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Determinan Brand Loyalty Mobil Toyota Elistia, Elistia; Aprillia, Fenny; Rojuaniah; Edastama, Primasatria
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.2835

Abstract

Persaingan industri otomotif mengindikasikan perusahaan harus mencapai dan mempertahankan loyalitas pelanggan, oleh karena itu perusahaan penting untuk meningkatkan reputasi merek, keterikatan dan kepuasan terhadap merek, sehingga memperoleh loyalitas merek. Saat ini semakin banyak industri otomotif yang menghadirkan produk mobil yang hampir mirip, untuk itu diperlukan analisis terhadap kepuasan merek, reputasi merek mobil dan keterikatan merek yang baik merupakan faktor yang berkontribusi pada loyalitas merek mobil. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Brand Satisfaction, Corporate Brand Reputation dan Brand Attachment terhadap Brand Loyalty mobil Toyota. Desain penelitian ini deskriptif kausalitas dengan pendekatan metode kuantitatif dan menggunakan teknik purposive sampling yang diolah dan diuji dengan menggunakan Structural Equation Model Partial Least Square (SEM-PLS). Data sampel diperolah sebanyak 237 responden yang sudah menggunakan mobil Toyota di wilayah Jakarta. Temuan penelitian mengungkapkan bahwa Brand Satisfaction dan Corporate Brand Reputation dapat meningkatkan Brand Attachment. Selanjutnya Brand Satisfaction dan Brand Attachment juga dapat meningkatkan Brand Loyalty. Namun, Corporate Brand Reputation tidak signifikan meningkatkan Brand Loyalty. Kontribusi dari penelitian ini dapat memberikan wawasan kepada perusahaan otomotif terutama bagi perusahaan untuk mengembangkan serta merencanakan dan menerapkan strategi pemasaran yang berguna untuk membuat konsumen menjadi loyaltitas terhadap merek mobil Toyota.
Pengaruh Persepsi Praktik HRM terhadap Kesuksesan Karir Melalui Kemampuan Kerja Serta Perilaku Kewargaan Organisasi (OCB) Fasyariani, Nabila; Rojuaniah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1078

Abstract

Every company needs quality human resources so that their work and work produce the best results. Therefore, the company must involve factors that can influence its attitude, namely with the HRM practices provided, in the end it will have a strong influence in increasing its capabilities including the behavior of organizational members to achieve individual career success. The purpose of this study was to see the effect of HRM practices associated with employees' perceptions of career success through employability and civic organizational behavior as mediating variables. This study used a purposive sampling approach involving 160 respondents who are permanent employees of the private banking sector in DKI Jakarta and Tangerang. Data were analyzed using Structural Equation Model (SEM) with SmartPLS 3.0. Some of the findings in this study are that perceptions of HRM practices have an effect on work ability and organizational citizenship behavior, while career success has no effect. Other findings prove that Work Ability and Organizational Citizen Behavior have a mediating role in the relationship between HRM Practices and Career Success. These results are expected to provide an overview of how a stage from start to towards a better career in order to be able to increase income and carry out self-development in the work environment. Keywords: Perceptions of HRM Practices, Employability, Organizational Citizenship Behavior, Career Success
MEMBANGUN RELATIONSHIP QUALITY UNTUK MENINGKATKAN BRAND IMAGE,RELATIONSHIP VALUE, DAN PARTICIPATION INTENTION PRODUK ICONNET Astuti, Puji; Dwikaryana, Farhan; Rojuaniah, Rojuaniah; Hazrati Havidz, Ikramina Larasati; Sansetika, Lutfi Eka
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10902

