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PENGARUH PROMOSI, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN COFFEE SEDOTMEN DI BEKASI UTARA Rizqia Naurah Zulfahra; Dewi Sri Woelandari Pantjolo Giningroem; Ferawaty Puspitorini; Agus Dharmanto; Milda Handayani
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 8 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i8.11511

Abstract

Penelitian ini bertujuan untuk mengetahui Secara parsial dan stimultan dari variabel indepen (bebas) yaitu promosi (X1), Harga (X2), dan Kualitas Pelayanan (X3) serta variabel dependen (terikat) yaitu Kepuasan Pelanggan (Y). Penelitian ini menggunakan metode kuantitatif dengan pengambilan sampel teknik Convenience Sampling dengan rumus Lemeshow. Dalam penelitian ini populasi diambil dari pelanggan Coffee Sedotmen dengan jumlah sampel 100 responden. Penelitian ini melakukan pengujian menggunakan Software SPSS versi 26. Hasil penelitian menunjukkan bahwa secara parsial dan simultan promosi, harga, dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan. Sementara itu hasil uji koefisiensi determinasi menunjukkan bahwa kepuasan pelanggan dapat dijelaskan oleh variabel prokosi, harga dan kepuasan pelayanan sebesar 47%.
The Effect Of Motivation On Employee Performance Through Work Discipline At The Babelan District Office, Bekasi Regency Fairly Maulana Andhito Putra; Supardi, Supardi; Agus Dharmanto
Jurnal Ekonomi Vol. 14 No. 01 (2025): Edition 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of motivation on employee performance through work discipline at the Babelan District Office, Bekasi Regency. Employee performance is a crucial factor in the effectiveness of public services, which can be influenced by various factors, including work motivation and work discipline. This research uses a quantitative method with a survey approach, where data is collected through questionnaires distributed to employees at the Babelan District Office. The research results show that work motivation has a positive and significant effect on employee performance. Apart from that, work discipline also acts as a mediating variable that strengthens the relationship between motivation and employee performance. With high work discipline, the impact of motivation on improving performance becomes more optimal. Therefore, improving work discipline and a fair and transparent reward system are very necessary to increase employee productivity.has a positive but not significant effect on tax aggressiveness.
Employee Performance: Extrinsic Motivation, Transformational Leadership, Innovation Climate Moderation Incentives Dharmanto, Agus; Wahyu Setyawati, Novita; Sri Woelandari, Dewi
International Journal of Psychology and Health Science Vol. 1 No. 3 (2023): International Journal of Psychology and Health Science (July-September 2023)
Publisher : Greenation Publisher & Yayasan Global Research National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijphs.v1i3.244

Abstract

The purpose of this research is to prove to provide views through the findings of scientific articles related to the variables in this study. This research methodology uses a qualitative approach and examines the variables of this study. One type or method of scientific writing is a form of literature research. Theoretical analysis, analysis of relationships between variables, books, and journals, online and offline, obtained from Mendeley, Google Scholar, and other online media. Peer-reviewed journals are listed in the Journal Metrics Table below, the findings of scientific articles in literary studies with the results that there is an influence between There is Influence of Incentives with Employee Performance, There is an Influence of Innovational Climate with Employee Performance, There is an Influence of Intrinsic Motivation with Employee Performance and There is a Transformational Influence of Leadership with Employee Performance, it is evident from research by strengthening and providing views for future research and also the existence of gap variables or differentiators that can be used in future research listed in this scientific article. The recommendation from the results of this study is that there are findings from literature studies of dozens of scientific articles with differentiating variables that can be used in future research by other researchers.
Pengaruh Gaya Kepemimpinan, Motivasi, dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Kopi X Bekasi Assyifa, Siti Nur; Dharmanto, Agus; Wijayanti, Murti
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1264

Abstract

This study aims to determine the influence of leadership style, motivation, and work environment on employee performance at Kopi X, Bekasi. The research uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to 32 respondents. The data were analyzed using multiple linear regression with SPSS 27 software. The results show that partially, leadership style and motivation do not significantly affect employee performance, while the work environment has a positive and significant effect. However, simultaneously, leadership style, motivation, and work environment have a positive and significant impact on employee performance. The implication of this study highlights the importance of a conducive work environment to improve performance, and the need to further evaluate leadership approaches and motivational systems.
Pengaruh Desain Produk, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Masker Clay Stick Skintific Pada Platform E-Commerce Shopee Di Bekasi Utara Istiningrum, Fadya Dwi; Dharmanto, Agus; Wijayanti, Murti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6128

