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PENGARUH BRAND IMAGE, HARGA, DAN FASHION LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN SECOND THRIFTSHOP Zainuri, Ahmad; Fahmi, Syaifuddin
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 6, No 2 (2024): Februari 2024
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v6i2.221

Abstract

Abstract This study discusses the decision to purchase preloved clothing or better known as thrift products. The study in this study is a thriftshop in Malang Regency, East Java. The population used in this study are consumers who have purchased preloved clothing at the thriftshop, who visited within a period of 3 months. In this study, sampling used non-probability sampling, with a purposive sampling technique. The number of samples in this study was 70 respondents. The analysis tool used was multiple linear regression using the SPSS program. The results of the study were obtained from the results of the t-test that brand image, price and fashion lifestyle did not affect the decision to purchase preloved clothing. While the results of the F test together, both brand image, price and fashion lifestyle influenced the decision to purchase preloved clothing. The coefficient of determination seen in the adjusted R-squared value is 0.147 or brand image, price and fashion lifestyle influence the decision to purchase preloved clothing by 14.7%. The results of this study are expected to be a reference for thrift product business actors who will start a business or who are already in business. Keywords: brand image, price, fashion lifestyle, purchasing decisions AbstrakPenelitian ini membahas tentang keputusan pembelian pakaian preloved atau yang lebih dikenal produk thrift. Studi pada penelitian ini yaitu sebuah  thriftshop di kabupaten Malang Jawa Timur . Populasi yang digunakan dalam penelitian ini adalah konsumen yang sudah membeli pakaian preloved di thriftshop, yang berkunjung dalam kurun waktu 3 bulan .Dalam penelitian ini pengambilan sampel menggunakan non-probability sampling, dengan  teknik purposive sampling. Jumlah Sampel dalam penelitian ini adalah 70 responden. Alat analisis yang digunakan adalah regresi linier berganda dengan menggunakan program SPSS. Hasil penelitan didapatkan dari hasil uji t bahwa brand image, harga dan fashion  lifestyle tidak berpengaruh terhdap keputusan pembelian pakaian preloved. Sedangkan hasil uji F secara bersama-sama baik brand image, harga dan fashion lifestyle berpengaruh terhadap keputusan pembelian pakaian preloved. Koefisien determinasi yang terlihat pada nilai adjusted R-squared adalah 0,147 atau brand image, harga dan fashion lifestyle mempengaruhi keputusan pembelian pakaian preloved  sebesar 14.7%. Hasil penelitian ini diharapkan bisa sebagai acuan bagi pelaku bisnis produk  thrift  yang akan mulai berbisnis maupun yang sedang berbisnis.Kata Kunci : brand image, harga, fashion lifestyle ,keputusan pembelian
Information system for monitoring supervision and reporting the performance of religious subject teachers Zainuri, Ahmad; Fakhriza, Muhammad
Jurnal Info Sains : Informatika dan Sains Vol. 14 No. 01 (2024): Informatika dan Sains , Edition March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of technology requires that every individual, company and government agency, including educational institutions, must keep abreast of developments. The Ministry of Religion of South Labuhanbatu Regency, the government agency that oversees religious subject teachers, plays an active role in supervising the performance of religious subject teachers so that they are able to carry out their duties properly. The current monitoring system still uses a makeshift archive system. One solution to this problem is the support of a website-based information system using the divide and conquer algorithm to make it easier to manage real data into a website system. This system is designed using PHP and a database server used by MySQL. The end result of the research is to produce a website-based system that can help monitor teacher data collection at the Ministry of Religion of Labuhan Batu Selatan Regency, and make it easier for teachers to report the performance of religious subject teachers
The Information on Islamic Education Marketing Services at MA Pondok Pesantren Ash-Shiddiqiyah Rantau Kasih Musi Banyuasin Sibron, A; Berlian, Zainal; Zainuri, Ahmad
The Future of Education Journal Vol 3 No 5 (2024): December
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.274

