Article Per Year (5 Year)
p-Index From 2021 - 2026
6.787
P-Index
This Author published in this journals
All Journal Journal on Education YUME : Journal of Management Journal of Economics and Business UBS Jurnal Ilmiah Wahana Pendidikan International Journal of Engagement and Empowerment (IJE2) Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Jurnal PkM (Pengabdian kepada Masyarakat) MANAJEMEN Batara Wisnu : Indonesian Journal of Community Services CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis National Conference on Applied Business, Education & Technology (NCABET) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Indonesian Research Journal on Education Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Manajemen dan Ekonomi Kreatif Indonesian Journal of Thousand Literacies Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen dan Ekonomi Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Master Manajemen JER WINDRADI: Jurnal Pengabdian Masyarakat MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Munawaroh
Master Of Management Program, Faculty Of Economics, Universitas Bina Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 54 Documents
Search

 1   2   3   4   5 
Analisis Manajemen Sumber Daya Manusia Guna Meningkatkan Loyalitas Pelanggan Salsabila Nur Fadiyah; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.716

Abstract

Human Resource Management (HRM) plays a strategic role in supporting the increase in customer loyalty as one of the indicators of business success. Customer loyalty is not only influenced by the quality of products or services, but also by the interactions carried out by employees in various business lines, such as customer service, sales, and marketing. Customer service-oriented employee training is an important aspect of this strategy. By providing the right training, employees can better understand a customer's needs, respond effectively, and create a positive, memorable experience. In addition, the development of a corporate culture that focuses on superior service and employee empowerment also contributes to increased work motivation, which has a direct impact on the quality of interactions with customers.
Transformasi Digital pada UMKM dalam Meningkatkan Daya Saing Pasar Novi Algi Alviani; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.717

Abstract

The phenomenon of digital transformation in MSMEs can be observed from several aspects, including: resource challenges during digital transformation because transformation, like any change, requires resources. Another phenomenon is organizational barriers: such as limited digital literacy, resistance to change, lack of skilled labor, limited capital, infrastructure, and technological barriers due to lack of knowledge. Apart from that, the lack of managerial support, a limited digital ecosystem, as well as concerns about data security and trust in technology are also obstacles. The technique for analyzing data in this research uses a literature review study. The research results show that there are multiple opportunities and attention for MSMEs, where there is a special need for MSMEs to carry out digital transformation in order to increase business competitiveness and expand market share. With digital transformation, the processes and operations of product downstreaming from producers to consumers will increase, speed of service, better trust, secure data exchange platforms, but also an opportunity for digital transformation to increase competitive advantage and expand market reach, increase operational efficiency. because it reduces time and costs for business activities, and increases market access.
Transformasi Digital dalam Mengembangkan Wisata Budaya dan Religi di Banten Lama Febri Ferdian; Munawaroh Munawaroh
JURNAL ILMIAH RESEARCH STUDENT Vol. 2 No. 1 (2025): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jirs.v2i1.3666

Abstract

Banten, sebuah provinsi di Indonesia, kaya akan potensi wisata budaya dan keagamaan, dengan situs bersejarah seperti Masjid Agung Banten, Keraton Kaibon, dan tradisi lokal seperti Debus. Meskipun demikian, pariwisata budaya dan religius menghadapi tantangan untuk tetap relevan dan kompetitif di era modern. Transformasi digital memainkan peran penting dalam meningkatkan pariwisata, menawarkan peluang untuk promosi, manajemen, dan akses informasi yang lebih baik melalui platform seperti media sosial, situs web, dan aplikasi perjalanan. Teknologi ini juga dapat mendukung pelestarian budaya dengan mendokumentasikan tradisi dan memfasilitasi komunikasi di antara pemangku kepentingan pariwisata. Namun, digitalisasi pariwisata budaya dan religi Banten menghadapi kendala seperti keterbatasan literasi digital di antara pengelola pariwisata lokal dan infrastruktur yang tidak memadai. Penelitian ini bertujuan untuk mengeksplorasi peran teknologi digital dalam mempromosikan dan mengembangkan pariwisata budaya dan keagamaan Banten, mengidentifikasi hambatan dan peluang, serta menawarkan rekomendasi strategis untuk pembangunan berkelanjutan yang menghormati nilai-nilai budaya dan spiritual lokal. Dengan memanfaatkan alat digital sambil melestarikan tradisi, sektor pariwisata Banten dapat berkembang menjadi tujuan yang kompetitif dan diakui secara global, mendorong pelestarian budaya dan pertumbuhan ekonomi.
Analisis Strategi Daya Saing Bisnis di Era Digital Maha Puspa Ardhana; Munawaroh Munawaroh
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2964

