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Master Of Management Program, Faculty Of Economics, Universitas Bina Bangsa
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Pengaruh Gaya Kepemimpinan dan Budaya Organisasi Terhadap Komitmen Organisasi Karyawan Siti Salma Nur Izati; Munawaroh Munawaroh
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 3 No. 3 (2025): Juli : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v3i3.2857

Abstract

An organization is a setting where individuals can unite and work together to accomplish shared goals, vision, and mission. A company's human resources (HR) play a major role in its success, and having talented employees can offer the organization a competitive edge. The ability of both individuals and groups to collaborate, communicate, and maintain discipline has a significant impact on an organization's effectiveness. Extracurricular activities by employees, such supporting colleagues and upholding work ethics, also help the company reach its objectives. To inspire and guide subordinates to collaborate in the face of difficulties, effective leadership is required. Ability, motivation, and interest all affect employee performance, which is also impacted by company culture, which reflects common standards and values. Employee performance and business success can both be enhanced by a positive corporate culture.
Pengaruh Lingkungan Kerja dan Motivasi Kerja terhadap Kepuasan Kerja Karyawan Anggun Cahya Ningrum; Munawaroh Munawaroh
Jurnal Manajemen Riset Inovasi Vol. 3 No. 1 (2025): Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v3i1.3434

Abstract

This study aims to determine and analyze the influence of work environment and work motivation on employee job satisfaction, both partially and simultaneously. The population of this study were employees of PT. Indah Kiat, Serang Regency, Banten with a research sample of 100 people. This study uses primary data sources by distributing questionnaires in the form of a Likert scale. The data analysis technique used is multiple linear regression with the help of the SPSS version 25 program. The results of the study indicate that there is a positive and significant influence between the work environment and work motivation on job satisfaction, both partially and simultaneously.
Analisis Strategi Digital Marketing dalam Meningkatkan Daya Saing Terhadap UMKM di Era Globalisasi Feoniy Amanda Putri; Munawaroh Munawaroh
Jurnal Manajemen Riset Inovasi Vol. 3 No. 1 (2025): Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v3i1.3452

Abstract

In the era of globalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges, especially in maintaining competitiveness in local and global markets. Digital marketing is one of the key strategies that can help MSMEs take advantage of technological developments to expand market reach, increase interaction with customers, and create a competitive advantage. This study aims to analyze the importance of implementing digital marketing strategies for MSMEs in increasing their competitiveness. The method used involves literature studies and case studies on MSMEs that have successfully implemented digital marketing strategies. The results of the study show that digital marketing strategies, such as the use of social media, search engine optimization (SEO), and data-driven marketing, are able to increase brand visibility, operational efficiency, and customer loyalty. Thus, digital marketing is not only a promotional tool, but also as an innovative solution to support the growth of MSMEs in the digital era. The adoption of this strategy requires adequate knowledge, skills, and technological adaptation so that MSMEs can survive and thrive in the midst of global competition.
Analisis Peran Strategis pada Sumber Daya Manusia dalam Mendukung Keberhasilan Pemasaran Digital Ahmad Daenuri; Munawaroh Munawaroh
Manajemen Kreatif Jurnal Vol. 3 No. 1 (2025): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i1.3617

Abstract

Digital transformation has changed the way companies do business, including in the marketing aspect which is now shifting to digital platforms as the main strategy. Digital marketing requires an approach that is not only technology-based, but also supported by competent and strategic human resources (HR). In the digital era, the need for special competencies such as data analytics, social media management, and interactive content design is becoming increasingly important. However, the challenges that are often faced include weak employee competencies, resistance to change, and limited budgets for training and skills development. To overcome these challenges, companies need to implement a proactive HR management strategy, including organizing ongoing training, implementing supporting technology, and establishing an innovative and adaptive work culture.
Analisis Kolaborasi Divisi Sumber Daya Manusia dan Pemasaran dalam Membangun Keunggulan Kompetitif Anisa Desta Syafitri; Munawaroh Munawaroh
Manajemen Kreatif Jurnal Vol. 3 No. 1 (2025): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i1.3618

