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All Journal Sketsa Bisnis Kajian Bisnis STIE Widya Wiwaha JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmu-Ilmu Kesehatan JSMA (Jurnal Sains Manajemen dan Akuntansi) Al-Kharaj: Journal of Islamic Economic and Business Budimas : Jurnal Pengabdian Masyarakat Didaktika: Jurnal Kependidikan Leibniz: Jurnal Matematika INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal Ilmu-Ilmu Kesehatan Sekolah Tinggi Ilmu Kesehatan Garuda Putih Wisanggeni : Jurnal Pengabdian Masyarakat Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Tarling : Journal of Language Education Tepis Wiring : Jurnal Pengabdian Masyarakat Journal Islamic Business and Entrepreneurship / JIBE ICO EDUSHA Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Tarbiyah bil Qalam : Jurnal Pendidikan Agama dan Sains Journal of Creative Student Research Jurnal Mutiara Ilmu Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Manajemen dan Ekonomi Kreatif Jurnal Kendali Akuntansi Manajemen Kreatif Jurnal Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Kebidanan : Jurnal Ilmu Kesehatan Budi Mulia Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Riset dan Inovasi Manajemen (JIMBE) AMMA : Jurnal Pengabdian Masyarakat Jurnal Mahasiswa Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Advantage: Journal of Management and Business Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Ebisnis Manajemen UNIVERSUM : Jurnal KeIslaman dan Kebudayaan J-MABES Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Pengabdian Masyarakat SEMINAR NASIONAL SOSIAL, SAINS, PENDIDIKAN, HUMANIORA Jurnal Ilmiah Kesehatan Mandira Cendikia Journal of Accounting, Economics, and Business Education Jurnal Standardisasi Al Hikmah: Indonesian Journal of Early Childhood Islamic Education Khidmah Nusantara Bhamada: Jurnal Ilmu dan Teknologi Kesehatan (E-Journal) An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan) Lughawiyyat: Jurnal Pendidikan Bahasa dan Sastra Arab Mumtaza: Journal of Community Engagement Jurnal Ilmu Kedokteran dan Kesehatan Indonesia
Nur Hidayati
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Journal : INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE

 1 
THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER SATISFACTION THROUGH PURCHASING DECISIONS AS AN INTERVENING VARIABLE AT ANCIENT ART SHOP II Irbad, Yuzky Maulana; Nur Hidayati; Hadi Sunaryo
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1094

Abstract

This study aims to analyse the effect of brand image and brand trust on customer satisfaction at Kuno Art Shop II Bali, with purchasing decisions as a mediating variable. The research method used is a quantitative approach with data collection through questionnaires from customers of the store. The population in this study were all Kuno Art Shop II consumers, both local and foreign, with a sample size of 90 respondents. The analytical tool used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through SmartPLS software version 4.0. The results of the analysis show that brand trust has a significant effect on purchasing decisions and indirectly affects customer satisfaction through these decisions. Meanwhile, brand image has a significant effect on purchasing decisions but not directly on customer satisfaction. The purchase decision is shown to have a major influence on customer satisfaction, and the research model shows high predictive power and good variable reliability. The findings confirm the importance of building trust and brand image to improve purchase decisions and customer satisfaction in the antiques and cultural arts industry. The main conclusion highlights that management should focus not only on building image and trust, but also on creating a satisfying purchase experience to increase customer loyalty.
THE EFFECT OF TRAINING AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION AS AN INTERVENING VARIABLE Moch. Ardiansyah Pramudya; Abdul Khodir Djaelani; Nur Hidayati
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1100

Abstract

This study examines the effect of training and work motivation on the performance of Café Nakoa Malang employees, with job satisfaction as a mediating variable. The study population consisted of 103 employees spread across four Café Nakoa branches, all of whom were sampled using saturation sampling techniques. The method used was a survey with data collection through questionnaires, which were then analysed quantitatively using SEM-PLS via the SmartPLS 4 software. The results showed that training and motivation had a positive and significant effect on performance, both directly and through job satisfaction. These findings underscore the importance of effective training and a fair motivation system in enhancing employee satisfaction and performance, particularly in the service industry with a self-service system. The research model was also proven to be valid and reliable, with significant relationships among the main variables.
THE EFFECT OF SERVICE QUALITY, PRICE AND PLACE ON REPURCHASE INTEREST THROUGH CONSUMER SATISFACTION AT CV LINA FAKHIRAH Husna, Saadatul; Pardiman; Nur Hidayati
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1105

