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All Journal Jurnal Ekonomi dan Pendidikan Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Jurnal Siasat Bisnis SEGMEN Jurnal Manajemen dan Bisnis Proceeding Fakultas Ekonomi Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Abdimas Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management Among Makarti Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen dan Bisnis Indonesia Al Tijarah Jurnal Bisnis dan Manajemen Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Istiqro' Fokus Ekonomi DIJB (Diponegoro International Journal of Business) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Performance JBIMA (Jurnal Bisnis dan Manajemen) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Manajemen Jurnal Litbang Polri Indicators : Journal of Economic and Business Jurnal Darma Agung Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Jurnal Ekonomika dan Bisnis Journal of Management and Business Environment (JMBE) Economics and Digital Business Review Jurnal Ilmiah ASET International Journal of Social and Management Studies (IJOSMAS) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Didaktis: Proseding Seminar Nasional Pendidikan Dasar Journal of Marketing Innovation JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Southeast Asian Business Review Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Jurnal Ekonomika dan Bisnis Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Dinamika Manajemen
Euis Soliha
Fakultas Ekonomika Dan Bisnis Universitas Stikubank
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : Proceeding SENDI_U

 1   2 
CITRA DAN PERSEPSI HARGA DALAM MEMPENGARUHI KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN BUSSINES CENTRE SMK NEGERI 2 SEMARANG) Handayani, Wilujeng; Soliha, Euis
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.34 KB)

Abstract

This study aimed to examine the effect of image and price perception on customer satisfaction, the effect of image, priceperception and of customer satisfaction on customer loyalty. This study do to customer of Business Centre SMK Negeri 2Semarang. By using purposive sampling, obtained to 100 respondents, who make a purchase at least two (2) times a year, asa specific target. The results of this study show that image and price perception, are positive and significant take effect oncustomer satisfaction. Image are not positive and significant take effect on customer loyalty and price perception are positiveand significant take effect on customer loyalty. And than customer satisfaction positive and significant take effect oncustomer loyalty Business Centre SMK Negeri 2 Semarang.Keywords: Image, Price Perception, Customer Satisfaction and Customer Loyalty.
CITRA DAN PERSEPSI HARGA DALAM MEMPENGARUHI KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN BUSSINES CENTRE SMK NEGERI 2 SEMARANG) Handayani, Wilujeng; Soliha, Euis
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.34 KB)

Abstract

This study aimed to examine the effect of image and price perception on customer satisfaction, the effect of image, priceperception and of customer satisfaction on customer loyalty. This study do to customer of Business Centre SMK Negeri 2Semarang. By using purposive sampling, obtained to 100 respondents, who make a purchase at least two (2) times a year, asa specific target. The results of this study show that image and price perception, are positive and significant take effect oncustomer satisfaction. Image are not positive and significant take effect on customer loyalty and price perception are positiveand significant take effect on customer loyalty. And than customer satisfaction positive and significant take effect oncustomer loyalty Business Centre SMK Negeri 2 Semarang.Keywords: Image, Price Perception, Customer Satisfaction and Customer Loyalty
PENGARUH KETIDAKPUASAN KONSUMEN, CITRA MEREK DAN PERSEPSI HARGA TERHADAP PERPINDAHAN MEREK SEPEDA MOTOR YAMAHA KE HONDA Nuromavita, Inka; Soliha, Euis
Proceeding SENDI_U 2016: SENDI_U
Publisher : Proceeding SENDI_U

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Abstract

So many automotive companies in Indonesia, then consumers will be more selective about which brand ofmotorcycles that will be used as mean of transportation. The problem in this research is “ Whether a variableconsumer dissatisfaction, brand image, and perception of price influence on the brand switching from Yamaha toHonda in semarang.The purpose of this research is to analize the variabels consumer dissatisfaction, brand image,and perception of price influence on the brand switching from Yamaha to Honda in Semarang. The samples in thisresearch is 100 respondents, and the methodology used is purposive sampling where the respondent used isconsumers who have switched from a user Yamaha to Honda. The data was collected using a questionnaire. Theresearch showed that the variables of consumer dissatisfaction have positive and significant effect on brandswitching, brand image have positive and significant effect on brand switching and perception of price have positiveand significant effect on brand switching from Yamaha to Honda in Semarang.Kata Kunci: Cunsumer Dissatisfaction, Brand Image, Perseption of Price and Brand Switching
KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN KEPUTUSAN PEMBELIAN KONSUMEN HONDA MOBILIO Muharam, Wifky; Soliha, Euis
Proceeding SENDI_U 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.78 KB)

