Article Per Year (5 Year)
p-Index From 2021 - 2026
10.237
P-Index
This Author published in this journals
All Journal Edukasi Ordik Jurnal Keolahragaan Proceeding SENDI_U EDULITE: Journal of English Education, Literature and Culture DERIVATIF Akuisisi : Jurnal Akuntansi PAUDIA: JURNAL PENELITIAN DALAM BIDANG PENDIDIKAN ANAK USIA DINI E-Dimas: Jurnal Pengabdian kepada Masyarakat Indonesian Journal of Curriculum and Educational Technology Studies International Journal of Humanity Studies (IJHS) Ekspektra: Jurnal Bisnis & Manajemen JURNAL PENDIDIKAN JASMANI DAN OLAHRAGA Jurnal SEPA (Social Economic and Agribusiness Journal) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Educational Research and Evaluation Journal of Humanities and Social Studies JISIP: Jurnal Ilmu Sosial dan Pendidikan Eksis: Jurnal Riset Ekonomi dan Bisnis JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Mumtaz: Jurnal Studi Al-Quran dan Keislaman Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jorpres (Jurnal Olahraga Prestasi) Jurnal Christian Humaniora JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) JUMORA: Jurnal Moderasi Olahraga KARYA: Jurnal Pengabdian Kepada Masyarakat Majalah Ilmiah Olahraga (MAJORA) Jurnal Puruhita Journal of Social Research Golden Ratio of Mapping Idea and Literature Format Jurnal SainTekA International Journal of Multidisciplinary Research and Literature (IJOMRAL) Sepakbola East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Indonesian Capital Market Review Jurnal Pedagogi Olahraga dan Kesehatan Structure International Journal of Economics (IJEC) Economics and Business Journal Journal of Artificial Intelligence and Digital Business Studies in English Language and Education PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research Dedication : Jurnal Pengabdian Masyarakat Indonesian Journal of Innovation Multidisipliner Research IIJSE RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Riset Kajian Teknologi dan Lingkungan Interdisciplinary Journal of Advanced Research and Innovation Indonesian Journal of Innovation Multidisipliner Research Darmabakti: Jurnal Pengabdian kepada Masyarakat Jurnal Pendidikan Jasmani, Olahraga dan Kesehatan (Jp.jok)
Sugeng Purwanto
Universitas Negeri Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 107 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 107 Documents
Search

 5   6   7   8   9 
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), E-SERVICE QUALITY DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI E-COMMERCE SOCO BY SOCIOLLADI SURABAYA Astutik, Dyah Nur; Purwanto, Sugeng
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13338

Abstract

Pemasaran merupakan komponen penting dalam bisnis untuk mencapai tujuan perusahaan. Dengan melakukan kegiatan pemasaran yang optimal akan menimbulkan keputusan pembelian konsumen. Tujuan akan dilakukannya penelitian ini yakni guna mengetahui pengaruh atas Electronic Word of Mouth (E-WOM),E-Service Quality, serta Promosi Penjualan dimana memberikan pengaruh keputusan pembelian produk dalam aplikasi SOCO by Sociolla di Surabaya. Penelitian ini bersifat kuantitatif dimana untuk mengukur sampel menggunakan skala likert dan total 100 sampel penelitian yang didapatkan dengan menyebarkan kuesioner melalui google form. Metode Partial Least Square SEM digunakan pada penelitian ini sebagai alat analisis data. Dari penelitian ini, diperoleh hasil bahwasanya Electronic Word of Mouth (E-WOM) (X1), E-Service Quality (X2), dan Promosi Penjualan (X3) dinyatakan mempengruhi positif serta signifikan pada keputusan pembelian pada Aplikasi SOCO by Sociolla di Surabaya.
The Influence of Service Quality, Store Atmosphere, and Experiential Marketing on Customer Loyalty at Famicafé Tenggilis Surabaya Novitasari, Mayhana Dwi; Purwanto, Sugeng
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5444

