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Journal : Hukum Islam

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PRINCIPLES OF ISLAMIC LAW IN ACTIVITIES ENDORSEMENT FOR MUSLIM FEMALE INFLUENCERS: STUDY BASED ON TAFSIR AL-QUR'AN Susanti, Desi; Ismail, Hidayatullah; al Sarireh, Amer Jamil Abduh; Hadi, Henrizal; Abrar, Ahyarul; Hanifah, Syifa
Hukum Islam Vol 24, No 2 (2024): ISLAMIC FAMILY AND ACONOMIC LAW
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/hi.v24i2.33566

Abstract

In the increasingly developing digital era, endorsements have become a popular marketing strategy on social media. However, for a Muslim woman who becomes an influencer, this activity must be by Sharia values, which include honesty, transparency, and moral responsibility. This study aims to analyze the application of Islamic legal principles in endorsement activities by Muslim influencers. The research method is descriptive and qualitative, with data obtained through observation and literature studies. The results of the research show that all muamalah can be done unless there are arguments that prohibit it. Therefore, Muslim influencers must comply with Sharia principles, which include product halalness, clarity of status in transactions, price compliance with quality, and honesty in conveying information. The novelty of this research lies in the deep integration of Islamic legal principles with digital endorsement. This study extends the discourse of Islamic law into the context of modern marketing. It offers applicable ethical guidance for Muslim influencers in the digital era by introducing the perspective of maqashid Sharia (the objectives of Sharia) in endorsement activities.
Co-Authors Abdul Haris Lubis, Abdul Haris Abrar, Ahyarul Acai Sudirman Ainur Rahma, Ainur Ainurrahmah, Ainurrahmah Akbar, Y Rahmat al Sarireh, Amer Jamil Abduh Ali Wafi Amalia , Vyka Nur Amalia, Vyka Nur Amita, Dita Anggriawin, Mirza Anik Herminingsih Anis Sulalah, Asia Apriliani, Feni Iltari Ardafi, Yudhistino Armiati Asbari, Masduki Asih, Fitri Nur Astuti, E. Widya Baehaqi Baihaqi, Ahmad Fauzan Bambang Sumardjoko Barkah, Hendri Jihadul Basriani, Agustin Bryna Rizkinta Bryna Rizkinta Butarbutar, Marisi Daradjati, Keke Pahlevi Darwin Lie Debi Eka Putri Dharminta Soeryana Edy Yuwono Eliyanti, Yeni Enrico Alamo Fauzan Syahru Ramadhan Finolia, Lingga Fuspita, Hetty Girsang, Rosita Manawari Hadi, Henrizal HANIFAH, SYIFA Harahap, Arief Rifa'i Hasan Mitaru, Ismail Hidayah, Refiana Hidayatullah Ismail, Hidayatullah Husin, Hasanuddin Ilham Nur Utomo Ishafit Ishafit Ismaniar Ismaniar Jasmi Jayatmi, Irma Jihadul Barkah, Hendri Kevin Indajang Khairana Zata Nugroho Khairani, Ismi Khoiroh, Niatul Kiki Joesyiana Kuswoyo, Ayu Amelia Lili Dasa Putri Ma'aruf, Zuhdi Masykur, Masykur Muhammad Sahal Muhammad Zulham Muta'allim, Muta'allim Nanda Triandita, Nanda Nofripa Herlina Novia Gesriantuti Novita Sari Pihir, Muhamad Pratama, Haikal Putri Octavia, Putri Rahma, Fari Rahmawati, Fany Rahmi, Suci Rimbawati, Dachlyyani Sabar Narimo Saduddin Saaduddin Safitri, Shella Sahkholid Nasution Saputri, Marlinda Saputri, Windi Dwi Sari, Agustina Simatupang, Sudung Siti Arafat Sri Hartati Sri Maryati Sri Mulyana Sri Wahyuni Suci Wulandari Sulaiman Sulaiman Syamsir Syamsir Syukur, Hayi Abdus Teuku Athaillah Titien Agustina Tuti Anggriani Utama Wenhendri, Wenhendri Yatimah, Yatimah Yeni, Yuli Arma Yensy, Nurul Astuty Yudhiakto Pramudya Yulia Sistina Yuzalmi, Nanik Zainal Arifin Zainul Arifin Zharifa, Zena Zuhdi Ma’aruf