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Yulasmi
Universitas Putra Indonesia YPTK Padang
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Pengaruh Citra Merek Dan Kualitas Produk Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Smartphone Iphone (Studi Kasus Pada Mahasiswa UPI) Fajar; Yulasmi; Dodi Suryadi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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This research aims to determine and attempt to analyze the influence of brand image and product quality on customer loyalty with customer satisfaction as an intervening variable on iPhone smartphones (case study of UPI students). This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample of this research are UPI "YPTK" Padang Management Students. The research results found that there is an influence between Brand Image and Customer Satisfaction. Where the P-Value value is (0.001 < 0.05) and the t-statistic value is (3.422 > 1.96). There is an influence between Product Quality and Customer Satisfaction. Where the P-Value value is (0.008 < 0.05) and the t-statistic value is (2.659 > 1.96). There is an influence between Brand Image and Customer Loyalty. Where the P-Value value is (0.043 < 0.05) and the t-statistic value is (2.030 > 1.96). There is no influence between Product Quality and Customer Loyalty. Where the P-Value value is (0.978 > 0.05) and the t-statistic value is (0.028 < 1.96). There is a relationship between Customer Satisfaction and Customer Loyalty. Where the P-Value value is (0.000 < 0.05) and the t-statistic value is (3.933 > 1.96). Customer Satisfaction mediates Brand Image on Customer Loyalty. Where the P-Value value is (0.021 < 0.05) and the t-statistic value is (2.307 > 1.96). Customer Satisfaction mediates Product Quality on Customer Loyalty. Where the P-Value value is (0.023 < 0.05) and the t-statistic value is (2.283 > 1.96).
Pengaruh Kualitas Produk Dan Reputasi Merek Terhadap Keputusan Pembelian Dengan Harga Sebagai Variabel Intervening Pada Miss Glam Make Up Cabang Gunung Pangilun Kota Padang Arrijalul Fikry; Yulasmi; Mardhatila Fitri Sopali
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This research aims to determine and try to analyze the influence of product quality and brand reputation on purchasing decisions with price as an intervening variable at Miss Glam Make Up, Gunung Pangilun Branch, Padang City. This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample of this research is Miss Glam Make Up, Gunung Pangilun Branch, Padang City. The research results found that there was a positive and significant influence between product quality and price. There is a positive and significant influence between Brand Reputation on Price. There is a positive and significant influence between Product Quality on Purchasing Decisions. There is a positive and insignificant influence between Brand Reputation on Purchasing Decisions. There is a positive and significant influence between price on purchasing decisions. Price is able to mediate product quality on purchasing decisions. Price is able to mediate Brand Reputation on Purchasing Decisions.
Pengaruh Kualitas Produk, Harga Dan Promosi Era Digital Terhadap Tingkat Penjualan Dengan Keputusan Pembelian Erwin Erwin; Yulasmi Yulasmi; Emil Salim
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi era digital terhadap tingkat penjualan dengan keputusan pembelian sebagai survey intervening pada Kanopi Café. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Teknik analisis data yang digunakan adalah Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Promosi era digital juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Selanjutnya, kualitas produk, harga, dan promosi era digital berpengaruh positif dan signifikan terhadap tingkat penjualan. Keputusan pembelian juga terbukti berpengaruh positif dan signifikan terhadap tingkat penjualan. Selain itu, keputusan pembelian mampu memediasi pengaruh kualitas produk terhadap tingkat penjualan, memediasi pengaruh harga terhadap tingkat penjualan, serta memediasi pengaruh promosi era digital terhadap tingkat penjualan. Temuan ini menunjukkan bahwa peningkatan kualitas produk, penetapan harga yang tepat, serta strategi promosi digital yang efektif dapat meningkatkan keputusan pembelian konsumen yang pada akhirnya berdampak pada peningkatan tingkat penjualan pada Kanopi Café.
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Café Mie Pedas Marapi, Lubuk Basung, Kabupaten Agam Arif Annaufal Azri; Yulasmi Yulasmi; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This research to determine the extent of the influence of product quality and brand image on purchasing decisions, with consumer satisfaction acting as an intervening variable, at Café Mie Pedas Marapi in Lubuk Basung, Agam Regency. Data collection was conducted through surveys and the distribution of questionnaires, involving an unknown population and a sample of 100 respondents. The analysis was performed using SmartPLS V.4.1.1.8 with the Structural Equation Modeling (SEM) method. The results indicate a positive impact of product quality on consumer satisfaction and on purchasing decisions; a significant positive impact of consumer satisfaction on purchasing decisions; a significant positive impact of brand image on consumer satisfaction; a non-significant impact of brand image on purchasing decisions; and significant positive impacts of product quality and brand image on purchasing decisions, mediated by consumer satisfaction.
