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All Journal E-Jurnal Ekonomi Sumberdaya dan Lingkungan Jurnal Sosio Ekonomika Bisnis Jurnal Sosial Ekonomi Pertanian SOROT: Jurnal Ilmu-ilmu Sosial Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Jurnal Online Mahasiswa (JOM) Bidang Pertanian Jurnal Studi Komunikasi dan Media Jurnal Parallela Mimbar Pendidikan: Jurnal Indonesia untuk Kajian Pendidikan Jurnal Agribisnis Jurnal Ilmiah Pertanian Jurnal SEPA (Social Economic and Agribusiness Journal) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Journal of Agribusiness and Local Wisdom Journal of Agribusiness and Community Empowerment (JACE) Unri Conference Series: Agriculture and Food Security PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Pemberdayaan Masyarakat Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Triton Jurnal Agribisnis Unri Conference Series: Community Engagement Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian International Journal of Media and Communication Research Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora IJAE Dinamika Pertanian Agrifo: Jurnal Agribisnis Universitas Malikussaleh JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Roza Yulida
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Pembuatan dan pelatihan website Koperasi Kelapa Sawit (KUD Milik Bersama) berbasis android di Desa Bukit Lingkar Kabupaten Indragiri Hulu Roza Yulida; Rosnita Rosnita; Deby Kurnia; Yulia Andriani; Fanny Septya
Unri Conference Series: Community Engagement Vol 2 (2020): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.2.416-422

Abstract

The website can be a center of information and communication for them. It is accelerating the flow of information and communication on oil palm growers. The purpose of this service activity is to create an android-based KUD website which contains information about cooperatives and information about oil palm plantations. Community service activities are carried out in Bukit Lingkar Village, one of potential villages in oil palm. In this village, an oil palm village cooperative with the name KUD Milik Bersama has also been established which is a partner in this activity. Activities are integrated with the Student project. Implementation of training activities is socialization and discussion activities. then practice making websites, assistance and coaching. The technical implementation of the activity is a combination of offline and online meetings. It is because Covid 19 pandemic. The implementers in the field are students. The results of this activity include the formation of a cooperative website with the name http: //www.koperasi kudmilikbersama.com, increasing farmers' knowledge and skills regarding media use, including a website with information related to oil palm farming. The establishment of a website manager, which is equipped with a website module.
Communication Analysis of Rubber Farmers in Riau Province, Indonesia Roza Yulida; Rosnita; Yulia Andriani; Muhammad Ikhwan
International Journal of Media and Communication Research Vol. 2 No. 1 (2021): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.223 KB) | DOI: 10.25299/ijmcr.v2i1.6199

Abstract

Communication is an essential part of the process of development. Therefore, effective communication is needed to achieve development goals. Rubber is the second largest commodity in Riau Province, after oil palm, and most of rubber commodities are managed by independent rubber farmers. Successful development of rubber farming is needed in order to increase the income and welfare of rubber farmers. However, effective communication is needed to achieve these objectives. The objectives of this study are to; (1) describe the internal and external characteristics of rubber farmers; (2) analyze the relationship between the characteristics and the effectiveness of the communication by rubber farmers. Research was conducted in two potential rubber commodity districts in Riau Province, e.g Kuantan Singingi Regency and Kampar Regency. Respondents in this study were determined by objective sampling and random sampling methods, with 143 rubber farmers as respondents. The results showed (1) the internal characteristics and external characteristics of the rubber farmers in an adequately supportive category; (2) the internal characteristics (education, number of dependents, land area and cosmopolitan area) and the external characteristics (intensity of enhancement, accuracy of extension channels and number of sources of information) have a significant correlation with the efficacy are significant correlated with the effectiveness of group and interpersonal communication. In order for effective communication in farmer group institutions (group communication), it is necessary to increase the intensity of extension, appropriate media extension and increase the number of information sources that are easily accessible by rubber farmers.
Adopsi Inovasi Budidaya Bawang Merah Pada Petani Bawang Merah di Kelurahan Toapaya Asri Kecamatan Toapaya Kabupaten Bintan Sharin Ikka Nurmaida; Susy Edwina; Roza Yulida
Jurnal Sosial Ekonomi Pertanian Vol 19 No 1 (2023): Februari, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i1.24404

