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All Journal Jurnal Komunikasi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen Pemasaran Jurnal Komunikasi Profesional JURNAL ILMIAH M-PROGRESS Jurnal Logistik Indonesia Majalah Ilmiah Bijak Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Terapan (JIMT) Aviasi : Jurnal Ilmiah Kedirgantaraan Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Jurnal Abdi Masyarakat Saburai (JAMS) Jurnal Transportasi, Logistik, dan Aviasi (JTLA) Jurnal Manajemen Bisnis Transportasi dan Logistik Scriptura: Jurnal Ilmiah Komunikasi Annals of Human Resource Management Research Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Journal of Authentic Research Jurnal Siber Multi Disiplin Siber Journal of Transportation and Logistics Jurnal Pengabdian Masyarakat dan Penelitian Terapan KREATIF: Jurnal Pengabdian Masyarakat Nusantara Warta Penelitian Perhubungan
Yulianti Keke
Institut Transpoortasi Dan Logistik Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Sosial Marketing Sebagai Alat Untuk Perubahan Perilaku Dalam Kebijakan Transportasi Berkelanjutan Iskam Febrizal Agung Priananda; Moh. Iqbal Wildanul Wahid; Natanael Natanael; Juliater Simarmata; Yulianti Keke
Jurnal Siber Multi Disiplin Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i4.807

Abstract

Transportasi berkelanjutan telah menjadi isu strategis dalam pengembangan perkotaan di Indonesia akibat meningkatnya kemacetan lalu lintas, polusi udara, dan ketergantungan yang tinggi pada kendaraan pribadi. Meskipun berbagai kebijakan telah diterapkan, seperti pengenalan bus listrik dan perluasan sistem transportasi umum, penerimaan dan partisipasi masyarakat masih relatif rendah. Studi ini bertujuan untuk mengkaji peran pemasaran sosial dalam mendorong perubahan perilaku menuju adopsi transportasi berkelanjutan di Indonesia. Penelitian ini menggunakan pendekatan analisis SWOT untuk mengidentifikasi faktor internal dan eksternal kekuatan, kelemahan, peluang, dan ancaman yang memengaruhi efektivitas pemasaran sosial dalam kebijakan transportasi berkelanjutan. Data dikumpulkan melalui tinjauan literatur, survei, dan analisis kebijakan transportasi yang relevan. Temuan menunjukkan bahwa pemasaran sosial memiliki potensi yang signifikan untuk meningkatkan kesadaran publik dan mempengaruhi perubahan perilaku melalui kampanye pendidikan berbasis digital dan intervensi perilaku yang dipersonalisasi. Namun, efektivitasnya masih dibatasi oleh faktor praktis seperti kenyamanan, aksesibilitas, infrastruktur pendukung, dan resistensi terhadap kebiasaan perjalanan yang sudah mapan. Studi ini menyimpulkan bahwa implementasi transportasi berkelanjutan yang sukses memerlukan sinergi yang kuat antara kebijakan publik, pengembangan infrastruktur, dan strategi pemasaran sosial yang didukung data dan partisipatif. Temuan ini diharapkan dapat memberikan wawasan berharga bagi pembuat kebijakan dan pemangku kepentingan dalam merancang strategi komunikasi yang lebih efektif dan kebijakan transportasi berkelanjutan di Indonesia.
Strategi Pemasaran Digital Emerging Brand Food & Beverage Yang Menargetkan Generasi Z Analisis SWOT dan Pendekatan Evidence-Based Pada Hotway’s Chicken Dinar Sepbelawati; Risyad Fahri Murfid; Firul Zubaid Affandi; Juliater Simarmata; Yulianti Keke
Jurnal Siber Multi Disiplin Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i4.808