Abstract

Competition in the retail business has become a highly competitive and dynamic arena in the global economy. The intense competition among retail businesses encourages them to compete for consumer interest and market leadership by devising various strategic plans to increase competitive advantage. FamilyMart, under PT Fajar Mitra Indah, is one of the retail businesses currently competing to win the market in Indonesia. FamiCafé, created by FamilyMart is a brand extension that combines the concept of a minimarket with a cafe. This research examines the effect of service quality, store atmosphere, and experiential marketing on customer loyalty at FamiCafé Tenggilis Surabaya. This research uses quantitative methods involving 108 respondents selected from the population of FamiCafé Tenggilis Surabaya customers. Nonprobability sampling with a purposive sampling approach was used for sample selection. Data was collected through distributing questionnaires and measured using a Likert scale. The data analysis process uses Partial Least Squares (PLS) analysis tools with the help of SmartPLS software. Based on the research findings, it was revealed that service quality affects customer loyalty at FamiCafé Tenggilis Surabaya, store atmosphere has no effect on customer loyalty at FamiCafé Tenggilis Surabaya, and experiential marketing affects customer loyalty at FamiCafé Tenggilis Surabaya.
Pengaruh Social Media Marketing dan Potongan Harga Terhadap Keputusan Pembelian Sepatu Merek Airwalk di Surabaya Muhammad Rafli; Sugeng Purwanto
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 2 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i2.5436

Abstract

This research has the aim of explaining social media marketing and price discounts whether they have an influence on purchasing decisions using the research object of Airwalk brand shoes. The population used as the object of research is residents with Surabaya city ID cards and domiciled in Surabaya who have bought and used Airwalk brand shoes. While the sample in this study were 110 respondents. The results showed that social media marketing was able to contribute positively and significantly to purchasing decisions and price discounts were also able to contribute positively and significantly to purchasing decisions.
SERAT SITI JENAR: RETORIKA DR. FAHRUDIN FAIZ DALAM NGAJI FILSAFAT Purwanto, Sugeng; Kasprabowo, Teguh; Soepriatmadji, Liliek
Mumtaz: Jurnal Studi Al-Quran dan Keislaman Vol 5, No 1 (2021): Mumtaz: Jurnal Studi Al-Qur'an dan Keislaman
Publisher : Institut PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36671/mumtaz.v5i01.145

Abstract

Penelitian ini mengkaji strategi retorika Dr. Fahrudin Faiz (Pak Faiz) dalam acara Ngaji Filsafat bertema Serat Siti Jenar untuk mengungkap (1) struktur generik pengajian tersebut, (3) tujuan komunikatif serta (3) strategi retorika. Dalam penelitian ini, data  diambil dengan teknik simak catat dari Saluran Youtube Media Koentji. Data tersebut dianalisis menggunakan kerangka analisis Appraisal  (pengembangan teori Linguistik Fungsional Sistemik) digabung dengan teori Majas. Hasil penelitian menunjukkan bahwa Pak Faiz sangat profesional dan berhasil menyampaikan pengajian filsafat dalam suasana perkuliahan. Beliau sangat piawai dalam merancang dan penggunaan struktur generik sehingga langkah langkah komunikatif sangat terdefinisi dan terukur. Dengan demikian, pilihan strategi retorika yang meliputi kiasan, perumpamaan, ironi, alusio , dll. dapat diterapkan dengan baik.  Strategi retorika tersebut dipakai saat beliau mengelaborasi permasalahan kekinian berkisar pada kehidupan mahasiswa sebagain insan ilmiah dan spiritual yang kebetulan tercermin dalam Serat Siti Jenar dan sangat relevan. Dari sudut sistem Appraisal, Pak Fariz menggunakan heteroglosia dalam arti beliau menggunakan bentuk klausa baik bertingkat maupun setara (disamping beberapa monoglosik) dangan sangat baik dan mampu mengikat (engaging) minat mahasiswa tanpa terditeksi pengunaan ujaran kebencian dalam pengajian tersebut yang bersifat semi-formal, menggunakan skala semantik yang selalu netral. Penelitian ini berkontribusi positif sebagai dasar perumusan (rekonstuksi) program pengembangan karakter generasi muda.
Management of Facilities and Infrastructure of Physical Education in State Junior High School Jajang, Jajang; Purwanto, Sugeng; Nanda, Fitri Agung; Novriansyah, Novriansyah
Journal of Education Reseach and Evaluation Vol 5 No 2 (2021): May
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.49 KB) | DOI: 10.23887/jere.v5i2.33683

