Claim Missing Document
Check
Articles

The Role of Artificial Intelligence-Based Service Quality and Digital Customer Experience in Strengthening Customer Loyalty Through Brand Equity in E-Logistics Companies Irwan Chairuddin; Juliater Simarmata; Olfebri Olfebri; Yulianti Keke; Primadi Candra Susanto; Mohamad Arif Hernawan
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 5 (2026): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i5.6851

Abstract

This study aims to analyze the role of artificial intelligence (AI)-based service quality and digital customer experience in strengthening customer loyalty, both directly and indirectly through brand equity mediation in e-logistics companies in Indonesia. The research employs a descriptive qualitative approach using a Literature Review model based on 50 relevant scientific articles obtained from national SINTA-indexed journals and reputable international databases such as Scopus. The study synthesizes previous research findings to understand consumer behavior dynamics in the rapidly growing digital logistics industry. The findings indicate that service quality has a significant influence on brand equity and customer loyalty in e-logistics companies in Indonesia. Digital customer experience also positively affects both brand equity and customer loyalty. In addition, brand equity is proven to have a strong influence on customer loyalty, indicating that a positive brand image and customer trust contribute to long-term customer commitment. The study further reveals that brand equity mediates the relationship between service quality and customer loyalty, as well as between digital customer experience and customer loyalty. These findings highlight the importance of improving AI-based service quality, optimizing digital platforms, and strengthening brand equity strategies to maintain customer loyalty and competitiveness in Indonesia’s e-logistics industry.
Optimasi Lokasi Gudang Farmasi Berdasarkan Pusat Gravitasi Permintaan Menggunakan Gravity Location Model Apsada Juhri; Siska Amonalisa Silalahi; Yulianti Keke; Sekar Widyastuti Pratiwi; Veronica Veronica
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 6 (2026): Jurnal Ilmu Manajemen Terapan (Juli - Agustus 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i6.9568

Abstract

Penelitian ini bertujuan untuk menentukan lokasi optimal gudang farmasi menggunakan metode Gravity Location Model (GLM). Dalam industri farmasi, penentuan lokasi gudang merupakan keputusan strategis karena berpengaruh terhadap efisiensi distribusi, biaya transportasi, ketepatan pengiriman, dan kelancaran rantai pasok. Penelitian ini menggunakan data koordinat titik distribusi utama dan volume permintaan atau tonase pada masing-masing titik sebagai dasar perhitungan titik gravitasi. Metode GLM digunakan untuk menghitung koordinat lokasi optimal gudang yang paling mendekati pusat sebaran permintaan. Hasil perhitungan menunjukkan bahwa lokasi gudang optimal berada pada titik koordinat tertentu yang diperoleh dari pembobotan antara posisi geografis dan beban distribusi. Selanjutnya, jarak masing-masing kandidat vendor atau lokasi gudang dibandingkan terhadap titik optimal tersebut untuk mengetahui lokasi yang paling efisien. Hasil penelitian ini diharapkan dapat menjadi dasar pertimbangan perusahaan farmasi dalam menentukan lokasi gudang yang paling strategis, efisien, dan mampu mendukung operasional distribusi secara optimal.
Fumigation Procedures as a Critical Node in Export Logistics Performance: Evidence from Tanjung Perak Port, Surabaya Rafiif Muslim Syahputra; Yulianti Keke; Sekar Widyastuti Pratiwi
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol. 11 No. 2 (2025): December
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v11i2.2752

Abstract

Fumigation is normally discussed as a phytosanitary compliance activity, but in export operations its duration, documentation, and coordination can directly determine logistics reliability. This study analyzes how fumigation procedures implemented by PT Prana Argentum Corporation in the Tanjung Perak Port logistics environment affect export lead time and contribute to logistics performance. The research used a descriptive qualitative design conducted from February to July 2025. Primary evidence was obtained through field observation and semi-structured interviews with key fumigation and logistics personnel at operational, supervisory, and managerial levels, while secondary evidence was drawn from company documentation and relevant literature. Data were analyzed through qualitative reduction, display, interpretation, and triangulation across interviews, observations, documents, and theoretical perspectives. The findings show that fumigation is an integrated sequence consisting of document and commodity verification, site and equipment preparation, sealing and fumigant application, exposure monitoring, aeration or gas clearance, and certification. The process requires a substantial time allocation and must therefore be embedded in shipment planning before port closing time. Delay risks arise from incomplete documents, schedule changes, weather, limited treatment space and equipment, transporter or port congestion, and weak inter-organizational coordination. Properly planned fumigation reduces cargo rejection and re-treatment risk, supports customs and quarantine document readiness, limits demurrage and storage exposure, and strengthens buyer confidence. The study proposes early scheduling, adequate buffer time, service-level agreements, vendor and resource readiness, routine training, and integrated digital monitoring as practical mechanisms for improving fumigation-integrated export logistics.
Geopolitical Impact on The Availability and Price of Wheat for Importers in Indonesia Agustino Mardiandi; Lira Agusinta; Mustika Sari; Muhammad Iqbal Firdaus; Librita Arifiani; Yulianti Keke
Siber Journal of Transportation and Logistics Vol. 4 No. 2 (2026): (SJTL) Siber Journal of Transportation and Logistics (July - September 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v4i2.1199

