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The Influence of Strategic Human Resources Management Practices Moderated by Job Engagement and Perceived Supervisor Support on Employee Retention Rahmat Syah, Tantri Yanuar; Ramadhan*, Gilang; Rojuaniah, Rojuaniah; Hazrati Havidz, Ikramina Larasati; Aribowo, Teguh
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.33812

Abstract

This research was conducted to identify the effect of strategic human resources management practice (SHRMP) on employee retention in the property industry with the moderating effect of job engagement and perceived supervisor support. This study was designed using a purposive sampling method involving 158 respondents from the property industry. Data were analyzed using Structural Equation Model (SEM) with SmartPLS 3.0. Some of the findings in this study are that SHRMP has a direct effect on Employee Retention. Meanwhile, the moderating effect of Job Engagement and Perceived Supervisor Support has no significant effect on Employee Retention. The managerial implications of this research for industry practitioners and researchers are implementing SHRMP in companies by improving recruitment systems, establishing proper and ongoing training for employees, monitoring and evaluating performance appraisals, and adjusting compensation and benefits for the employees with high performance.
The Influence of Content Quality on Social Media on Customer Loyalty Dapur Cokelat Products In Indonesia Lestari, Unik Dwi; Hasan, Manal Mohamed; Nadif, Muhammad Akhdan; Rojuaniah, Rojuaniah; Ikramina, Ikramina
International Journal of Demos (IJD) Volume 5 Issue 3 (2023)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v5i3.452

Abstract

Abstract:This study aims to analyze the effect of content quality on customer loyalty and word of mouth through stickiness in Dapur Cokelat Indonesia customers. With this, it is hoped that it can provide input to the Management of Dapur Cokelat Indonesia in increasing customer loyalty through the quality of content on social media. This research will be conducted in Indonesia in July 2023. The data collection process is carried out by distributing questionnaires online through Google Forms. Furthermore, this study used purposive sampling to determine respondents. This research was conducted on 175 customers who had purchased Dapur Cokelat products online. The resulting data is analyzed using the Structural Equation Model (SEM) method. The results of this study show the positive influence of content quality on relationship quality, attitudinal loyalty, behavioral loyalty, and word of mouth. However, this study also shows that content quality does not have a positive effect on stickiness.Keywords: content quality, relationship quality, stickiness, attitudinal loyalty, behavioral loyaltyAbstract:Penelitian ini bertujuan untuk menganalisis tentang pengaruh content quality terhadap loyalitas pelanggan dan word of mouth melalui stickiness pada pelanggan Dapur Cokelat Indonesia. Dengan ini harapannya dapat memberikan masukan kepada Manajemen Dapur Cokelat Indonesia dalam meningkatkan loyalitas pelanggannya melalui kualitas konten pada media sosial. Penelitian ini dilakukan di Indonesia pada bulan Juli 2023. Proses pengumpulan data dilakukan dengan menyebar kuesioner secara online melalui Google Form. Selanjutnya penelitian ini menggunakan purposive sampling untuk menentukan responden. Penelitian ini dilakukan pada 175 pelanggan yang pernah membeli produk Dapur Cokelat melalui online. Data yang dihasilkan dianalisa dengan menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini menunjukkan pengaruh positif dari content quality terhadap relationship quality, attitudinal loyalty, behavioral loyalty, dan word of mouth. Namun, pada penelitian ini juga menunjukkan bahwa content quality tidak berpengaruh positif terhadap stickiness.Kata Kunci: kualitas konten, kualitas hubungan, kelekatan, loyalitas sikap, loyalitas perilaku
Pengaruh Kompensasi, Disiplin Kerja dan Motivasi Terhadap Produktivitas Karyawan Albert, Albert; Nefianto, Tirton; Rojuaniah, Rojuaniah
Action Research Literate Vol. 7 No. 2 (2023): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v7i2.148

