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All Journal Jurnal Penyuluhan Jurnal Ilmu Sosial dan Humaniora DE JURE JDM (Jurnal Dinamika Manajemen) Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Trikonomika: Jurnal Ekonomi Jurnal Pekommas JAM : Jurnal Aplikasi Manajemen Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam JPBM (Jurnal Pendidikan Bisnis dan Manajemen) JOIV : International Journal on Informatics Visualization Jurnal Ilmiah Peuradeun Asia-Pacific Management and Business Application Analitika : Jurnal Magister Psikologi UMA AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat LLT Journal: A Journal on Language and Language Teaching JWP (Jurnal Wacana Politik) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Biologi Tropis IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Sebatik SEIKO : Journal of Management & Business CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Bantenese Jurnal Pengabdian Masyarakat Imajiner: Jurnal Matematika dan Pendidikan Matematika Jurnal Wacana Ekonomi JMECS (Journal of Measurements, Electronics, Communications, and Systems) International Journal of Communication and Society Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran SABBHATA YATRA : Jurnal Pariwisata dan Budaya International Journal of Community Service Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Golden Ratio of Marketing and Applied Psychology of Business Prosiding Konferensi Nasional PKM-CSR Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Mauriduna : Journal of Islamic studies BISMA (Bisnis dan Manajemen) Journal of Agri-Food Science and Technology (JAFoST) Padma: Jurnal Pengabdian Kepada Masyarakat eProceedings of Applied Science Administratio Jurnal Ilmiah Ilmu Administrasi Negara eProceedings of Management Madani: Multidisciplinary Scientific Journal JAKBS Al-Zayn: Jurnal Ilmu Sosial & Hukum Engagement: Jurnal Pengabdian Kepada Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat JER Jurnal Kawistara Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat JSES Jurnal Pendidikan Progresif
Astri Wulandari
Telkom University
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PUBLIC OPINION FORMATION TOWARD THE FREE NUTRITIOUS MEALS PROGRAM ON SOCIAL MEDIA ‘X’: A STUDY DURING THE PRABOWO-GIBRAN ADMINISTRATION Bilqis Rizki Vinaya; Astri Wulandari
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3508

Abstract

Public opinion encompasses the views, attitudes, and collective reactions of society toward an issue in the public sphere. In the digital era, social media facilitates rapid interaction and information exchange, enabling public opinion to form and spread quickly through online discussions. One of the most discussed public issues in Indonesia is the Free Nutritious Meals Program (MBG), launched during the Prabowo-Gibran administration. The program sparked significant attention and conversations, especially on the platform ‘X’. Although the policy was introduced with positive intentions, such as reducing malnutrition and supporting local farmers, it also raised concerns related to budget, implementation quality, and readiness. This study uses a descriptive quantitative method through an online survey to explore how the public perceives the MBG program on platform ‘X’. A total of 400 respondents were selected using purposive sampling. The questionnaire was based on Abelson’s public opinion theory, covering belief, attitude, and perception. The findings indicate that public opinion on platform ‘X’ leans toward cautious or passive disagreement. Most respondents recognize the good intentions behind the program but remain sceptical about its execution and long-term sustainability. Average scores for belief, attitude, and perception dimensions fall below the threshold of strong agreement. In conclusion, the MBG program is yet to gain widespread public trust on social media. Although not fully rejected, the program’s reception reflects ongoing critical evaluation and hesitant support from users, shaped by both its perceived shortcomings and the dynamic public discourse occurring online.
Peran E-WOM dan Brand Awareness terhadap Keputusan Pembelian Kopi Janji Jiwa Bandung 2025: studi kasus pada outlet transmatt buah batu bandung Fairuzanardi SA, Fidela Faisa; Wulandari, Astri
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1667