Abstract

This study aims to analyze the impact of geopolitical conflicts on wheat availability and prices for importers in Indonesia, focusing on supply chain activities through the Cigading and Ciwandan Port areas in Cilegon, Banten. This research employed a qualitative approach with a descriptive design. Data were collected through in-depth interviews, observations, and documentation involving 12 informants selected using purposive sampling, representing actors involved in various stages of wheat procurement, trade, transportation, and distribution. Data analysis was conducted through data reduction, data presentation, conclusion drawing, and thematic categorization related to geopolitical conflicts, wheat availability, shipping routes, logistics costs, prices or landed costs, adaptation strategies, and coordination among supply chain actors. The findings indicate that the Russia–Ukraine conflict and geopolitical tensions in the Middle East do not directly cause the disappearance of wheat from the Indonesian market but increase uncertainty regarding supply continuity and delivery timeliness. Increased risks along trade routes encourage changes or diversions in shipping routes, resulting in longer lead times and greater uncertainty regarding arrival schedules. These conditions subsequently increase freight costs, fuel consumption, insurance costs, and war risk premiums, contributing to higher landed costs and wheat procurement expenses. Identified adaptation strategies include supplier diversification, increased safety stock or buffer stock, alternative shipping routes, adjustments to procurement and production schedules, digital technology utilization, and enhanced coordination and information exchange among supply chain actors. The study concludes that geopolitical impacts on wheat are transmitted through international transportation and logistics mechanisms, making supply chain resilience essential for maintaining supply continuity and controlling procurement costs. The findings emphasize the importance of balancing cost efficiency, flexibility, security, and supply reliability.
Optimalisasi Lintasan Penerbangan untuk Efisiensi dan Keberlanjutan Perusahaan Penerbangan: Sebuah Tinjauan Sistematis Astri Rumondang Banjarnahor; Juliater Simarmata; Yulianti Keke; L Denny Siahaan; Anindita Galuh Wardhani; Deni Agus Kurniawan; Muhajir Akbar
Warta Penelitian Perhubungan Vol. 37 No. 2 (2025): Warta Penelitian Perhubungan
Publisher : Sekretariat Badan Penelitian dan Pengembangan Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/warlit.v37i2.2416

