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Journal : Conference on Community Engagement Project (Concept)

Perancangan Program Promotion Mix pada UMKM Kedai Kelontong Wisnu Yuwono; Tresia Putri
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The purpose of this program is to design a system promotion mix at the Kong Ye Grocery Store, which is located at Jalan Sudirman, Hutan Ayu, Pulau Rupert, Riau, through social media, so that consumers increase the number of consumers and expand customers, increase revenue and provide opportunities for customers to order a product using social media. The methods used in this activity are direct observation and interviews, system design and implementation, and evaluation. This community service program will take place in August 2020-January 2021. The results of the activity show that the existence of social media and the promotion mix carried out can help increase sales, increase marketing to the wider community, make it easier for customers to shop, and save time for customers.
Rancangan Sistem Pencatatan Laporan Keuangan Pada Kedai Kopi 183 Penuin Kota Batam Wisnu Yuwono; Thomas Lie
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Kegiatan program pengabdian masyarakat ini bertujuan untuk merancang dan mengimplementasikan sistem laporan keuangan pada UMKM Kedai Kopi 183 Penuin yang berlokasi di Komplek Pasar Penuin Blok C/F No. 7-8 Kota Batam, dikarenakan mitra belum memiliki sistem pencatatan laporan keuangan yang memadahi. Metode pelaksanaan kegiatan pengabdian masyarakat ini adalah dengan melakukan wawancara, observasi, perancangan dan implementasi sistem laporan keuangan pada mitra yang dilaksanakan selama Agustus 2020 – Januari 2021. Hasil implementasi kegiatan menunjukkan bahwa dengan adanya sistem yang dirancang dan dipraktekkan, mitra pengabdian masyarakat merasakan bahwa sistem ini sangat bermanfaat dan mempermudah untuk pengelolaan dan pengendalian keuangan, karena mitra dapat mengetahui secara uptodate laporan laba rugi, arus kas dan neraca saldo.
Perancangan dan Implementasi Program Promotion Mix pada Toko Servanda Batam Wisnu Yuwono; Nadya Altiyane
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Program pengabdian masyarakat ini bertujuan untuk merancang dan mengimplementasikan strategi promotion mix pada Toko Servanda Batam. Metodologi dalam kegiatan ini meliputi tahap persiapan, tahap pelaksanaan, dan tahap penilaian dan pelaporan dalam perancangan dan implementasi program bauran pemasaran. Hasil implementasi strategi yang telah dilakukan selama bulan Agustus 2020 sampai dengan Januari 2021 didapatkan hasil bahwa mitra mengalami kenaikan penjualan melebihi 10% dan mendapatkan pelanggan- pelanggan baru dari berbagai wilayah. Strategi promotion mix ini dapat digunakan dalam jangka panjang oleh mitra dengan menerapkan strategi tersebut secara konsisten dan berkelanjutan.
IMPLEMENTING INVENTORY MANAGEMENT SYSTEM AT TOKO SINAR PRATAMA Sutini Sutini; Wisnu Yuwono
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Sinar Pratama Store is an MSME located in Tanjung Uban that sells bicycles, motorcycle equipment, lawn machines, etc. The issue that Sinar Pratama Store has is the shop owner's difficulty in checking inventory. From the start of business, store supplies have only been recorded manually in books and notes. Therefore, this community service activity aims to design an inventory recording system at Sinar Pratama Store. The methods used in this project are interview, observation, and system simulation. The output of this project is a Microsoft Excel-based inventory management system which contains input of product lists, inventory journals, stock cards, remaining stock reports, and sales reports. After implementing this inventory management system has made it easier for the store to carry out operational activities and maintain a smooth operating cycle. Further projects are recommended to develop systems that support the operation of more resilient facilities.
Penerapan Promotion Mix pada Kedai Kopi di Saat Pandemi Covid-19 Wisnu Yuwono; Noveldi Oktovian
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The purpose of this community service activity is to implement the promotion mix program in order to increase the number of customers, increase income, and expand public knowledge about Time To Eat coffee shop located at Ruko Eden Park Blok D No. 15-16, Batam Center, Batam. The method of implementing the activity is divided into several stages, namely the preparation, the observation stage, the data collection stage, the problem identification stage, the marketing strategy design stage, the implementation stage, and the evaluation stage. The results of the activity show that the program has been running effectively with the addition of 10% new customers and an increase in sales turnover. It is recommended that partners use the results of this design optimally and consistently if they want to develop further.
