The mass media has a very important role to convey information to the public. Through printing and electronic media, one can more easily convey his message. One of the preferred electronic medium is movie. The movie as a mass communication tools, can be used as a medium to convey the dakwa message that calls for the truth and stepping foot in the way of Allah. And of course, as a medium of dakwa, the film has its own advantages compared with other media.
The advantage of movie as a medium for dakwah since the movie has being audio visual. With the advantages of that, the movie can be an effective dakwa media, in which its message can be delivered to the audience smoothly and touch the recesses of their hearts unconciously. This is in line with the teachings of Allah that in order to communicate the messages, they should be done in the right word, which means that the messages are communicated properly, touching, and being long lasting in the heart.
The power of film and its ability to reach many segments of the people, necessarily make the experts jump into the conclusion that the film potentially affects their audiences. The film gives a great influence on the human soul. In a process of watching a movie, there is a phenomenon called social psychology as a psychological identification. When the process of decoding occurs, the audience often equates or imitates all characteristics in the movie. The film goers can not only understand or feel an actorâs experiences but they also seemed to experience scenes in the movies.
Keyword: film, dakwah