Abstract

Collaboration between Human Resources (HR) and Marketing divisions strategically builds competitive advantage amidst increasingly complex market competition. The Human Resources (HR) division manages human resources as the company's main asset, while the Marketing division focuses on strategies to meet market needs and strengthen customer relationships. When these two divisions work collaboratively, they can create significant added value for the organization. The success of the collaboration depends on several factors, such as effective communication, a work culture that supports cross-divisional collaboration, and the use of technology to support data-based decision-making. The main challenges in this collaboration include differences in operational objectives between the Human Resources (HR) and Marketing divisions, lack of coordination, and obstacles in aligning strategic priorities. However, these challenges can be overcome with a structured approach to create optimal synergy.
Pemberdayaan Masyarakat dalam Memanfaatkan Limbah Sampah Plastik Melalui Metode Ecobrick di Desa Pamarayan Tashella Nazha; Munawaroh Munawaroh
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3502

Abstract

Plastic is a non-organic waste that has uses, especially in daily activities. Plastic is widely used by traders to package food and others. The widespread use of plastic by the community and its indiscriminate disposal after use can lead to the accumulation of waste. The problem can be solved with the 3R strategy, namely Reduce, Reuse, and Recycle. Not all locations have facilities to dispose of waste. Nowadays, landfills are a necessity, so it is necessary to provide these facilities. The solution is to make ecobrick products because they can be made easily. This research aims to increase public awareness in Pamarayan Village, Jiput Sub-district, Pandeglang Regency, Banten Province regarding ecobrick products as an invitation to care for the environment in order to create a healthy environment. The method used was the observation method and the approach was training in ecobricking. The result is that the community can understand the importance of maintaining environmental cleanliness and health through proper waste sorting, and are able to make ecobrick products in the form of trash cans from bottle waste for personal or community use.
Persepsi Masyarakat terhadap Kualitas Pelayanan Pembayaran Pajak Kendaraan Bermotor di SAMSAT Kabupaten Serang Yunica Marsha Sagina; Munawaroh Munawaroh
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.641

Abstract

This study aims to analyze public perceptions of the quality of motor vehicle tax payment services at SAMSAT Serang Regency. This research uses a quantitative approach with a survey method, where data is collected through a questionnaire in the form of a Likert scale. The research method used is descriptive statistical test, linear regression test and correlative test. distributed to taxpayers who have used services at SAMSAT. The results showed that public perceptions of service quality at Samsat Serang Regency were in the good enough category. This study recommends improving service quality through officer training, simplifying administrative procedures, and optimizing physical facilities at service locations. With these improvements, it is expected that taxpayer satisfaction and compliance in Serang Regency can increase sustainably.
Pajak Kendaraan Bermotor : Persepsi Wajib Pajak terhadap Pelayanan di SAMSAT Kabupaten Serang Adella Maharani; Munawaroh Munawaroh
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.642

Abstract

Tax is a source of regional income which has an important role in the development of infrastructure and public services. However, the effectiveness of tax compliance is often influenced by various factors, including public perception of services in the motor vehicle tax payment process, which is often considered complicated and confusing. This article aims to provide an overview of taxpayers' perceptions of motor vehicle tax services at the Serang Regency Samsat. This research used a quantitative approach involving 68 respondents who were taxpayers in the Serang Regency Samsat. The methods applied in this research include descriptive statistical analysis, correlation tests, and linear regression.
Pengaruh Kompensasi dan Pengembangan Karir Terhadap Kepuasan Kerja Karyawan Mutiara Dhea Herliana; Munawaroh Munawaroh
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.652

Abstract

This study aims to analyze and determine the effect of compensation and career development on employee job satisfaction, both partially and simultaneously. The population of this study were permanent employees of PT. Nikomas Gemilang, Serang Regency, Banten with a research sample of 100 people. This study uses primary data sources by distributing questionnaires in the form of a Likert scale. The data analysis technique used is multiple linear regression with the help of the SPSS version 25 program. The results of the study indicate that there is a positive and significant influence between compensation and career development on job satisfaction, both partially and simultaneously.
Pengaruh Kemampuan Kerja dan Kualitas Pelayanan terhadap Kepuasan Masyarakat pada Kantor Kecamatan Ciruas Kabupaten Serang Nurhalifah Nurhalifah; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.715