Abstract

Shallots are one of the main commodities in Indonesia. Consumption needs and demand that tend to increase are a potential market opportunity for farmers to increase shallots production. The purpose of this research was to ascertain the process of shallot cultivation innovation adoption and to analyze the rate of adoption of farmers who apply innovations in shallot cultivation. This research was conducted in Toapaya Asri Village, Toapaya District, Bintan Regency, determined purposively, with the consideration that this area has been cultivating shallots and is still running until now. The respondents were selected using the census method, with a maximum of 15 shallot farmers as respondents, taking into account that farmers continue to cultivate shallots. The findings indicated that the innovation adoption process of shallots could be divided into five stages: the knowledge stage was categorized as high, the persuasion stage was categorized as high, the adoption decision stage was categorized as very high, the decision not to adopt was categorized as very low, the implementation stage was categorized as high, and the confirmation stage was categorized as high. Overall, The level of adoption of innovations by farmers who implement shallot cultivation is in the very high category. Keywords: Adaptation; Innovation; Shallot Cultivation.
Pengaruh penggunaan smartphone oleh petani kelapa sawit swadaya dalam meningkatkan literasi media di Desa Pasir Emas Kecamatan Singingi Kabupaten Kuantan Singingi Patika Riki Darmayanti; Roza Yulida; Arifudin
e-Jurnal Ekonomi Sumberdaya dan Lingkungan Vol. 11 No. 2 (2022): e-Jurnal Ekonomi Sumberdaya dan Lingkungan
Publisher : Konsentrasi Ekonomi Sumberdaya Alam dan Manusia, Prodi Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jels.v11i2.20310

Abstract

This study was aimed to analyze the factors that influence the use of smartphone and analyze the effect of the use of smartphone on increased media literacy by oil palm farmers. The study was conducted on smartphone user oil palm farmers who are members of farmer groups on Pasir Emas Village. This study used a survey method with quantitative descriptive data analysis, which was distributed to 110 respondents with proportional random sampling. The questionnaire was arranged using the Technology Acceptance Model (TAM) theory with a complete construct, while the data processing method used in this study was the Structural Equation Model (SEM). The results showed that the internal characteristics which consisted of age, education level, cosmopolitan and duration of use of smartphones, then external characteristics, namely family support had a significant influence on technology acceptance. These characteristics of farmers were one of the factors that influence the use of smartphones, observed from the duration of farmers using smartphones, the majority of farmers used smartphones 6-7 hours/day. The duration of using smartphone showed user satisfaction and the time spent mingling with technology. The real condition variable of use has a significant influence on the level of media literacy, henceforth, the more often/longer you use the smartphone, the more media literacy of oil palm farmers will be increased. The smartphone features used by farmers to find information were the whatsapp and facebook applications, they share information about oil palm farming.
KERAGAAN AGRIBISNIS SAGU DI DESA TANJUNG TEBING TINGGI BARAT KABUPATEN KEPULUAN MERANTI Heri Eko Purwanto; Rosnita Rosnita; Roza Yulida
Jurnal Agribisnis Vol. 19 No. 2 (2017): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (110.461 KB) | DOI: 10.31849/agr.v19i2.779

