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All Journal Jurnal Manajemen dan Agribisnis Sosiohumaniora Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Buletin Penelitian Sosek AGRARIS: Journal of Agribusiness and Rural Development Research ASIAN JOURNAL FOR POVERTY STUDIES (AJPS) AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal SEPA (Social Economic and Agribusiness Journal) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JURNAL PANGAN Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Karinov PRIMA: Journal of Community Empowering and Services SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Dinamika Sosial Ekonomi MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Agroteksos Jurnal Ilmiah Management Agribisnis (Jimanggis) Journal of the Community Development in Asia Journal of International Conference Proceedings Prosiding Seminar Nasional Mini Riset Mahasiswa Proceeding of International Conference Health, Science And Technology (ICOHETECH) Jurnal Pengabdian Pada Masyarakat EcoProfit : Sustainable and Environtment Business AGRIC ENVIRO: Journal of Tropical Environmental Research Agricultural Socio-Economic Empowerment and Agribusiness Journal Jurnal Kawistara
Endang Siti Rahayu
Agribusiness Program, Faculty Of Agriculture, Universitas Sebelas Maret
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Increasing the Agribusiness Competence of Pepper Farmers in the Border Area of West Kalimantan Komariyati Komariyati; Endang Siti Rahayu; Mulyanto Mulyanto; Joko Sutrisno
Journal of The Community Development in Asia Vol 5, No 2 (2022): May 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i2.1497

Abstract

ABSTRACTThis study aims to formulate an extension model for pepper farmers to improve agribusiness competence. The research method uses quantitative. The population is farmers in 14 (fourteen) sub-districts of the West Kalimantan Border Region. The sampling technique used was multistage cluster sampling. The number of samples was 160 pepper farmers. Data collection techniques using questionnaires and documentation. The data processing and analysis technique used Structural Equation Modeling (SEM). The results of the study conclude that: First, to improve the competence of farmers, extension workers must pay attention to the level of formal education of farmers, the learning process, access to capital sources, and access to agribusiness facilities. Second, to improve the learning process, variables that need to be considered are farmer participation in community institutions and access to information sources. Third, to increase participation in community institutions, the variables that need to be considered are the level of formal education and motivation. Fourth, to increase motivation, the factor that needs to be considered is farming experience. Fifth, to increase access to agribusiness facilities, the variable to be considered is access to capital sources.Keywords: Competence, Learning, Education, Experience, Motivation, Participation, Access.
Analisis Respons Masyarakat terhadap Rencana Pembangunan atau Perluasan TPA di Kabupaten Madiun Sirojudin Alfahmi; Endang Siti Rahayu; Rahning Utomowati; Dewi Handayani; Candra Purnawan
Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Vol 10 No 1 (2026): Vol. 10 No. 1, Mei 2026
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Sragen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32630/sukowati.v10i1.2298

Abstract

A significant population growth rate of 1.2% per year during the 2020–2023 period has contributed to an increase in waste production in the Madiun Regency. With an average waste production of 0.7 kg per person per day, the burden of waste management in Madiun Regency continues to grow. The Kaliabu landfill is one of the main waste management facilities in Madiun Regency. This landfill accommodates more than 70% of the district's daily waste volume. With increasingly limited land, the Kaliabu landfill is expected to reach full capacity in the next 3–5 years.  This could trigger environmental problems, such as soil, water, and air pollution, and potentially disrupt the health of the surrounding community. This study aims to review the socioeconomic characteristics of the community around the planned landfill site, such as livelihoods, education levels, income, and perceptions of the landfill's existence. This study is important to understand the local community's response to the landfill's construction. The results of the study show that there are different and diverse reactions among the community, with some supporting and others opposing the landfill. The results of the study on the response of the community around the landfill show that 75% agree with the expansion or relocation of the landfill, while 25% disagree with the expansion or relocation of the landfill.
FINANCIAL PERFORMANCE ANALYSIS OF FOOD SMES: A CASE STUDY IN SUKOHARJO REGENCY Sundari, Mei Tri; Rahayu, Endang Siti; Irianto, Heru; Handayani, Sugiharti Mulya; Setyowati, Setyowati
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 1 (2023): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i1.65047

