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Siti Maimunah
Jurusan Teknik Informatika, Fakultas Teknologi Informasi, Institut Teknologi Adhitama Surabaya
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THE INFLUENCE OF BRAND LOVE, BRAND IDENTITY, AND BRAND IMAGE ON BRAND LOYALTY TO MAKE OVER PRODUCTS Cindy Fatia Suhelen; Nurainun; Siti Maimunah; Rusydi Abubakar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.594

Abstract

This research aims to analyze the influence of brand love, brand identity, and brand image on brand loyalty in Make Over cosmetic products. This researchuses a quantitative method by collecting data from surveys distributed to Make Over product users, using primary data obtained by distributing questionnaires to 150 respondents selected using the Non Purposive Sampling method. The data analysis method used is the multiple linear regression method with the help of SPSS version 26.0. In testing the validity of the data, researchers used multiple confirmatory factor analysis. The results of this research show that brand love influences brand loyalty in make over products, brand identity influences brand loyalty in make over products and brand image influences brand loyalty in make over products.
THE INFLUENCE OF BTS AS A BRAND AMBASSADOR, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE INTENTION OF SAMSUNG GALAXY SMARTPHONES IN LHOKSEUMAWE CITY Tsania Adilla Putri; M. Subhan; Naufal Bachri; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 2 (2025): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i2.676

Abstract

This research aims to determine the influence of Brand Ambassador, Brand Image, and Product Quality on Purchase Intention of Samsung Galaxy Smartphones in Lhokseumawe City. The method used in sampling is Non-Probability Sampling, with a Purposive Sampling technique, with a total of 110 respondents. Primary data in this research was taken by questionnaires and observations. The data analysis technique used is Multiple Linear Regression Analysis Method, Classic Assumption Test, Instrument Test (Validity and Reliability), and hypothesis testing using SPSS 25.0 program. The results of this test show partially that, the brand ambassador variable (X1) has a positive and significant effect on purchase intention (Y), the brand image variable (X2) does not have a significant effect on purchase intention (Y), and the product quality variable (X3) has a positive and significant effect on purchase intention (Y). The managerial implications in this research show that improving the Brand Ambassador, Brand Image, and Product Quality will enhance the purchase intention for Samsung Galaxy Smartphones. Samsung Galaxy smartphones should continue to leverage these variables to further increase consumer interest.
THE INFLUENCE OF TOURIST ATTRACTION DEVELOPMENT, ATTRACTIVENESS AND PROMOTION ON TOURIST INTEREST (Case Study of Bur Telege Takengon Tourism, Aceh Tengah) Ardi Sopian; Hamdiah; Siti Maimunah; Munandar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.704

Abstract

This research aims to analyze the influence of tourist attraction development, attraction and promotion on tourist interest in visiting. Tourist attractions that are well developed, equipped with unique attractions and supported by effective promotions, can increase tourist interest. The research method used is quantitative with a survey approach, where data is collected through questionnaires distributed to tourists visiting the Bur Telege tourist attraction. The research results show that the development of tourist attractions, attractions and promotions have a positive and significant influence on tourist interest in visiting. These findings indicate that destination managers need to prioritize the development of tourist facilities and attractions to increase competitiveness and optimize promotion as the main support.
THE EFFECT OF SERVICE QUALITY, PRICE AND LOCATION ON CUSTOMER SATISFACTION AT CAFÉ HIDE COFFEE CLUB IN LHOKSEUMAWE CITY Ajra Ahdima; T. Edyansyah; Ikramuddin; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1116

Abstract

This study aims to analyze the Influence of Service Quality, Price and Location on Customer Satisfaction at Cafe Hide Coffee Club in Lhokseumawe City. The data used in this study is primary data obtained by distributing questionnaires to 112 respondents who are customers who visit Cafe Hide Coffee Club Lhokseumawe City. The analysis tools used were multiple linear regression test and hypothesis test using t-test and f-test. The results of the study showed that partially and simultaneously the variables of Service Quality, Price and Location had a significant positive effect on customer satisfaction at Cafe Hide Coffee Club in Lhokseumawe City. For the next researcher, it is hoped that they can expand the research by considering or using other variables on customer satisfaction, such as the atmosphere of the café, product quality, facilities and so on. This research is also expected to be a source for future researchers who want to conduct research related to café customer satisfaction.
URGENSI PRECONCEPTION CARE SEBAGAI PERSIAPAN KESEHATAN SEBELUM HAMIL: SISTEMATIK REVIEW Eka Vicky Yulivantina; Gunarmi; Siti maimunah
Prosiding Seminar Informasi Kesehatan Nasional 2022 : SIKesNas 2022
Publisher : Fakultas Ilmu Kesehatan Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.298 KB) | DOI: 10.47701/sikenas.vi.1675