Abstract

Penelitian ini menganalisis strategi pemasaran Hotways Chicken, emerging F&B brand yang menargetkan Gen Z Indonesia, menggunakan pendekatan SWOT-IFAS-EFAS sebagai framework strategis utama. Berbeda dengan literature review tradisional, penelitian ini menempatkan SWOT-IFAS-EFAS quantitative matrix sebagai metodologi analisis primer, dengan literature peer-reviewed sebagai evidence base untuk memvalidasi dan memperkuat setiap faktor strategis yang teridentifikasi. Hasil analisis menunjukkan Hotways memiliki skor IFAS 3.42 (above average 3.0) dan EFAS 3.30, menempatkan brand pada Quadrant I positioning yang mengindikasikan Growth-Expansion Strategy. Kombinasi lima faktor kekuatan (Nashville differentiation, digital-first positioning, professional management, One Stop Kitchen operational excellence, Instagram-worthy design) dan lima kelemahan (limited brand awareness, financial constraints, trend dependency, operational scale, menu differentiation) menciptakan profil internal yang solid. Secara eksternal, lima peluang signifikan (e-commerce growth window 34.84% CAGR, personalization technology, tier-2/3 market potential, franchise efficiency, authentic cuisine trend) melampaui lima ancaman teridentifikasi (intense competition, rising input costs, algorithm volatility, health preference shift, regulatory uncertainty). Penelitian merekomendasikan SO Strategy (Strength-Opportunity): memanfaatkan kekuatan internal untuk menangkap peluang eksternal melalui tiga tiers implementasi strategis dengan timeline Q1-Q3 2025 sebagai critical market window. Implikasi praktis signifikan untuk emerging F&B brands dalam konteks Indonesia dan Southeast Asia yang menghadapi dynamic market conditions dengan resource constraints.
Analisis Strategi Bersaing Perusahaan Logistik Nasional Skala Menengah Di Indonesia: Pendekatan Niche Market Dan Focus Differentiation (Studi Kasus: Daisy Group) Aisya N. H. Kristanto; Atika Ramdini; Didin Nurul Iman; Juliater Simarmata; Yulianti Keke
Jurnal Siber Multi Disiplin Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i4.809

Abstract

Penelitian ini bertujuan untuk menganalisis formulasi strategi bisnis Daisy Group, sebuah perusahaan logistik nasional skala menengah, dalam menghadapi volatilitas industri logistik Indonesia yang ditandai dengan biaya tinggi (14,29% PDB), perang tarif yang tidak teregulasi, dan penegakan kebijakan Zero ODOL (Over Dimension Overload). Menggunakan pendekatan deskriptif-kualitatif yang didukung oleh metode Quantified SWOT (IFAS/EFAS), penelitian ini mengevaluasi penerapan Teori Niche Market dan Strategi Focus Differentiation Porter. Hasil analisis menempatkan perusahaan pada Kuadran I (Growth) dengan skor IFAS 3.30 dan EFAS 2.85. Temuan kunci penelitian ini adalah penerapan "Strategi Ujung Tombak" (Spearhead Strategy) melalui anak usahanya yaitu Perusahaan Bongkar Muat (stevedoring) yang mengadopsi budaya keselamatan Jepang secara ketat. Kemampuan teknis ini digunakan sebagai diferensiator utama dalam menangani kargo berisiko tinggi (produk baja dan alat berat), yang kemudian membuka jalan bagi layanan logistik terintegrasi lainnya. Perusahaan juga menunjukkan disiplin strategis dengan membatasi ruang lingkup layanan pada area pelabuhan (port-side) untuk proyek-proyek strategis negara (℅: MRT dan pembangkit listrik) guna memitigasi risiko. Penelitian ini menyimpulkan bahwa spesialisasi teknis dan kepatuhan standar keselamatan adalah mekanisme pertahanan paling efektif bagi perusahaan menengah di tengah konsolidasi industri.
The Effect of Loading and Unloading Delays and Truck Fleet Readiness on Operating Performance Yulianti Keke; Natalia Ayu Hapsari Keke; Anandita Shafa; Siska Amonalisa Silalahi; Veronica Veronica; Yolla Ayutia; Devi Ratnasari
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.4199

Abstract

Operational performance is a critical factor in logistics management, directly affecting service quality, customer satisfaction, and overall company efficiency. Delays in unloading processes and the readiness of the truck fleet are common challenges that can hinder smooth operations. This study aims to examine how unloading delays and truck fleet readiness influence operational performance. A quantitative research method was employed, with data collected through questionnaires distributed to 30 operational staff members. Data were analyzed using SPSS version 26, including validity and reliability tests and multiple linear regression analysis. The results indicate that both unloading delays and truck fleet readiness have a significant impact on operational performance, both individually and collectively. The coefficient of determination shows that approximately 55.3% of operational performance variation is explained by these factors, while the remaining portion is influenced by other variables outside the scope of this study. These findings highlight the importance of optimizing unloading efficiency and ensuring fleet readiness to enhance overall operational performance.
Meningkatkan Loyalitas Penumpang Kapal: Analisis Kualitas Layanan, Promosi, Keselamatan Pelayaran dan Infrastruktur Alfais Amin Darmawan; M. Arif Hernawan; Sarinah Sihombing; Euis Saribanon; Reni Dian Octaviani; Irwan Chairuddin; Yulianti Keke; Primadi Candra Susanto
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.8204