Abstract

Kompensasi diartikan sebagai sesuatu yang diterima para karyawan sebagai balas jasa untuk kerja mereka. Disiplin kerja dijelaskan sebagai suatu kesadaran dan kesediaan seseorang mentaati semua peraturan yang ada dan norma-norma sosial yang berlaku. Motivasi sebagai proses yang menjelaskan intensitas, arah, dan ketekunan individu dalam upaya mencapai tujuan. Produktivitas kerja adalah suatu perbandingan kualitas dan juga kuantitas dari pekerja dalam suatu waktu tertentu agar bisa mencapai hasil ataupun prestasi kerja yang efisien dan efektif sesuai dengan sumber daya yang digunakannya. Penelitian ini menggunakan 4 variabel dan memiliki tujuan untuk membuktikan pengaruh kompensasi, disiplin kerja, dan motivasi kerja terhadap produktifitas karyawan dari PT Blue Bird. Teknik pengumpulan data menggunakan kuisioner yang dibagikan kepada 134 responden. Data pada penelitian ini menggunakan data primer dengan menggunakan  36 pertanyaan yang berbentuk pernyataan didalam kuisioner dengan skala likert 5 point. Data dianalisis dengan menggunakan analisis regresi linear berganda. tujuan dari penelitian ini adalah ingin mengetahui pengaruh kompensasi, disiplin kerja dan motivasi terhadap produktivitas kerja pada Perusahaan PT Blue Bird Group. Hasil penelitian ini menunjukan bahwa kompensasi berpengaruh positif terhadap produktivitas karyawan. Disiplin kerja berpengaruh positif terhadap produktivitas karyawan. Motivasi kerja berpengaruh positif terhadap produktivitas karyawan. Kompensasi, disiplin kerja, dan motivasi kerja berpengaruh positif secara bersama sama terhadap produktivitas karyawan.
Pengaruh Luxury Brand Perception, Social Influence, Brand Personality Dan Country Of Origin Terhadap Purchase Intention Pada Perusahaan Fast Fashion di Indonesia Alfina Dwi Juniarti; Rojuaniah Rojuaniah
Manajemen Kreatif Jurnal Vol. 2 No. 1 (2024): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i1.2613

Abstract

This study aims to take the influence of Luxury Brand Perception, Social Influence, Brand Personality and Country of Origin on Purchase Intention in fast fashion companies in Indonesia. This research is a causal research with a quantitative method approach and using multiple linear regression analysis. The population in this study is the millennial generation who intend to buy fast fashion products at H&M and Uniqlo. The sampling technique using non-probability sampling uses purposive sampling with a total sample of 150 respondents. The results of this study indicate that Luxury Brand Perception has no effect on Purchase Intention, Social Influence has no effect on Purchase Intention, Brand Personality has a positive effect on Purchase Intention, Country of Origin has a positive effect on Purchase Intention.
The effect of customer expectations and experience on satisfaction and repurchase intention on hijab products Intani, Vidya; Rojuaniah , Rojuaniah
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.334

Abstract

A Repurchase intention in marketing is generally a strong desire of consumers based on the experience of purchasing products that have been made in the past. When buying a product a customer has high expectations for the product they will buy, if the product purchased is as expected it will create a positive impression and make the customer have a good experience and will be satisfied with the product purchased. This study aims to analyze the effect of customer expectations and customer experience on customer satisfaction and repurchase intention. The population in this study is people who have purchased Zytadelia hijab products at least 1 time in the last 1 month in the Jabodetabek area with an age range of 20-40 years as many as 100 respondents. The method used in this study uses a quantitative approach by collecting data using a survey method by distributing questionnaires online. Data were analyzed using the SEM (Structural Equation Model) PLS method. Based on the analysis it was concluded that customer expectations have a positive effect on customer satisfaction, as well as customer experience have a positive effect on customer satisfaction. Apart from that, customer experience has a positive effect on repurchase intention, but customer expectations have no effect on repurchase intention. Furthermore, customer satisfaction has a positive effect on repurchase intentions. Customer satisfaction mediates customer expectations on repurchase intentions, has a positive and significant effect, and customer satisfaction mediates the effect of customer experience on repurchase intentions, has a positive and significant effect. The findings in this study are when customers buy Zytadelia hijab products and it meets their expectations or even exceeds them, a good impression will arise resulting in a good experience and will feel satisfied. When the customer is satisfied, there will be a desire to re-purchase Zytadelia hijab products.
Kualitas Pelayanan, Pengalaman, Kepuasan, dan Perilaku Keluhan Terhadap Loyalitas Pelanggan Rojuaniah, Rojuaniah; Savira, Karin Putri; Syah, Tantri Yanuar Rahmat; Havidz, Ikramina Larasati Hazrati; Winanta, Tang Tatang
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1386

Abstract

The rapid development of online business in Indonesia is increasing because of the character of people in indonesia who always want easy and practical shopping.most of the online businesses themselves use freight forwarding services for export and import activities. This leads to intense competition in the freight forwarding service industry, the purpose of this study to determine the effect of quality of service, customer experience, customer satisfaction or even customer complaint behavior on customer loyalty in the freight forwarding service industry companies.This study was designed using purposive sampling method involving 105 populations of freight forwarder customers. The Data were analyzed using structural Equation Model (SEM) PLS . the results of this study are service quality has a positive and significant effect on customer satisfaction and customer loyalty, customer experience has a positive and significant effect on customer satisfaction and customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, customer complaint behavior has a negative and significant effect on customer loyalty. In this study can be input to the freight forwarding service industry in order to be fix or improve the quality and good experience for customers so that customers feel satisfied and there are no complaints given, because if customers complain constantly without a solution and no change in the company then there is no customer loyalty.
Analisis Faktor yang Berpengaruh Terhadap Kepercayaan dan Kepuasan Nasabah Pengguna Mobile Banking Rojuaniah, Rojuaniah; Anugraheni, Suci; Syah, Tantri Yanuar Rahmat; Havidz, Ikramina Larasati Hazrati; Sari, Bayu Mayang
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1385