Abstract

This research aims to determine the costs, receipts, business advantages, and business feasibility of food Small Medium Enterprise (SMEs).  The primary method used in this study is analytical descriptive with survey techniques. This research involved food SMEs entrepreneurs in Sukoharjo Regency with several 50 respondents. The sampling method uses a simple random sampling method. Data is obtained by interview and observation methods. The analytical techniques used are profit analysis, R/C ratio, liquidity analysis, solvency, business rentability, and risk analysis. The results showed that the RoA value was 12.102% so that the Food SMEs in Sukoharjo Regency showed possible outcomes to be developed. SMEs' solvency value represents a figure of 0.016%, based on creditors funding the business of 0.016% of the total assets held. 
Sumbangan Indeks Kualitas Udara Wilayah sebagai Bagian Pencapaian Sustainable Development Goals (Studi Kasus: Kabupaten Magetan) Arini, Dien Rusda; Purnawan, Candra; Rahayu, Endang Siti; Utomowati, Rahning; Purnomo, Nugroho Andi
ENVIRO: Journal of Tropical Environmental Research Vol 24, No 2 (2022): September
Publisher : Center for Environmental Research, LPPM, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/enviro.v24i2.70452

Abstract

Indeks Kualitas Udara yang selanjutnya disingkat IKU adalah ukuran yang menggambarkan kualitas udara yang merupakan nilai komposit dari parameter kualitas udara yang ditetapkan peraturan perundang-undangan. Indeks Kualitas Udara (IKU) Kabupaten Magetan Tahun 2021 sebesar 85,28 atau kategori “baik” yang berarti bahwa indeks kualitas udara di Kabupaten Magetan masih di bawah target nilai IKU Nasional Tahun 2021 yakni sebesar 87,36 dan masih di bawah target nilai IKU Kabupaten Magetan Tahun 2021 yaitu sebesar 88,42
Pengaruh Ekuitas Merek dan Atribut Produk terhadap Keputusan Pembelian Konsumen Gula Pasir di Pasar Swalayan Kota Surakarta Mulyo, Tirto; Rahayu, Endang Siti; Riptanti, Erlyna Wida
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 1, No 1 (2022): June
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v1i1.61912

Abstract

White sugar is one of the beverage ingredients with the highest amount of consumption in Indonesia. This is based on drinking habits and processed foods that use granulated sugar. The large selection of brands and product attributes offered by the company gives people the option to buy white sugar products they want. Consumers have to make decisions in every purchase of white sugar products. This study aims to find out the characteristics of white sugar consumers in Surakarta City supermarkets, analyze the influence of brand awareness/associations, perception of quality, and brand loyalty to brand equity in white sugar consumers in Surakarta City supermarkets, and analyze the influence of brand equity and product attributes on purchasing decisions in white sugar consumers in Surakarta City supermarkets. This research used descriptive method of analytics with a non-probability sampling method using 150 respondents. The method of data collection using interview method with questionnaire. Data analysis using structural equation modeling (SEM) methods with SmartPLS 3.3.3 software. The results showed that white sugar consumers in Surakarta City supermarkets were dominated by 17-30 years old, female gender, undergraduate education level, income of Rp1,500,001.00-Rp3,000,000.00 per month, family members 4 people, the amount of consumption 1.1-5 kg per month, with the gulaku white sugar brand. A significant variable affecting brand equity in white sugar consumers in Surakarta supermarkets is the perception of quality and brand loyalty. The brand awareness variable does not have a significant influence.
Distribusi Margin Pemasaran dan Efisiensi Rantai Pemasaran Bawang Putih di Kabupaten Karanganyar Hanifah Putrirahmah Ningrum; Endang Siti Rahayu; Setyowati Setyowati
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2601