Co-Authors A.Z, Bambang, Adila Rahmatul Khaira Agam Mei Yudha Agung Kurniawan Ahmad Sunafis Al Haziz Ai Elis Karlinda Aima, Muhammad Havidz Alvinanda , M Hafiz Ananda Putri, Fadilla Andri B, Alza Syofyan Andrianto, Awi Anggun Mardiyah Aniska, Susila Anisyah, Fika Anjaya, Fanny Agarista Anoesyirwan Moeins Ardana, Putri Laras Arif Annaufal Azri Arrijalul Fikry Asmanella Asmanella Asriana Ismi Aziz, Yanelsis Nurmala Azizi, Putri Bayu Pratama Azka Bayu Pratma Azka Bismark, Irma Auliyah Bona Raja Saputra Siregar Charli, Chintya Ones Dalila Putra Della Asmaria Putri Deni Saputra Deni Saputra Deshaspitri, Deshaspitri Dimas Perdana Oscar Dinal Adriansyah Dodi Guswandi Dodi Suryadi Donly Wance Lubis Dwi Kiki Enjela Edgina, Dea Elfiswandi, Elfiswandi Emil Salim Erwin Erwin Fadila Nanda Putri Fadilla Ananda Putri Fahrel Alfais A. Fahrurrozi Al-Ambari Fajar Fajar Febri Aldi Finola Fiftem Eka Putri Finola, Finola Fitri Yeni, Fitri Gusra, Wido Novaldi Hanifah Afdisya Hapzi Ali Hapzi Ali Harry Theozard Fikri Hasmaynelis Fitri Hasmita Sari Hilda Mary Himawan, Muhammad Reza Iglen, Orri Farqhan Indriyenni, Indriyenni Irfan Perdana Dinata Irma Yohana Irvandhel, Muhammad Isra Tiareta Juwita, Patrisia Khaira Septia Annisa Khairi, Awalul Kurniati, Era Tri Suci Lila Desmita Sari Lusiana Lusiana Lusiana Lusiana Lusiana Mardhatila Fitri Sopali Masrida Zasriati Masrida Zasriati, Masrida Menhard Meswantri Meswantri Mia Austina Anggraini Moeins, Anoesyirwan Muhammad Farhan Muhammad Irvandhel Muhammad Ridwan Muhammad, Hammar Faris Mutiya Fadliana Mutiyah Khansa Nadia Dwi Harini Nandan Limakrisna Nava Kurnia Mulia NILA PRATIWI Nofriadi Novriadi Fernando Nurlatifa Salsa Tasnima Oka Sulistiyo Okta Sari Heppy Putri Olivia Permata Saria Oska, Dimas Perdana r Ottar, Zuhroh Sadeptusia Perdana Oscar, Dimas Prakasa, Tri Matra Pratama, M. Emeraldo Pratama, Rizky Aditya Putra, Ramdani Bayu Putra. J, Jefri Candra Putri, Mardifa Wahyu Putri, Yane Rafika Putri Rafki, Rafnelly Rahayu, Witri Rahmadani Hidayat Rahman, Montela Nove Ramadhan, Muhamad Fikri Rengga Wana Putra Reni Rafki Revina Marlin Rezki, Rahmat Zainul Rika Rohim Rika Wulandari Rikke Yesi Putri Roif, Fadhil Santoso, Tata Saputra, Aldi sari rahmadani Sari, Rr Putri Intan Permata Sarjon Defit SELFI HASTRIA NINGSIH Septiano, Renil Setiawan, Suhendra Shalsabillah, Ade Rahmadilla SIGIT SANJAYA, SIGIT Suherdian Septa Sarianja Sulistiyo , Oka susanti, Tuti Susriyanti, Susriyanti Suzana, Harry Syafri Arlis Syafwandi Tata Santoso Teguh Arifianto Tiareta, Isra Toha Prayuda Tri Shalbi Mardinata Valani, Silvia Veri , Jhon Veri, Jhon Vicky Brama Kumbara Warena, Athoriq Aulia Weriframayeni, Annisa Yamasitha Yanto, Musli Yeki Candra Yolanda Oktarina Yolanda Oktarina Yulianis Yulianis Yulianis Yulianis Yuretno Zaskia Yusvi Diana Yusvi Diana Zefri Yenni Zefri Yenni Zefriyenni Zefriyenni Zefriyenni Zefriyenni Zefriyenni Zefriyenni Zefriyenni, Zefriyenni Zul Irfan Harun