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PENGEMBANGAN DESAIN KEMASAN PRODUK UNTUK MENINGKATKAN DAYA SAING PENJUALAN PRODUK PADA TOKO OLEH-OLEH JOGLO Atika Jauharia Hatta Hatta; Cahyo Indraswono; Daniel Joel Immanuel Kairupan; Bianka Andriyani
Jurnal Ekonomi Dan Bisnis Vol 20 No 1 (2026): Vol. 20 No.1 (2026): JEB Vol 20 No 1 Maret 2026
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v20i1.124

Abstract

This activity aims to increase the sales of Joglo Souvenir Shop's product through the development of product packaging design innovations. This SME is a typical Central Javanese souvenirs business located in Pedan District, Klaten Regency, Central Java, which sells spinach chips, bitter melon chips, kenikir, intestines, mushrooms, and wedang uwuh. The majority activity of this SME just change the packaging form, while for wedang uwuh and empon-empon, the SME produces itself in the form of sachet drinks such as tea bags. The main problem of this SME is relying on buyers who visit the Pedan area, while the product packaging is still less attractive to buyers due to the lack of packaging design references, resulting in less interest in buying goods. The solution to overcome this problem is to provide training and mentoring for SMEs to create innovative packaging designs to increase buyer interest. The method used in this activity is a participatory training and supervision method, partners will always be involved in every stage of the activity. The targeted result is that SME are able to create attractive packaging designs, and resulting five packaging forms that can be used as references for having advantages compared to their competing products.
Co-Authors Abdul Chalim, Abdul Achmad Zaky Agung Wicaksono Agus Wijaya Ahmad Waluya Jati Aisyawati, Lina Alif Noor Anna Amdhi Yul, Fadlul Anam Sutopo Anang, Anang Andayani, Iwing Andy Setiabudi Anggoro, Chadek Dimas Rakadhio Anggreni Dian Kurniawati Ardhan Syahreza, Ardhan Ardi, Tiara Esti Arifin, Rizal Arifin, Wisnu Aris Tanudirjo, Daud Ariyani, Izza Mitha Arya Mahendra Sakti Atika Jauharia Hatta Hambali Aufan, Muhammad Haikal Ayub Dwi Anggoro, Ayub Dwi Azizah, Fatiya Nur Azmi, Faris Hifzhuddin Bagaskara, Kurniarga Bakti, Ludya Arica Bambang Sunardi, Bambang Baskara, Pandu Yunan Bata, Ezekiel Bianka Andriyani Brillian Ardana Bryan Anthony Kurniawan, Bryan Anthony Chatarina Umbul Wahyuni Citra Iqliyah, Darojah Cristianti, Maria Imaculata Indah Cristianti, Maria Imaculata Indah Culia Rahayu, Culia Daniel Joel Immanuel Kairupan Deranika Ratna Kristiana Desiyani Nani Diah Wulandari Doni Harfiyanto, Doni Donny Handoko, Donny Dwi Nugrahenny, Dwi Edi Rahmat Susanto Eli Purwati, Eli ENDAH NESTITI URIP RAHAYU Etty Soesilowati Fachriyan, Hilmi Arija Faloygama, Gordianus Pradino Fatah, Fikri Abdul Febrianto, Bagus Fifia Wulan Safitri, Fifia Wulan Ganda, Andita Nataria Fitri Gultom, Nikodemus Hadi Purwanir, Hadi Haldiansyah, Raden Moch Fabian Hamdani Nursyahid, Hamdani Happy Susanto Hapsoro, Fakhris Lutfianto Hari Wibowo Harjito - Haruno Sajati Heri Budiawan Heru Supriyono Hindra H, Nurnawati I Gusti Ketut Satria Bunaga, I Gusti Ketut Satria Ihyaul Ulum Ila Robbihi, Hilmiy Imam Rivai, Imam Indriayati Hadi Sulistyaningrum, Indriayati Hadi Inriyana, Ria Irfan Nur Fahrudin, Irfan Nur Irvan Nur Ridho Ivana Oktarina Sopacua Jatna Supriatna Joko Rharjo, Tri Joko Rharjo, Tri Joko Sutarto Julianto Agung Saputro Kamelia, Emma Karli Kartika Dewi, Tita Keksi Girindra, Keksi Khairul Umurani Khothibul Umam Khotibul Umam Kriswantoro Kriswantoro, Kriswantoro Kurniawan, Isma Dwi Kusman Ibrahim Kusmana, Aan Kusworo, Ahmad Laily, Ein Nuzulul Made Sudana, I Madiareni Sulaiman, Madiareni Marwan Tanuwijaya, Marwan Marwanta, Y. Yohakim Maya Rini Handayani Miko, Hadiyat Milenia, Flora Ima Muadzi, Galuh Rama Muhammad Alvin Zhayyan Muhammad Sabandi Murfianti, Fitri Murwatiningsi, Murwatiningsi Mustari Aji, Nandang Nadhirin, Nadhirin Nafi, Kautsar Nahdhudin, Muhammad Nashruddin, Ahmad Nasrullah, Ridwan Niken Lestarini, Niken Nimas Kurnia Utami Niska Ramadani Ni’mah, Lu’lu’a Ulyn Novita Dewi Nur Fadhilah Nurhafizah Nurhafizah Nurjanna, Afifah Basmah Nursarifa, Saskia Olivia Andiana Paus Iskarni Pawit M Yusup Perdana, Yusuf Hadi Pinaryo, Pinaryo Pratama Ahdi, Pratama PURNAMASARI, RIZKA Purwanti, Revi Putera, Shidqi Hamdi Pratama Putri, Kamalia Putri, Melisa Tania Putu Sulastri Rachmawat, Rulina Rahadi Prabowo, R Mulyono Rahmatullah Rahmatullah Rahmawati, Anggun Rakhmad Arief Siregar Renan Subantoro Rias Gesang Kinanti Rindit Pambayun Robi'in Robi'in, Robi'in Ronowati Tjandra Rosiyan, Nur Rizzal Rumahlatu, Alvaro S. Sugiharto Samjaji, Samjaji Samporno, Kholib Saputra, Adika Kaka Seno Yudhanto, Seno Septiadhi, Ardhianto Setyowati, Diah Riany Setyowati, Diah Riany Shintawati, Aisyah Sholikhah, Anindya Mar'atus Sinta Saraswati Sisianti Dewi Putry Siswanta, Siswanta Siti Farah H., Siti Farah Soedjatmiko Soedjatmiko Sofwan Noerwidi, Sofwan Sri Harjanto Sri Hartati, Maria Theresia Sri Marmoah Sri Suharja, Eliati Sri Wahyuni Sugiharto Budi Santoso, Sugiharto Budi Sulastri Sulastri Supriyanto Rohadi, Supriyanto Susilowati, Henny Taftazani, Rieza Zulfahmi Tanjung Anitasari Indah Kusumaningrum Tjaturahono Budi, Tjaturahono Totok Sumaryanto, Totok Toyibah Kusumawati Tri Basuki Joewono Triana, Mida Tricana, Deny Wahyu Trijaya, Dewi Sekarsari Untari, Dwi Wahyono Wahyono Wahyudi, Riza Nur Widodo, Juniarto Widyagdo, Agung Widyanto, Rob Tri Budi Widyanto, Rob Tri Budi Wihadi, Muh. Nur Khoiru Willyanto, Muhammad Iqbal Wimpy Santosa Wina Erwina Witman , Steven Wiwit Ariyani, Wiwit YAYUK R SUHARDJONO, YAYUK R YAYUK R. SUHARDJONO, YAYUK R. Zainal Arifin