Abstract

Study This aim For analyze influence quality service , price , and place to interest buy repeat through satisfaction customer at CV Lina Fakhirah , one perpetrator business retail in the District Tebing Tinggi. The method used is quantitative with distribution questionnaire to 100 respondents who were CV Lina Fakhirah consumers . Data processing is carried out using equation model Structural Modeling (SEM) based on Partial Least Square (PLS). The research results show that variables price and place influential significant to satisfaction customers , whereas quality service No influential significant . In terms of directly , only variables influential place? significant to interest buy repeat . On the other hand , satisfaction customer proven own influence significant to interest buy repeat as well as mediate connection between price and place to interest buy repeat . However , the influence No direct quality service through satisfaction to interest buy repeat No significant . Research model This own Power very strong prediction with R² value of 90.4% for interest buy repeat and 77.7% for satisfaction customers , as well as Q² value of 0.979. Findings This emphasize that competitive pricing strategy and location? strategic shop? own role dominant in form loyalty customers . On the other hand , quality service need improvement in order to be able to give contribution significant to satisfaction and interest buy repeat . Implications in practice , the perpetrator business retail need prioritize development aspect price and location , as well as create experience satisfying shopping? For increase loyalty customer . Keywords : quality? service , price , place , satisfaction customers , interests buy repeat , CV Lina Fakhirah
Co-Authors Abdul Khodir Djaelani Abi Mas Udianto Aci Primartadi Adi Bimantoro Afif Afghohani, Afif Afifah Asma Agustin Kristian Puji Lestari Ahmad Imam Baihaqi Ahmad Jauhari Ahmad Nurkhin Ajeng Ayu Almarátis Soliha Al Farizy, Salman Alfin Almustajab Alfina Damayanti Alivia Chairani Ana Indriyati Anggi Pratiwi Agusta Anisa Laraswati Anita Eka Pratiwi Anung Kustriyani Aprilia Dian Evasari Argoto Mahayana Ari Fajar Isbakhi Ari Wibowo Asti Avilla Anggun Arisendy Azmi Prasasti Baedowi, Hilmina Rofa' BASUKI BASUKI Beny Mahyudi Saputra Bimo Putranto Cindra Suryaputri Anggraeni Deviko Andi Putra Diana Safitri Dita Amanda Deviani Dwi Jatmoko Ellika Devi Arkana Endita Septia Luisna Erika Priya Ningtias Ermi Triaji Erna Andriyanti Fajar Adi Saputro Fetty Rosyadia Wachdin Firdawsyi Nuzula Galuh Indah Zatadini Gendut Suprayitno Gunawan, Lucia Sincu Gustaf Ikhsan Romadhoni Habib Shulton Asnawi Hadi Sunaryo Handayani, Dwini Hayun Manudyaning Heni Pujiastuti Hernik Farisia Husna, Saadatul Ilham Kuncahyo, Ilham Ilham Wahyudin Ima Fitria Lestari Indah Lestari Indah Saputri Irbad, Yuzky Maulana Irma Retno Dewi Jatmiko, Udik Joko Purwanto Karismatul Syari’ah Karmila Widyasari Khoirul Amin Khoirulliati K Khozinatul Jannah Kiki Maulana Kurniawan Kiki Tri Wulandari Kinasih, Anggun Lailatul Munawaroh Lutfidah M Abel Pradana Putra M. Nulum Afrizal M.Muslih Mahardira Dewantara Mahliatussikah , Hanik Mardiputra, Ilham Muhammad Mardiyana Mawar Ratih Kusuma Mawar Ratih Kusumawardani Mevi Permata Sari Moch Widjanarko Moch. Ardiansyah Pramudya Moh Khasairi Mohamad Ilham Dede Wijaya Mohammad Fatkhur Rizal Mohammad Khofi Anazail Muhammad Dzakwan Musa Hubeis Nafolion Nur Rahmat Nanda Dea Safela Nicken Amelania Widyaning Putri Nicolay Wening Audrey Niken Anggraini Nur Islami Nilam Nastiti Normala Dewi Nina Wijiani Ninis Nisrin Nita Rismaya Novasa Adiyani Novi Panca Wardani Nukma wilfiya Nur Ajizah Nur Ali Agus Nur Riski Rohmayanti Nurali Agus Najibul Z Nurali Agus Najibul Zamzam Nurhayani Nuril Khikmawati Pardiman Prasetya, Hendri Eka Prasetyawan, Riyan Dwi Prawito Agung Wibisono Prima Octaria Pramesti Prita Nurmalia Kusumawardhani Puspita Kusumawati Putri Amaliya Berlian Maidatul Janah Raden Firyal F Camila Rahman, Fadali Rahmat Rizki Mauladi Reni Dwi Andrianti Ririn Wahyu Arida Rismawati Risna Dwi Yuliani Rizafaradilla Safiana Sahidin Salma Roidah Salnia Saptaningsih, Heni Saptaria, Lina Sari Prayudeni Sari Safitri Satrio Wisnu Riadi Satsya Yoga Baswara Septia Windari Sinollah Siti Asiyah Sitti Aziza Nur Hady Soebiyanto Stephanie Devi Artemisia Sugiono, Sugiono Sulusiyah, Sulusiyah Sumardiyono Sunardi Supriyadi, Andy Tarisa Berliana Putri Titis Sriyanti Tri Ratnawati Udik Jamiko Udik Jatmika Umi Aulia Hardiana USWATUN HASANAH Wa Ode Erma Balula Widiyanti Widya Ningtiyas Oktarina wiji safitri Yanu Listyo Nugroho Zaenul Muttaqien