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis kekuatan, kelemahan, peluang dan ancaman keragaman agribisnis sagu di Desa Tanjung Kecamatan Tebing Tinggi Barat Kabupaten Kepuluan Meranti. Penelitian dilakukan dari bulan Februari sampai Mei 2017. Penelitian ini menggunakan metode Purposive Sampling dan Random Sampling sebagai metode pengambilan sampel. Dimana responden terpilih sebanyak 37 petani. Alat analisis data yang digunakan adalah analisis SWOT. Hasil penelitian ini menunjukkan bahwa: Strategi yang harus dilakukan dalam meningkatkan kinerja agribisnis sagu di Desa Tanjung adalah dengan memanfaatkan lebar dan kesesuaian lahan, Dukung kerja sama kelompok tani dengan pemerintah dan Dorong pengembangan sagu berbasis olahan. produk yang bisa meningkatkan nilai tambah sagu. Keywords: Sago,Diversity, Farmer, and SWOT Analysis.
PERAN KELOMPOKTANI DAN MASYARAKAT PEDULI API (MPA) DALAM MENGELOLA DAN MENCEGAH KEBAKARAN LAHAN DI KECAMATAN BUKIT BATU KABUPATEN BENGKALIS Wilson Saputra; Rosnita Rosnita; Roza Yulida
Jurnal Agribisnis Vol. 19 No. 1 (2017): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (99.167 KB) | DOI: 10.31849/agr.v19i1.899

Abstract

Tujuan dari penelitian ini adalah: (1) menentukan penyebab kebakaran hutan di Kabupaten Bukit Batu, (2) menganalisis peran kelompok tani dalam mengelola dan mencegah kebakaran hutan di kabupaten Bukit Batu, (3) menganalisis Peran masyarakat konservasi api yang mencegah kebakaran hutan menuju lingkungan keselamatan di kawasan Bukit Batu. Metode yang telah digunakan dalam penelitian ini adalah metode sensus, dan samplingnya purposive. Data analitik ditentukan dengan menggunakan analisis deskriptif dan skala likert. Hasil penelitian menunjukkan: (1) Kebakaran di Kabupaten Bukit Batu disebabkan oleh faktor biofisik, faktor ekonomi dan faktor sosial budaya. (2) Peran kelompok tani dalam mengelola dan mencegah kebakaran hutan menjadi kategori yang sangat diperhatikan. (3) Peran masyarakat konservasi api dalam mencegah kebakaran hutan juga dalam kategori tinggi. Kata kunci: Peran kelompok tani, Komunitas Pemadam Kebakaran
TINGKAT EFEKTIVITAS MEDIA PENYULUHAN USAHATANI KELAPA SAWIT KECAMATAN PANGKALAN KURAS KABUPATEN PELALAWAN Ria Resti Fauziah; Roza Yulida; yulia andriani
Jurnal Agribisnis Vol. 21 No. 1 (2019): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.877 KB) | DOI: 10.31849/agr.v21i1.2851

Abstract

Tujuan dari penelitian ini adalah: 1) Menganalisis tingkat efektivitas ekstensi media pada kelapa sawit di kabupaten Pangkalan Kuras, 2) Menganalisis karakteristik hubungan petani terhadap tingkat efektivitas media di Pangkalan Kuras. Penelitian ini dilakukan di Desa Surya Indah dan Dundangan, Kecamatan Pangkalan Kuras, Kabupaten Pelalawan. Waktu penelitian dimulai dari bulan Maret hingga Desember 2018. Teknik pengambilan sampel yang akan digunakan dalam penelitian ini adalah metode purposive sampling. Total sampel yang diambil adalah 60 sampel. Metode analisis data yang digunakan untuk menjawab tujuan dalam penelitian ini adalah Deskriptif Kualitatif, Skala Likert, dan Korelasi Rank Spearman. Hasil penelitian menunjukkan bahwa: 1) Tingkat efektivitas ekstensi media yang dicetak termasuk dalam kategori "cukup efektif" pada ekstensi media dan efektivitas objek fisik termasuk dalam kategori "efektif". Ini menunjukkan bahwa penyuluh sebagai media objek fisik secara efektif digunakan di kabupaten Pangkalan Kuras. 2) Ada hubungan antara karakteristik petani dengan efektifitas internal dan eksternal media benda cetak atau fisik.
JARINGAN KOMUNIKASI PETANI KARET DI DESA TANJUNG ALAI KECAMATAN XIII KOTO KAMPAR KABUPATEN KAMPAR RozaYulida
Jurnal Agribisnis Vol. 22 No. 1 (2020): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.909 KB) | DOI: 10.31849/agr.v22i1.3389