Abstract

Angka kesakitan dan kematian ibu dan bayi dapat dicegah dengan persiapan kehamilan dari masa sebelum hamil. Tujuan dari penelitian ini adalah untuk mengetahui urgensi preconception care sebagai persiapan kesehatan sebelum hamil dalam tinjauan sistematik review. Penelitian ini menggunakan metode sistematik review pada 11 jurnal yang memenuhi kriteria inklusi eksklusi. Hasil penelitian menunjukkan bahwa preconception care merupakan salah satu upaya untuk menyiapkan perilaku kesehatan, kesiapan fisik dan mental serta memberikan intervensi pada calon orang tua sebaagai upaya persiapan kehamilan sehat. Kehamilan yang dipersiapkan dengan baik dari masa sebelum hamil akan menurunkan resiko komplikasi pada ibu dan anak.
Pengaruh Brand Image, Influencer Marketing, Dan Content Marketing Terhadap Keputusan Pembelian Smartphone Vivo Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh Zurian Anhar; Adnan Adnan; Chalirafi Chalirafi; Siti Maimunah
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keterlibatan brand image, influencer marketing, dan content marketing terhadap keputusan pembelian smartphone Vivo pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Latar belakang penelitian adalah menurunnya pangsa pasar Vivo, yang diduga akibat strategi pemasaran yang kurang efektif. Metode yang digunakan adalah kuantitatif dengan data dikumpulkan melalui kuesioner kepada 108 mahasiswa/i responden menggunakan purposive sampling. Data dianalisis dengan uji validitas, reliabilitas, asumsi klasik, dan regresi linear berganda. Hasil menunjukkan bahwa ketiga variabel tersebut berpengaruh signifikan terhadap keputusan pembelian.
PENGARUH CONTENT MARKETING, INFLUENCER. MARKETING, DAN ELEKTRONIC WORD OF MOUTH (E – WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA FOLLOWERS PRODUK TAZZI GLOW DI PLATFORM TIKTOK SHOP Siti Maimunah; Mohd. Heikal; Sapna Biby; Safrina Safrina
Jurnal Intelek Insan Cendikia Vol. 2 No. 8 (2025): AGUSTUS 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Content Marketing, Influencer. Marketing, dan Electronic Word of Mouth (E-WOM) terhadap keputusan pembelian followers produk Tazzi Glow di TikTok Shop. Latar belakang penelitian ini adalah perkembangan platform digital yang mengubah perilaku konsumen, khususnya di TikTok. Metode yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 100 responden. Analisis data dilakukan melalui uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, dan uji t. Hasilnya menunjukkan Content Marketing dan E-WOM berpengaruh signifikan terhadap keputusan pembelian, sementara Influencer. Marketing tidak. Secara simultan, ketiga variabel berpengaruh signifikan. Temuan ini menunjukkan bahwa kualitas konten dan ulasan pengguna lebih berperan dibandingkan Influencer. dalam mempengaruhi keputusan pembelian.
Perilaku Prososial Pada Anak Yang Menjalani Program Full Day Dan Reguler Di Kabupaten Sleman Siti Maimunah; Gunarmi
Nan Tongga Health And Nursing Vol. 20 No. 1 (2025): Nan Tongga Healt And Nursing
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/nthn.v20i1.472