Abstract

This study analyzes the distribution of marketing margins and the efficiency of the garlic marketing chain in Karanganyar Regency. Data were collected through surveys of farmers and marketing intermediaries and analyzed using marketing margin, farmer’s share, and profit–cost ratio approaches. The results show that marketing margins vary across marketing channels and tend to increase with longer distribution chains. Higher farmer’s share values were found in shorter marketing channels, indicating a more farmer-oriented price distribution. All marketing channels have profit–cost ratios greater than one, indicating that marketing activities are economically feasible, although efficiency levels vary among channels. Overall, the garlic marketing chain in Karanganyar Regency is dominated by relatively long channels, resulting in uneven margin distribution. Strengthening farmer institutions and shortening the marketing chain are recommended to improve marketing efficiency and price distribution fairness.
Strategi Pengembangan Usaha Mikro Kecil Menengah Jenang Kudus Di Kabupaten Kudus Muhammad 'Irfan Murtadho; Endang Siti Rahayu; Mei Tri Sundari
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.85904

Abstract

Kudus Regency is one of the districts in Central Java where the industrial sector is the primary sector that supports Gross Regional Domestic Income (GRDP). Small-scale producers of holy jenang have several problems that hinder business development. This research aims to identify the internal and external factors of Jenang Kudus micro, small, and medium enterprises (MSMEs) and determine alternative and priority development strategies. The basic method of this research is descriptive. Location determination was carried out purposively. The research key informants were six people to determine internal and external factors and 31 people to determine weights and ratings. The analysis uses the IFE EFE Matrix, IE Matrix, SWOT Matrix, and QSPM. There are 60 MSMEs in Jenang Kudus. The research results show that Jenang Kudus MSMEs can be maintained and maintained. Strategies that can be implemented include strengthening partnerships with distributors, maintaining brand image through improving product quality, diversifying flavor variants and packaging, and increasing product durability. Also, MSMEs can optimize online promotions, improve service quality to strengthen customer loyalty, and develop human resources through collaboration with the Kudus Regency Trade, Industry, and Cooperatives Service. The strategy that is the main priority is optimizing online promotions.
Pengaruh Brand Equity Terhadap Keputusan Pembelian Produk Pisang Cavendish Merek Sunpride di Pasar Swalayan Kota Jakarta Selatan Arda Govar Parsaoran Rajagukguk; Endang Siti Rahayu; Heru Irianto
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.91334

Abstract

Bananas are the most widely consumed fruit. Sunpride cavendish bananas are a primary choice for consumers when purchasing bananas. This study examines the influence of brand equity elements, including brand awareness, perceived quality, brand associations, and brand loyalty, on the purchasing decisions of Sunpride Cavendish bananas in supermarkets in South Jakarta. This research employs a descriptive quantitative approach. The research location was determined using purposive sampling because South Jakarta residents have a consumptive and modern lifestyle, and their consumption expenditures are among the highest. The sample in this study consisted of 100 respondents. The research instrument used was a questionnaire. The results show that brand equity elements collectively influence the purchasing decisions of Sunpride cavendish bananas in South Jakarta. Brand associations were found to be the most dominant element influencing the purchasing decisions of Sunpride cavendish bananas in supermarkets in South Jakarta.
Pemberdayaan UMKM Makanan Olahan Khas Tawangmangu Kabupaten Karanganyar Menuju Kemandirian Usaha Endang Siti Rahayu; Heru Irianto; Sugiharti Mulya Handayani; Mei Tri Sundari; Setyowati Setyowati; Fanny Widadie
PRIMA: Journal of Community Empowering and Services Vol 7, No 2 (2023): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/prima.v7i2.74883