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari kualitas produk, citra merek dan persepsi harga terhadap keputusan pembelian konsumen Honda mobilio (studi pada PT. Istana Cendrawasih Motor Semarang). Penelitian menggunakan metode survey dengan kuesioner sebagai alat pengumpulan data. Populasi dalam penelitian ini pembeli konsumen Honda mobilio di PT. Istana Cendrawasih Motor Semarang. Teknik pengambilan sampel dengan accidental sampling. Analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian Honda mobilio. Selanjutnya bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Honda mobilio serta persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian Honda mobilio. Kata Kunci:Kualitas Produk, Citra Merek, Persepsi Harga, Keputusan Pembelian.
KUALITAS LAYANAN, PERSEPSI TINGKAT SUKU BUNGA DAN LOKASI TERHADAP KEPUASAN NASABAH Sari, Lidia Kurnia; Soliha, Euis
Proceeding SENDI_U 2018: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.558 KB)

Abstract

Penelitian ini untuk menguji dan menganalisis pengaruh kualitas layanan, persepsi tingkat suku bunga, dan lokasi terhadap kepuasan nasabah. Analisis menggunakan regresi linier berganda. Pengumpulan data menggunakan kuesioner dengan skala pengukuran menggunakan skala likert 1-5. Obyek penelitian adalah nasabah Koperasi Bhakti Mahesa Abadi Semarang. Jumlah sampel dalam penelitian ini adalah 100 nasabah. Hasilpenelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan nasabah, persepsi tingkat suku bunga berpengaruh positif dan signifikan terhadap kepuasan nasabah, serta lokasiberpengaruh positif dan signifikan terhadap kepuasan nasabah.
KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN KEPUTUSAN PEMBELIAN KONSUMEN HONDA MOBILIO Muharam, Wifky; Soliha, Euis
Proceeding SENDI_U 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.78 KB)

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari kualitas produk, citra merek dan persepsi harga terhadap keputusan pembelian konsumen Honda mobilio (studi pada PT. Istana Cendrawasih Motor Semarang). Penelitian menggunakan metode survey dengan kuesioner sebagai alat pengumpulan data. Populasi dalam penelitian ini pembeli konsumen Honda mobilio di PT. Istana Cendrawasih Motor Semarang. Teknik pengambilan sampel dengan accidental sampling. Analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian Honda mobilio. Selanjutnya bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Honda mobilio serta persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian Honda mobilio. Kata Kunci:Kualitas Produk, Citra Merek, Persepsi Harga, Keputusan Pembelian.
KUALITAS LAYANAN, PERSEPSI TINGKAT SUKU BUNGA DAN LOKASI TERHADAP KEPUASAN NASABAH Sari, Lidia Kurnia; Soliha, Euis
Proceeding SENDI_U 2018: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.558 KB)

Abstract

Penelitian ini untuk menguji dan menganalisis pengaruh kualitas layanan, persepsi tingkat suku bunga, dan lokasi terhadap kepuasan nasabah. Analisis menggunakan regresi linier berganda. Pengumpulan data menggunakan kuesioner dengan skala pengukuran menggunakan skala likert 1-5. Obyek penelitian adalah nasabah Koperasi Bhakti Mahesa Abadi Semarang. Jumlah sampel dalam penelitian ini adalah 100 nasabah. Hasilpenelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan nasabah, persepsi tingkat suku bunga berpengaruh positif dan signifikan terhadap kepuasan nasabah, serta lokasiberpengaruh positif dan signifikan terhadap kepuasan nasabah.
PENGARUH KUALITAS LAYANAN, CITRA BANK DAN KEPERCAYAAN TERHADAP KEPUASAN NASABAH TABUNGAN SIMPEDA BANK JATENG CABANG UTAMA SEMARANG Cavalera, Niel Dhesta; Soliha, Euis
Proceeding SENDI_U 2019: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.267 KB)