Abstract

This study aims to determine the influence of product design, price, and product quality on the purchase decision of Skintific clay stick masks through the Shopee e-commerce platform in North Bekasi. The research method used is quantitative, with questionnaires distributed to 96 respondents who reside in North Bekasi and have purchased the product. The data were analyzed using SPSS software. The results of the study indicate that all three independent variables have a positive and significant effect on purchase decisions, both partially and simultaneously. These findings highlight the importance for companies to consider aspects of design, price, and quality in their skincare product marketing strategies on digital platforms
The IMPLEMENTATION OF SEO USING ON-PAGE AND OFF-PAGE METHODS TO INCREASE BRAND AWARENESS : CASE STUDY IN THE ARTICLE VOCASIA BLOG Sinaga, Jhonatan; Dharmanto, Agus; Franciscus Dwikotjo Sri Sumantyo
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 02 (2023): July 2023
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine whether the implementation of On-Page and Off-Page SEO partially and simultaneously affects Brand Awareness. This type of research is quantitative. The technique used is purposive sampling using the Slovin formula, where the number of samples is 100 respondents. Collecting data using a questionnaire through the Validity and Reliability test. The data analysis technique used was multiple linear regression analysis. The results showed that the OnPage SEO and Off-Page SEO variables partially and simultaneously had a positive and significant effect on Brand Awareness.
PENGARUH  BEBAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PT. DATA PRIMA SOLUSI Muhammad Fico Firdaus; Supardi Tahir; Agus Dharmanto
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 8 (2025): SINERGI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i8.1624

Abstract

This study aims to influence the Influence of Workload on Employee Performance with Job Satisfaction as an Intervention Variable at PT Data Prima Solusi using a quantitative approach. Data were collected through questionnaires distributed to 63 employees at PT Data Prima Solusi and analyzed using Smart PLS software to test validity, reliability, and relationships between variables. The analysis shows that workload significantly influences employee job satisfaction, with a coefficient value of 0.575 and a p-value of 0.000 (p <0.05), workload also has a direct significant influence on employee performance, with a coefficient of 0.514 and a p-value of 0.000, however, job satisfaction does not significantly influence employee performance (coefficient 0.138, p-value 0.385) and does not mediate the influence of workload on performance (coefficient 0.079, p-value 0.474). The results of this study suggest that management should routinely evaluate workload distribution, improve communication between superiors and subordinates, and foster a culture of collaboration to create a harmonious environment. These findings are expected to inform recommendations for workload management and improving employee satisfaction and performance within the company
Pengaruh Nilai Pelanggan, Kepercayaan Konsumen dan Kualitas Pelayanan Terhadap Kepuasan Konsumen E-Commerce Shopee di Wilayah Kecamatan Babelan Cahya, Fajar; Dharmanto, Agus; Wijayanti, Murti
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.493

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh nilai pelanggan, kepercayaan konsumen, dan kualitas pelayanan terhadap kepuasan konsumen Shopee di Kecamatan Babelan. Metode yang digunakan adalah kuantitatif deskriptif dan verifikatif dengan 102 responden melalui teknik purposive sampling. Analisis dilakukan melalui uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, uji t, dan uji F, di mana hasil uji t menunjukkan bahwa nilai pelanggan (X1) berpengaruh signifikan terhadap kepuasan konsumen dengan t-statistik 6,247 (p-value < 0,001), kepercayaan konsumen (X2) dengan t-statistik 3,773 (p-value < 0,001), dan kualitas pelayanan (X3) dengan t-statistik 3,248 (p-value = 0,002), serta uji F menunjukkan pengaruh simultan yang signifikan dengan F hitung 63,717 (p-value < 0,001) dan Adjusted R² sebesar 0,655. Kesimpulannya, ketiga variabel tersebut secara bersama-sama berperan penting dalam membentuk kepuasan konsumen Shopee.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA GADGET DI E-COMMERCE TOKOPEDIA (STUDI KASUS PADA MAHASISWA PROGRAM STUDI MANAJEMEN UNIVERSITAS BHAYANGKARA JAKARTA RAYA) Krisna, I Putu Dananjaya; Wijayanti, Murti; Dharmanto, Agus
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.495

Abstract

Metode penelitian kuantitatif adalah sebuah pendekatan penelitian yang menggunakan data, dengan fokus pada pengukuran hasil yang objektif dan analisis statistik. Penelitian kuantitatif juga termasuk pertanyaan atau pernyataan yang sudah di sediakan dengan pilihan angka untuk masing- masing skor. Sampel yang digunakan sebanyak 108, tujuannya penelitian ini adalah untuk menemukan dan menguji hipotesis. Alat yang digunakan untuk membantu proses penelitian menggunakan SmartPLS versi 4.0. Hasil penelitian ini menunjukan bahwa Kualitas Pelayanan berpengaruh langsung dan signifikan terhadap Loyalitas Pelanggan, Promosi berpengaruh langsung dan signifikan terhadap Loyalitas Pelanggan.
PENGARUH DIGITAL MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE TOKOPEDIA (STUDI KASUS PADA WARGA SUROPATI RESIDENCE DI KABUPATEN BEKASI) Maharani, Suci; Wijayanti, Murti; Dharmanto, Agus
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.497