Abstract

 Children as the next generation and future managers of the nation need to be prepared from an early age through the fulfillment of their rights, namely the right to live, grow, develop, and participate fairly in accordance with human dignity and dignity, and receive protection from violence and discrimination. As mandated in Law No. 23 of 2002 concerning Child Protection, guaranteeing and fulfilling children's rights is a shared responsibility of parents, families, communities, and the State. The target of the Sustainable Development Goals (SDGs), namely quality education by 2030, ensures that all girls and boys have access to quality early childhood development, care, and pre-primary education. Preschool education providers such as kindergartens are the most important agents that replace the role of parents in care and education. This study aims to determine the differences in prosocial behavior in children who undergo full-day and regular programs. This type of research is quantitative research with a cross-sectional time approach. This study used 68 respondents aged 4-6 years who were divided into two groups. The group of respondents who participated in the full-day program consisted of 34 children and the group of respondents who participated in the regular program consisted of 34 children. The sampling technique used proportional simple random sampling, and the examination used a prosocial behavior observation sheet. Data analysis used Mann-Whitney and Ordinal Logistic Regression. The results showed that prosocial behavior in children who participated in the full-day program was better than children who participated in the regular program (p-value prosocial behavior = 0.02).
Co-Authors Ade Dhitta Vianda Adinda Fayza Adnan Adnan Adnan Adynda Dara Meylia Agus, Adhe Septa Ryant Ahmad Najmudin Ahmad Sobari Ainun R Ajra Ahdima Akmal Walad Ahkas Alfi Sapitri Ali Djamhuri Amila Amila Anton Purwanto Ardi Sopian Arief Priyo Nugroho Arif Rifa’i Asep Kusnali Atik Badi’ah Atik S. Kuswati Avip Nasrullah Bagus Muljadi Bahri, Halida Begum Fauziyah Bella Alfifah Chairil Akhyar Chalirafi, Chalirafi Cindy Fatia Suhelen Dendi Maulana Nur Denny Satria Desi Ariani Rahayu Deta Uli Anggreni Dian Sa'idah Diyan Effendi E. Didik Subiyanto Egi Syahrah Anggraeni Eka Vicky Yulivantina Endang Purwati RN Fatya Nurul Hanifah Fitria Ayuningtyas Galuh Tunggal Prastiti Gunarmi Gunarmi - Hajar Sugihantoro Hamdiah Hamdiah Hamdiah Heriyana Hernisawati Hery Widijanto Hetilaniar Hetilaniar Iis Noventi IKE SAPUTRI Ikramuddin, Ikramuddin Indah Manfaati Nur Irfa Lailatul Ni’mah Irfan Ardani Irsyah Akhirunanda Iya’ Setyasih Jajuk Herawati Karim, Abdul Khairina Abdurrahman Khairina AR Khoiru Rohmah Kusmiyati Kusmiyati Kustiawati Ningsih Lidya Chotimah M. Subhan Maria Sri Hartati Masita, Elly Dwi Meligasari L. Gaya Mohamad Yani Mohammad Shoimus Sholeh Mohd. Heikal Muhammad Nasrol Mukarrama Mukarrama Muliani Munandar Nabila Fitriani Nadia Fajri Naufal Bachri, Naufal Nelly Siringoringo Nilha Widya Ramdhani Ninik Wahyuni Novisah Nurainun Nurainun Nurainun Nurdianov Aqma Nurhasbiyah Maya Iswanti Nurul Hidayah Nurul Qadariyanti Pintaka Kusumaningtyas Qoidul Khoir Rachmat Indratjahaja Radhiah Radhiah Rahmadaniar Aditya Ramaulvi Muhammad Akhyar Ratna Widyasari Renny Puspitarini Rico Nur Ilham Riki Radinata Rina Devianty Rini Maulinda Riska Ismawati Hakim Riska Yuni Chandra Rita Marthalena Zega Rusydi Abubakar Sabitah Fina Safrina Safrina Sapna Biby Selasih Putri Isnawati Hadi Shobihatus Syifak Sindy Nindia Maretha Haris Tanti Siska Nurul Abidah Siswanto Pabidang Siti Nur Hasina Solly Aryza Sri Rahayu Ningsih SUMARNI Suryani Dwi Rahayu Susanti Faipri Selegi Susi Ernawati Syamsul Bahri T. Edyansyah, T. Edyansyah Tiara Shinta Megasatya Tri Dayakisni Tri Mukti Lestari Tsania Adilla Putri Utari Ayuningtyas Widyana Verawaty Siregar Yohana Dian Putri Yuyun Yueniwati Zesika Intan Novelia Zuhairiah Nasution, Zuhairiah Zulfa Auliyati Agustina Zurian Anhar