Abstract

Management of infrastructure and facilities is important in physical education, considering that infrastructure is a medium to support the success of learning. This study aims to determine how the management of physical education facilities and infrastructure in State Junior High Schools. This research is a type of qualitative research using a case study research design. Data obtained through interviews, observation, and documentation. The research data were obtained from six sources consisting of the principal, physical education teachers, and facilities and infrastructure staff. Data analysis used Miles and Huberman analysis. The results of research on the availability and management of facilities and infrastructure revealed that there were several physical education facilities and infrastructure that were feasible but had their availability. The removal of physical education facilities and infrastructure activities that have not been carried out properly has resulted in many damaged facilities and infrastructure piled up in the warehouse. The inventory process has been carried out well. This can be seen from the process of registering goods or facilities and infrastructure which are recorded alphabetically by the names of items that have been spent, the inventory process is carried out routinely and regularly. The process of maintaining physical education facilities and infrastructure is carried out by teachers and students.
Pengaruh Influencer Marketing dan Brand Image Terhadap Keputusan Pembelian Kacang Dua Kelinci di Kota Surabaya Garut, Albertyano Gilang; Purwanto, Sugeng
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4392

Abstract

Penelitian ini dimaksud untuk mengidentifikasi bagaiaman pengaruh influencer marketing dan brand image terhadap keputusan pembelian kacang Dua Kelinci di kota Surabaya. Metode penelitian ini secara kuantitatif dengan mengambilsampel berjumlah 100 responden dan penyebaran kuisoner ini dibantu dengan Google form. Sedangkan sampel dalam penelitian ini diambiln dengan menggunakan teknik convinince sampling. Sampel terdiri atas responden yang pernah mengkonsumsi kacang Dua Kelinci. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Teknik analaisis yang digunakan dalam penelitian ini adalah (PLS) dengan uji validitas, uji reabilitas dan uji hipotesis. Dari hasil penelitian didapati bahwa variabel influencer marketing dan brand iamge berpengaruh psotif dan signifikan terhadap variabek keputusan pembelian. Kata Kunci : Brand Image ; Influncer Marketing ; keputusan pembelian
Rhetorical structures, strategies, and linguistic features of problem statement to promote a teaching writing model Rustipa, Katharina; Purwanto, Sugeng; Rozi, Fahrur
Studies in English Language and Education Vol 10, No 2 (2023)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v10i2.30855

Abstract

Studies about rhetorical moves in the introduction section have been widely conducted. However, the studies focusing on the research problem statement is still limited. This current study investigated the rhetorical structures, strategies, and linguistic features of the problem statement written by undergraduate students, which aimed to contribute to the teaching model in teaching academic writing. This research was a qualitative case study belonging to genre analysis, using Swales CARS model. Thirty undergraduate students problem statement texts were explored, and interviewers were further conducted to collect the data. The results indicated that nine types of rhetorical structures were employed, most of which were characterized as incomplete. The rhetorical strategies employed by the students were making a centrality claim, making topic generalizations, reviewing previous research, indicating a gap, establishing need and problem, continuing a tradition, outlining purposes, and announcing the state of the present research. Specific linguistic features were used in each move and step although the students admitted that they had lack of knowledge with linguistic features. Based on the research finding, a Critical Genre-Based model for teaching problem statements in writing is proposed because this model has facilitative effect on consciousness-raising of the genres rhetorical structure.
Analisa Proses Keterlambatan Pengajuan Reimbursement Pengobatan Pegawai dan Pensiun Pada PT PLN (persero) Dzayanti, Nour Icha; Purwanto, Sugeng
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5303