Abstract

This research aims to explore the strategies implemented by companies to increase competitiveness in the digital era. Using a qualitative approach with a technology case study in Indonesia, namely the company PT Bukalapak.com. This research found that digital transformation, product innovation, customer experience expertise, and cross-sector collaboration are key strategies that support business competitiveness. This study concludes that companies need to integrate technology with organizational values ​​to remain relevant in a dynamic business environment.
Analisis Digital Marketing Terhadap Keputusan Pembelian Konsumen di Era Modern Mustika Via Baharsah; Munawaroh Munawaroh
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2966

Abstract

Digital marketing has become one of the main approaches in modern marketing strategies, especially with the rapid development of information and communication technology. In the modern era, consumer behavior has undergone a significant transformation, where purchasing decisions are increasingly influenced by information available online. Social media has a dominant role in building interactions between consumers and brands, while SEO and content marketing contribute to increasing brand awareness and purchasing decisions. In addition, personal and relevant digital advertising has been shown to increase conversion rates, while email marketing has a more significant impact on maintaining customer loyalty. Factors such as brand trust, the quality of information presented, and the overall user experience have also been found to have a significant influence on consumer purchasing decisions. Digital marketing not only functions as a promotional tool, but also as a means to build closer relationships with consumers, increase engagement, and create a more personalized purchasing experience.
Pemanfaatan Teknologi dalam Membangun Sumber Daya Manusia di Era Bisnis Digital : Mengetahui Tantangan dan Solusinya Inaya Amalia Putri; Munawaroh Munawaroh
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2967

Abstract

Human resource management (HRM) is a branch of management that focuses on managing people within organizations. HRM involves selecting, developing, and retaining qualified individuals to achieve organizational goals efficiently. In the digital era, HRM faces challenges such as technological disruption and the rapid shift to automation. Modern technology has transformed training and development methods, enabling unlimited access to educational resources through online courses and digital platforms. Organizations must adapt by integrating digital tools in recruitment, training, and employee development processes to enhance efficiency and creativity. Additionally, the digital era has revolutionized business operations, enabling cost-efficient and flexible strategies through digital platforms like social media and e-commerce. However, digital transformation presents challenges, including cybersecurity threats, rapid technological changes, and digital inequality. Entrepreneurs must continuously adapt by learning new technologies, prioritizing data security, and leveraging digital solutions tailored to business needs. Digital transformation drives operational efficiency, creates new market opportunities, and enhances customer experiences, making it essential for organizations to remain competitive in a rapidly evolving landscape.
Hubungan antara Kepemimpinan Digital dan Sumber Daya Manusia dengan Daya Saing UMKM di Kabupaten Pandeglang Popy Mayangsari; Munawaroh Munawaroh
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3705

Abstract

In this study, attention is focused on exploring the relationship between the competitiveness of MSMEs in Pandeglang Regency and digital leadership and human resources. The quantitative method is used to collect survey data and distribute it to MSME actors who meet certain requirements. Pearson correlation test is used to assess the relationship between variables in data analysis. This study proves that there is a strong relationship between digital leadership and the competitiveness of MSMEs based on a correlation value of 0.606. Furthermore, a correlation value of 0.748 indicates a significant relationship between human resources and the competitiveness of MSMEs. The simultaneous relationship between digital leadership and human resources and the competitiveness of MSMEs shows a correlation value of 0.751 which indicates a significant contribution.
Kepemimpinan Transformatif dan Budaya Inovasi sebagai Kinerja Perusahaan : Studi Kasus di Perusahaan Gojek Umi Prasasti; Munawaroh Munawaroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3825

Abstract

Transformative leadership and a culture of innovation play an important role in determining company performance in today's digital era. One example of a company that has successfully implemented these two concepts is Gojek, a technology company based in Indonesia that has grown rapidly since it was founded in 2010. This research aims to analyze the role of transformative leadership and innovation culture in improving company performance, with a case study on Gojek . The research method used is descriptive qualitative in the qualitative research process, the emphasis is more on the subject's perspective, while theory is used as a guide by researchers to ensure that the research process is in accordance with the facts found in the field and helps to gain a deeper understanding. Gojek has succeeded in creating an ecosystem that supports collaboration, creativity and continuous technology development, which helps the company stay relevant and competitive in a very dynamic market.
Pengaruh Strategi Kepemimpinan Digital UMKM Terhadap Kepuasan Konsumen Di Era Digital Nungki Agustin; Munawaroh Munawaroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3832