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, promosi, keselamatan pelayaran, dan infrastruktur terhadap loyalitas penumpang kapal melalui pendekatan sintesis literatur. Metode yang digunakan adalah pendekatan kualitatif dengan Systematic Literature Review (SLR) terhadap 30 artikel ilmiah yang bersumber dari jurnal internasional bereputasi dan jurnal nasional terakreditasi. Proses analisis dilakukan melalui tahapan identifikasi, seleksi, dan sintesis menggunakan thematic analysis untuk mengidentifikasi pola hubungan antar variabel. Hasil penelitian menunjukkan bahwa: 1) Kualitas layanan berpengaruh terhadap loyalitas penumpang kapal; 2) Promosi berpengaruh terhadap loyalitas penumpang kapal; 3) Keselamatan pelayaran berpengaruh terhadap loyalitas penumpang kapal; 4) Infrastruktur berpengaruh terhadap loyalitas penumpang kapal.
Green HRM, Motivation, and Work Engagement Influencing Airline Management Performance: A Systematic Literature Review Devi Marlita; Yulianti Keke; Abdullah Ade Suryobuwono; Otto Sugiharto Prakoso; Muhammad Tohir; Primadi Candra Susanto
Annals of Human Resource Management Research Vol. 6 No. 2 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i2.3813

Abstract

Purpose: This study conducts a systematic literature review on the relationships among Green Recruitment, Green Training, motivation, Work Engagement, and airline management performance in the Indonesian aviation context using a Green Human Resource Management (HRM) perspective. Methodology: This study employed a Systematic Literature Review (SLR) following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. Literature from Scopus, Web of Science, Emerald, Springer, and Google Scholar published between 2020 and 2025 was screened using predefined criteria. A total of 42 relevant peer-reviewed articles were selected and analyzed using thematic and comparative synthesis. Results: Prior studies suggest that Green Recruitment, Green Training, and employee motivation are positively associated with Work Engagement and airline management performance. Work Engagement consistently appears to be an important mediating mechanism linking green HRM practices and management performance. The findings further indicate that environmentally oriented HRM practices contribute to organizational sustainability, operational effectiveness, and employee commitment in the aviation industry. Conclusions: Green Recruitment, Green Training, and motivation improve Work Engagement and airline management performance. Work Engagement also acts as a key mediating variable. Limitations: This study’s limitations lie in its literature review-based nature, thus requiring supporting primary data from existing airlines in Indonesia. Contributions: This study contributes a framework for airline company managers to understand how green recruitment, green training, and motivation can improve performance through work-engagement.
Analisis Pengaruh Harga dan Kualitas Pelayanan terhadap Perilaku Konsumen dalam Memilih Jasa Transportasi Laut Tahun 2025 Adhara Indri Rinjani; Anis Andisti; Revino Bagas Romeiro; Rahul Marcello Putra; Tri Aji Satrio; Salman Rizky; Aldryan Venus Erlangga; Yulianti Keke
JURNAL ILMIAH M-PROGRESS Vol. 16 No. 1 (2026): JURNAL ILMIAH M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/mpu.v16i1.1838