Abstract

Penelitian ini mengkaji perkembangan optimisasi lintasan penerbangan dengan fokus pada penerbangan sipil dalam konteks manajemen lalu lintas udara dan trajectory-based operation. Tinjauan literatur sistematis dilakukan dengan mengikuti pedoman PRISMA 2020 terhadap 51 artikel yang teridentifikasi melalui basis data Scopus. Studi yang tidak relevan dengan domain optimasi lintasan penerbangan sipil seperti pemasaran, brand, kepemimpinan, komunikasi nirkabel murni tanpa implikasi lintasan, maupun spacecraft dikeluarkan pada tahap penyaringan. Sebagian kecil kajian Unmanned Aerial Vehicle (UAV) dipertahankan jika secara eksplisit membahas pengelolaan lintasan yang dapat ditransfer ke operasi penerbangan sipil. Hasil sintesis menunjukkan bahwa Performance-Based Navigation (PBN) dan Automatic Dependent Surveillance–Broadcast (ADS-B) diasosiasikan dengan peningkatan presisi lintasan serta potensi penurunan konsumsi bahan bakar dan emisi CO₂. Continuous Climb Operations (CCO) dan Continuous Descent Operations (CDO) berkontribusi terhadap pengurangan fuel burn, emisi CO₂/NOx, dan kebisingan di sekitar bandara dalam berbagai konteks operasional. Integrasi trajectory-based operations dengan Air Traffic Flow Management menunjukkan kecenderungan untuk meningkatkan prediktabilitas jadwal dan mengurangi delay pada tingkat jaringan. Pemetaan bukti disajikan melalui kerangka teknologi–indikator kinerja (fuel burn, emisi, waktu tempuh, delay, kebisingan), yang juga menyoroti keterbatasan bukti empiris pada konteks negara berkembang. Temuan ini memberikan dasar analitis bagi pengembangan kebijakan dan agenda riset lanjutan mengenai efisiensi dan dekarbonisasi penerbangan sipil.
Co-Authors Abdul Ghafar Abdullah Ade Suryobuwono Abel Abel Adhara Indri Rinjani Adhara Indri Rinjani Agus Setiawan Agustino Mardiandi Aisya N. H. Kristanto Akbar, Muhajir Aldryan Venus Erlangga Aldryan Venus Erlangga Alfais Amin Darmawan Alfina, Intan Alit Sodikin Anandita Shafa Andika Maulana Ibrahim Anggi Kanza Saphira Tobing Anindita Galuh Wardhani Anis Andisti Anis Andisti Apsada Juhri Artanti, Dian Asep Ali Thabah, Asep Ali Atika Ramdini Aulia I, Shafira Ayutia, Yola Bambang Istidjab Banjarnahor, Astri Rumondang Bayan Mussoufi Bhimayasha Pardede Binsar Reynold Calvin Henry William Charles AN, Charles Deli Cintya Deni Agus Kurniawan Devi Ratnasari Dhiwa Aulia Giantoro Dian Furghoni Didin Nurul Iman Dinar Sepbelawati Dini Murdini Endang Wahyuni Erwansyah Sjarief Euis Saribanon Fadhilah Rahmawati Falah Ramadhina Zebua Farhan Ramadhan Budi Fitriawan Febri Indra Prabowo Firul Zubaid Affandi Freda Habib Gatot Wibisono Ghafar, Abdul Grace Maria Hutagaol Handoyo Handoyo Honny Fiva Akira Ika Utami Yulihapsari Indriyati Indriyati Indriyati Intan Juwita Irenita, Novembriani Irennita, Novembriani Irwan Chaerudin Irwan Chairuddin Irwan Chairudin Irza Tanjung Iskam Febrizal Agung Priananda Juliater Simamarta Juliater Simarmata Juliater Simarmata Juliater Simarmata Kania Nur Ariani Krisnawati, Siti Kurniawan, Deni Agus L Denny Siahaan Librita Arifiani Lira Agusinta Lira Agusinta M. Arif Hernawan Marthaleina Ruminda Meilynda Hamidah Melani Shafitri Moh. Iqbal Wildanul Wahid Mohamad Arif Hernawan Muhajir Akbar Muhamad Wildan Fariddudin Muhammad Ikhza Maulana Muhammad Iqbal Firdaus Muhammad Tohir Mustika Sari Mustika Sari Mustikasari Mustikasari Mustikasari Mustikasari Natalia Ayu Hapsari Keke Natanael Natanael Nissa Nuralfi Azizah Nita Sri Rahma Noel Gontu L. Tobing Nofrisel Nofrisel Novi Indah Susanthi Nursery Alfaridi S Nasution Octaviani, Reni Dian Olfebri Osman Arafat Otto Sugiharto Prakoso Patriot Oskar Pipit Juniar Listiyanto Prastika, Erlinda Aulya Pratiwi, Sekar Widyastuti Primadi Candra Susanto Purbanuara Parlindungan Sitorus Purwoko, Harry Putri Larasati Sibuea Rafiif Muslim Syahputra Rafli Pratama Rahul Marcello Putra Rahul Marcello Putra Rani Rahmawati Ratnasari, Devi Revino Bagas Romeiro Revino Bagas Romeiro Reza Fauzi Jaya Sakti Rifka Khoerunnisa Rohimat Risyad Fahri Murfid Rizky Bimo Aji Roesdiono Roesdiono Rouzah, Siti Sakti, Reza Fauzi Jaya Salman Rizky Salman Rizky Sarfilianty Anggiani, Sarfilianty Sarinah Sihombing Selma Novaliza Husna Siahaan, L Denny Siska Amonalisa Silalahi Siska Amonalisa Silalahi Siska Amonalisa Silalahi Siska Amonalisa Silalahi Syaiful Anwar Tamzil Yusuf Teddy Hardiand Tjetjep Karsafman Karsafman Tri Aji Satrio Tri Aji Satrio Trie Maulana Apriyanto Veronica Veronica Veronica Veronica Veronica Veronica Veronica Veronica VERONICA VERONICA Wardhani, Anindita Galuh Yolla Ayutia Yuliantini Yuliantini Yuliantini Yuwono D. Sucipto