Abstract

The marketing strategy involving consumers is currently a dissolution which is considered effective with product promotions carried out by the companies themselves (Strand & Robertson, 2020). Relationship quality is a key factor in marketing strategies that involve consumers, because it will illustrate how strong the relationship between brands and consumers is (Adhikari & Panda, 2020). According to Shahid et al. (2023) good relationship quality allows consumers not only to understand a brand better, but will enable consumers to participate in spreading good things about the brand. The purpose of this study was to examine the relationship between social media marketing activities and customer experience as a preliminary to relationship quality, and how the quality of the relationship between a customer and a brand impacts brand image, intention to participate, and relationship value. This study uses a quantitative approach where data collection is carried out through surveys by distributing online questionnaires via Google Forms which are posted directly to ICONNET customers. Based on the test results of this study, it is proven that there is a relationship between some of the variables, although some do not affect one another. Based on the results that can be concluded in this study, social media marketing activities & customer experience are not the driving factors for relationship quality. However, this study was successful in confirming the influence of brand image, participation intention, and relationship value on the quality of Iconnet's customer relationships.
Pengaruh Product Quality, Brand Image Terhadap Customer Engagement Dan Customer Satisfaction Pada Produk Sunscreen Nydia Putri, Felicia; Rojuaniah, Rojuaniah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11951

Abstract

Kenaikan permintaan ekspor di pasar kosmetik, khususnya untuk sunscreen, telah mendorong pertumbuhan industri di Indonesia. Dalam persaingan yang ketat, perusahaan sunscreen perlu fokus pada strategi untuk meningkatkan customer loyalty. Penelitian ini bertujuan untuk menganalisis pengaruh perceived price, product quality, brand image, customer satisfaction, customer engagement, dan customer loyalty terhadap produk sunscreen. Penelitian ini menggunakan metode kuantitatif dengan teknik purposive sampling dengan 171 responden minimal usia 17 tahun yang berdomisili di Jabodetabek, dan pengguna produk sunscreen Skinaqua. Pengumpulan data dilakukan melalui penyebaran kuesioner secara online menggunakan google form. Untuk menguji model penelitian, studi ini menggunakan Structured Equation Model – Partial Least Square (SEM-PLS). Hasil penelitian ini menunjukkan bahwa perceived price tidak memiliki pengaruh terhadap customer satisfaction, product quality memiliki pengaruh terhadap customer satisfaction dan customer engagement tetapi tidak memili pengaruh terhadap customer loyalty, brand image memiliki pengaruh terhadap customer satisfaction dan customer engagement tetapi tidak memiliki pengaruh terhadap customer loyalty, customer satisfaction tidak memiliki pengaruh terhadap customer loyalty dan customer engagement, dan yang terakhir customer engagement memiliki pengaruh terhadap customer loyalty. Penelitian ini memberikan implikasi manajerial untuk perusahaan yaitu pentingnya menjaga keseimbangan antara kualitas produk dan harga, serta strategi pemasaran yang efektif.
Pengaruh Inovasi Produk, Persepsi Harga dan Kualitas Layanan terhadap Kepuasan Pelanggan Kopi Caffe on Wheels di Jakarta Sheyla Ayu Oktaviani; Rojuaniah Rojuaniah
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5156

Abstract

The main objective of this research is to examine the influence of product innovation, price perceptions, and service quality on customer satisfaction with coffee on wheels in Jakarta. The sampling technique used in this research was non-probability sampling, specifically the purposive sampling method, with a total of 125 respondents who met the criteria of being over 17 years of age and having purchased coffee products from coffee on wheels more than twice in the last month. The analysis method employed is multiple linear regression analysis. The findings show that product innovation does not have a significant effect on customer satisfaction. However, price perception has a positive effect on customer satisfaction, indicating that customers are more satisfied when they perceive the price to be appropriate. Additionally, service quality has a positive impact on customer satisfaction, meaning that good service enhances overall satisfaction. Moreover, the combination of price perceptions and service quality together significantly influences customer satisfaction. These results suggest that maintaining appropriate pricing and high service quality can lead to higher customer satisfaction with coffee on wheels.
Psychological Effects in the Relationship of Digital Human Resource Management to Employee Resilience: A Literature Review Naibaho, Santy Berliana; Tannady, Hendy; Meria, Lista; Abadi, Ferryal; Rojuaniah, Rojuaniah
Bulletin of Counseling and Psychotherapy Vol. 7 No. 3 (2025): Bulletin of Counseling and Psychotherapy
Publisher : Kuras Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/002025071620000