Abstract

Penelitian ini mengkaji pengaruh harga dan kualitas pelayanan terhadap perilaku konsumen dalam memilih jasa transportasi laut pada Tahun 2025. Salah satu strategi yang digunakan adalah dengan metode kuantitatif eksplanatori dengan pendekatan cross-sectional. Populasi dalam penelitian ini adalah pengguna jasa transportasi laut di Pelabuhan Tanjung priok, Jakarta Utara, pada tahun 2025, dengan jumlah sampel sebanyak 100 responden yang dipilih menggunakan purposive sampling. Analisis data dilakukan dengan PLS-SEM menggunakan SmartPLS.  Penelitian ini menunjukkan hasil bahwa baik harga maupun kualitas pelayanan signifikan berpengaruh terhadap perilaku konsumen, dengan kualitas pelayanan memiliki pengaruh lebih besar dan dominan dibandingkan dengan harga. Implikasi dari temuan ini bagi penyedia layanan untuk terus memperhatikan tarif untuk menyesuaikan secara kompetitif memenuhi harapan konsumen, agar tetap menarik dan dapat bersaing dipasar.
Analysis Of Marketing Communication Activities In Increasing Brand Equity Of Lion Air Airline Yulianti Keke; Veronica Veronica; Siska Amonalisa Silalahi; Juliater Simarmata; Selma Novaliza Husna
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.26842

Abstract

Lion Air is a minimal expense transporter carrier and the biggest commercial aircraft in Indonesia. The Lion Air application on the Google Play Store and AppStore gets a low rating compared to other airlines, Lion Air's social media is less well known among the public and the low number of followers on Lion Air's social media compared to other airlines' social media and many comments containing complaints and Unanswered questions on Lion Air's Instagram page have resulted in a decline in Lion Air's Top Brand Index in the airline category over the last few years, so it is necessary to carry out appropriate marketing communications for Lion Air. The marketing communications carried out by Lion Air are expected to increase the airline's brand equity, so this research was conducted to determine and investigate the impact of web-based and electronic verbal entertainment (e-WOM) promotion exercises on the brand value of the airline Lion Air. This exploration uses quantitative techniques using multiple linear regression methods with a total of 140 respondents. The consequences of investigating the impact of marketing communication activities via social media and electronic word of mouth (e-WOM) together on the brand value of Lion Air airlines show the strong relationship between marketing communications via social media, electronic word of mouth and brand equity.
The Influence Intervening of Trust on Purchase Intention with the Moderating Effect of Gender Marthaleina Ruminda; Yuliantini Yuliantini; Yulianti Keke; Indriyati Indriyati; Ika Utami Yulihapsari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3989

Abstract

High-quality information and services are expected to increase customer confidence in the online market. Customer trust is expected to increase customer buying interest, regardless of gender. This study aims to investigate the increase in consumer buying interest through trust as an intervening variable and gender as a moderation variable. The population in this study is online market customers. Meanwhile, the research sample amounted to 306 customers located in the Jakarta area. This study uses a quantitative descriptive method. Validity tests and reliability tests are carried out to find out that the indicators used meet the research requirements. Next, a research model test was carried out. The data analysis techniques used include path analysis and Structural Equation Modeling (SEM). Test the model using SmartPLS 4 software. The study found that high-quality information and services significantly increased customer buying interest. The results of the direct hypothesis test and the hypothesis test were not directly accepted, except for the indirect hypothesis test regarding the indirect influence of confidence on buying interest moderated by gender variables. Further research is expected to develop similar research variables and indicators so that it can strengthen the results of this research.
The Effect of Tenant Revitalization and Product Innovation of KM Kelud on Customer Satisfaction of PT. XYZ Yulianti Keke; Meilynda Hamidah; Gatot Wibisono; Reza Fauzi Jaya Sakti; Endang Wahyuni; Siska Amonalisa Silalahi; Veronica Veronica
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 5 (2026): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i5.6345

