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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ilmiah Econosains Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JRMSI - Jurnal Riset Manajemen Sains Indonesia Journal on Education Jambura Science of Management Jurnal Manajemen Jurnal Industri Kreatif dan Kewirausahaan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Akrab (Aksara agar Berdaya) International Journal of Environmental, Sustainability, and Social Science Journal of Applied Data Sciences DEMAnD Indonesian Collaboration Journal of Community Services (ICJCS) PROSIDING SEMINAR NASIONAL FISIKA (E-JOURNAL) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat ASEAN Marketing Journal Business Management e-Jurnal Apresiasi Ekonomi Business and Investment Review Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi JIM : Journal Of International Management Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Ekonomi Keuangan Syariah dan Akuntansi Pajak PENG: Jurnal Ekonomi dan Manajemen Siber International Journal of Digital Business Jurnal Cendekia Ilmiah
Setyo Ferry Wibowo
Universitas Negeri Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Navigating Institutional Pressures and Cognitive Aspects: Strategies for Sustainable Corporate Performance in Creative Industries Iskhak Ishkak; Setyo Ferry Wibowo; Suparno Suparno
Journal of Applied Data Sciences Vol 7, No 1: January 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i1.1058

Abstract

This study examines the relationship between institutional pressures and corporate performance through the lens of corporate cognitive aspects in the Indonesian creative industry sector. Data were collected from 531 business owners across fashion, food, and crafts sectors and analyzed using Structural Equation Modeling Partial Least Squares (SEM–PLS). The results show that institutional pressures significantly affect digital transformation (β = 0.656, p 0.001), entrepreneurial orientation (β = 0.748, p 0.001), dynamic capability (β = 0.660, p 0.001), and competitive advantage (β = 0.759, p 0.001). However, the direct effect of institutional pressures on corporate performance is not significant (β = 0.039, p = 0.231). Instead, digital transformation (β = 0.347, p 0.001), entrepreneurial orientation (β = 0.146, p = 0.007), and dynamic capability (β = 0.446, p 0.001) mediate the relationship, explaining 65% of the variance in corporate performance (R² = 0.65). This study contributes to the literature by highlighting the role of corporate cognitive aspects and emphasizing the integration of institutional theory into entrepreneurial practice. Moreover, it aligns with Sustainable Development Goals (SDGs) 9 and 12 by promoting responsible consumption and innovation in industry. One limitation of this study lies in its focus on Indonesia’s creative sector, suggesting that future research should explore broader contexts. The findings encourage businesses to adopt corporate cognitive aspects to achieve sustainable growth. Future studies could also investigate additional antecedents of corporate cognitive aspects and their influence on environmental performance.
Pengaruh Hedonic Shopping Motivation dan Sales Promotion Terhadap Impulsive Buying Melalui Positive Emotion sebagai Variabel Mediasi Pada Pengguna Tiktok Shop (Studi Kasus Pada Generasi Z Di Jakarta) Mohamad Rohadi; Setyo Ferry Wibowo; Terrylina Arvinta Monoarfa
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/b9259570

Abstract

The purpose of this research is to determine the positive and significant influence of hedonic shopping motivation and sales promotion on impulsive buying in generation z tiktok shop users in Jakarta, with positive emotion as a mediating variable. Data collection was carried out through a Google Form questionnaire using a 5-point Likert scale. The research sample was 300 respondents who had made impulsive purchases at tiktok shop. Data analysis included validity and reliability tests, as well as hypothesis testing using AMOS software version 24. The results showed that hedonic shopping motivation and sales promotion had a positive and significant effect on positive emotion. Furthermore, hedonic shopping motivation, sales promotion and positive emotion had a significant effect on impulsive buying. Positive emotion proved to be a significant mediator between hedonic shopping motivation and sales promotion with impulsive buying.
Pengaruh Social Media Influencer Credibility dan E-WOM Terhadap Purchase Intention Skincare Produk Lokal Di Jabodetabek Melalui Brand Trust Sebagai Variabel Mediasi Siti Khairul Aini; Setyo Ferry Wibowo; Nofriska Krissanya
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/fr84ne04