Abstract

This study aims to examine and analyze the influence of service quality, bank image and trust incustomer satisfaction Simpeda Central Java Bank savings Semarang Main Branch. This research wasconducted at the Central Java Bank Semarang Main Branch with a total sample of 100 respondents. Datacollection was done through a questionnaire with measurements using the Likert Scale five alternative answers.Non probability sampling sampling technique with purposive sampling data collection method. Purposivesampling criteria, namely respondents with a minimum age of 17 years, at least have become customers of BankJateng for one year and at least have done transactions three times. The data analysis technique used is linearregression analysis, while to test the hypothesis using the t test. Service quality has a positive and significanteffect on customer satisfaction, the image of the bank has a positive and significant effect on customersatisfaction, trust has a positive and significant effect on customer satisfaction.
PENGARUH KETIDAKPUASAN KONSUMEN, CITRA MEREK DAN PERSEPSI HARGA TERHADAP PERPINDAHAN MEREK SEPEDA MOTOR YAMAHA KE HONDA Nuromavita, Inka; Soliha, Euis
Proceeding SENDI_U 2016: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

So many automotive companies in Indonesia, then consumers will be more selective about which brand ofmotorcycles that will be used as mean of transportation. The problem in this research is “ Whether a variableconsumer dissatisfaction, brand image, and perception of price influence on the brand switching from Yamaha toHonda in semarang.The purpose of this research is to analize the variabels consumer dissatisfaction, brand image,and perception of price influence on the brand switching from Yamaha to Honda in Semarang. The samples in thisresearch is 100 respondents, and the methodology used is purposive sampling where the respondent used isconsumers who have switched from a user Yamaha to Honda. The data was collected using a questionnaire. Theresearch showed that the variables of consumer dissatisfaction have positive and significant effect on brandswitching, brand image have positive and significant effect on brand switching and perception of price have positiveand significant effect on brand switching from Yamaha to Honda in Semarang.Kata Kunci: Cunsumer Dissatisfaction, Brand Image, Perseption of Price and Brand Switching
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN (STUDI PADA WARUNK UPNORMAL SEMARANG) Sumiyati, Sumiyati; Soliha, Euis
Proceeding SENDI_U 2020: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

