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All Journal Inersia : Jurnal Teknik Sipil dan Arsitektur Teknik Sipil dan Arsitektur JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang Manajemen Informatika Jurnal Keteknikan Pertanian Jurnal Ilmu Kesehatan Duta Gama Klaten Jurnal Ilmu Komputer dan Agri-Informatika Jurnal Penelitian Pascapanen Pertanian Managament Insight: Jurnal Ilmiah Manajemen Jurnal Pseudocode EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MODELING: Jurnal Program Studi PGMI Jurnal Kimia Terapan Indonesia JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL TIARSIE WIDYA LAKSANA Biolearning Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Hijau Cendekia Social, Humanities, and Educational Studies (SHEs): Conference Series JUMAN Tools (Jurnal Manajemen Tools) JURSIMA (Jurnal Sistem Informasi dan Manajemen) Integrated Lab Journal Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Rekayasa Lingkungan Jurnal Medika Hutama Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknik Sipil dan Arsitektur Jurnal Scientia Journal of Innovation and Technology Abdimas: Papua Journal Of Community Service Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR Journal of Innovation Research and Knowledge Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Sangkalemo Proceeding of The International Conference on Economics and Business Home Ec Jurnal Nagara Bhakti: Jurnal Pengabdian Kepada Masyarakat Scholarly Journal of Elementary School Jurnal Penelitian Rumpun Ilmu Teknik Jurnal Insan Pendidikan dan Sosial Humaniora JURSIMA The Manager Reveiew Sinergi International Journal of Economics Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Wilayah, Kota dan Lingkungan Berkelanjutan Jurnal Budget BIODIVERS - BIOTROP Scientific Magazine Serambi Engineering Management Analysis Journal Jurnal Teknologi Informatika Multimedia Digital International Journal of Economics, Accounting, and Management Ignite: Journal Islamic Global Network for Information Technology and Entrepreneurship International Journal of Management, Economic and Accounting UNM Journal of Technology and Vocational Jurnal Penelitian Pendidikan Journal of Community Empowerment Proceeding of The International Conference on Management, Entrepreneurship, and Business
Slamet Widodo
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Journal : International Journal of Management, Economic and Accounting

 1 
Correlation of Service Quality, Social Media, Discounts on Customer Satisfaction of PLN Mobile Application with Digital Marketing as a Mediation Variable (Case Study of PLN UP3 Medan ULP Delitua) Bunga Widuri Marina; Nurafrina Siregar; Slamet Widodo
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.409