Abstract

This study investigates the impact of social media influencer credibility and e-WOM on the purchase intention of local skincare products in Jabodetabek, with brand trust as a mediating variable. The study highlights the significant role of social media influencer credibility and e-WOM in shaping consumer perceptions and behaviors in the skincare industry. By examining the interaction between these factors, this research provides valuable insights into the dynamics of brand trust and purchase intention. Using a quantitative approach, the study involved 300 respondents who are consumers of local skincare products. Data were analyzed using AMOS version 24 software and the Structural Equation Modeling (SEM) method. The findings indicate that social media influencer credibility and e-WOM significantly influence purchase intention, with brand trust serving as an important mediator in this relationship. However, social media influencer credibility does not directly affect purchase intention. This study contributes to the understanding of marketing strategies in the skincare industry, emphasizing the importance of building trust through credible influencers and positive e-WOM to enhance consumer engagement and sales.
Peran Apa yang Dimainkan Digital Marketing dalam Nation Branding di Masa Perang? Konseptual Model dari Kasus Ukraina Reztrianti, Diajeng; Usep Suhud; Setyo Ferry Wibowo
JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik Vol. 3 No. 1 (2025): JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik, Edisi Januari-Juni 2025
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/3eahh092

Abstract

The present research proposes a conceptual model that explains how digital marketing communication strategies play a role in shaping nation brand equity amid geopolitical crises. This assertion is supported by a case study of the Russia-Ukraine war. The research adopts a model-based conceptual approach, integrating literature on digital narrative content, social media diplomacy and digital multichannel orchestration as key variables that influence perceived trust, emotional engagement and digital brand reputation. Utilizing Toulmin's argument framework, the research offers a logical justification for the relationship between the variables, thereby demonstrating that authentic and emotional digital narratives foster global public trust, while digital diplomacy enhances country engagement and credibility, and multichannel orchestration strengthens reputation through cross-platform message consistency. This study concludes that digital marketing communication is not merely a promotional tool, but a strategic instrument in building global perceptions during times of crisis. This research makes a theoretical contribution by expanding the scope of brand equity theory from the business context to the geopolitical realm. Furthermore, it provides a pragmatic framework for states to formulate integrated and responsive digital communication strategies in periods of conflict.
Co-Authors -, Rahmi Agung Wahyu Handaru Agus Wibowo Ahmad Muzaki Andi Juanna Andi Muhammad SADAT Andika Bagus Nugroho Aprilia Whetyningtyas Cattleya Dewi Puter Cedaryana, Cedaryana Cholifah, Fismayatni Christopher Young Dalimunthe, Sholatia Destria Kurnianti Dewi Susita Diajeng Reztrianti Diena Noviarini Dini Octoria Dra. Nurahma Hajat, M5i. Dwita, Febrisi Effendi, Mohammad Sofwan Elli Setianingsih Fajar ASHSIDIK Febriawan, Reza Fidhyallah, Nadya Fadillah Gatot Nazir Ahmad Ghifari, Ezar Atira Anamta Handayani, Retno Tri Hanif Giri Shihab Haykal, Azzahra Putri Heri Nurranto Hermansyah Hermansyah Herstanti, Ghassani Ida Ayu Putu Sri Widnyani Ilhamilimy, Ridho Rafqi Iskhak Ishkak Iskhak, Iskhak Karimah, Maya Puspita Karuniana Dianta Arfiando Sebayang Kresnamurti R. P., Agung Kurnaen, Teguh Kurnia Budhy Scorita Laelah Purnamasari Lenggogeni, Lenggogeni Lestari, Friska Aviyanti M. Alimardi Hubeis Mahfirah, Titis Fatarina Malzara, Vidia Ratu Balqis Mardi Marsellisa Nindito Marsellisa Nindito Marsellisa Nindito, Marsellisa Mohamad Rizan Mohamad Rohadi Mohammad Rizan, Mohammad Monoarfa, Terrylina Arvinta Muhammad Fawaiq Muhammad Fawaiq Muhammad Sadat, Andi Mukhamad Najib Murti, Agung Kresna Neti Rizmanisa Ramza Nofriska Krissanya Nurahma Hajat, Nurahma Parimitha, Widya Purwana E.S., Dedi Puter, Cattleya Dewi Rahmi Raidah, Raden Atia Reza Dwi Anggara Ridho Rafqi Ilhamalimy Rifqi Vazwan, Muhammad Rina Herlina Rissa Hanny Roni Faslah Roni Faslah Rosmauli, Dede Saidani, Basrah Salsabila, Audrey Safa Sari, Dewi Agustin Pratama Sari, Elsyana Purnama Sari, Rini Nurmala Sarih, Iin Pusfita Sasmita, Indra Sazali, Adnan Shandy Aditya Shandy Aditya, Shandy SIHOTANG, DONI SUGIANTO Singal, Anna Maurina Siregar, Muhammad Edo Suryawan Siti Khairul Aini Suherman Suparno Suparno Suparno Suparno Terrylina Arvinta Monoarfa Triyani, Winny Viola Ujang Sumarwan Umi Widyastuti Usep Suhud Wardhani, Kirana Kusuma Widya Parimita, Widya YAMANI, AKHMAD Yudha Heryawan Asnawi Yulia Fitriani, Yulia Zahro, Khalisatuz Zakiah, Rizka