Article Per Year (5 Year)
p-Index From 2021 - 2026
5.315
P-Index
This Author published in this journals
All Journal JOURNAL OF INDONESIAN ISLAM Jurnal Riset Ekonomi & Bisnis Journal of Economics, Business, & Accountancy Ventura DiE: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Kebidanan Jurnal Studi Komunikasi Ekspektra: Jurnal Bisnis & Manajemen SINERGI: Jurnal Ilmiah Ilmu Manajemen AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat International Journal of Community Service Learning Jurnal Kreativitas PKM Keteg : Jurnal Pengetahuan, Pemikiran dan Kajian Tentang Bunyi Cakrawala: Jurnal Litbang Kebijakan Kajian Manajemen dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Journal of Innovation in Business and Economics Journal of Health Sciences Jurnal Ilmiah Tatengkorang Journal of Issues in Midwifery International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management IDEI: Jurnal Ekonomi & Bisnis Jurnal Manajemen Bisnis Eka Prasetya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Health, Economics, and Social Sciences (IJHESS) International Journal of Social Science Indonesian Journal of Innovation Studies Annals of Human Resource Management Research International Journal of Applied Business and International Management West Science Journal Economic and Entrepreneurship Gema Bidan Indonesia (e- Journal). IJEIRC International Journal Multidisciplinary Frontiers in Community Service and Empowerment Maneggio International Journal of Economics, Business and Innovation Research
Sukesi .
Universitas Dr. Soetomo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 57 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JOURNAL OF INDONESIAN ISLAM

 1 
MANAGING THE HALAL INDUSTRY AND THE PURCHASE INTENTION OF INDONESIAN MUSLIMS: The Case of Wardah Cosmetics Sukesi Sukesi; Wanda Gema Prasadio Akbar Hidayat
JOURNAL OF INDONESIAN ISLAM Vol 13, No 1 (2019)
Publisher : State Islamic University (UIN) of Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.147 KB) | DOI: 10.15642/JIIS.2019.13.1.200-229

Abstract

The issue on halal currently becomes a global trend. As a matter of fact, it has also become the lifestyle of Muslims around the world including Indonesia, a country with the largest Muslim population. One interesting phenomenon in Indonesia in relation to the halal industry is Wardah Cosmetics. This brand can be called as the pioneer of halal cosmetics in Indonesia. It promotes itself with three taglines; pure and safe, beauty expert, and inspiring beauty. Unfortunately, Wardah has not yet achieved its optimal potential as there are still negative responses towards the quality of Wardah products. In addition, the distribution of Wardah products are still segmented in urban areas only. Despite the fact, Wardah still is a good showcase of the success of halal industry particularly the cosmetics industry as it succeed to position itself as one the leading brands in Indonesia. This paper finds that the strategy and mechanisms of the halal industry run by wardah cosmetics have been closely connected to the purchase intention of the Indonesia Muslims.
Co-Authors Agung Widyanarko Ahdatul Islamiah Ahsan, Mohammad Akbar Hidayat, Wanda Gema Prasidio Albab, Eric Ulul Ali muhajir, Ali Aminullah Assagaf Ani Intiyati Ario Agus Suyudanto Ario Agus Suyudanto Armanu, Armanu Asi, Yuli Sintha Asih Handayani Astuti Setiyani Astutiek, Dwi Balle, Elmi Binti Yunariyah, Binti Bulan, Melkianus Teddison Cholichul Hadi Dwi Purwanti Eddy Yunus Eddy Yunus Erni Widiastuti Erni Widiastuti Ervi Husni, Ervi Evi Pratami Evi Yunita Nugrahini Firdaus, Ananda Nabillah Ginarsih, Yuni Gustaman, Indrarini Dasaad Handini, Sri Hapsari, Intan Nursini Hapsari, Intan Nursini Harumi, Ani Media Hermiyanti, Pratiwi Isfentiani, Dina Ishartiwi Isroim Yunaidah Istanto, Wisnu Kasiati Kasiati, ., Kasiati, Kasiati, K. Kasiati, Klanting khu, steven Luluk Widarti, Luluk M Nadjhan Mamik Martha Hendrati, Ignatia Meithiana Indrasari, Meithiana Muhamad Thohar Arifin Mujayanto Nanik Prihartanti Nasikah, Dwi Nawari Nawari Nely Ni Ketut Sujati Novita Eka Kusuma Wardhani Nur Sayidah Olivia, Reta Pujaningsih Purwanti Pusporani, Mina Queen Khoirun Nisa Mairo, Queen Khoirun Rekawati, Rekawati Rian Dhewantara, Mochammad Rijanto Rijanto, Rijanto Rinto Harno Rokhmalia, Fitri Rowi, Laily Alfajriatu Rudianto, Setiawan Eko S, Rekawati Sari, Ira Rahayu Tiyar Sarsiti . Setiawan Sherly Jeniawaty Sherly Jeniawaty, Sherly Sherly Natalia Dewi Sholikah, Siti Mar'atus Siti Marwiyah Slamet Riyadi Soegiri, Hary Sri Utami SRI UTAMI ADY Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sukiman, Susanto Sulistyowati, Dwi Wahyu Wulan Sumaningsih, Rahayu Sunaris Sunaris Sundari, Ariefah Suyanto Suyanto Suyanto Syahida, Aruny Amalia Tampubolon, Liosten R. R. Ully Tampubolon, Liosten Rianna Roosida Ully Titi Maharrani Titi Maharrani Triana, Wahyuningsih Untung Sujianto wahid, Hasyim Wanda Gema Prasadio Akbar Hidayat Widyastuti, Dwi Utari Windi, Yohanes Kambaru Wisnu, Nurwening Tyas Yunaidah, Isroim Yuyun Sumarlinah Yuyun Sumarlinah Zainal Muttaqin