Abstract

This study aims to analyze the influence of service quality, social media, and discounts on customer satisfaction of PLN Mobile application users, with digital marketing as a mediating variable. In the increasingly developing digital era, good service quality, effective use of social media, and attractive discounts are considered to have an important role in increasing customer satisfaction. In addition, integrated digital marketing is a key factor in mediating the influence of these factors on customer satisfaction. This research method uses a quantitative approach by collecting data through questionnaires distributed to PLN Mobile application users in the PLN ULP Delitua work area. Data analysis was carried out using the Structural Equation Modeling (SEM) technique to test the relationship between the variables studied. The results of the study show that the quality of service, social media, and discounts have a significant influence on customer satisfaction directly. Digital marketing was found to have a strong mediating role, where digital marketing strengthened the relationship between independent variables (quality of service, social media, and discounts) and customer satisfaction. This research makes an important contribution to PLN in optimizing digital marketing strategies, improving service quality, and utilizing social media and discounts to improve the user experience of the PLN Mobile application. These findings also show that digital marketing can be an effective tool in strengthening customer loyalty and influencing their satisfaction in the context of application-based public services
Analysis of Services and Promotions to Increase Customer Loyalty Mediated by Customer Satisfaction at Pt. Bank Btpn Putri Hijau Branch Ryan Dharmawan Laksana; Slamet Widodo; Mesra B
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to analyze the factors that affect customer loyalty of Bank BTPN Putri Hijau Branch with a focus on service and promotion. The type of research used is quantitative with a descriptive approach. The analysis method used is Structural Equation Modeling-Partial Least Square (SEM-PLS). The variables studied include Customer loyalty (Y) as a dependent variable, service (X1) and promotion (X2) as independent variables, and Customer satisfaction (Z) as a mediating variable. The results of the study show that services and promotions have a positive and significant effect on customer satisfaction of Bank BTPN Putri Hijau Branch. In addition, service and promotion also have a positive effect on customer loyalty which plays an important role as a mediator between independent variables and customer satisfaction. This research emphasizes the need for Bank BTPN Putri Hijau Branch to continue to improve customer satisfaction, especially in terms of service and promotion. By improving innovative services, Bank BTPN Putri Hijau Branch can improve customer perception, adjust to their lifestyle, and fulfill their motivation to choose BTPN as their flagship bank.
Analysis Of Facilities And Service Quality On Loyalty Service Users Of Pt Pelabuhan Indonesia Branch Belawan Mediated By Satisfaction Budi Rusdianto; Slamet Widodo; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to test and analyze the influence of facilities and service quality on the loyalty of Indonesian port service users Belawan Branch. To test and analyze the influence of facilities and service quality on the loyalty of Indonesian port service users Belawan Branch through satisfaction. This research is a quantitative research. Sampling technique with purposive sampling. The population is all consumers who use port services as many as 77 populations and are immediately used as a saturated sample. This research was processed using SMART PLS. The results of the study show that facilities have a positive and significant effect on customer satisfaction using PT Pelabuhan Indonesia Belawan Branch port services. The quality of service has a positive and significant effect on customer satisfaction using PT Pelabuhan Indonesia Belawan Branch port services. Satisfaction has a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services. Facilities have a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services. The quality of service has a positive and significant effect on customer loyalty using the port services of PT Pelabuhan Indonesia Belawan Branch. Facilities have a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services through satisfaction. Service Quality has a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services.
Seed Quality Analysis Against Seed Repurchase Decisions Through Customer Satisfaction On CV. Rizky Nazwa Niezha Sri Rindayani; Slamet Widodo; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to analyze the effect of seed quality on seed repurchase decisions through customer satisfaction at CV. Rizky Nazwa Niezha. Seed quality is a key factor in determining customer satisfaction, which in turn can influence the decision to make a repeat purchase. The method used in this study is a survey with a quantitative approach, where data is collected through questionnaires distributed to customers of CV. Rizky Nazwa Niezha. The results of the analysis show that there is a significant positive relationship between seed quality and customer satisfaction. Customers who are satisfied with the quality of the seeds received tend to be more committed to making repeat purchases. In addition, customer satisfaction has been shown to act as a mediator between seed quality and repeat purchase decisions, indicating that improving seed quality can increase satisfaction and encourage repeat purchase decisions. This study provides recommendations for CV. Rizky Nazwa Niezha to continue to improve the quality of products and services in order to increase customer satisfaction and their loyalty. Thus, it is hoped that the company can maintain market share and increase business growth in the future.
Co-Authors , Elfitra Desy Surya , NURHAYATI - Ahendra - Akhmadali - Bani - Rajina - Revandra - Sumiyattinah . Adriansyah A.Bahri Joni M Adhitya Wibi Ardiyan Adhy Putri Rilianti Adi Sutrisman Adri Rizky Silaban Agung Putranto Agustiyanta - Ahmad Aswan Waruwu Ahmad Ravi Anjasmoro Ahmad Saifudin Mutaqi Ahsan, Ahmad Nur AHYAR SUPANI Akhmad Suraji Akram Harmoni Wiardi Albani Musyafa Aldo Aziiz Putra Alexander Herry Rumawak Alfin Alfin Alfina Maysyurah Alfitri Anas Arfandi Andy Sulthan Muhammad Anggri Puspita Sari Anidah Aris Purnomo Asrul Saputra Bambang Hariyanto Bima Satria Budi Indra Setiawan Budi Rusdianto Bunga Widuri Marina Chusnul Arif Dede Irawan Dendy Andrian Desandy Huda Pratama Desetya Alsava Kurniawan Dewi Adang Prastika Dian Sudiyono Didik Setyo Purwantoro Dwi Kartika Wati Dwi Otik Kurniawati Dwi Resti Pratiwi Eka Rahma Sari Eti Sulandari Etty Harya Ningsi Evy Ernawati Fadilah Umar Firman Yudha Pratama Gilang Trinanda Goib Wiranto Hafid Anshari Haris Nugroho Hendrawan Novianto Hendri Bustamam Hendrig Joko Prasetyo Heri Azwansyah Herlambang Brawijaya Herlina Arifin Hidayatullah, Mohammad Furqon Ika yuniartiningtiyas Ika Iman Rohmatan Irawati, Titik Islahuzzaman Nuryadin Joko Suriono Julyar Prasetyo Kamilah, Khansa Farah Kanang S. Hindarto Komala Erwan Lambok Manurung Lusmi Jumeita Damanik M. Agung Putranto Andriani M. Jelvin Andrea Alza M. Miftakul Amin M. MISBACHUL HUDA Mahisza Juniarti Mardison Suhil Maruli Situmorang Masaru Mizoguchi Meiliani Meiyi Darlies Mesra B Mierta Dwangga Mochamad Iqbal Musa Mohammad Furqon Hidayatullah Muhammad Nur Fajar Muhammad Rusmin Muhammad Yusron Maulana El-Yunusi Mustain . Natalia Vensya Solissa Nerilius Sarnando nFN Sutrisno Novia Tri Mariani Novita Sari Dewi Ningsih Nur Aini Iswati Hasanah Nurafrina Siregar Nurfaijah Nurfaijah Nurhening Yuniarti Okta maranatha Oktari Ega Oktavianus Andri Perdiansyah Perdiansyah Prasetyo, Hendrig Joko Pratiwi . Pristianto, Hendrik Raden Abdul Hadi Hag Rahmawati, Rahmawati Raniasa Putra Resti Nur’sila Retno Puspa Rini Reza Kurniawan Rhienta Aprisella Rian Rahmanda Putra Riana Hartati Riskawati Rizky Kusuma Wardani Rizky Wahyu Ramadhan Robin Muhammad Rucira Isthiantyari Rudiyanto Rudiyanto Rumi Iqbal Doewes, Rumi Iqbal Rusdyanto, Siti Wahyumi Rusmin Rahman Rustam Asnawi Ryan Dharmawan Laksana Said Basalim Said Said Sam Herodian Samudi Samudi Sania, Widia Sapta Kunta Purnama Satria Pinandita Sembiring, Rinawati Sigit Mujiharjo Siska Della Septiana Siti Mayuni Siti Nurlaily Kadarini Siti Yulaikhah Soengkono . Soengkono Slamet Widodo Sri Haryono Sri Rindayani Sriati Steven Daniel Kussoy Sumiyattinah - Teddy Ariyadi Tedi Yana Trijanti Asnan Trisna Murni Urip Puji Sulistiyo Adi Usman Ahmad Virdyra Tasril Andriani Wahed Dussawal Wahyu Nugroho Wakhyuni, Emi Waluyo Widyo Wiyono Wulida Arina Najwa Yuniar Ika Fajarini Zaqlul Iqbal