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All Journal Jurnal Pendidikan Vokasi Jurnal Ekonomi : Journal of Economic Forum Agribisnis Akuntabel : Jurnal Ekonomi dan Keuangan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan IKRA-ITH EKONOMIKA OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURISMA: Jurnal Riset Bisnis & Manajemen Journal of Information System, Applied, Management, Accounting and Research Syntax Idea Bisman (Bisnis dan Manajemen): The Journal of Business and Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis JUDICIOUS: Journal of Management Jurnal Disrupsi Bisnis International Journal of Business, Management and Economics International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Transformasi Manageria: Journal of Islamic Education Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Mahasiswa (JIMAWA) International Journal Corner of Educational Research (IJCER) Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Journal of Business and Management Inaba INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Palupi Permata Rahmi
Universitas Indoonesia Membangun
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Effect of Media Exposure on Customer Loyalty Through Brand Image among Users of Sicepat Ekspress Shipping Services Setiawan, Ariq Rifqi; Rahmi, Palupi Permata; Mubarok, Dadan Abdul Aziz
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6229

Abstract

This study examines the influence of media exposure on customer loyalty and analyzes the role of customer loyalty in shaping brand image in the courier service industry, focusing on users of SiCepat Ekspres in Indonesia. The rapid growth of e-commerce has intensified competition among logistics providers, making digital media exposure and customer experience increasingly important in maintaining customer relationships and brand perception. This research adopts a quantitative survey approach by collecting data from 100 respondents who had used SiCepat Ekspres services and were exposed to related information on digital media platforms. Respondents were selected using purposive sampling based on service usage and media exposure criteria. The data were analyzed using path analysis to examine the relationships among media exposure, customer loyalty, and brand image. The findings show that media exposure has a significant positive effect on customer loyalty, indicating that repeated exposure to brand-related information strengthens customer attachment and intention to reuse the service. However, media exposure does not have a significant direct effect on brand image. Customer loyalty, on the other hand, has a strong and significant influence on brand image, suggesting that brand perception in courier services is primarily shaped by accumulated service experience rather than media communication alone. This study contributes to the literature by repositioning customer loyalty as a key mechanism in the formation of brand image. Practically, the findings suggest that courier service providers should prioritize service reliability and customer experience while using media exposure strategically to reinforce customer loyalty.
Pengaruh Kualitas Produk, Harga dan Online Customer Review terhadap Keputusan Pembelian Parfum Miniso di Shopee Zahra, Fadhilatul; Rahmi, Palupi Permata
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6301

Abstract

Bisnis kosmetik di Indonesia sedang berkembang pesat dan kini memainkan peran penting dalam perekonomian nasional, seiring meningkatnya kesadaran masyarakat terhadap perawatan diri dan gaya hidup modern. Salah satu produk yang mengalami peningkatan permintaan adalah parfum, khususnya merek Miniso, yang berhasil menempati peringkat ketujuh dalam daftar parfum terlaris di platform Shopee pada kuartal kedua tahun 2025. Keputusan konsumen dalam membeli parfum Miniso dipengaruhi oleh berbagai faktor, terutama kualitas produk, harga, dan ulasan pelanggan daring. Penelitian ini bertujuan untuk menganalisis pengaruh ketiga variabel tersebut terhadap keputusan pembelian konsumen. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan deskriptif dan verifikatif. Sampel penelitian terdiri atas 100 responden yang merupakan pengguna Shopee dan pernah membeli parfum Miniso, yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan regresi linier berganda dengan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa kualitas produk, harga, dan ulasan pelanggan online berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Ketiga variabel tersebut mampu menjelaskan 75,5% variasi keputusan pembelian, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Variabel ulasan pelanggan online memiliki pengaruh paling dominan dibandingkan variabel lainnya. Temuan ini mengindikasikan bahwa konsumen cenderung melakukan pembelian apabila produk memiliki kualitas baik, harga yang kompetitif, serta ulasan positif. Oleh karena itu, Miniso disarankan untuk terus meningkatkan kualitas produk, mempertahankan strategi harga yang kompetitif, serta mengelola ulasan pelanggan sebagai upaya memperkuat kepercayaan dan loyalitas konsumen.
Co-Authors Abdul Aziz, Dadan Agriawan, Azmi Agus Rahayu Agus Rahayu Alfriska, Cenny Anjarsari, Dyah Aprilia, Kartika Apriyanti Apriyanti Asti Aldila Dewiyani Asti Nur Aryanti Azahra, Nindya Putri Berkam, Denis Budi S Purnomo Budi, Andri Setia Chairul Furqon, Chairul Christianingrum Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Diah Febriyanti Dini, Asri Wulan E Landitha Karunia Antika Eka Septiarini Eneng Riskayani Erna Herlinawati Fanji Wijaya Febriyanti, Diah Firgiawati Sandra, Herlia Gurawan Dayona Ismail Hari Mulyadi, Hari Helinawati, Erna Hendar Hendar, Hendar Heny Hendrayati Heny K Daryanto Heny Kuswanti Suwarsinah Hermaliah Imas Purnamasari Inanda Pranesty Ismail, Gurawan Dayona Karamang, Ezra Karunia Antika, E Landitha Listi Herlina Listri Herlina Masripah, Resti Mohamad Ilham Nurul Kamalin Muhamad Sidik Ramdhan Mukti Ali, Mochammad Muttaqin, Ridlwan Nabila, Reza Afra Novitasary, Shanty Nunung Ayu Sofiati (Efi) Nur Sumawidjaja, Riyandi Nuraryanti, Asty Nurwijayanti Oktavia Lestari, Tania Permana, Rizal Permata, Shintia Rama Chandra Jaya Ratna Winandi Ratna Winandi Razi, Fahmi Fakhrur Refansyah, Muhamad Rico Waskito Nugraha Rini Oktapiani Riyandi Nur Sumawidjaja Rizki Fathurrahman Septian Rizki Prasetia, Eza Rofi Rofaida Salfa, Ghaitsa Zahira Santi Susila Nengsih Saputra, Jumadil Setiawan, Ariq Rifqi Setiawan, Rizky Kurnia Setyawan, Putri Jasmine Aprilia Siti Sarah, Siti Surachman Surjaatmadja Surachman Surjaatmadja Suryana Suryana Suryana Suryana Susila Nengsih, Santi Syamsul Hadi Senen, Syamsul Hadi Wais Alqorni, Muhammad Zaki Waskito Nugraha, Rico Widyastuti Nurmalia Utami WULAN PURNAMASARI, WULAN Yoyo Sudaryo Zahra, Fadhilatul Zena, Muhammad