Abstract

Technology has made banking more user-friendly. Mobile banking a type of internet banking uses mobile devices to conduct financial transactions. Mobile banking makes banking easier and faster. To meet consumer expectations and build trust, loyalty, and happiness, mobile banking must be of high quality. Digital banking customers prioritize privacy and security, therefore banks must address these concerns. To reduce these concerns and retain customers, banks must provide excellent service. The purpose of this study is to analyze the effect of the overall trust dimension in explaining the mediator role of the trust variable in shaping customer satisfaction. Before the research, validity and reliability tests were carried out on each statement using Structural Equation Modeling (SEM) PLS. In this study, 165 government bank customers in Indonesia were involved as respondents. Based on the results of research that has been conducted, there is a significant positive influence between service quality, information quality, system quality, Structural assurance, Task Characteristic, Perceived of usefulness, Perceived ease of use on customer trust. This influence shows that the better customer trust, the higher customer satisfaction. Improving system quality, information quality, in mobile banking services will help companies strengthen customer trust and increase perceptions of service usefulness, leading to more positive and effective interactions.
The Influence of Product, Price, Place, and Promotion Marketing Strategies on Skincare Purchase Decisions Wijaya, Henhen; Amalia, Lia; Anindita, Rina; Rojuaniah, Rojuaniah
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.57641

Abstract

The beauty industry in Indonesia is rapidly evolving, necessitating effective marketing strategies to comprehend consumer behavior and influence purchase decisions. This study evaluates the impact of product, price, place, and promotion marketing strategies on the purchasing decisions of Skintific brand facial skincare among consumers aged 25 to 55 years. Employing a mixed-methods approach, data were collected via an online questionnaire with a sample of 150 respondents, and the analysis included validity and reliability tests, descriptive statistics, and hypothesis testing using CB SEM. The study found that all marketing strategies positively affect purchase decisions, with product and price being the most influential factors; specifically, product offerings emphasizing quality and variety, combined with competitive pricing, significantly enhance consumer trust and loyalty. These findings underline the importance of adapting marketing strategies to meet consumer expectations in a competitive market, suggesting that skincare brands focus on enhancing product quality and transparency while leveraging effective pricing strategies and distribution channels to optimize consumer engagement and purchase decisions.
Pengaruh Social Media Marketing Terhadap Purchase Decision Melalui Brand Awareness dan Electronic Word of Mouth Berliani, Tiwi; Rojuaniah, Rojuaniah
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10441037

Abstract

In today’s digital era, social media has important role in everyday life, one of which is as a digital marketing channel. Social media marketing can be utilized to increase brand awareness, sales, and company profits. This study aims to determine the effect of social media marketing on purchase decisions through brand awareness and electronic word of mouth. This research is a causal research with a quantitative method approach and uses the Structural Equation Modeling (SEM-PLS) analysis method. The population in this study are active social media users, following Somethinc's official social media accounts, have purchased Somethinc products, and live in Jabodetabek city aged 17 - 39 years. The sampling technique used purposive sampling technique with a total sample size of 236 respondents. The results of this study indicate that social media marketing has a positive effect on brand awareness, electronic word of mouth, and purchase decision. Brand awareness positively mediates social media marketing on purchase decision. Electronic word of mouth also positively mediates social media marketing on purchase decision. Based on these results, Somethinc is advised to improve marketing strategies that can make consumers talk more about their products on digital channels so that they can encourage purchase decisions.
The Effect of The Application of Good Corporate Governance (GCG) Principles on Job Satisfaction and Employee Performance Mubaraq Nazam, Rio; Rojuaniah , Rojuaniah
Jurnal Indonesia Sosial Sains Vol. 5 No. 04 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i04.1056