IMPLEMENTING FINANCIAL STATEMENT SYSTEM AT TOKO SINAR INDAH JAYA Jesclin Jesclin; Wisnu Yuwono
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

This community service program aims to design and implement a financial statement recording system at Toko Sinar Indah Jaya. Toko Sinar Indah Jaya's obstacle is using a manual and inefficient financial recording that consumes time and high risk of posting errors. The methods used in this project include interviews, observation, design and implementation. This community service program is carried out during September 2021 – December 2021. Implementing the financial reporting system has helped business strategies within financial control, and it is easy to obtain updated financial reports anytime. The recommendation for a further project is to develop a system for recording financial statements using a computerized system to produce more diverse and demanded financial reports
Development Toward Digital Marketing On Cincai Cafe & Coffee Social Media Platform Estefania Estefania; Wisnu Yuwono
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The impact of the COVID-19 pandemic has affected and changed almost all people's lifestyles between the sectors affected from the economy and tourism where’s coffee shops is include too. Even when conditions are severe, the government requires owners to temporarily close their businesses for a certain period at a time. So every business must find alternatives and adapt to this pandemic situation, one of the way is digital marketing, where entrepreneurs can communicate indirectly with potential customers and regular customers through social media, besides that, using the right language and attractive promotions will be one of the added values to attract consumers attention. This development will helps in increasing social media interactions such as building a good image & awareness in the eyes of customers, expanding the reach of customers, increasing income and customer satisfaction with reducing the distribution or promotion costs. The result of this implementation are expected to be a solution to Cincai Cafe and Coffee business operation.
Pengembangan Sistem Pemasaran Melalui Digital Marketing dan Mengimplementasikan Promotion Mix pada Perusahaan Jasa PT. Canindo Perkasa Mandiri Batam Wisnu Yuwono; Yohanes Aprialdy Simanungkalit
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

This community service program aims to help partners market their products and increase their sales turnover, which is located at Ruko Harapan Business Center Blok B No. 17 Jl. KH Ahmad Dahlan Kel. Tj. Riau, Kec. Sekupang Batam City. This community service activity was carried out for approximately six months from August 2020 to January 2021 with the design, implementation, and mentoring system methods created. The results of the implementation of the sales promotion strategy are digital advertising, creating websites, creating e-catalogs, and making reports on the development of partners' businesses. In general, a successful program can be successful by looking at the indicators of all partner sales that have increased, first during the Covid-19 pandemic.
Co-Authors Agnes Doraresta Khatarina Tokan Agnes Doraresta Khatarina Tokan Agung Wibowo Agustina Agustina Agustini Fatmasari Alice Angela Alva Hendi Muhammad Andi Putri Isnayani Kamal Andina Fasha Andina Fasha, Andina Andrea Putri Andrean Andrean Andrianus, Lian Andy Lau Angelin Angelin Angelin Denis Yeo Angelina, Caroline Angeline Angeline Anna Isabella Lau Antalius, Yosep Deki Antoni Ang, Meiga Putri Antonio, Roni Aprilia Chandrawati Arief Maulana Asya Ian Ramadani Baihaqi, Ahmad Azka Bella Febiola Bhuan, Sun Calvin Calvin Candy, Candy Caroline Angelina Chris Tan Christiarini, Renny Cindy Fransiska Cindy