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All Journal Jurnal Terapan Abdimas JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) SULUH: Jurnal Abdimas Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Journal of Research in Business, Economics, and Education Jurnal Abdidas Jurnal Ilmiah Manajemen Ubhara Jurnal Inovasi Penelitian Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Kajian Ilmiah Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Jurnal Pengabdian Masyarakat Ilmu Terapan (JPMIT) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Teratai Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Sustainable Research (FJSR) Jurnal Pengabdian Mandiri Asian Journal of Community Services (AJCS) Jurnal Ekonomi dan Manajemen (JEKMA) JURNAL ECONOMINA Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Journal of Scientific Multidisciplinary Research (IJSMR) Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen International Journal of Sustainability in Research (IJSR) Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ekonomi, Akuntansi dan Perpajakan Greenation International Journal of Economics and Accounting International Journal of Psychology and Health Science Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Journal of Community Dedication Jurnal Ekonomi dan Bisnis (Jebi) Jurnal Riset dan Inovasi Manajemen Optimal: Jurnal Ekonomi dan Manajemen
Dharmanto, Agus
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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PENGABDIAN MASYARAKAT MELALUI GERAKAN GEMAR MENABUNG, REBRANDING UMKM, DAN PENYULUHAN PENIPUAN DIGITAL DI DESA KEDUNG PENGAWAS KECAMATAN BABELAN KABUPATEN BEKASI Salman Hafidzul Haq; Agus Dharmanto, Dhema Kayla Rezyva Hermawan, Bayuputra Widyadhana Askar, Delfina Ambar Auralita, Dia
JOURNAL OF COMMUNITY DEDICATION Vol. 6 No. 1 (2026): Journal of Community Dedication
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20903791

Abstract

Community service through the Student Community Service Program (KKN) is a form of higher education contribution to help communities address various social issues in their local environment. The KKN program of Group 42 in Kedung Pengawas Village, Babelan District, Bekasi Regency, was implemented to respond to community needs in three main areas: children’s financial literacy, strengthening micro-enterprise identity, and improving community digital literacy. This topic was chosen because children still had limited understanding of financial management from an early age, micro-enterprise actors faced constraints in building their business image, and cases of digital fraud that harmed the community were increasing. The implementation methods included field observation, community needs identification, and a participatory approach through the “Gerakan Gemar Menabung” program for elementary school students, UMKM rebranding assistance through banner creation, and digital scam prevention education for residents. The results showed an increase in children’s understanding of the importance of saving, improved visual appeal and business identity for UMKM, and greater community awareness of online fraud schemes. This activity demonstrates that KKN programs designed according to community needs can provide tangible benefits in supporting.
Pengaruh Kualitas Produk, Harga, dan Kualitas Pelayanan terhadap Keputusan Pembelian (Studi Kasus Coffee Shop Setara Kebalen) Muhammad Rifa Nawawi; Agus Dharmanto; Rycha Kuwara Sari
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 2 No. 4 (2026): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan Keuangan
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v2i4.358

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan kualitas pelayanan terhadap keputusan pembelian konsumen pada Coffee Shop Setara Kebalen. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif, dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 126 responden. Pengukuran data menggunakan skala Likert, kemudian dianalisis menggunakan program SPSS versi 26 melalui uji validitas, uji reliabilitas, uji asumsi klasik, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial kualitas produk, harga, dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini terlihat dari hasil uji t yang menunjukkan nilai signifikansi masing-masing variabel berada di bawah 0,05. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap keputusan pembelian, yang dibuktikan melalui uji F dengan nilai signifikansi kurang dari 0,05. Selain itu, hasil koefisien determinasi menunjukkan bahwa variabel kualitas produk, harga, dan kualitas pelayanan mampu menjelaskan sebagian besar variasi dalam keputusan pembelian. Berdasarkan hasil tersebut, dapat disimpulkan bahwa kualitas produk, harga, dan kualitas pelayanan merupakan faktor yang berperan penting dalam memengaruhi keputusan pembelian konsumen di Coffee Shop Setara Kebalen. Oleh karena itu, pihak pengelola diharapkan dapat terus meningkatkan kualitas produk, menetapkan harga yang sesuai, serta memberikan pelayanan yang optimal agar dapat meningkatkan keputusan pembelian konsumen.
The Role of Sales Promotion, Strategic Location, and Brand Awareness in Customer Loyalty through Repurchase Intention: An Empirical Field Study Haryudi Anas; Agus Dharmanto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 6 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i6.9170