This study aims to discuss and analyze product quality, price and location perceptions of customersatisfaction in Semarang Upnormal Warunk. The population in this study is Semarang Upnormal Warunkcustomers. The research method used is purposive sampling. The sample used was taken by 100 respondentswith a primary data collection method using a questionnaire. Data were analyzed using instrument tests,multiple linear analyzes and model tests.The results of the study prove the positive and significant product quality on customer satisfaction,positive and significant price perceptions on customer satisfaction, positive and significant location on customersatisfaction. The better the quality of the product, the more customer satisfaction increases. The better the priceperception the more customer satisfaction increases. The better the location, the more customer satisfactionincreases.
Co-Authors 04.05.51.0022 Gunung Setyo Drajat, 04.05.51.0022 09.05.51.0056 Kenny Rubiharyanto 10.05.51.0017 Arga Mulya Purwandika 10.05.51.0130 Maya Dewi Utami 11.05.51.0051 M Faisal Safrianto, 11.05.51.0051 11.05.51.0111 Khoirul Khamdi, 11.05.51.0111 12.05.51.0119 Alfiani Hidayat Bakhri, 12.05.51.0119 12.05.51.0154 Ahmad Junaidi, 12.05.51.0154 12.05.51.0188 Fajar Luthfi Maulana, 12.05.51.0188 12.520.20.206 Shinta Ratnawati, 12.520.20.206 13520220066 Dian Mariski, 13520220066 Adi Suliantoro Adi Suliantoro Adji Nugroho Afifah Dwi Septia Rahmawati Aina Uly Fitria Suprapto Ajeng Aquinia Ajeng Aquinia Aji Satriyo Akbar Maulana Setiawan Ali Maskur Ali Maskur Alimuddin Rizal Alvina Rahma Anggraeni Amelia Salsabila Amik Mariana, 15.05.51.0101 Andhi Wijayanto Andrian Kasfari Anita Dyah Wulandari, Anita Dyah Anjani, Ria anjar legowo Aquinia, Ajeng Arif, Shifa Safira Nur Arini, Ratih Dwi Askar Yunianto Ayu Cahyani Putri, 15.05.51.0255 B M Purwanto Bambang Heri Purwanto Bambang Heri Purwanto Basu Swastha Dharmmesta Bayu yudi Oktavian Bela Rani Safitri Belia Mulyaningtyas Bogy Febriatmoko Cahyo Dwi Laksono Cavalera, Niel Dhesta Chamidah Chamidah Damayanti, Lenny Dwi Dea Nursalita Diah Ariefiana Diah Kartika Sari Dian Kris Diyantoro, 13.05.51.0251 Dian Kris Diyantoro, 13.05.51.0251 Dian Suprapti Dimas Dwi Kurniawan Dini Oktaviani, 15.05.51.0304 Dira Puspita Sari, 14.05.51.0008 Dita Adityasto, 14.05.51.0247 Eko Puji Lestari Endang Tjahjaningsih Erlanda Vauzand Erra Noviana, 13.05.51.0156 Erra Noviana, 13.05.51.0156 F.X Sulistiyanto W.S, F.X Sulistiyanto Faisal Bintang, 14.05.51.0096 Fania Mutiara Savitri Farikhan, Muhammad Khoirul Febby Tiara Finna Azhara Jelita Gilang Amar Ramadhan Gilang Dipa R., 12.05.51.0046 H. Sophiyanto Wuryan Hanna, Saskia Nadhila Haryunanto, Antonius Bertiyudho Hasan Abdul Rozak Hasibuan, P Erianto Hayuningtias, Kristina Anindita Helman Aris Rahmana Hendrik Dwi Helichonia, 12.05.51.0064 Hersugondo Hersugondo Hieronimus Wahyu Prapdto Adi Imam Prabowo, Imam Isniyanti Wahyu Lestaria Ningrum Istanti, Fredianaika Iswiarto, Erwin Jannah Puji Astuti Jessica Widyaningrum Jihan Salsabella Ayu Andini Kasiyadi, Agus Kharisma Nawang Sigit Kristianti, Mei Kristina Anindita Hayuningtias Kristina Anindita Hayuningtias Kukuh Adi Sri Satyanto Kurnia Maharani Kurnia Maharani, Kurnia Lenny Dwi Damayanti Mansyur, Anwar Marlien Marlien Marsanta, Viny Mohammad Abdul Ghoni Muchamad Azis Muhamad Arief Ardiansyah Muhammad Fajar Utomo, 13.05.51.0189 Muhammad Fajar Utomo, 13.05.51.0189 Muharam, Wifky Muharam, Wifky Muti Mutia Nafida Alfi Faeruza Naila Zulfa Nanang Handrian Nining Sulastri Nugroho, Gunawan Setio Nur Fadilah Zuniar Nuromavita, Inka Nuromavita, Inka Nursalim Nurul Fatmawati Nurul Khotimah, 15.05.51.0323 Pambudi, Bima Andrianto Pambudi, Triwijayantisekar Prameswara, Agtika Prananta, Widya Pratiwi, Intan Prihandono, Dorojatun Prima Andana Prima Kartika Sari Prima Kartika Sari, Prima Kartika Pudji Utomo Purwanto B.M. Putri, Ariesya Marsha R. Basiyo, R. RA Marlien Rastiavan Waluyo Jati Ratih Dwi Arini Ria Ega Mu’arotun Rifai, Syaiful Rina Widiastuti, 14.05.51.0015 Rizky Syamsidar Rochmani ., Rochmani Rochmani Rochmani Rokh Eddy Prabowo Rusminingsih Rusminingsih Rusyadi Yogo Kusumo, Rusyadi Yogo Salsa Naharani Nurjanah Santoso, Ignatius Hari Sapuan, Mohamad Sari, Dila Purnama Sari, Lidia Kurnia Sari, Lidia Kurnia Sarido, Sarido Sholikha, Mawaddah Umi Siti Munisih Soco Adi Wibowo Solechah ., Solechah Sophiyanto wuryan Sri Mulyani Endrawati, 15.05.51.0215 Sri Wartini Sri Wartini Sukmawati Setyo Putri SUMADI SUMADI SUMIYATI SUMIYATI Sunarto Sunarto Suzy Widyasari Syafrudin Candra Prayikno Teguh Iman Sayekti, Teguh Iman Tristiana Rijanti Ujianto Purwanto Ujianto Purwanto, Ujianto Upik Handayani Wahyu Nugroho Wenny Megawati Wicaksari, Erisa Aprilia Wilujeng Handayani, Wilujeng Yaacob, Zulnaidi Yolanda Novi Dwiyanti Yudita Zafariana Ariani, 14.05.51.0166 Yundari, Yundari Yunita, Ika Yunnan Afgani Yusup Zahro, Fathimatuz Zamroni Yunika Sani Zulfa Naila