Abstract

The application of good corporate governance principles is vital in all companies, particularly in the banking sector. This study examines the impact of good corporate governance on job satisfaction and employee performance, as well as the relationship between job satisfaction and employee performance. Public trust in state-owned banks is higher than that of private banks, making BNI an interesting case study. BNI, as the only state-owned bank operating globally, is known for its good corporate governance practices, as evidenced by its high CGPI score. This study focuses on permanent employees of BNI's Regional Office 15 in East Jatinegara, Jakarta. A survey was conducted among 125 respondents using SEM PLS. The results show that good corporate governance principles positively affect job satisfaction and employee performance, but job satisfaction does not directly impact employee performance. This research contributes to managerial implications, suggesting that companies can redesign positions, promotions, salaries, or rewards to enhance job satisfaction among employees. The findings of this study are expected to provide insights for managers to improve employee satisfaction and performance by implementing good corporate governance practices.
Co-Authors Abadi, Ferryal Abdul Haeba Ramli Aditya Bagus Elciano Albert Albert Alfina Dwi Juniarti Amalia, Lia Amanda Zahra Aminullah Assagaf Anggrainy Putri Ayuningrum Annisa Invantriani Anugraheni, Suci Aprillia, Fenny Aribowo, Teguh Arief Budiman Arief Budiman Ariyanti, Oktaria Dwi Arna Suryani, Arna Arya, Muhammad Ikhsanul Aryanita Yunanda Asep Jailani Nuriapraja Asmadillah, Fifin Avivah, Nurul Azizah, Fadilah Nur Badiah Badiah Baety, Nur Bella Novita Berliani, Tiwi Chatarina Umbul Wahyuni Citta Dewi, Kadek Pratita Danuadji, Kristian Destami, Gina Dery Dewi Astutik Dharaura Aziyasyah Diah Ayu Ambarini Diana Fajar Wati Diana Fajarwati Dihin Septyanto Djunaedi, Mira Kartika Dewi Dwikaryana, Farhan Egi Supriatna Eka Bertuah Elciano, Aditya Bagus Elisa, Sabta Elistia, Elistia Endang Ruswanti Endang Ruswanti r Fadilah Nur Azizah Fadilah Nur Azizah Farhan Dwikaryana Fasyariani, Nabila Fedrian Trianda Fenny Aprillia Feri Putra Wilujeng* Fitri Wahyuningsih Fitri, Nada Gecolea, Zianneil T. Gilang Ramadhan* Hafidz, Ikramina Larasati Hazrati Hanartyo, Ernawan Dwi Hasan, Manal Mohamed Hendy Tannady Hery Darmawan Hikmawati, Elok Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Havidz ikramina, Ikramina Indartinah, Septi Indradewa, Rhian Indriyanti, Winny Ismail, Shafinar Iyushar Ganda Saputra Januar Mansyah Januarko, Moehammad Unggul Jatmiko Jatmiko Jessica Angela Jovita Nathania Jurnal Pepadu Kadek Pratita Citta Dewi Kristian Danuadji Kristiana Widiawati Kurniati, Nenny Kustiawan, Unggul Laila Fazrin Lestari, Unik Dwi LIA AMALIA Lutfi Alviandi Lutfi Eka Sansetika Maya, Eka Is Maziyah Fichri Meria, Lista Mira Yona Mitsalina Tantri Mubaraq Nazam, Rio Mudjiarto Mudjiarto, Mudjiarto Mufridah Nur Muhammad Nur Hanifan, Muhammad Muvinna Adnal Haq N Nurmah Nada Fitri Nadif, Muhammad Akhdan Nadiva Esa Aisyah Namira Naibaho, Santy Berliana Najihatun, Najihatun Nefianto, Tirton Nina Florentina Raisa Noviati Noviati Nur Hasanah Nurlinda, R.A. Nurmah, N Nurul Avivah Nydia Putri, Felicia Prasetyo, Wisnu Budi Primasatria Edastama, Primasatria Puji Astuti Puji Astuti Puspasari, Suci Indah Qoiriyah, Mila Qonita, Rifatul RA Nurlinda Rahmawati, Wulan Ramadani, Shafira Hafsari Ramadhan*, Gilang Regina Deka Sofia Ria Atmaja, Dodi Rina Anindita Rizky, Amelia Rona Veonnita Safitri, Yola Salehati, Nurun Ala Sansetika, Lutfi Eka Santika, Syahira Dwi Sari, Bayu Mayang Savira, Karin Putri Septiyaningsih Septiyaningsih Setyawati, Galuh Shertin Ayu Fitria Sheyla Ayu Oktaviani Shiva Latifa Silvia Angelita Siti Julaeha, Siti SITI MARIAM Siti Mariam Siti Muawanatus Solikha Sri Langgeng Ratnasari Suderajat, Suderajat Suranto, Angie Shanika Karien Pramudita Sutawidjaya, Ahmad Hidayat Suyitno, Edi Suyitno, Edy Syah, Tantri Yanuar Rachmat tanjung, rona Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Teguh Aribowo Toni Candra Trianda, Fedrian Unik Dwi Lestari Untung Cristoper Simarmata Vernanda, Olivia Veronica Lusianty Vidya Intani Athfalina Wardana, Feji Gusti Wati, Diana Fajar Widianto, Slamet Widiyanto, Ignatius Nugroho Wijaya, Henhen Winanta, Tang Tatang Yolanna, Yolla Yuliana Qofifah Z Zulhamiadi