Abstract

The COVID-19 pandemic has created rapid changes that led many companies to speed up digital transformation, particularly in the management of human resources. A key development in this process is the adoption of Digital Human Resource Management (DHRM), an approach that brings digital technologies into HR functions. This study aims to systematically review the literature linking DHRM to employee resilience, focusing on the psychological impact of the interaction between technology and individuals. Using a systematic literature review (SLR) method, 50 articles from Scopus and ProQuest were analyzed. The results show that DHRM contributes to employee psychological resilience by increasing self-efficacy, psychological safety, and agility and creating an emotionally supportive digital workspace. The study found that psychological aspects like coping strategies, emotions, and perceived support are essential in linking digital systems with employee resilience. The study suggests using an interdisciplinary perspective that brings together technology and psychology to develop effective DHRM systems while also addressing employees’ psychological well-being.
Pengaruh Product Quality, Social Media Influencer, Brand Image Terhadap Purchase Intention Pada Fashion Korean Style Nadiva Esa Aisyah Namira; Rojuaniah
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 16 No. 2 (2024): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.765

Abstract

Dalam masa perkembangan ini, gaya berpakaian di kalangan remaja Indonesia terutama generasi Z yang banyak mengikuti fashion dari negara lain seperti K-Pop, atau Hallyu, adalah salah satu budaya populer di kalangan remaja Indonesia. Tujuan penelitian ini untuk mengetahui bagaimana Product Quality, Social Media Influencer, dan Brand Image memengaruhi Purchase Intention produk fashion Korean style. Penelitian ini akan dilakukan dengan metode kuantitatif, dengan tujuan penelitian kausal atau untuk mengetahui hubungan sebab akibat antara variabel independen (X) yaitu Product Quality (X1), Social Media Influencer (X2), dan Brand Image (X3) dan variabel dependen (Y) yaitu Purchase Intention. Metode penelitian kuantitatif digunakan dengan cara mengumpulkan dan menganalisis data kuantitatif, dan kemudian menggunakan alat data primer (dasar) untuk menjelaskan pengaruh yang terjadi antara kuisioner. Populasi dalam penelitian ini adalah orang-orang yang terlibat dalam penelitian ini sudah mengetahui tentang fashion Korean melalui media sosial dan e-commerce dan jumlah sampel 140 sampel Teknik pengambilan sampel dengan menggunakan purposive sampling. Data yang terkumpul dengan menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Product Quality, Social Media Influencer, dan Brand Image secara simultan (bersama-sama) berpengaruh positif dan signifikan terhadap Purchase Intention. Secara parsial Product Quality berpengaruh positif terhadap Purchase Intention, Social Media Influencer berpengaruh positif terhadap Purchase Intention, dan Brand Image berpengaruh positif terhadap Purchase Intention, memiliki rekomendasi penelitian untuk penelitian yang akan datang. Saran penelitian ini yaitu pertama dan terpenting, memasukkan variabel tambahan seperti harga, ketersediaan produk, dan ulasan pelanggan dapat membantu Anda memahami lebih baik apa yang memengaruhi niat pembelian. Kontribusi penelitian ini yaitu perusahaan dapat menggunakan data tentang pengaruh kualitas produk untuk mengembangkan strategi produk yang lebih baik, termasuk inovasi dan perbaikan produk, sehingga produk menjadi lebih menarik bagi konsumen dan meningkatkan niat beli, Influencer yang memiliki pengaruh besar terhadap niat beli dapat membantu merek dalam memilih Influencer yang sesuai dengan audiens target mereka; ini memungkinkan strategi pemasaran yang lebih terarah dan efektif. memberikan pemahaman tentang bagaimana persepsi merek memengaruhi keinginan pembeli untuk membeli barang, yang mencakup elemen seperti persepsi kualitas, nilai-nilai merek, dan ikatan yang dibentuk melalui komunikasi.
THE EFFECT OF TEACHER PROFESIONAL ALLOWANCE AND JOB SATISFACTION TOWARD ORGANIZATIONAL COMMITMENT (A Study on Private Islamic Junior High Schools Teachers in Tangerang Regency) Suderajat, Suderajat; Rojuaniah, Rojuaniah
International Journal of Social and Management Studies Vol. 2 No. 2 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.705 KB) | DOI: 10.5555/ijosmas.v2i2.19

