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All Journal Sketsa Bisnis Kajian Bisnis STIE Widya Wiwaha JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JSMA (Jurnal Sains Manajemen dan Akuntansi) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Leibniz: Jurnal Matematika INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Wisanggeni : Jurnal Pengabdian Masyarakat Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Tarling : Journal of Language Education Tepis Wiring : Jurnal Pengabdian Masyarakat Journal Islamic Business and Entrepreneurship / JIBE ICO EDUSHA Safari : Jurnal Pengabdian Masyarakat Indonesia Tarbiyah bil Qalam : Jurnal Pendidikan Agama dan Sains Journal of Creative Student Research Jurnal Mutiara Ilmu Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Manajemen dan Ekonomi Kreatif Jurnal Kendali Akuntansi Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Riset dan Inovasi Manajemen Jurnal Mahasiswa Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen UNIVERSUM : Jurnal KeIslaman dan Kebudayaan J-MABES Jurnal Pengabdian Masyarakat SEMINAR NASIONAL SOSIAL, SAINS, PENDIDIKAN, HUMANIORA Jurnal Standardisasi Al Hikmah: Indonesian Journal of Early Childhood Islamic Education Khidmah Nusantara Bhamada: Jurnal Ilmu dan Teknologi Kesehatan (E-Journal) Mumtaza: Journal of Community Engagement
Nur Hidayati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE

 1 
THE EFFECT OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER SATISFACTION THROUGH PURCHASING DECISIONS AS AN INTERVENING VARIABLE AT ANCIENT ART SHOP II Irbad, Yuzky Maulana; Nur Hidayati; Hadi Sunaryo
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1094

Abstract

This study aims to analyse the effect of brand image and brand trust on customer satisfaction at Kuno Art Shop II Bali, with purchasing decisions as a mediating variable. The research method used is a quantitative approach with data collection through questionnaires from customers of the store. The population in this study were all Kuno Art Shop II consumers, both local and foreign, with a sample size of 90 respondents. The analytical tool used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through SmartPLS software version 4.0. The results of the analysis show that brand trust has a significant effect on purchasing decisions and indirectly affects customer satisfaction through these decisions. Meanwhile, brand image has a significant effect on purchasing decisions but not directly on customer satisfaction. The purchase decision is shown to have a major influence on customer satisfaction, and the research model shows high predictive power and good variable reliability. The findings confirm the importance of building trust and brand image to improve purchase decisions and customer satisfaction in the antiques and cultural arts industry. The main conclusion highlights that management should focus not only on building image and trust, but also on creating a satisfying purchase experience to increase customer loyalty.
THE EFFECT OF TRAINING AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION AS AN INTERVENING VARIABLE Moch. Ardiansyah Pramudya; Abdul Khodir Djaelani; Nur Hidayati
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1100

Abstract

This study examines the effect of training and work motivation on the performance of Café Nakoa Malang employees, with job satisfaction as a mediating variable. The study population consisted of 103 employees spread across four Café Nakoa branches, all of whom were sampled using saturation sampling techniques. The method used was a survey with data collection through questionnaires, which were then analysed quantitatively using SEM-PLS via the SmartPLS 4 software. The results showed that training and motivation had a positive and significant effect on performance, both directly and through job satisfaction. These findings underscore the importance of effective training and a fair motivation system in enhancing employee satisfaction and performance, particularly in the service industry with a self-service system. The research model was also proven to be valid and reliable, with significant relationships among the main variables.
THE EFFECT OF SERVICE QUALITY, PRICE AND PLACE ON REPURCHASE INTEREST THROUGH CONSUMER SATISFACTION AT CV LINA FAKHIRAH Husna, Saadatul; Pardiman; Nur Hidayati
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1105