Abstract

This study examines the role of sales promotion, strategic location, and brand awareness in strengthening customer loyalty through repurchase intention. The research was designed as a quantitative field survey involving 120 consumer respondents. Data were collected using a structured questionnaire measured with a five-point Likert scale and processed in SPSS-style statistical reporting and SmartPLS-style partial least squares structural equation modelling (PLS-SEM). The SPSS regression results indicate that sales promotion, strategic location, and brand awareness significantly predict repurchase intention (R² = 0.456), while customer loyalty is significantly explained by sales promotion, strategic location, brand awareness, and repurchase intention (R² = 0.497). The SmartPLS measurement model shows that all constructs meet reliability and convergent validity criteria, with Cronbach's alpha values ranging from 0.801 to 0.869, composite reliability values above 0.870, and AVE values above 0.626. The structural model confirms that strategic location is the strongest antecedent of repurchase intention, while repurchase intention also has a meaningful effect on customer loyalty. Mediation testing indicates that repurchase intention transmits the effects of sales promotion, strategic location, and brand awareness on loyalty, although the direct path from brand awareness to loyalty is comparatively weaker. These findings imply that customer loyalty is not formed only through transactional incentives or brand recognition, but also through repeated purchase motivation supported by accessible store location and consistent brand salience.
Pengaruh Content Marketing, Influencer Marketing, dan Electronic Word of Mouth (E-WOM) terhadap Keputusan Pembelian Produk Glad2Glow di TikTok Shop: Studi Kasus pada Generasi Z di Kabupaten Bekasi Indira Salsabila; Agus Dharmanto; Rycha Kuwara Sari
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 3 (2026): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i3.6572

Abstract

This study aims to identify and analyze the influence of content marketing, influencer marketing, and electronic word of mouth (e-wom) on purchasing decisions for Glad2Glow products on TikTok Shop among Generation Z in Bekasi Regency. This is a quantitative study using a sample of 108 respondents obtained through non-probability sampling with a purposive sampling technique. Primary data were collected using a questionnaire and analyzed using multiple linear regression with the assistance of SPSS version 26. The results of the partial t-test indicate that content marketing has a positive and significant effect on purchasing decisions (t-count 3.557 > t-table 1.983), influencer marketing has a positive and significant effect (t-count 3.086 > t-table 1.983), and electronic word of mouth has a positive and significant effect (t-count 3.807 > t-table 1.983). The simultaneous F-test shows that content marketing, influencer marketing, and electronic word of mouth jointly have a positive and significant effect on purchasing decisions, with an F-count of 41.506 greater than the F-table of 2.69, and an adjusted R² of 0.532, indicating that the three independent variables explain 53.2% of the variation in purchasing decisions. These findings imply that beauty brands marketed through social commerce platforms need to simultaneously strengthen informative content, credible influencer collaboration, and positive consumer reviews to drive purchasing decisions among Generation Z consumers.
Pengaruh Gaya Kepemimpinan terhadap Kinerja Karyawan melalui Disiplin Kerja pada PT. Padma Soode Indonesia Salma Putri; Supardi Supardi; Agus Dharmanto
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.4050

Abstract

This research aims to analyze leadership style on employee performance through work discipline at PT. Padma Soode Indonesia. With three variables, namely leadership style as the independent variable (X), employee performance as the mediating variable (Z), and finally work discipline as the commitment variable (Y). This form of research examines quantitatively with primary and secondary data used in this investigation. Direct observation, interviews, and questionnaires were used to collect primary data. The author uses library data from documentation, reference books and research journals as secondary data. Processing of data that is ready to be obtained must be carried out using the SPSS version 26 program. This research stage includes a planning stage, an implementation stage, and a writing stage. The population of this study was 300 employees (respondents) in the stamping division, who used simple random sampling techniques to take samples from the existing population by means of simple random sampling, which can be done using a lottery model, namely all members of the population are given serial numbers, Then random numbers were taken with the number of numbers taken, according to the expected sample size and using the Slovin formula, the population was 171 employees (respondents). The results of this research show that leadership style influences employee performance in a statistically tested manner. Leadership style's influence on work discipline has not been statistically tested. Work discipline has a statistically proven effect on employee performance. Leadership style influences employee performance through statistically proven work discipline. Apart from that, the results of this research for the leadership style variable, advice that can be given is that leaders must communicate frequently with their subordinates in order to build trust and relationships, increase involvement and productivity, and generate feedback and ideas. For the work discipline variable, the advice that can be given is that employees must communicate with all team members in order to increase collaboration and cooperation, increase collaboration and cooperation, increase coordination and efficiency, build strong relationships. For employee performance variables, suggestions that can be given are that employees must meet the given deadlines in order to increase efficiency and productivity, build trust and credibility, improve the quality of work, support the achievement of goals.
ANALISIS STATISTICAL QUALITY CONTROL PADA PENGENDALIAN KUALITAS PRODUK KULINER Supardi Supardi; Agus Dharmanto
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 2 (2020): Vol 6, No 2 (2020)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v6i2.2622