Abstract

Islamic education at Islamic boarding schools plays a crucial role in shaping the character, morality, and spirituality of students. MA Pondok Pesantren Ash-shiddiqiyah Rantau Kasih MUBA combines a national curriculum with Islamic values to produce graduates who excel academically and possess commendable morals. This study analyzes the marketing strategies employed by the institution to attract prospective students and enhance its reputation amidst growing competition in the education sector. By utilizing digital platforms, social media, and partnerships with Islamic organizations, the pesantren has successfully increased its visibility and appeal. However, challenges such as limited financial and human resources and resistance to change remain. Addressing these challenges through training, partnerships, and innovation in digital marketing will enable the pesantren to sustain its growth and contribute to developing high-quality Islamic education in the modern era.
The Islamic Education Service Marketing Management at KUA Penukal, Penukal Abab Lematang Ilir Regency Salim, Amil; Berlian, Zainal; Zainuri, Ahmad
The Future of Education Journal Vol 3 No 5 (2024): December
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.282

Abstract

This study aims to identify and analyze the steps of Islamic education service marketing management implemented by the Office of Religious Affairs (KUA) Penukal, Penukal Abab Lematang Ilir Regency. This research employs a descriptive qualitative approach with data collection through in-depth interviews, observations, and documentation. The results show that the marketing management steps include planning, organizing, implementation, and evaluation. The marketing strategy involves a community-based approach, service digitalization, and collaboration with other educational institutions. This study contributes to the literature on Islamic education management by offering a service marketing model that is relevant to the local context.
The Islamic Religious Education Service Marketing Management at KUA Talang Ubi Asmuni, Asmuni; Berlian, Zainal; Zainuri, Ahmad
The Future of Education Journal Vol 3 No 5 (2024): December
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.283

Abstract

Islamic religious education is one of the important sectors in the development of a community with character and noble values. The KUA Talang Ubi, as a religious institution, plays an active role in providing Islamic education services, including pre-marriage counseling and family education for a harmonious family life (sakinah). This study aims to analyze the implementation of service marketing management elements at KUA Talang Ubi, focusing on product, place, process, promotion, and physical evidence. Using a descriptive qualitative approach, this research identifies the successes and challenges in managing Islamic education services. The findings indicate that although the marketing management implementation is running well, there are still challenges such as the lack of adoption of the SIMKAH technology by the community and inconsistent implementation of standard operating procedures (SOP). This article offers recommendations in the form of intensive training for the community, improved communication quality, and staff training.
The Evaluation of Marketing Service Management at SMAN 2 Penukal Utara PALI Yanto, Robi; Berlian, Zainal; Zainuri, Ahmad
The Future of Education Journal Vol 3 No 5 (2024): December
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.288

Abstract

This study evaluates the marketing service management at SMAN 2 Penukal Utara PALI, South Sumatra, to understand the effectiveness of the strategies implemented to attract prospective students and build a positive image of the school. The research approach used is descriptive qualitative, with data collected through interviews, observations, and document analysis. The findings of the study indicate that although there have been significant efforts in the implementation of marketing strategies, there are still shortcomings in promotion, facilities, and communication between the school and the community. The recommendations provided include the development of facilities, diversification of extracurricular activities, strengthening the positive image, and implementing more aggressive marketing strategies. The results of this evaluation are expected to help SMAN 2 Penukal Utara PALI improve its competitiveness and become a leading educational institution in the region.
The Implementation of Islamic Religious Education Program at the Abab Sub-District Office of Religious Affairs, PALI Regency Eka Saputra, Darwin; Berlian, Zainal; Zainuri, Ahmad
The Future of Education Journal Vol 3 No 5 (2024): December
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.294

Abstract

This study aims to analyze the implementation of Islamic religious education services carried out by the Office of Religious Affairs (KUA) of Abab Pali, South Sumatra, in enhancing the community's understanding and practice of Islamic teachings. The research employed a qualitative method with a case study approach. Data were collected through in-depth interviews, direct observations, and document analysis related to the educational programs conducted. The findings reveal that KUA Abab Pali has implemented various programs, including worship training, premarital education, religious education for children and adolescents, and social religious counseling. These programs have successfully improved religious understanding, character development, and societal harmony. However, challenges such as limited human resources, facilities, and varying participant knowledge levels remain. The utilization of technology emerges as a key innovation to enhance program accessibility and effectiveness. In conclusion, the implementation of Islamic religious education in KUA Abab Pali positively impacts the community, though further improvements in resources and strategies are needed to address the challenges. This study is expected to contribute to the development of more effective and sustainable Islamic religious education programs.
Islamic Religious Education Marketing Service Program as a Strategy for Increasing School Interest at MAN 1 OKU Selatan Yana, Leli; Berlian, Zainal; Zainuri, Ahmad
The Future of Education Journal Vol 3 No 5 (2024): December
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.296