Abstract

Jaringan komunikasi merupakan hubungan antara orang perorang, yang akan membentuk pola tertentu. Pola komunikasi dapat menggambarkan bagaimana komunikasi dilakukan. Karet merupakan salah satu komoditi unggalan di Provinsi Riau, termasuk Kabupaten Kampar, bahkan merupakan komoditi yang menjadi budaya bagi masyarakat Riau. Tujuan penelitian ini adalah menganalisis jaringan komunikasi petani karet di Desa Tanjung Alai Kecamatan XIII Koto Kampar Kabupaten Kampar. Metode penentuan responden dengan menggunakan metode purposive sampling dan snowball sampling, dengan jumlah seluruh responden sebanyak 55 orang. Data yang telah didapatkan diolah dengan menggunakan UCINet. Hasil penelitian menunjukkan bahwa pola komunikasi petani karet berbentuk roda, dengan berpusat pada aktor-aktor tertentu. Aktor sentral pada informasi subsistem hulu adalah PPL, pedagang, ketua kelompoktani, Kaur Pembangunan Desa Tanjung Alai. Aktor sentral pada informasi subsistem usahatani adalah PPL, ketua kelompoktani, bendahara kelompoktani, Kaur Pembangunan Desa Tanjung Alai dan petani penggarap. Aktor sentral pada informasi subsistem hilir adalah tauke, dan ketua lelang karet Desa Tanjung Alai. Sedangkan Aktor sentral pada informasi subsistem usaha penunjang adalah ketua, sekretaris, dan bendahara kelompoktani, dan ketua KUD.
EFEKTIVITAS MEDIA PENYULUHAN USAHATANI KARET KECAMATAN GUNUNG TOAR KABUPATEN KUANTAN SINGINGI rahmi adila risty; roza yulida; Yulia Andriani
Jurnal Agribisnis Vol. 23 No. 2 (2021): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.672 KB) | DOI: 10.31849/agr.v23i2.5450

Abstract

Tujuan dari penelitian ini adalah: 1) Mengkaji tingkat efektivitas media penyuluhan pada petani karet di Kecamatan Gunung Toar Kabupaten Kuantan Singingi, 2) Menganalisis hubungan karakteristik penyuluh dan petani karet terhadap tingkat literasi dan efektivitas media di Kecamatan Gunung Toar Kabupaten Kuantan Singingi. Penelitian ini dilakukan didesa Lubuk Terentang dan Desa Gunung, Kecamatan Gunung Toar, Kabupaten Kuantan Singingi. Waktu penelitian dimulai dari bulan Maret sampe dengan Desember 2018. Sample dalam penelitian diambil dengan Purposive Sampling. Metode analisis data yang digunakan untuk menjawab tujuan dalam penelitian ini adalah Deskriptif Kualitatif, Skala Likert, dan Korelasi Rank Spearman. Hasil penelitian menunjukkan bahwa: 1) Tingkat Efektivitas Media Cetak termasuk dalam kategori “cukup efektif” dan pada efektivitas media objek fisik termasuk dalam kategori “efektif”. 2) Ada suatu hubungan antara karakteristik petani dengan efektivitas internal dan eksternal media cetak atau media fisik.
The Influence of Brand Image and Social Media Instagram on Consumer Buying Interest Rika Utari; Arifudin; Roza Yulida
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 10 No. 1 (2023): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.1.2023.37-46