Abstract

The purposes of this study were to examine the effect of teacher professional allowance toward organizational commitment, to examine the teacher professional allowance toward job satisfaction and to examine the effect of job satisfaction toward organizational commitment. This research was a quantitative research. The population and samples in this research were the teachers of private Islamic junior high schools receiving the professional allowance in the Districts of Balaraja, Sukamulya and Kresek of Tangerang Regency, Banten, with the total respondents of 130 people. It was a quantitative research using the questionaries given to the teachers. The data analysis method used was SEM (Structural Equation Modelling) with the results shown that the teacher professional allowance was able to increase the organizational commitment and the job satisfaction and that the job satisfaction was able to increase the organizational commitment.
The Influence of Perceptions of Organizational Support, Work Stress, Organizational Commitment, and Job Satisfaction on Employee Performance In The Automotive Industry Kustiawan, Unggul; Septiyaningsih, Septiyaningsih; Syah, Tantri Yanuar Rahmat; Rojuaniah, Rojuaniah; Budiman, Arief
Jurnal Ilmiah Sumber Daya Manusia Vol 7 No 1 (2023): September: JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v7i1.33913

Abstract

The objective of this research is to explore the effect of perceived organizational support, work stress, organizational commitment, and job satisfaction on employee performance, which then builds organizational commitment and job satisfaction so as to give rise to employee performance, which has a good impact on productivity and enterprise. Data collection was carried out by distributing questionnaires online using a Google Form, which resulted in 205 respondents working for automotive industry companies in the Cikarang and Karawang industrial areas. Data analysis and processing using Lisrel 8.8 software The findings of this study indicate that perceived organizational support has a negative effect on work stress and a positive effect on organizational commitment. When employees feel there is no organizational support, this triggers stress. Work stress has no negative effect on job satisfaction, and organizational commitment has a positive effect on job satisfaction. Meanwhile, job satisfaction has a positive effect on employee performance. The results of this study are expected to provide valuable insights for the company. With a better understanding of these factors, companies can increase employee productivity and achieve company goals.
Pengaruh Information Quality, Quantity, Credibility, Usefulness, Adoption, dan Brand Image terhadap Purchase Intention Kosmetik Lokal di Instagram Amanda Zahra; Rojuaniah Rojuaniah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4117