Abstract

PT PLN (Persero) sebagai Badan Usaha Milik Negara (BUMN) di bidang ketenagalistrikan memiliki komitmen untuk meningkatkan kesejahteraan karyawan, pensiunan, dan keluarga mereka melalui fasilitas kesehatan. Penelitian ini bertujuan untuk menganalisis proses keterlambatan pengajuan restitusi pengobatan oleh karyawan dan pensiunan di PT PLN (Persero). Keterlambatan dalam pengajuan restitusi dapat memberikan dampak negatif terhadap karyawan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan observasi dan wawancara langsung kepada pegawai bagian restitusi di Divisi Pelayanan Human Capital Surabaya. Hasil penelitian menunjukkan adanya faktor-faktor yang mempengaruhi keterlambatan tersebut, termasuk prosedur administrasi yang kompleks dan kurangnya pemahaman pegawai mengenai tata cara pengajuan restitusi. Temuan ini diharapkan dapat menjadi bahan evaluasi untuk meningkatkan efisiensi proses pengajuan restitusi dan mendukung kesejahteraan karyawan serta pensiunan.
The Influence of Digital Marketing and Influencers on Interest in Buying Used Cars at CV Trisakti Motor Surabaya Zain, Muhammad Zaki; Purwanto, Sugeng
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1184

Abstract

This study aims to analyze the influence of digital marketing and influencers on purchase intention at CV Trisakti Motor showroom in Surabaya, using a quantitative approach. The population of the study consists of TikTok and Instagram users, with a sample of 104 respondents selected through non-probability sampling using convenience sampling techniques. The data were analyzed using descriptive statistics and Partial Least Squares (PLS) with the SmartPLS application. The results indicate that both digital marketing and influencers have a positive and significant effect on purchase intention.
Pengaruh Governemnt Subsidy Policy dan Environmental Concerns Terhadap Minat Beli Motor Listrik di Kota Surabaya Istiqomah, Aisa Fadhilatul; Purwanto, Sugeng
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1032