Abstract

Research aims to explain the Islamic Education marketing program to attract public interest so that many prospective new students are interested in entering school at MAN 1 OKU Selatan. This research uses a qualitative approach using narrative research. Islamic religious education has a strategic role in building the character of the younger generation who are faithful, devout and have noble morals. MAN 1 OKU Selatan as an Islamic-based educational institution designed an Islamic religious education marketing services program to promote Islamic values ​​and the superiority of madrasas to the community. This program involves various approaches, such as roadshows to the community, creating digital da'wah content, Islamic communication training, and other supporting activities. The main objectives of this program are to increase public awareness of the importance of religion-based education, expand the accessibility of madrasas, and strengthen the image of madrasas as a superior choice in the education system. With effective implementation, this program has not only succeeded in increasing public interest in Islamic education, but also contributed to strengthening students' character and expanding da'wah to the surrounding environment.
The Supervision of Islamic Education Marketing Services at SDIT Zain Al-Muttaqin Palembang Audina, Mia; Berlian, Zainal; Zainuri, Ahmad
The Future of Education Journal Vol 3 No 5 (2024): December
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.297

Abstract

This research project is concerned with the supervision of Islamic education marketing services at SDIT Zain Al Muttaqin Palembang. It will present an overview of the manner in which supervision is applied at SDIT Zain Al Muttaqin with a view to enhancing the attractiveness and quality of educational services. The research employs a qualitative method with a case study approach. It was conducted through direct observation at SDIT Zain Al Muttaqin Palembang. The data were analyzed using a thematic analysis approach. Supervision maximizes the potential of promotional activities at SDIT Zain Al-Muttaqin Palembang. Supervision improves ineffective methods, saving time and money. Marketing supervision at SDIT Zain Al-Muttaqin Palembang has the following impact: A structured and continuous supervisory process can enhance the effectiveness of the marketing strategy, improve the performance of the marketing team, increase parental and prospective student satisfaction, and manage the school's positive image. Such a process can reinforce the school's position in the educational market, enhance the school's image, and ensure that the marketing activities align with the school's vision, mission, and Islamic values.
The Philosophy of Perennialism and Divine Aspects in the Theory of Educational Service Socialization Implementation at SDN 20 Prabumulih Mulyani, Sri; Berlian, Zainal; Zainuri, Ahmad
The Future of Education Journal Vol 3 No 5 (2024): December
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.323

