, applicable in any religion on earth. The current study which examined Benjamin S’ and Ida Royani’s the same song lyrics Tragedi Cinta but of different versions aimed to construe the meanings of both songs viewed from their textual-metaphoric representations. The two song lyrics were analyzed employing a software application UAMCT 6.8, adopting Hallidayan SFL on thematic progression, leading to their modes of the discourse. Also dealt with herein is the use of both grammatical and lexical metaphors to examine how meanings are realized. The findings show that ‘female’ is marginalized in three ways, namely (1) the use of active voice without any attempt to hide the identity for doing sincere things as opposed to ‘male’ put in passive voice to hide the identity for doing bad things, (2) the use of marked themes indicate high literary values employed in both song lyrics, (3) the use of both lexical and grammatical metaphoric styles implies excellently-written song lyrics, and (4) moral teaching of both song lyrics is also highlighted to give evidence of ‘female’ marginalization and it is, thereby recommended to avoid romantic juvenile delinquency, especially of the millennial generation termed as ‘digital natives’ who can get access to abundant information without limit of time and space; no matter how hard the social, religious and familial authorities try to ban the negative impacts of the world’s largest information technology industry.
THE INFLUENCE OF TRUST AND PERCEPTION OF EASY PURCHASING DECISIONS ON THE TIKTOK SHOP APPLICATION (STUDY ON TIKTOK SOCIAL MEDIA USERS IN SURABAYA) Khalid, Idham; Purwanto, Sugeng
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 3 No. 3 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i3.214

Abstract

The title of this study is “The Influence of Trust and Perceived Ease of Use on Purchase Decisions in the TikTok Shop Application (A Study on TikTok Social Media Users in Surabaya)”, which aims to determine the influence of trust and perceived Ease of use on purchase decisions. The research method is quantitative, with the population being TikTok social media users in Surabaya. The sampling method is non-probability sampling using purposive sampling, which involves sample selection based on specific criteria. The sample consists of respondents who have made purchases on the TikTok Shop application, totalling 104 respondents. The analytical technique used in this research is the Partial Least Square (PLS) method. The results of this study prove that (1) Trust has a positive and significant influence on Purchase Decisions. (2) Perceived Ease of use positively influences Purchase Decisions
THE INFLUENCE OF SHOPPING LIFESTYLE AND FLASH SALES ON IMPULSIVE BUYING BEHAVIOR AT SHOPEE E-COMMERCE FOR GENERATION Z IN EAST LUWU REGENCY Madania, Sarah Putri; Purwanto, Sugeng
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.279

Abstract

The purpose of this study was to determine the effect of shopping lifestyle and Flash Sales on impulsive buying behavior in shopee E-commerce for Generation Z in East Luwu Regency. This study uses quantitative research methods. The population studied was Shopee E-commerce users in East Luwu Regency, a sample of 108 people and the sampling technique used was a non-probability technique using purposive sampling. The data analysis technique uses the component-based Structural Equation Modeling (SEM) method using the Partial Least Square (PLS) analysis tool. The results showed that a shopping lifestyle has a positive and significant effect on impulsive buying and Flash Sales have a positive and significant effect on impulsive buying
INFLUENCE OF LIFESTYLE, BRAND IMAGE AND PERCEPTION PRICE INTO PURCHASING DECISIONS BRAND UNIQLO IN SURABAYA CITY Murtazah, Izah Bana; Purwanto, Sugeng
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.280