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) dan Brand Awareness terhadap keputusan pembelian konsumen pada Kopi Janji Jiwa di outlet Transmart Buah Batu Bandung. Di era digital, ulasan online dan popularitas merek menjadi acuan utama konsumen dalam mengambil keputusan pembelian. E-WOM berperan sebagai bentuk komunikasi modern yang memengaruhi kepercayaan dan minat beli, sedangkan Brand Awareness membantu konsumen mengenali dan mengingat produk, sehingga mendorong loyalitas dan keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner online kepada 100 responden konsumen Kopi Janji Jiwa. Setelah pengumpulan data, dilakukan uji validitas dan reliabilitas untuk memastikan instrumen dapat diandalkan, kemudian dianalisis menggunakan regresi linier berganda dengan bantuan software statistik SPSS guna mengetahui pengaruh variabel independen E-WOM dan brand awareness terhadap variabel dependen keputusan pembelian. Hasil penelitian menunjukkan bahwa E-WOM dan Brand Awareness berpengaruh signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Temuan ini menegaskan pentingnya strategi pemasaran digital yang fokus pada pengelolaan ulasan konsumen dan peningkatan kesadaran merek untuk meningkatkan daya saing di pasar minuman kopi. Kesimpulannya, penguatan E-WOM dan Brand Awareness sangat penting dalam meningkatkan keputusan pembelian konsumen.
Sharia, Gender Politics, and Public Discourse: Media Representation of Female Royal Leadership in Yogyakarta Nugroho, Catur; Huda, Muhammad Chairul; Wulandari, Astri; Nastain, Muhamad; Malau, Ruth Mei Ulina
De Jure: Jurnal Hukum dan Syari'ah Vol 17, No 2 (2025)
Publisher : Shariah Faculty UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/j-fsh.v17i2.33150

Abstract

This article examines how two mainstream Indonesian newspapers—Kompas and Republika—construct competing discourses around the prospect of female royal leadership in the Yogyakarta Sultanate. Focusing on the 2015 succession controversy triggered by Sultan Hamengku Buwono X’s decision to open the throne to his eldest daughter, the study investigates how media narratives invoke Islamic law, royal tradition, and gendered authority. Using Norman Fairclough’s three-dimensional Critical Discourse Analysis, the article analyses news reports and opinion pieces published between March and May 2015 to uncover how linguistic choices, sources, and intertextual references are mobilised to legitimise or contest a woman’s claim to the throne. The findings show that Republika frames the issue through a conservative Sharia-based perspective, emphasising religious orthodoxy and patriarchal norms. On the other hand, Kompas adopts a more pluralist and constitutionalist framing that normalises female leadership as congruous with democratic and cultural change. The primary argument advanced in this article is that the core site of contention is not Islamic law per se, but the way Sharia is selectively interpreted and circulated through media discourse to support competing hegemonic projects concerning gender and authority. Theoretically, the study demonstrates that media discourse serves as a critical arena in which Sharia, gender authority, and cultural legitimacy are negotiated, thereby making an essential contribution to Islamic legal studies and critical media analysis.
Optimization of Digital Marketing and Social Media Strategies in Promoting Tourist Attractions in Mount Puntang, Campakamulya Village, Cimaung District, Bandung Regency Suryawardani, Bethani; Wulandari, Astri; Aprilina, Riska; Nayshila Aura Putri, Wingga; Meilina Raharjo, Sabitah; Agnia Noor Syiwan, Nailla
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

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Abstract

Campakamulya Village has promising natural tourism potential, particularly in the Gunung Puntang tourist area. However, this potential has not been optimally utilized through digital media. The main challenges faced by the partners include limited understanding of digital marketing strategies, suboptimal social media management, and the lack of consistency in content and visual identity of the tourist destination. This community service activity aims to enhance the capacity of destination managers and local communities in optimizing social media marketing and digital marketing strategies. The implementation methods include training, workshops, mentoring, and the direct application of digital content strategies. The results indicate an improvement in participants’ understanding of social media management, content strategy, copywriting, and the utilization of Search Engine Optimization (SEO). Furthermore, the implementation of the proposed strategies resulted in increased audience interaction and engagement on the social media platforms of the Gunung Puntang tourist destination. This activity is expected to provide a sustainable impact in supporting digital- based rural tourism promotion.
Pengaruh Disiplin Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan Yayasan Segar Herang Bersama Kabupaten Bandung Barat Wulandari, Astri; Arie Hendra Saputro
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3041

