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All Journal Jurnal Ekonomi dan Pendidikan Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Jurnal Siasat Bisnis SEGMEN Jurnal Manajemen dan Bisnis Proceeding Fakultas Ekonomi Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Abdimas Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management Among Makarti Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen dan Bisnis Indonesia Al Tijarah Jurnal Bisnis dan Manajemen Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Istiqro' Fokus Ekonomi DIJB (Diponegoro International Journal of Business) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management International Journal of Applied Business Research Performance JBIMA (Jurnal Bisnis dan Manajemen) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Manajemen Jurnal Litbang Polri Indicators : Journal of Economic and Business Jurnal Darma Agung Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Jurnal Ekonomika dan Bisnis Journal of Management and Business Environment (JMBE) Economics and Digital Business Review Jurnal Ilmiah ASET International Journal of Social and Management Studies (IJOSMAS) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Didaktis: Proseding Seminar Nasional Pendidikan Dasar Journal of Marketing Innovation JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Bisnis Kompetitif Southeast Asian Business Review Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Ekonomika dan Bisnis Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Management Analysis Journal Journal of Ekonomics, Finance, and Management Studies Jurnal Dinamika Manajemen
Euis Soliha
Fakultas Ekonomika Dan Bisnis Universitas Stikubank
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK TERHADAP KEPUASAN DAN DAMPAKNYA PADA LOYALITAS ANGGOTA KSP SEKAWAN BOJA ( Studi Pada Anggota Koperasi ) Faisal Bintang, 14.05.51.0096; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to empirically examine the Effect of Service Quality, Product Quality on Satisfaction and Its Impact on KSP Sekawan Boja Customer Loyalty (Study on Savings Customers). This analysis uses independent variables namely Service Quality and Product Quality. The dependent variable is Customer Satisfaction and Loyalty.The sample of this study is the KSP savings customer Sekawan Boja. The sample is carried out by purposive sampling. Data collection was conducted with a questionnaire distributed directly to a sample of 100 questionnaires. Statistical methods use multiple linear regression analysis, by testing the statistical test hypothesis t.The results of this study indicate that service quality positively significantly affects customer satisfaction, product quality positively significantly affects customer satisfaction, and customer satisfaction positively significantly affects customer loyalty.
PENGARUH CELEBRITY ENDORSER, CITRA MEREK, DAN IKLAN TELEVISI TERHADAP KEPUTUSAN PEMBELIAN PRODUK LUWAK WHITE KOFFIE DI KECAMATAN PUCAKWANGI KABUPATEN PATI Sri Mulyani Endrawati, 15.05.51.0215; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to examine the influence of celebrity endorser, brand image, television advertising on purchasing decision. The population in this research were consumers of Luwak White Koffie products in Pucakwangi District, Pati Regency with a total sample of 100 respondents using purposive sampling method. This research proposes three hypotheses, they are celebrity endorser has a positive effect on purchasing decisions, brand image has a positive effect on purchasing decisions, and television advertising has a positive effect on purchase decisions. This research tested using instrumen test which include validity and reliability tests, and multiple linear regression using the SPSS application. Based on the statistic test, it can be concluded that celebrity endorser has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, television advertising has a positive and significant effect on purchasing decisions.
PENGARUH KUALITAS PRODUK DAN CITRA BANK TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Tabungan BNI Taplus pada BNI Cabang Tembalang, Semarang) Muhammad Fajar Utomo, 13.05.51.0189; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to analyze the effect of product quality, bank image on satisfaction and its impact on customer loyalty of Bank BNI Taplus Tembalang Semarang Branch. The population in this study are customers who conduct transaction activities using BNI Taplus products at BNI Bank Tembalang Branch Semarang. The number of samples studied was as many as 100 people selected as respondents using purposive sampling technique. Data collection methods used in this study are questionnaires filled in by respondents. The analysis used in this study is multiple linear regression analysis to examine the partial effect of each independent variable, namely product quality and bank image on the dependent variable, namely customer satisfaction and loyalty. The results of this study indicate that product quality and bank image have a positive and significant effect on customer satisfaction, followed by product quality, bank image and satisfaction have a positive and significant effect on customer loyalty Bank BNI Taplus Tembalang Branch Semarang.