Abstract

This research aims to determine the influence of lifestyle, brand image, and price perception on purchasing decisions for the Uniqlo brand in the city of Surabaya. The research method used in this research is quantitative research with the dependent variable being purchasing decisions and the independent variables being lifestyle, brand image and price perception. The number of samples taken was 104 respondents who live in the city of Surabaya who have purchased Uniqlo products at least once using a Likert scale. The sampling technique used in this research was convenience sampling technique with data analysis using Sem-PLS with PLS (Partial Least Square) analysis. From the research results, it was found that lifestyle variables, brand image and price perception had a positive and significant effect on purchasing decisions
Co-Authors - Istyarini - Nurussa’adah Adeyawarman, Aldo Nugraha Adiatmaputra, Anindyo Pradipto Africo Ramadhani Agus Supriyanto Aidhaningtyas, Fera Tri Al Abid, Muhammad Lailul Muzakky Al Jonet, Arfad Syuqi Hikam Alam, Hakim Bima Ardimas Alamsah, Hafid Akmal Alfnavisa Az-Zahra, Aura Aliyah, Siti Maslikhatun Amriel, Egan Evanzha Yudha Andy Ardian Ardianta, Armanda Artanty, Ary Asep Ardiyanto Astutik, Dyah Nur Astutik, Retno Dwi Asyhari Asyhari, Asyhari Aziza, Umma Latifa Nur Babang, Veramyta Maria Martha Baiqun Isbahi, Muhammad Baskoro Pandu Aji Christiano, Nicolas Raynato Crespo, Alan Deden Saepul Alfarisi Dennis Dwi Kurniawan Devi Catur Winata Dhani Ichsanuddin Nur Dody Tri Iwandana Dody Tri Iwandana Dzayanti, Nour Icha Endang Yuliani Rahayu Fahrur Rozi Fakhruddin , Yusuf Risfian Farida Mulyaningsih Febriyanti, Gita Ayu Festiawan, Rifqi Gancar Candra Premananto Garut, Albertyano Gilang Gemirangga, Rezhota Hadi Raharjo, Raden Johnny Hamiseno, Alriga Rakareyhan Helmi, Sheryn Maulida Heri Triluqman Budisantoso Hermawan, Tedi Hesty Prima Rini Hindun, Kiftiah Hoesana Dian Dewi Andalas Idha Nurhamidah, Idha Idriz, Mesut Ilfiani , Pratiwi Dian Ilfiani, Pratiwi Dian Istyarini - Istyarini Istyarini, Istyarini Izdihar, Gilang Jajang Jajang Kartika Pertiwi, Tri Kartiko, Cahyo Kasprabowo, Teguh Katharina Rustipa Khurrohman, Moch Fath Kinanti, Isnatul Agil Lestiyani, Dhea Nofa Liliek Soepriatmadji Lina Damayanti, Lina Madania, Sarah Putri Maharani, Kirana Aurelia Julianne Moch Fath Khurrohman Mufakkirul Ardi Muhadjir Anwar Muhammad Muhajirin, Muhammad Muhammad Rafli Mumtaz, Annisa Murtazah, Izah Bana Najimuddin, Didin Nanda, Fitri Agung Nordianto, Akhmad Farhan Novitasari, Mayhana Dwi Novriansyah Novriansyah, Novriansyah Nurdiyanta, Mohammad Fadel Diza Nurul Izzah, Berliana Nurussaadah - Nurussa’adah, - Oktavianto, Nanang Olczewski, Prully Stanislous Pamuji Sukoco Pasca Tri Kaloka Pratama, Rafliansyah Premananto, Gancar C Pujiati, Siti Robingah Pujiati, Siti Robingah Putri, Anggy Kinaya Putri, Brilivena Clarissa Aurora Putri, Meylani Yulia Rachma, Tika Dwi Ramdhana, Rickadesti Reiga Ritomiea Ariescy, Reiga Ritomiea Reza Wahyuaji, Muhammad Adrian Riris Setyo Sundari Riyanti Putri, Rindiantika Adinda Rizka Nur Khanifah Rokhim, M Khoirul Nur Rosyidah, If'idatur Rubbi Kurniawan Safitri, Ismi Dwi Salsabila, Aurelia Satriawansyah, Tri Sembiring, Rinawati Sofwan, Mochammad Syamsudin Sofya, Dini Nur Soni Nopembri Sri Hartini Sugara, Zona Icashya Sugiharti Mulya Handayani Sujarwo , Sujarwo Sujarwo Sujarwo Sulistio, Basuki Suripto Suripto Susilo, Sophie Tiara Syamsya, Syabania Qowi Nur Tripambudi, Bagus Wahyu Uun Siti Khoiriyah, Uun Siti Wahzudik, Niam Wakid, Ahmad Hasan Widha Srianto Wirasakti, Muhammad Revandra Yuniningsih Yuyun Ari Wibowo Zafarani, Rinelly Aurelia Naurah Zain, Muhammad Zaki Zakki Efendi, Irkham Ardian Zumrotul Fitriyah, Zumrotul