Abstract

The increasingly rapid development of the business sector in the era of digitalization has an impact on increasingly tight business competition, especially in the city of Pekanbaru. This requires business actors to be able to compete and attract the attention of consumers to be interested in buying products so they are not left behind. One way that business actors can do to face the increasingly competitive competition is through the formation of a positive brand image and the utilization of social media Instagram as digital marketing which is expected to influence consumer buying interest. The aim of this study is to analyze the influence of brand image and social media Instagram on consumer buying interest. Simple random sampling was used as the sampling method of this research by taking data through questionnaires from 120 respondents. SEM (Structural Equation Model) in AMOS 26 was used to analyze the data. The analysis results show that brand image and social media Instagram significantly influenced consumer buying interest. In addition, it was also found that social media Instagram significantly influenced brand image.
Co-Authors ', Jadmiko ', Juherdi ', Kausar ', Mhd. Daulai ', Nurazmi ', Pariaman ', Philippus ', Rosnita ', Yusmini Adelia Herni, Virna Ahmad Rifai Aisyah Aisyah AL HAFIS Al-Fath, Zikra Amami, Syahilla Amanda, Putri Anak Agung Istri Sri Wiadnyani Andriana, Hanifaturrahmi Andriani, Yulia Angraini, Elisya Apriansah, Agus ' arif Arifuddin Arifuddin Arifudin Arifudin Armaini Armaini Arnanda, Raffy Arya Fachrizal, M. Arystia, Richa Asrizal, Meki AYU LESTARI Butar, Bunga Butar Cepriadi Dayanti, Elis Dian Novita Sari, Dian Novita DIANA RABESDINI Didi Muwardi Dita Putri Nitami Djaimi Bakce Doni Putra Sonita Sihombing Efrina Rizkiyah Pohan Eliza Eliza Eri Sayamar Eri Sayamar Eri Sayamar Eri Sayamar Eri Sayamar Erlyasna K, Lidwina Evi Handayani Panjaitan, Evi Handayani Evy Maharani Fajar Restuhadi Fernando Gultom, Fernando Hamidi, M. Rasyid Hamidi, Muhammad Rasyid Handoko, Ricky Harahap, Novika Sari Hasibuan, Febrian ' Hayatullah, M. Bayu Fathar Heri Eko Purwanto Hidayat, Tommi Ibnu Sigit Ikhsan, Muhammad Ikhsan Ilham Kurniawan Indrawan, Rizky Jannah Khairin, Miftahul Jayawarsa, A.A. Ketut Julianti, Nursafika Jumantri Yusri Jum’atri Yusri Kausar - Kausar, Kausar Kausar, Kausar Kausar, Kausar Khairani Khairani Kurnia, Deby Kurnia, Deby Maratul Muslimah Maratul Muslimah Marnala, Juvan Maulana Hanif, Ariel Meki Herlon Mely Susanti Minarsih Minarsih Mubarak, M Dzaky Muhammad Ikhwan Mustaqim Mustaqim Nina Kirana Ningrum, Edni Astrina Widya Nofitri Handayani Novian Novian, Novian Nuke Fatmasari Nurfitasari, Mimi Nuriadi, Nuriadi Nurjalilah Nurjalilah Ogya Arya Putra, Akmal Pakpahan, Luis Richardo Patika Riki Darmayanti Phreti, Phreti purwanto, heri eko Rahma, Annisa Rahmayuni Rahmayuni Rahmayuni Rahmayuni, Rahmayuni rahmi adila risty Rahmi Puspita Sari Retuhadi, Fajar Ria Resti Fauziah Riawati Riawati Rifai, Ahmad Rika Utari Rofikhoh Tias Ningsih Rokaya, Putri Rosnita Rosnita Rosnita Rosnita Rosnita Rosnita Rosnita Rossi, Evy Rusdayani, Fina SAPUTRA, WILSON Saputri, Wahdini Sayama, Eri Sayamar, Eri ' Septya, Fanny Septya, Fany Sharin Ikka Nurmaida SISPA PEBRIAN Sitepu, Rimna Sintalina Susy Edwina Syaiful Hadi Tambunan, Tiffany Meira Taufiq, Andriani Kartika Tengku Harunur Rasyid Tengku Harunur Rasyid Tunisa, Fadilah Utari, Widia Veronica, Lioni Widya Dwi Pertiwi Pelawi Wildan Fitrah Wilson Saputra Yeni Kusumawaty Yulia Andriani, Yulia Yuliadi Saputra Yusri, Jum'atri Zulhamid Ridho