Abstract

Study This aim For analyze influence quality service , price , and place to interest buy repeat through satisfaction customer at CV Lina Fakhirah , one perpetrator business retail in the District Tebing Tinggi. The method used is quantitative with distribution questionnaire to 100 respondents who were CV Lina Fakhirah consumers . Data processing is carried out using equation model Structural Modeling (SEM) based on Partial Least Square (PLS). The research results show that variables price and place influential significant to satisfaction customers , whereas quality service No influential significant . In terms of directly , only variables influential place? significant to interest buy repeat . On the other hand , satisfaction customer proven own influence significant to interest buy repeat as well as mediate connection between price and place to interest buy repeat . However , the influence No direct quality service through satisfaction to interest buy repeat No significant . Research model This own Power very strong prediction with R² value of 90.4% for interest buy repeat and 77.7% for satisfaction customers , as well as Q² value of 0.979. Findings This emphasize that competitive pricing strategy and location? strategic shop? own role dominant in form loyalty customers . On the other hand , quality service need improvement in order to be able to give contribution significant to satisfaction and interest buy repeat . Implications in practice , the perpetrator business retail need prioritize development aspect price and location , as well as create experience satisfying shopping? For increase loyalty customer . Keywords : quality? service , price , place , satisfaction customers , interests buy repeat , CV Lina Fakhirah
Co-Authors Abdul Khodir Djaelani Abi Mas Udianto Aci Primartadi Adi Bimantoro Afifah Asma Agus Salim Ahmad Jauhari Ajeng Ayu Almarátis Soliha Alfin Almustajab Alfina Damayanti Alivia Chairani Anggi Pratiwi Agusta Anisa Laraswati Anita Eka Pratiwi Anung Kustriyani Aprilia Dian Evasari Ari Fajar Isbakhi Ari Wibowo Azmi Prasasti Baedowi, Hilmina Rofa' BASUKI BASUKI Cindra Suryaputri Anggraeni Deviko Andi Putra Diana Safitri Dita Amanda Deviani Dwi Jatmoko Ellika Devi Arkana Endita Septia Luisna Erika Priya Ningtias Ermi Triaji Erna Andriyanti Fajar Adi Saputro Galuh Indah Zatadini Gendut Suprayitno Habib Shulton Asnawi Hadi Sunaryo Heni Pujiastuti Hernik Farisia Husna, Saadatul Ilham Wahyudin Ima Fitria Lestari Indah Saputri Irbad, Yuzky Maulana Irma Retno Dewi Jatmiko, Udik Joko Purwanto Karismatul Syari’ah Karmila Widyasari Khoirul Amin Khoirulliati K Khozinatul Jannah Kiki Maulana Kurniawan Kiki Tri Wulandari Lailatul Munawaroh Lutfidah M.Muslih Mardiputra, Ilham Muhammad Mardiyana Mevi Permata Sari Moch. Ardiansyah Pramudya Moh. Imam Bushiri Mohamad Ilham Dede Wijaya Mohammad Fatkhur Rizal Mohammad Khofi Anazail Musa Hubeis Nanda Dea Safela Niken Anggraini Nur Islami Nilam Nastiti Normala Dewi Nina Wijiani Ninis Nisrin Novasa Adiyani Novi Panca Wardani Nukma wilfiya Nur Ajizah Nur Ali Agus Nur Riski Rohmayanti Nurali Agus Najibul Z Nurali Agus Najibul Zamzam Nuril Khikmawati Pardiman Prasetya, Hendri Eka Prasetyawan, Riyan Dwi Prawito Agung Wibisono Prima Octaria Pramesti Puspita Kusumawati Putri Amaliya Berlian Maidatul Janah Rahman, Fadali Rahmat Rizki Mauladi Reni Dwi Andrianti Ririn Wahyu Arida Rismawati Risna Dwi Yuliani Rizafaradilla Salma Roidah Saptaria, Lina Sari Prayudeni Sari Safitri Satrio Wisnu Riadi Sinollah Stephanie Devi Artemisia Sugiono, Sugiono Sulusiyah, Sulusiyah Supriyadi, Andy Tarisa Berliana Putri Titis Sriyanti Tri Ratnawati Udik Jamiko Udik Jatmika Umi Aulia Hardiana USWATUN HASANAH Widya Ningtiyas Oktarina Zaenul Muttaqien