Abstract

Pada era digital saat ini, industri kosmetik memiliki peningkatan yang cukup besar tentunya dengan adanya sosial media salah satunya Instagram yang memiliki pengaruh terhadap penyebaran informasi suatu produk kosmetik. Pada penelitian ini menggunakan teori Information Adoption Model (IAM) yang mencakup beberapa variabel diantaranya information quality, information quantity, information credibility, information usefulness, dan information adoption. Penelitian ini bertujuan untuk menganalisis pengaruh information quality, information quantity, information credibility, information usefulness, information adoption, brand image, dan purchase intention terhadap produk kosmetik lokal. Metode penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian ini adalah wanita yang berusia diatas 17 tahun berdomisili di Jakarta memiliki pengetahuan dan niat pembelian produk kosmetik lokal. Data yang dikumpulkan melalui survey online dengan menggunakan model persamaan struktural SEM Partial Least Square (PLS). Responden terdiri dari 170 orang wanita yang memiliki pengetahuan tentang produk kosmetik lokal. Hasil penelitian menunjukkan bahwa information quality dan information credibility berpengaruh positif terhadap information usefulness. Sedangkan, information quantity tidak berpengaruh terhadap information usefulness. Information usefulness berpengaruh positif terhadap information adoption. Information adoption dan brand image berpengaruh positif terhadap purchase intention. Penelitian ini memberikan implikasi praktis bagi perusahaan untuk selalu mempertahankan dan meningkatkan penyebaran informasi yang baik, relevan, positif dan bermanfaat bagi konsumen untuk meningkatkan purchase intention.
Co-Authors Abadi, Ferryal Abdul Haeba Ramli Aditya Bagus Elciano Albert Albert Alfina Dwi Juniarti Amalia, Lia Amanda Zahra Aminullah Assagaf Anggrainy Putri Ayuningrum Annisa Invantriani Anugraheni, Suci Aprillia, Fenny Aribowo, Teguh Arief Budiman Arief Budiman Ariyanti, Oktaria Dwi Arna Suryani, Arna Arya, Muhammad Ikhsanul Aryanita Yunanda Asep Jailani Nuriapraja Asmadillah, Fifin Avivah, Nurul Azizah, Fadilah Nur Badiah Badiah Baety, Nur Bella Novita Berliani, Tiwi Chatarina Umbul Wahyuni Citta Dewi, Kadek Pratita Danuadji, Kristian Destami, Gina Dery Dewi Astutik Dharaura Aziyasyah Diah Ayu Ambarini Diana Fajar Wati Diana Fajarwati Dihin Septyanto Djunaedi, Mira Kartika Dewi Dwikaryana, Farhan Egi Supriatna Eka Bertuah Elciano, Aditya Bagus Elisa, Sabta Elistia, Elistia Endang Ruswanti Endang Ruswanti r Fadilah Nur Azizah Fadilah Nur Azizah Farhan Dwikaryana Fasyariani, Nabila Fedrian Trianda Fenny Aprillia Feri Putra Wilujeng* Fitri Wahyuningsih Fitri, Nada Gecolea, Zianneil T. Gilang Ramadhan* Hafidz, Ikramina Larasati Hazrati Hanartyo, Ernawan Dwi Hasan, Manal Mohamed Hendy Tannady Hery Darmawan Hikmawati, Elok Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Havidz ikramina, Ikramina Indartinah, Septi Indradewa, Rhian Indriyanti, Winny Ismail, Shafinar Iyushar Ganda Saputra Januar Mansyah Januarko, Moehammad Unggul Jatmiko Jatmiko Jessica Angela Jovita Nathania Jurnal Pepadu Kadek Pratita Citta Dewi Kristian Danuadji Kristiana Widiawati Kurniati, Nenny Kustiawan, Unggul Laila Fazrin Lestari, Unik Dwi LIA AMALIA Lutfi Alviandi Lutfi Eka Sansetika Maya, Eka Is Maziyah Fichri Meria, Lista Mira Yona Mitsalina Tantri Mubaraq Nazam, Rio Mudjiarto Mudjiarto, Mudjiarto Mufridah Nur Muhammad Nur Hanifan, Muhammad Muvinna Adnal Haq N Nurmah Nada Fitri Nadif, Muhammad Akhdan Nadiva Esa Aisyah Namira Naibaho, Santy Berliana Najihatun, Najihatun Nefianto, Tirton Nina Florentina Raisa Noviati Noviati Nur Hasanah Nurlinda, R.A. Nurmah, N Nurul Avivah Nydia Putri, Felicia Prasetyo, Wisnu Budi Primasatria Edastama, Primasatria Puji Astuti Puji Astuti Puspasari, Suci Indah Qoiriyah, Mila Qonita, Rifatul RA Nurlinda Rahmawati, Wulan Ramadani, Shafira Hafsari Ramadhan*, Gilang Regina Deka Sofia Ria Atmaja, Dodi Rina Anindita Rizky, Amelia Rona Veonnita Safitri, Yola Salehati, Nurun Ala Sansetika, Lutfi Eka Santika, Syahira Dwi Sari, Bayu Mayang Savira, Karin Putri Septiyaningsih Septiyaningsih Setyawati, Galuh Shertin Ayu Fitria Sheyla Ayu Oktaviani Shiva Latifa Silvia Angelita Siti Julaeha, Siti SITI MARIAM Siti Mariam Siti Muawanatus Solikha Sri Langgeng Ratnasari Suderajat, Suderajat Suranto, Angie Shanika Karien Pramudita Sutawidjaya, Ahmad Hidayat Suyitno, Edi Suyitno, Edy Syah, Tantri Yanuar Rachmat tanjung, rona Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Teguh Aribowo Toni Candra Trianda, Fedrian Unik Dwi Lestari Untung Cristoper Simarmata Vernanda, Olivia Veronica Lusianty Vidya Intani Athfalina Wardana, Feji Gusti Wati, Diana Fajar Widianto, Slamet Widiyanto, Ignatius Nugroho Wijaya, Henhen Winanta, Tang Tatang Yolanna, Yolla Yuliana Qofifah Z Zulhamiadi