Abstract

This study aims to analyze the effect of tenant revitalization and product innovation on customer satisfaction of KM Kelud ship of PT. XYZ. Tenant revitalization includes improving physical conditions, modernizing facilities, arranging layouts, and increasing comfort and security of tenant areas. Product innovation includes providing new services such as wifi, study on board, tour on board, city on board, and event meeting charter aimed at improving customer experience during sailing. The research method uses a quantitative approach with data collection through questionnaires given to 180 respondents of KM Kelud passengers serving the Jakarta-Batam-Medan route during the 2024 NATARU period. Data analysis uses Structural Equation Modeling (SEM) with the help of SmartPLS 4.0 software. The results of the study show that tenant revitalization and product innovation have a significant effect partially and simultaneously on customer satisfaction. The research model explains 99.4% of the variation in customer satisfaction. The practical implications of this study provide recommendations to PT. XYZ to continue improving service quality through tenant revitalization and product innovation programs to maintain customer loyalty and competitiveness in the Indonesian maritime transportation industry.
Co-Authors Abdul Ghafar Abdullah Ade Suryobuwono Abel Abel Adhara Indri Rinjani Adhara Indri Rinjani Agus Setiawan Agustino Mardiandi Aisya N. H. Kristanto Akbar, Muhajir Aldryan Venus Erlangga Aldryan Venus Erlangga Alfais Amin Darmawan Alfina, Intan Alit Sodikin Anandita Shafa Andika Maulana Ibrahim Anggi Kanza Saphira Tobing Anindita Galuh Wardhani Anis Andisti Anis Andisti Apsada Juhri Artanti, Dian Asep Ali Thabah, Asep Ali Atika Ramdini Aulia I, Shafira Ayutia, Yola Bambang Istidjab Banjarnahor, Astri Rumondang Bayan Mussoufi Bhimayasha Pardede Binsar Reynold Calvin Henry William Charles AN, Charles Deli Cintya Deni Agus Kurniawan Devi Ratnasari Dhiwa Aulia Giantoro Dian Furghoni Didin Nurul Iman Dinar Sepbelawati Dini Murdini Endang Wahyuni Erwansyah Sjarief Euis Saribanon Fadhilah Rahmawati Falah Ramadhina Zebua Farhan Ramadhan Budi Fitriawan Febri Indra Prabowo Firul Zubaid Affandi Freda Habib Gatot Wibisono Ghafar, Abdul Grace Maria Hutagaol Handoyo Handoyo Honny Fiva Akira Ika Utami Yulihapsari Indriyati Indriyati Indriyati Intan Juwita Irenita, Novembriani Irennita, Novembriani Irwan Chaerudin Irwan Chairuddin Irwan Chairudin Irza Tanjung Iskam Febrizal Agung Priananda Juliater Simamarta Juliater Simarmata Juliater Simarmata Juliater Simarmata Kania Nur Ariani Krisnawati, Siti Kurniawan, Deni Agus L Denny Siahaan Librita Arifiani Lira Agusinta Lira Agusinta M. Arif Hernawan Marthaleina Ruminda Meilynda Hamidah Melani Shafitri Moh. Iqbal Wildanul Wahid Mohamad Arif Hernawan Muhajir Akbar Muhamad Wildan Fariddudin Muhammad Ikhza Maulana Muhammad Iqbal Firdaus Muhammad Tohir Mustika Sari Mustika Sari Mustikasari Mustikasari Mustikasari Mustikasari Natalia Ayu Hapsari Keke Natanael Natanael Nissa Nuralfi Azizah Nita Sri Rahma Noel Gontu L. Tobing Nofrisel Nofrisel Novi Indah Susanthi Nursery Alfaridi S Nasution Octaviani, Reni Dian Olfebri Osman Arafat Otto Sugiharto Prakoso Patriot Oskar Pipit Juniar Listiyanto Prastika, Erlinda Aulya Pratiwi, Sekar Widyastuti Primadi Candra Susanto Purbanuara Parlindungan Sitorus Purwoko, Harry Putri Larasati Sibuea Rafiif Muslim Syahputra Rafli Pratama Rahul Marcello Putra Rahul Marcello Putra Rani Rahmawati Ratnasari, Devi Revino Bagas Romeiro Revino Bagas Romeiro Reza Fauzi Jaya Sakti Rifka Khoerunnisa Rohimat Risyad Fahri Murfid Rizky Bimo Aji Roesdiono Roesdiono Rouzah, Siti Sakti, Reza Fauzi Jaya Salman Rizky Salman Rizky Sarfilianty Anggiani, Sarfilianty Sarinah Sihombing Selma Novaliza Husna Siahaan, L Denny Siska Amonalisa Silalahi Siska Amonalisa Silalahi Siska Amonalisa Silalahi Siska Amonalisa Silalahi Syaiful Anwar Tamzil Yusuf Teddy Hardiand Tjetjep Karsafman Karsafman Tri Aji Satrio Tri Aji Satrio Trie Maulana Apriyanto Veronica Veronica VERONICA VERONICA Veronica Veronica Veronica Veronica Veronica Veronica Wardhani, Anindita Galuh Yolla Ayutia Yuliantini Yuliantini Yuliantini Yuwono D. Sucipto