Abstract

UMKM (Usaha Mikro Kecil dan Menengah) adalah bisnis yang dijalankan secara individu, rumah tangga, atau badan usaha ukuran kecil. UMKM berguna dalam menaikkan harga jual bahan baku mentah untuk dipasarkan dalam bentuk produk jadi. Tawangmangu merupakan kecamatan yang berada di Kabupaten Karanganyar, Jawa Tengah. Tawangmangu berada di daerah pegunungan dengan ketinggian rata-rata 1.000 mdpl sehingga cocok untuk ditanami tanaman, baik berupa tanaman pangan, sayuran, maupun buah-buahan. Beberapa tanaman yang sering dimanfaatkan sebagai bahan dasar produk olahan pangan UMKM seperti pisang, ubi jalar, ubi kayu, wortel, jagung, dan lainnya. Tawangmangu yang menjadi daerah wisata diharapkan mampu dijadikan peluang bagi masyarakat khususnya UMKM dalam memasarkan hasil olahannya. Bentuk dukungan yang dapat diberikan adalah dengan melakukan pelatihan kewirausahaan bagi UMKM dalam membangun branding produk olahanya sehingga mampu bersaing dengan kompetitor. Berdasarkan survey yang dilakukan, keberadaan UMKM di Tawangmangu cukup banyak namun branding yang dilakukan kurang maksimal. Pelatihan branding produk olahan berguna dalam menarik konsumen dan menjaga keberlanjutan usaha yang nantinya berdampak dalam menyediakan lapangan pekerjaan, serta meningkatkan perekonomian masyarakat di Tawangmangu. Melihat potensi, prospek, dan peluang usaha tersebut maka pelatihan kewirausahaan pada UMKM Tawangmangu Karanganyar perlu dilakukan, karena hal ini dapat membantu UMKM dalam mengembangkan usahannya. Pelaksanaan kegiatan pengabdian ini dilakukan dengan beberapa kegiatan yaitu penyuluhan mengenai kewirausahaan, branding, dan pengemasan produk olahan UMKM. Dari permasalahan yang ada, perlu kiranya dilakukan pendampingan kepada UMKM Akar Mulya Desa Karanglo, Tawangmangu, khususnya mengenai kegiatan dalam melakukan manajemen usaha, mengembangkan branding dan kemasan produk olahan sehingga mampu mengembangkan UMKM. Dari kegiatan persiapan dan diskusi dengan Kelompok UMKM Akar Mulya di Desa Karanglo Kecamatan Tawangmangu Kabupaten Karanganyar mereka sangat mengharapkan bantuan dan pelatihan untuk kewirausahaan, branding dan pengemasan produk olahan UMKM hasil produksi yang dihasilkan dari Desa Karanglo itu sendiri.
ANALISIS USAHATANI SALAK DAN PENGARUHNYA TERHADAP DISTRIBUSI PENDAPATAN PETANI DI KABUPATEN MAGELANG Adinda Vinka Ayu Hapsari; Endang Siti Rahayu; Amalia Nadifta Ulfa
Jurnal Agribisnis Indonesia Vol. 12 No. 2 (2024): Desember 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.2.202-214