Abstract

Masalah kinerja yang tercermin dari penurunan nilai Key Performance Indicator (KPI), hasil kerja, serta kepuasan pelanggan antara bulan Juli hingga September 2025, ditambah dengan tingkat ketidakhadiran karyawan yang masih tinggi, menjadi kendala utama dalam kegiatan operasional Yayasan Segar Herang Bersama, yang beroperasi di bidang katering. Studi ini difokuskan untuk menguji dan mengonfirmasi berdasarkan pendekatan ilmiah bagaimana disiplin kerja dan motivasi kerja, ditinjau secara individual maupun kolektif, berdampak pada kinerja karyawan di Yayasan Segar Herang Bersama, Kabupaten Bandung Barat. Riset ini mengadopsi metode kuantitatif melalui pendekatan deskriptif dan verifikatif, dan menerapkan teknik sampel jenuh sehingga keseluruhan populasi yang terdiri atas 47 responden dicakup sebagai sampel penelitian. Pengambilan data dilaksanakan melalui kuesioner, kemudian hasilnya diproses menggunakan uji T untuk menilai hubungan parsial dan uji F untuk melihat dampak simultan, setelah memastikan seluruh persyaratan uji asumsi klasik (normalitas, multikolinearitas, dan heteroskedastisitas) telah terpenuhi. Berdasarkan analisis parsial, disiplin kerja terbukti memberikan dampak bermakna serta memperlihatkan korelasi positif yang kuat pada kinerja karyawan. Demikian pula, motivasi kerja menunjukkan pengaruh signifikan dengan korelasi positif yang kuat pada kinerja karyawan. Lebih lanjut, pengujian simultan dengan uji F memperlihatkan kombinasi disiplin kerja dan motivasi kerja memberikan dampak signifikan yang sangat kuat pada kinerja karyawan. Peningkatan kinerja karyawan dapat dicapai melalui implementasi pemantauan terhadap pencapaian target, sistem evaluasi kinerja yang transparan, pemberian kompensasi yang kompetitif, serta penerapan aturan disiplin yang jelas.
The Influence of E-WOM Source Credibility in Beauty Product Reviews Containing Shopee Affiliate Links on Consumer Trust Nabila, Yasmin; Wulandari, Astri
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