Abstract

This study aims to describe the implementation of educational service socialization at SDN 20 Prabumulih, with a focus on the methods and strategies used to raise public awareness of the importance of education. The socialization aims to introduce the educational services provided by the school to parents and the surrounding community, as well as to encourage their active participation in supporting the success of their children's education. The research method used is a case study, with a qualitative approach to explore the socialization process, the factors influencing its success, and the challenges faced during its implementation. Data was collected through in-depth interviews with the principal, teachers, parents, and direct observation of the socialization activities conducted. The results of the study indicate that the socialization has been successful but still faces several obstacles, such as low parental participation due to time constraints and lack of knowledge. Additionally, although there has been an improvement in the community's understanding of the available educational services, further efforts are still needed to reach all segments of the community more effectively. This study suggests that socialization activities should be more structured and involve various stakeholders, including community leaders, to increase the positive impact on the quality of education at SDN 20 Prabumulih.
Co-Authors Abduh, Alan Gani Abdul Hadi Abdul Malik Abidin, Miftahul Agissa, Aina Warda Agus Dwi Catur Ahmad Ahmad Ahmad Sururi Ahmad Sururi Ahmawati, Fitri Dewi Aisa, Aisa Al-Hakim, Luqman Amir Hamzah Amrullah, M. Kholis Annisa Astrid Annisa Fitri, Rizqi Ardana Ardiansyah, Keisha Elvaretta Arimurti, Ilham Aripin, Ahmad Saiful Aris, Ayub Pratama Arni Arni Arni Arwani, Ragil As'ari, Muh Hasym Asmuni Asmuni Atma, Melsa Laela Audina, Novia Az Zahrah, Fathanah Azzahra, Nafa Baskoro Setioputro Basori, Ruchman Bastomi, Bastomi Berthanila, Rethorika Berthanilla, Rethorika Daeng Permana, Mujiantara Dai, Elan Daniel Happy Putra Daud Yusuf Dewa Gede Eka Setiawan Dewi Wahyuni K. Baderan Dewi, Marisa Santi Dinawati Trapsilasiwi Doni Susanto, Doni Dwi Catur, Agus Dwi Saputri, Mar'atul Latifah Eka Saputra, Darwin Emiliya, Emiliya Epilia, Epilia Fadilah, Rika Julianti Fadli Arafah, Ahmad Farhani, Deswita Fatimah Zahra, Frika Fauzan, Ali febriyanti febriyanti Fitriani, Geti Fitryane Lihawa Gani, Muslim Gani, Yasir Muslim Ginting, Immanuel Hamimu, Moh Febrianto Hamzah, Tajuddin Hasim Hasim Hasim Hermawan, Hosnan Hidayat Hidayat Hidayat, Dede Hiola, Tya Ivanka HR, Mahmutarom Hutagalung, Ronal I Made Suartika Ibrahim Ibrahim Ibrahim Sota IGNK Yudhyadi Ismail, Zenza Harnold Juita, Fiksi K Badaun, Nur Azizah Kartika, Mirna Katili, Gita Triyana Risti Kholid, Nur Kiwo, Anince Kurnia, Riza Kusuma, Nur Hadi Lahay, Muamart Gimnastiar Lasahido, Moh. Syach L. Leni Marlina lidia oktavia, lidia M. Fajar, M. M. Khusna Amal Maharani, Amanda Mahendra, Arivan Mahmud, Fitria Mahmud, Vani Akbarani Y. Male, Cindi Claudia Mamonto, Naya Fanisa Mamonto, Yusril Mahendra Mardiah Astuti Marike Mahmud Marlina Maryamah Maryamah Masay, Muhammad Syawal Ardiansyah Maulidia, Firda Mbuinga, Ansyar Meidji, Icha Untari Mia Audina, Mia Miftahul Jannah Mohamad, Nurdin Muchtar, Aflatun Muh. Kasim Muhammad Fakhriza, Muhammad Muhammad Kasim Mukti, Mukti Mursalin . Nabila, Salsa Natua, Moh Rizky A R Ninasafitri, Ninasafitri Nofiani, Julia Noviar Akase Nugraha, Lukman Nugraha, Praja Nugrahi, Putri Inayah Nurfaika Nurfaika Nurjanah, Diana Nurul Mahmudah, Nurul Oktarina, Wulan Padmiatmi, Pandri Pahrun, Aliim Risky Paladan, Rayhand Batara Paladan, Reynhard Batara Panai, Irdiansyah Paputungan, Qurota Ayuni Paryanto Dwi Setiawan, Paryanto Dwi Permana, Aang Panji Pramudita, Ratri Putri, Selia Seftiani Rabial Kanada, Rabial Rahmi Mulyasih Rakhmat Jaya Lahay Rama Adji Prasetya, M Rasyid, Fajri Fitrah Fidianto A. Rismawan Adi Yunanto Rizki, Arif Robi Yanto Rohani Rohani Rohliyati, Rohliyati Rois, Choirur Romdoniyah, Siti Ruru, Susanti S. Sinarep, S. S. Supriyadi, S. Sabera Adib, Helen Sahidah, Aril A.H Saipul Annur Salim, Amil Sandi, Ari Saprullah, Saprullah Saputra, Ade Akhmad Saputri, Arliani Sari Hernawati Sari, Via Anjela Sarwah, Putri Hana Sayid Habiburrahman, Sayid Sibron, A Simbala, Susilo Bintang Sinarep Sino, Widya Indriani H. SM, Farid Sri Mulyani Sugianti, Komang Suharjono, Gilang Eko Setyo Sujita, Sujita Surya, Sandy Syaifuddin Fahmi Syam S. Kumaji Tutut Handayani Tyas, Dyte Meining Umurohmi, Ulfa Umurohmi, Ulfah Utari, Desy Wangi, Akrein Vender Waspodo, Waspodo Wiwik Handayani Yana, Leli Yasir, Muslim Gani Yayu Indriati Arifin Yulianti, Rachmi Yulianti, Rachmi Yuniar Yuniar Yuniarti, Ira Yunita Yunita Zahra, Frika Fatimah Zahro , Mukminatuz Zainal Berlian