Co-Authors 04.05.51.0022 Gunung Setyo Drajat, 04.05.51.0022 09.05.51.0056 Kenny Rubiharyanto 10.05.51.0017 Arga Mulya Purwandika 10.05.51.0130 Maya Dewi Utami 11.05.51.0051 M Faisal Safrianto, 11.05.51.0051 11.05.51.0111 Khoirul Khamdi, 11.05.51.0111 12.05.51.0119 Alfiani Hidayat Bakhri, 12.05.51.0119 12.05.51.0154 Ahmad Junaidi, 12.05.51.0154 12.05.51.0188 Fajar Luthfi Maulana, 12.05.51.0188 12.520.20.206 Shinta Ratnawati, 12.520.20.206 13520220066 Dian Mariski, 13520220066 Adi Suliantoro Adi Suliantoro Adji Nugroho, Adji Aina Uly Fitria Suprapto Ajeng Aquinia Ajeng Aquinia Aji Satriyo Akbar Maulana Setiawan Ali Maskur Ali Maskur Alimuddin Rizal Alvina Rahma Anggraeni Amelia Salsabila Amik Mariana, 15.05.51.0101 Andhi Wijayanto Andrian Kasfari Anita Dyah Wulandari, Anita Dyah Anjani, Ria anjar legowo Annur, Abdul Fattah Aquinia, Ajeng Arif, Shifa Safira Nur Arini, Ratih Dwi Arya Bagus Suryawan Askar Yunianto Astuti , Jannah Puji Ayu Cahyani Putri, 15.05.51.0255 AZIZAH, ZAINAB B M Purwanto Bambang Heri Purwanto Bambang Heri Purwanto Basu Swastha Dharmmesta Bayu yudi Oktavian Bela Rani Safitri Belia Mulyaningtyas Bogy Febriatmoko Cahyo Dwi Laksono Cavalera, Niel Dhesta Chamidah Chamidah Clift Allegra Palenewen Damayanti, Lenny Dwi Dea Nursalita Desti Ranihusna Diah Ariefiana Diah Kartika Sari Dian Kris Diyantoro, 13.05.51.0251 Dian Kris Diyantoro, 13.05.51.0251 Dian Suprapti Dimas Dwi Kurniawan Dini Oktaviani, 15.05.51.0304 Dira Puspita Sari, 14.05.51.0008 Dita Adityasto, 14.05.51.0247 Eko Puji Lestari Endang Tjahjaningsih Erlanda Vauzand Erra Noviana, 13.05.51.0156 Erra Noviana, 13.05.51.0156 Ersalena, Heni F.X Sulistiyanto W.S, F.X Sulistiyanto Faisal Bintang, 14.05.51.0096 Fania Mutiara Savitri Farikhan, Muhammad Khoirul Febby Tiara Finna Azhara Jelita Gilang Dipa R., 12.05.51.0046 H. Sophiyanto Wuryan Hanna, Saskia Nadhila Haryunanto, Antonius Bertiyudho Hasan Abdul Rozak Hasibuan, P Erianto Hayuningtias, Kristina Anindita Helman Aris Rahmana Hendrik Dwi Helichonia, 12.05.51.0064 Hermanda Berima Putra Hersugondo Hersugondo Hieronimus Wahyu Prapdto Adi Imam Prabowo, Imam Isniyanti Wahyu Lestaria Ningrum Istanti, Fredianaika Iswiarto, Erwin Jessica Widyaningrum Jihan Salsabella Ayu Andini Kasiyadi, Agus Kharisma Nawang Sigit Kristianti, Mei Kristina Anindita Hayuningtias Kristina Anindita Hayuningtias Kukuh Adi Sri Satyanto Kurnia Maharani Kurnia Maharani, Kurnia Kuswardhani, DC Laili Setianita Rizki Lenny Dwi Damayanti Mansyur, Anwar Marlien Marlien Marsanta, Viny Mohammad Abdul Ghoni Muchamad Azis Muhamad Arief Ardiansyah Muhammad Fajar Utomo, 13.05.51.0189 Muhammad Fajar Utomo, 13.05.51.0189 Muharam, Wifky Muharam, Wifky Muti Mutia Muzayyanah, Siti Nafida Alfi Faeruza Naila Zulfa Nanang Handrian Nining Sulastri Nugroho, Gunawan Setio Nur Fadilah Zuniar Nuromavita, Inka Nuromavita, Inka Nursalim Nurul Fatmawati Nurul Khotimah, 15.05.51.0323 Pambudi, Bima Andrianto Pambudi, Bima Andrianto Pambudi, Triwijayantisekar Prameswara, Agtika Prananta, Widya Pratiwi, Intan Prihandono, Dorojatun Prima Andana Prima Kartika Sari Prima Kartika Sari, Prima Kartika Pudji Utomo Purwanto B.M. Putri, Ariesya Marsha R. Basiyo, R. RA Marlien Rahmadani Nur Permanawati Ramadhan, Gilang Amar Rastiavan Waluyo Jati Ratih Dwi Arini Ria Ega Mu’arotun Rifai, Syaiful Rina Widiastuti, 14.05.51.0015 Rizky Syamsidar Rochmani ., Rochmani Rochmani Rochmani Rokh Eddy Prabowo Rusminingsih Rusminingsih Rusyadi Yogo Kusumo, Rusyadi Yogo S Martono Salsa Naharani Nurjanah Santoso, Ignatius Hari Sapuan, Mohamad Sari, Dila Purnama Sari, Lidia Kurnia Sari, Lidia Kurnia Sarido, Sarido Satyanto, Kukuh Adi Sri Septia Rahmawati, Afifah Dwi Sholikha, Mawaddah Umi Siti Munisih Soco Adi Wibowo Solechah ., Solechah Sophiyanto wuryan Sri Mulyani Endrawati, 15.05.51.0215 Sri Wartini Sri Wartini Sujito Sujito Sukmawati Setyo Putri SUMADI SUMADI SUMIYATI SUMIYATI Sunarto Sunarto Suprapti, Dian Suzy Widyasari Syafrudin Candra Prayikno Teguh Iman Sayekti, Teguh Iman Tristiana Rijanti Ujianto Purwanto Ujianto Purwanto, Ujianto Upik Handayani Wahyu Nugroho Wenny Megawati Wicaksari, Erisa Aprilia Wilujeng Handayani, Wilujeng Yaacob, Zulnaidi Yolanda Novi Dwiyanti Yudita Zafariana Ariani, 14.05.51.0166 Yundari, Yundari Yunita, Ika Yunnan Afgani Yusup Zahro, Fathimatuz Zamroni Yunika Sani Zulfa Naila