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Abstract

Indonesia's strong interest in online shopping encourages Shopee to develop the Shopee Affiliate Program as amarketing communication strategy. Shopee affiliate links are commonly used in beauty product reviews on the@ohmy_beautybank autobase account. The objective of this study was to analyze the influence of e-WOM sourcecredibility in beauty product reviews containing Shopee affiliate links on consumer trust. This study utilizes descriptivequantitative approaches. The probability sampling approach, specifically simple random sampling, is used to obtainresearch samples with the Slovin formula which generated 400 respondents. The research instrument proved validand reliable, and the data was analyzed by employing normality, heteroscedasticity, correlation, determinationcoefficient, and simple linear regression tests. The findings revealed that e-WOM source credibility in beauty productreviews containing Shopee affiliate links had a positive and significant influence on consumer trust. The correlationtest result of 0.827 indicates a very strong correlation between the two variables. The coefficient of determination testresults revealed that the e-WOM source credibility can explain or predict consumer trust by 68%, the remaining 32%explained by factors not examined in this study. This research can contribute theoretically to academic literature andpractically for Shopee affiliate users in increasing consumer trust.Keyword: Affiliate Marketing, Consumer Trust, E-WOM Source Credibility, Shopee
Co-Authors Abdul Majid Abdurrahman Rahim Thaha Adithya, Donny Agnia Noor Syiwan, Nailla Agus Rahayu Agus Rahayu Ahmad Jupri Ali Nina Liche Seniati Aliansyah, Riko Alifia Salsabila Alila Pramiyanti Alpito, Muhammad Andrieta Shintia Dewi Apriadi, Rhandy Asmi Arfah , Azka Awliya Ariani, Nurul Elda Arie Hendra Saputro Ati Mustikasari Azhari, Dinda Aulya Baharta, Edwin Baiq Armellya Maharani Yuriawan Barus, Nabila Qhassy Br Bethani Suryawardani Bijaksana Prabawa Bilqis Rizki Vinaya Bimantio, Mohammad Prasanto Catur Nugroho Chairunnisa Widya Priastuty Clara Novita Anggraini Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Deddy Mulyana Dedy Rahman Wijaya Dendi Gusnadi Diko, M. Attila Ibest Moeslim J. Donni Junipriansa Edwin Rizal Efriani Efriani Elvi Berta Debora Fachry Abda El Rahman Fairuzanardi SA, Fidela Faisa Fanni Husnul Hanifa Faras , Abu Fat’hah Noor Prawita Fat’hah Noor Prawita Faudziah, Totum Aurora Fazri, Irfan Moch Febrianti, Rianda Fitrianti, Dini Gandeva Bayu Satrya Hasanah Putri Hendrawan, I Gede Donny Heny Hendrayati Hilman Ahyadi Huda, Muhammad Chairul Husnida, Windy Annisa Husnul Hanifa, Fanni Ida Bagus Banyuro Partha Irfan Moch Fazri Isrowati, Isrowati Jasmine Alya Pramesthi Khairul Amri Khairunnisa, Dinda Puspita Leni Cahyani Lestari, Bening Sagita Lilik Ariyanto Lubis, Ocha Shafiqah Putri Lukito, Wahyu Madany, Lalu Riffadh Makarim, M. Dhafin Marcelino, Dandy Meilina Raharjo, Sabitah Mochamad Yudha Febrianta Muna, Fatimath Nabil, Aisya Sucy Nabila, Yasmin Nachwan Mufti Adriansyah Nastain, M. Nastain, Muhamad Nayshila Aura Putri, Wingga Novita Sari Nursyirwan , Vivi Iswanti Ouda Teda Ena Panjaitan, Maria Yunita Tianar Br Permana, Axel Adam Pratama, Raihan Devi Prawita, Fat’hah Noor Purwanti Hadisiwi Puspitaloka, Damar Wulan Puspitasari, Danya Putri Putri Fatoni, Salwa Berliana Putri, Baiq Ega Zulqaidah R, Ariyanto Rabani, M. Restu Rahmadi Wijaya Rahmatullah, Dimas Rizky Raihana, Raihana Randi, Muhammad Sinar Regina Dwi Putri Lestari, Elsy Riska Aprilina Riza Taufiq Rizki Yantami Arumsari Rosmiati, Mia Ruth Mei Ulina Malau Sagita, Baiq Vira Emaliyana Salsabiila, S. Sari, Lusi Nurlaila Sastika , Widya Simamora, Lira Zufika Siska Komala Sari Sri Widaningsih, Sri Sugondo Hadiyoso Sunanta, Uswatun Khasanah Suryana Heryawan Achmad Suryana Suryana Suryatiningsih Susanto, Ragil Prasetyo Sutrisno, Sutrisno Syahduhan, Aan SYAHPUTRA, HERU Tarandhika Tantra Telaumbanua, Ordinet Thaher, Abi Rizky Uzma, Saadatul Vany Octaviany Vinsensius Sigit Widhi Prabowo Wa Ode Arsyiah Widhyasetyanti, Ghaisani Widya Sastika Wijdan, Ifad Yuniar Yuniar Zahid Ilyas, Muhammad Daffa Zalfa Qathrunnada Zoehirfan, Muhammad Farel