Abstract

Penelitian menggunakan pendekatan kuantitatif dengan metode statistical Package For Social Science (SPSS) dan melibatkan 162 responden yang dipilih secara kriteria (Purposive). Hasil analisis Regresi Linier berganda menunjukan bahwa secara parsial maupun simultan, digital marketing dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand image memiliki pengaruh dominan dibandingkan digital marketing dalam membentuk keputusan konsumen untuk bertransaksi di e-commerce. Temuan ini mengidikasikan bahwa perusahaan perlu memperkuat brand image dan mengoptimalkan strategi pemasaran digital agar dapat meningkatkan loyalitas dan intesi beli konsumen.
Co-Authors Agustian Zen Ahmad Faisal Ajeng Maharani Putri Alvanesya Pramudita Andrian Andrian Angelina Simorangkir Ardo Dwitanto Arief Subagio Assyifa, Siti Nur Aulia Indah Mutiara Aziz, Fahmi Abdul Bambang Karsono Basori, Omara Karol Billy Brilliant Brilliant, Billy Bukhari, Eri Cahya, Fajar Cahyadi Husadha Cecep Pahrudin, Cecep Dewi Puspaningtyas Faeni Dewi Sri Woelandari Dewi Sri Woelandari Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi, Nita Komala Diana Noviyanti Didin Sjarifudin, Didin Donalan Giyanti Dyah Pratiwi Emmy Junianti Emmy Junianti Endah Suci Damayanti Ernita Shafa Nur Fadhilah Evi Permatasari Evi Permatasari Fadhilah, Muhammad Rasyid Fahmi Abdul Aziz Fairly Maulana Andhito Putra Ferawaty Puspitorini Ferawaty Puspitorini Franciscus Dwikotjo Sri Sumantyo Franciscus Dwikotjo Sri Sumantyo Hadita Hadita Handayani, Milda Hani Astuti Haryudi Anas Hasanuddin Hasanuddin Hendayana , Yayan Indira Salsabila Istianingsih Sastrodiharjo, Istianingsih Istiningrum, Fadya Dwi Josua Panatap Soehaditama Jumawan Jumawan, Jumawan Juniawan Mandala Putra Kardinah Indrianna Meutia Kelly Kurniawan Krisna, I Putu Dananjaya Kurniawan, Kelly Lily Yuntina Lisa Ameliya Luluk Fitri Wijaya M Fadhli Nursal M Fadhli Nursal Maharani, Suci Marhadi, Arif Maysaroh Maysaroh Miranda Laditya Magdalena Muhammad Fico Firdaus Muhammad Rifa Nawawi Mulyadi Mulyadi Nabila Salsabila Narpati, Bintang Ni Nyoman Sawitri NITA KOMALA DEWI Novita Wahyu Setyawati Novita Wahyu Setyowati Omara Karol Basori Pohan, Hema Dayita Prasetyo S, Ery Teguh Putri Rahayu Permata Islami Rahmaliya Pratiwi Rahmat Prayogo Ratna Tri Hari Safariningsih Ratna Tri Hari Safariningsih Rianto, Muhammad Richo Ridwan Fadhilah Rizqia Naurah Zulfahra Rony, Zahara Tussoleha Rycha Kuwara Sari Salma Putri Salma Putri Salman Hafidzul Haq Sari, Rycha Kuwara Sasanti, Ningki Shinta Ramadhani Berliana Nasution Sinaga, Jhonatan Siti Nur Assyifa Soehardi Soehardi Sri Woelandari, Dewi Subehana Rachman SUGENG SUROSO, SUGENG Sumantyo, Franciscus Dwikotjo Sri Sumartono Sumartono Supardi Supardi , Supardi Supardi Supardi Supardi Supardi Supardi Supardi Supardi Tahir Supriyanto Syifani Hidayah Tengku Riza Zarzani N Tri Widyastuti Tri Widyastuti Visi Khumairah Madani Wahyu Setyawati, Novita Wahyu, Novita Wastam Wahyu Hidayat Wijaya, Luluk Fitri Wijayanti, Murti Woelandari Pantjolo Giningroem, Dewi Sri woelandari PG, Dewi sri Yoganingsih, Tutiek Yunita, Tyna Zain Wahyu Ramadhan Zaqiyah Nur Afifah