Jolinna Cindy, Gracia Coral Aswanti Davin Ewaldo Delvian Yosuky Denny Denny Dennys Ng Desmond Lim Dessy Alliandrina Destiana Safitri Dewi Dewi Diavika Febriyanti Dimas Firmansyah Nasution Dita Aurelia Edy Yulianto El Vin Ho Ellen Rusliati Elvy Tan Emella Kansa Sulthanah Gumay Erika Erika Erika Erika Erilia Kesumahati Erilia Kesumahati Estefania Estefania Eva Awaliya, Nindi Suhendri, Tiara Plorist Sibarani Lilian Nurul Wildani, Evi Silvana Muchsinati Ewaldo, Davin Felicia Koo Felix Santono Ferdinand Jason Fortuna, Erica Frendelina N. Nesimnasi Ginting, Dinda Tri Ninta Gladys Christiani Gladys Christiani Glenis Doren Lim Greceila Veronica Tanita Hansend Cristoper Hashim, Hanini Ilyana Che Hendrawan Hendrawan Hendriyanto Hendriyanto Henly Henly Herman Eka Putra Hesniati, Hesniati Ibrahim, Mukdad Ikhwanul Amri, Muhammad Imas, Latifa Al Rosyidah Inda Meyllya Putri Indramawan Indramawan Jacksen Lim Jennifer Jennifer Jerry Jerry Jesclin Jesclin Jesni Jesni Jessica Jessica Jessy Valencia Jesty Jesty Jihadhatul Akbar Joey Joey John Christian Tedjo Johny Budiman Jovan Pratama Joycelyn Julia Renaldi, Angelina Juliana Juliana Julyati Julyati Jumbri, Isma Addi Junen Wiwi Juven Gautama Juviyanty Juviyanty, Juviyanty Kalia, Lee Kelvin Tanudjaja Kendy Setiawan Hartono Kevin Antonio Kevin Leonardo Kevin Lim Kharina, Chintya Khornida, Dewi Lau, Andy Laulita, Nasar Buntu Leni Mardayanti Leon Agustian Salim Leonard, Rivaldo Leviana Lia Willyanto Lily Indrawati Lisa Carline Liu Lu Sudirman Lydia Lestari Lydia Sasmita Maidian Setiawati Manda Carissa Mardiana Ng Mardiana Ng Marheni, Dewi Khornida Mariska Ramadana Marthin, Ricko Meiga Putri Antoni Ang Meilita Meilita Michael Iken Bonar Anju Sibagariang Monica, Iveren Moron, Maria Selvi Muhammad Rivaldy Hisham Mujibah, Mujibah Mulyaningrum Mulyaningrum Munaroh Susanto Nabila Arinov Mey Nadya Altiyane Naimah, Mutiara Kamilatu Nainggolan, Ferdinand Nancy Nancy Nelson Donglas Ng, Mega Augustina Nicholas Sunaidi Nicolaus Tommy Prasetyo Nimatul Mamuriyah Noveldi Oktovian Noveldi Oktovian Novita Lasmawati Novita Novita Nuraini, Sharfina Intan Nurhayati Balqis Nurtia Putri Sari Nurtia Sari Olinda Viviani Olivia, Ratu Ong, Teddy Pasaribu, Yemima Natasha Pauline Peranginangin, Pulung Permata, Nadiva Surya Piere Ricardo Prabowo, Ilham Pradino Kusumo Pulung Peranginangin Putra, Christian Hadinatan Putra, Edy Yulianto Putra, Herman Eka Putra, Sandy Putri Tazkia Rachmi, Tio Sania Ramadhana, Reva Sri Ranny Daniel Rany, Hay Reddyson Reddyson Reny NG Ria Bintan Riandi, Rafi Rizky Richie Marlon Ricky Ricky Rido Renando Rince Monica Hutagalung Riskiyanto Riskiyanto Rizky Adi Mahendra Robin Robin Robin Robin Robin Robin, Robin Roni Antonio Rosalina, Shelly Rusdin Rusdin Santo Santo Sari Wahyuni, Lily Sudhartio, Sefryanto Valentinus Selina Ng Selina Selina selli, Selli Serina Serina Sevilla Nadia Amada Shelby Esfandiany Shellyna Shellyna Sherley Angelia Silvia Hainia Silvia Rahayu Silvina Silvina Silvina, Silvina Sinambela, Fitriana Aidnilla Sindy Sindy Siswuri Andari Siti Rohani Sitorus, Winda Fionita Sonata, Vivi Sopyan, Sahda Fatonah Salsabila STELLA STELLA Suheri, Falda Suprapto, Yandi Supriadi Supriadi Susanti Susanti Sutini Sutini Suvia, Honey Suyono Saputra Suyono Saputra Sylvia Putri Tata Fransiska Putri Tazkia, Putri Theresia Desilva Thomas Lie Tiara Shinta Tjan, Charles Tresia Putri Trio Trio Vanness Kangnanda VERONICA VERONICA Veronica Veronica Vina Kristini Vivi Sonata Welliam Ali Wesly Wesly Wijaya, Cynthia Anna Wilfi Caroline Willyanto, Lia Winshen Wirren Chang Wirren Chang Xena Amanda Amanda Xian, Andy Chua Eng Yessica Stephanie Lim Yingfanie, Melissa Yogi Rizky Yogi Yohanes Aprialdy Simanungkalit Yulfiswandi Yulfiswandi Yulfiswandi, Yulfiswandi Yuliana Shintia Yuswardi yuswardi, Yuswardi Zoy Beils