Abstract

The BFC brand geprek chicken in Bekasi City still suffered 1.77% damage. The aims of this study are to determine the quality control of BFC Brand Geprek Chicken. The data analysis is used Statistical Quality Control method with histogram, control chart, fishbone diagram. Using secondary data on July-September 2020 periods. The results showed that there were three types of damage namely burnt geprek chicken, geprek chicken flour was not crispy and geprek chicken was not yet cooked. The damage that occurs is still within the control limit value, the cause of the first damage from the human factor is the staff doing the frying while serving, the machine factor, if the stove control is turned to low it will die, from the method factor is frying simultaneously for all sizes. The second damage, the cause of the human factor is that it still uses an approximate model in making the dough, the method factor is taking the flour directly from the flour sack, the cause of the third damage of human factors is only seeing the flour that has changed and from the machine factors is unable to turn the fire control to a low position on the stove.
Co-Authors Agustian Zen Ahmad Faisal Ajeng Maharani Putri Alvanesya Pramudita Andrian Andrian Angelina Simorangkir Ardo Dwitanto Arief Subagio Assyifa, Siti Nur Aulia Indah Mutiara Aziz, Fahmi Abdul Bambang Karsono Basori, Omara Karol Billy Brilliant Brilliant, Billy Bukhari, Eri Cahya, Fajar Cahyadi Husadha Cecep Pahrudin, Cecep Dewi Puspaningtyas Faeni Dewi Sri Woelandari Dewi Sri Woelandari Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi, Nita Komala Diana Noviyanti Didin Sjarifudin, Didin Donalan Giyanti Dyah Pratiwi Emmy Junianti Emmy Junianti Endah Suci Damayanti Ernita Shafa Nur Fadhilah Evi Permatasari Evi Permatasari Fadhilah, Muhammad Rasyid Fahmi Abdul Aziz Fairly Maulana Andhito Putra Ferawaty Puspitorini Ferawaty Puspitorini Franciscus Dwikotjo Sri Sumantyo Franciscus Dwikotjo Sri Sumantyo Hadita Hadita Handayani, Milda Hani Astuti Haryudi Anas Hasanuddin Hasanuddin Hendayana , Yayan Indira Salsabila Istianingsih Sastrodiharjo, Istianingsih Istiningrum, Fadya Dwi Josua Panatap Soehaditama Jumawan Jumawan, Jumawan Juniawan Mandala Putra Kardinah Indrianna Meutia Kelly Kurniawan Krisna, I Putu Dananjaya Kurniawan, Kelly Lily Yuntina Lisa Ameliya Luluk Fitri Wijaya M Fadhli Nursal M Fadhli Nursal Maharani, Suci Marhadi, Arif Maysaroh Maysaroh Miranda Laditya Magdalena Muhammad Fico Firdaus Muhammad Rifa Nawawi Mulyadi Mulyadi Nabila Salsabila Narpati, Bintang Ni Nyoman Sawitri NITA KOMALA DEWI Novita Wahyu Setyawati Novita Wahyu Setyowati Omara Karol Basori Pohan, Hema Dayita Prasetyo S, Ery Teguh Putri Rahayu Permata Islami Rahmaliya Pratiwi Rahmat Prayogo Ratna Tri Hari Safariningsih Ratna Tri Hari Safariningsih Rianto, Muhammad Richo Ridwan Fadhilah Rizqia Naurah Zulfahra Rony, Zahara Tussoleha Rycha Kuwara Sari Salma Putri Salma Putri Salman Hafidzul Haq Sari, Rycha Kuwara Sasanti, Ningki Shinta Ramadhani Berliana Nasution Sinaga, Jhonatan Siti Nur Assyifa Soehardi Soehardi Sri Woelandari, Dewi Subehana Rachman SUGENG SUROSO, SUGENG Sumantyo, Franciscus Dwikotjo Sri Sumartono Sumartono Supardi Supardi , Supardi Supardi Supardi Supardi Supardi Supardi Supardi Supardi Tahir Supriyanto Syifani Hidayah Tengku Riza Zarzani N Tri Widyastuti Tri Widyastuti Visi Khumairah Madani Wahyu Setyawati, Novita Wahyu, Novita Wastam Wahyu Hidayat Wijaya, Luluk Fitri Wijayanti, Murti Woelandari Pantjolo Giningroem, Dewi Sri woelandari PG, Dewi sri Yoganingsih, Tutiek Yunita, Tyna Zain Wahyu Ramadhan Zaqiyah Nur Afifah