Abstract

Penelitian ini bertujuan untuk menganalisis usahatani salak di Kabupaten Magelang, termasuk biaya operasional, pendapatan, kontribusi terhadap rumah tangga, dan tingkat kemerataan pendapatan petani salak. Penelitian ini menggunakan metode deskriptif kuantitatif, dengan lokasi penelitian di Kabupaten Magelang yang merupakan produsen salak terbesar kedua setelah Kabupaten Banjarnegara, dengan produksi mencapai 597.283 kuintal per tahun. Tiga kecamatan yang dipilih adalah Srumbung, Salam, dan Kajoran, yang memiliki produksi salak yang tinggi di Kabupaten Magelang. Sampel terdiri dari 60 petani salak yang dipilih secara acak. Hasil penelitian menunjukkan bahwa usahatani salak memiliki nilai NPV sebesar Rp89.504.294,00, ROI sebesar 8%, Gross B/C sebesar 2,80, dan Net B/C sebesar 6,85. Keempat indikator ini menunjukkan bahwa usahatani salak layak untuk diusahakan. Rata-rata pendapatan usahatani salak adalah sebesar Rp52.550.489,00/Ha/tahun. Kontribusi pendapatan usahatani salak terhadap pendapatan rumah tangga mencapai 71,88%, menunjukkan kontribusi yang tinggi. Tingkat kemerataan jumlah tanaman menghasilkan selaras dengan pendapatan usahatani salak dengan indeks gini 0,33 yang menunjukkan kemerataan tinggi, pendapatan rumah tangga petani ada pada nilai 0,28 yang menunjukkan kemerataan tinggi, sedangkan indeks gini pendapatan rumah tangga petani tanpa usahatani salak menunjukkan kemerataan rendah dengan indeks gini 0,68. Berdasarkan hal tersbut menunjukkan tingkat pendapatan yang diperoleh petani salak di Kabupaten Magelang diikuti dengan kemerataan pendapatan.
Co-Authors Adib Norma Respati Adib, Asnan Adinda Vinka Ayu Hapsari Agustono Agustono, Agustono Akhmad, Khabib Alia Alfian Bayu Pamungkas Ananda Budi Lestari Anif Nur Artanti, Anif Nur APURWANTI, ESTHI DWI Arbianti Arda Govar Parsaoran Rajagukguk Ardina Nur Halimah Arini, Dien Rusda Asri Laksmi Riani Asy-syahid, Yusuf Syauqi Ayu Intan Sari Cahyaningsih, Anggi Fitria Candra Purnawan Candra Purnawan Dennanda Elpharani Dewi Handayani Dwi Yuniarti Dwidjono Hadi Darwanto Endang Tri Rahayu Erlangga, Aditya Pramudya Erlyna Wida Riptanti Erlyna Wida Riptanti Ernoiz Antriyandarti Ernoiz Antriyandarti Esti Suryani Esti Suryani Eva Koesuma Moervitasari Fahlevi, Andrew Fajar Prasetyoningrum Fanny Widadie Fanny Widadie Febriani Puspitaningrum Fitria Cahyaningsih, Anggi Hanifah Putrirahmah Ningrum Harisudin, Mohamad Heru Irianto Heru Irianto Heru Irianto Heru Irianto Heru Irianto Heru Irianto Heru Irianto Isti Khomah Joko Sutrisno Joko Sutrisno Khairrunnisa, Jihan Komariyati Komariyati Komariyati Komariyati Kusnandar KUSNANDAR kusnandar kusnandar Libria Widiastuti Libria Widiastuti Mahendra Wijaya Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Mohamad Harisudin Muhammad 'Irfan Murtadho Muhammad Hatta Rahmatul Kholiq MULYANTO Mulyanto Mulyanto Mulyanto Mulyanto Mulyo, Tirto Niken Ardila, Devita Ayu Nindi Noor Zahrani, Adhias Nabilla nuning setyowati Nur Muttaqien Zuhri Nurul Aeni Okid Parama Astirin Okid Parama Astirin Okid Parama Astirin Oktyajati, Nancy Pramesti, Fahrisa Surya Prihapsara, Fea Purnomo, Nugroho Andi Puspitaningrum, Febriani Rachmawatie, Srie Juli Raden Kunto Adi Rahmatul Kholiq, Muhammad Hatta Rahning Utomowati Ravik Karsidi Respati, Adib Norma Rhina Uchyani Fajarningsih Risa Rahmawati Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Shanti Emawati Singgih Purnomo Sirojudin Alfahmi Sri Marwanti Sri Marwanti Sri Mulyani Srie Juli Rachmawatie Sugiharti Mulya Handayani Sugiharti Mulya Handayani Sugiharti Mulya Handayani Suminah Susi Wuri Ani Sutrisna Hadi Purnomo Ulfa, Amalia Nadifta Utomowati, Rahning Winny Swastike Wiwit Rahayu