Abstract

In a government agency or organization, it is one that requires serving the community well, community satisfaction is one of the factors to assess whether an agency or organization is good or not, work ability and service quality are the ones that can assess whether or not the community feels satisfied. This research aims to determine the effect of work ability and service quality on community satisfaction at the Ciruas District Office, Serang Regency. This research uses the literature review method, which is a research method used to collect, compile and synthesize existing research results. The research results in the study show that work ability influences community satisfaction, service quality influences community satisfaction, and work ability and service quality together influence community satisfaction.
Co-Authors Adella Maharani Agus Irawan Ahmad Daenuri Ahmad Fatoni Ahmad Hadi Setiawan Ahmad Suganda Alamsyah Suhendi Alfin Nadiyah Alvina Novanka Amrullah Amrullah Anggun Cahya Ningrum Anisa Desta Syafitri Anisa Kusumawardani Annisa Novianti April Laksana Ardiyansah, Ardiyansah Arie Gunawan Aris Widodo Asih, Wanda Retno Auliana, Sigit Aura Andriani Aziza, Pretty Failasufa Bela Safitri Caesarani, Sarah Chaerunnisa Chaerunnisa Denardo, Denardo Denisa Fitriya ‘Uzzahra Denisa Fitriya ‘Uzzahra Deny Hidayatullah Dwiputri, Nadia Mutiara Efi Tajuroh Afiah Fatari Fauz Faudziah Fauzi, Muhamad Hilman Febri Ferdian Feoniy Amanda Putri Fernando, Iqbal Firda Fitriani Fitria, Ismatul Furtasan Ali Yusuf Gatot Hartoko Hadi Kurniawanto Hafrizal, Irham Hamidah . Hamidah Hamidah Hanafi Hanafi Harsiti Harsiti, Harsiti Hikmatiar, Muhamad Hilman, Mohamad Ilham Ilham Imamudin Imamudin Inaya Amalia Putri Indah Fitriani Indri Yani, Indri Ira Juhairannisa Ira Juhairannisa Jaka Wijaya Kusuma Juita Sipaayung Karnain, Ahmad Kelana, Jaka Putra Kenedi, Kenedi Krahara, Yuwan Ditra Kusmini Kusmini Luis Fiska Rahayu Maha Puspa Ardhana Mamay Komarudin Meiby Zulfikar Mohamad Bayi Tabrani Muhammad Saleh Murtado, Ahmad Mustika Via Baharsah Mutiara Dhea Herliana Nindya, Verani Nita Apriyanti Novi Algi Alviani Novia, Nur Ali Nungki Agustin Nurhalifah Nurhalifah Olipa Sarta Matilda Purba Popy Mayangsari Pramitasari, Anisa Pramono, Abdul Chatim Putri Putri Rachmat, Luthfi Rahmattullah, Tiyo Rasadi, Rizki Ibnu Risti Risti Rozikin, Imam Rr. Nadhira Harsari Rudianto Rudianto Saepudin Saepudin Sahruromdon, Muhamad Salsabila Nur Fadiyah Sandi Mulyadi Sanin Sudrajat Sari Ningsih Sembiring, Rinawati Setyawati, Kiki Siti Nursyamsiyah AR Siti Salma Nur Izati Solihat, Anisa Subroto, Desty Sugiawan, Rizki Suhandi Suhandi, Suhandi Suryadi Fadillah Tashella Nazha Titin Supini Uktafiya Nurhayati Umi Prasasti Uswatun Hasanah Wahyu Widodo Wahyu Widodo Wananda Purna Maulidi Wawan Gunawan Yetti Kuniawaty Yunica Marsha Sagina Zahrotul Hayat Zahrotul Hayat