Abstract

Emisi gas rumah kaca yang mengalami kenaikan beberapa tahun terakhir berasal dari penggunaan sepeda motor konvensional mengakibatkan terjadinya berbagai kerusakan lingkungan. Motor listrik merupakan salah satu produk ramah lingkungan yang memberikan alternatif solusi terhadap permasalahan peningkatan emisi gas rumah kaca. Tujuan penelitian yaitu mengetahui dan menganalisis pengaruh dari government subsidy policy dan environmental concerns terhadap minat beli motor listrik di Kota Surabaya. Penelitian berjenis kuantitatif dengan populasi masyarakat yang bertempat tinggal di Surabaya. Penggunaan sampel sebesar 110 melalui teknik penentuan sampel yaitu purposive sampling. Analisis data dengan teknik SEM-PLS melalui alat SmartPLS. Temuan penelitian yaitu government subsidy policy dan environmental concerns berpengaruh positif terhadap minat beli motor listrik di Kota Surabaya.
Co-Authors - Istyarini - Nurussa’adah Adeyawarman, Aldo Nugraha Adiatmaputra, Anindyo Pradipto Africo Ramadhani Agus Supriyanto Aidhaningtyas, Fera Tri Al Abid, Muhammad Lailul Muzakky Al Jonet, Arfad Syuqi Hikam Alam, Hakim Bima Ardimas Alamsah, Hafid Akmal Aliyah, Siti Maslikhatun Amriel, Egan Evanzha Yudha Andy Ardian Ardiansyah, Kharisma Eka Ardianta, Armanda Arimawasti, Indi Artanty, Ary Asep Ardiyanto Astutik, Dyah Nur Astutik, Retno Dwi Asyhari Asyhari, Asyhari Aziza, Umma Latifa Nur Babang, Veramyta Maria Martha Baiqun Isbahi, Muhammad Baskoro Pandu Aji Christiano, Nicolas Raynato Crespo, Alan Deden Saepul Alfarisi Dennis Dwi Kurniawan Devi Catur Winata Dhani Ichsanuddin Nur Dody Tri Iwandana Dody Tri Iwandana Dzayanti, Nour Icha Endang Yuliani Rahayu Fahrur Rozi Fakhruddin , Yusuf Risfian Farida Mulyaningsih Febriyanti, Gita Ayu Festiawan, Rifqi Gancar Candra Premananto Garut, Albertyano Gilang Hadi Raharjo, Raden Johnny Hamiseno, Alriga Rakareyhan Helmi, Sheryn Maulida Heri Triluqman Budisantoso Hermawan, Tedi Hindun, Kiftiah Hismawan, Fiska Rahma Hoesana Dian Dewi Andalas Idha Nurhamidah, Idha Idriz, Mesut Ilfiani , Pratiwi Dian Ilfiani, Pratiwi Dian Istiqomah, Aisa Fadhilatul Istyarini - Istyarini Istyarini, Istyarini Jajang Jajang Kartika Pertiwi, Tri Kartiko, Cahyo Kasprabowo, Teguh Katharina Rustipa Khurrohman, Moch Fath Kusuma, Zidane Fernanda Lestiyani, Dhea Nofa Liliek Soepriatmadji Lina Damayanti, Lina Madania, Sarah Putri Maharani, Kirana Aurelia Julianne Mandasari, Virginia Moch Fath Khurrohman Mufakkirul Ardi Muhadjir Anwar Muhammad Muhajirin, Muhammad Muhammad Rafli Mumtaz, Annisa Murtazah, Izah Bana Najimuddin, Didin Nanda, Fitri Agung Nordianto, Akhmad Farhan Novitasari, Mayhana Dwi Novriansyah Novriansyah, Novriansyah Nurdiyanta, Mohammad Fadel Diza Nurul Izzah, Berliana Nurussaadah - Nurussa’adah, - Oktavianto, Nanang Olczewski, Prully Stanislous Pamuji Sukoco Pasca Tri Kaloka Pratama, Rafliansyah Premananto, Gancar C Pujiati, Siti Robingah Pujiati, Siti Robingah Putri, Brilivena Clarissa Aurora Putri, Meylani Yulia Raharjo, Raden Johnny Hadi Ramdhana, Rickadesti Reiga Ritomiea Ariescy, Reiga Ritomiea Reza Wahyuaji, Muhammad Adrian Rini, Hesty Prima Riris Setyo Sundari Riyanti Putri, Rindiantika Adinda Rizka Nur Khanifah Rokhim, M Khoirul Nur Rosyidah, If'idatur Rubbi Kurniawan Safitri, Ismi Dwi Salsabila, Aurelia Satriawansyah, Tri Sembiring, Rinawati Sofwan, Mochammad Syamsudin Sofya, Dini Nur Soni Nopembri Sri Hartini Sugara, Zona Icashya Sugiharti Mulya Handayani Sujarwo , Sujarwo Sujarwo Sujarwo Sulistio, Basuki Suripto Suripto Susilo, Sophie Tiara Syamsya, Syabania Qowi Nur Tata Sutabri Tripambudi, Bagus Wahyu Uun Siti Khoiriyah, Uun Siti Wahzudik, Niam Wakid, Ahmad Hasan Widha Srianto Wirasakti, Muhammad Revandra Yulia Putri, Meylani Yuniningsih Yuyun Ari Wibowo Zafarani, Rinelly Aurelia Naurah Zain, Muhammad Zaki Zainal Abidin Zumrotul Fitriyah, Zumrotul