Abstract

This study aims to analyze the effect of digital leadership strategies on MSME customer satisfaction in the digital era. In the era of digital transformation, digital leadership plays a crucial role in driving innovation and adaptability of MSMEs to meet consumer needs. This research uses a descriptive quantitative approach by distributing questionnaires to MSME consumers who use digital leadership strategies. Data analysis was conducted using linear regression test and Pearson correlation test. The results showed a positive and significant relationship between digital leadership and customer satisfaction. The calculated F value of 17,993 and a significance level of 0.001 indicate that an effective digital leadership strategy can increase customer satisfaction. This finding underscores the importance of utilizing digital technology for MSMEs to create a more personalized customer experience, increase consumer loyalty, and strengthen competitiveness in the market. This study recommends MSME leaders to continue developing capabilities in digital technology to achieve business sustainability.
Pengaruh Budaya Organisasi dan Kinerja Mahasiswa terhadap Motivasi Belajar di Lingkungan Kampus Indah Fitriani; Munawaroh Munawaroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i2.3833

Abstract

The background of this research is the importance of a supportive organizational culture and optimal student performance to increase learning motivation. The research aims to analyze the influeance of organizational culture and student performance on  learning motivation in higher education. The method used was quantitative with a survey of 50 students in Serang City. Data was collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, and multicollinearity tests. The results of the normally test showed that the data were normally distributed (Asymo.sig. 0.200), ith no signs of multicollinearity (tolerance 0.867; VIF 1.154). The analysis shows that organizational culture and student performance have a positive and significant effect on learning motivation. In conclusion, both play an important role in increasing motivation to study in college.
Co-Authors Adella Maharani Agus Irawan Ahmad Daenuri Ahmad Fatoni Ahmad Hadi Setiawan Ahmad Suganda Alamsyah Suhendi Alfin Nadiyah Alvina Novanka Amrullah Amrullah Anggun Cahya Ningrum Anisa Desta Syafitri Anisa Kusumawardani Annisa Novianti April Laksana Ardiyansah, Ardiyansah Arie Gunawan Aris Widodo Asih, Wanda Retno Auliana, Sigit Aura Andriani Aziza, Pretty Failasufa Bela Safitri Caesarani, Sarah Chaerunnisa Chaerunnisa Denardo, Denardo Denisa Fitriya ‘Uzzahra Denisa Fitriya ‘Uzzahra Deny Hidayatullah Dwiputri, Nadia Mutiara Efi Tajuroh Afiah Fatari Fauz Faudziah Fauzi, Muhamad Hilman Febri Ferdian Feoniy Amanda Putri Fernando, Iqbal Firda Fitriani Fitria, Ismatul Furtasan Ali Yusuf Gatot Hartoko Hadi Kurniawanto Hafrizal, Irham Hamidah . Hamidah Hamidah Hanafi Hanafi Harsiti Harsiti, Harsiti Hikmatiar, Muhamad Hilman, Mohamad Ilham Ilham Imamudin Imamudin Inaya Amalia Putri Indah Fitriani Indri Yani, Indri Ira Juhairannisa Ira Juhairannisa Jaka Wijaya Kusuma Juita Sipaayung Karnain, Ahmad Kelana, Jaka Putra Kenedi, Kenedi Krahara, Yuwan Ditra Kusmini Kusmini Luis Fiska Rahayu Maha Puspa Ardhana Mamay Komarudin Meiby Zulfikar Mohamad Bayi Tabrani Muhammad Saleh Murtado, Ahmad Mustika Via Baharsah Mutiara Dhea Herliana Nindya, Verani Nita Apriyanti Novi Algi Alviani Novia, Nur Ali Nungki Agustin Nurhalifah Nurhalifah Olipa Sarta Matilda Purba Popy Mayangsari Pramitasari, Anisa Pramono, Abdul Chatim Putri Putri Rachmat, Luthfi Rahmattullah, Tiyo Rasadi, Rizki Ibnu Risti Risti Rozikin, Imam Rr. Nadhira Harsari Rudianto Rudianto Saepudin Saepudin Sahruromdon, Muhamad Salsabila Nur Fadiyah Sandi Mulyadi Sanin Sudrajat Sari Ningsih Sembiring, Rinawati Setyawati, Kiki Siti Nursyamsiyah AR Siti Salma Nur Izati Solihat, Anisa Subroto, Desty Sugiawan, Rizki Suhandi Suhandi, Suhandi Suryadi Fadillah Tashella Nazha Titin Supini Uktafiya Nurhayati Umi Prasasti Uswatun Hasanah Wahyu Widodo Wahyu Widodo Wananda Purna Maulidi Wawan Gunawan Yetti Kuniawaty Yunica Marsha Sagina Zahrotul Hayat Zahrotul Hayat