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Journal : Jurnal Pekommas

Peasant’s Movement Communication Strategies (Virtual Ethnography Study of Instagram Account @jogja_darurat_agraria) Aprilianti Pratiwi; Sarwititi Sarwoprasodjo; Endriatmo Soetarto; Nurmala K. Pandjaitan
Jurnal Pekommas Vol 4, No 2 (2019): Oktober 2019
Publisher : BBPSDMP KOMINFO MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (891.875 KB) | DOI: 10.30818/jpkm.2019.2040207

Abstract

Issue of land grabbing and its relevation, such as violence, discrimination and criminalization of peasents, often escapes from the mainstream of the media. For this reason, a strategy is needed to make the people become aware of the issue of land grabbing. So far the strategy that has been done by activists, academics and related parties to defend the peasents who have been violence, discriminated and criminalized with conventionally. The purpose of this study is to analyze the communication strategies of peasant resistance movements on social media. The method used in this study is virtual etnography with participatory online observation techniques through two stages; studying and carrying out details the object. The researcher doing online partisipatif observation to the Instagram accounts @jogja_darurat_agraria by identifying elements of: communicators, communicants, messages, media, and effects. The results showed that the account already has carried out a well strategy communication, so that their ideological message well deliver to the communicant. The online activism of the peasant movement is the first step to mobilize the people to move in real terms.
Peasant’s Movement Communication Strategies (Virtual Ethnography Study of Instagram Account @jogja_darurat_agraria) Pratiwi, Aprilianti; Sarwoprasodjo, Sarwititi; Soetarto, Endriatmo; Pandjaitan, Nurmala K.
Jurnal Pekommas Vol 4 No 2 (2019): October 2019
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30818/jpkm.2019.2040207

Abstract

Issue of land grabbing and its relevation, such as violence, discrimination and criminalization of peasents, often escapes from the mainstream of the media. For this reason, a strategy is needed to make the people become aware of the issue of land grabbing. So far the strategy that has been done by activists, academics and related parties to defend the peasents who have been violence, discriminated and criminalized with conventionally. The purpose of this study is to analyze the communication strategies of peasant resistance movements on social media. The method used in this study is virtual etnography with participatory online observation techniques through two stages; studying and carrying out details the object. The researcher doing online partisipatif observation to the Instagram accounts @jogja_darurat_agraria by identifying elements of: communicators, communicants, messages, media, and effects. The results showed that the account already has carried out a well strategy communication, so that their ideological message well deliver to the communicant. The online activism of the peasant movement is the first step to mobilize the people to move in real terms.
Co-Authors ., Fahrunnisa AA Sudharmawan, AA Abbas, Ria Renita Abdulkadir Sunito, Melani Abeng, Andi Tenri Agus Heri Purnomo Ahmad Choibar Tridakusumah Alinda F. M. Zain Aminah Swarnawati Amiruddin Saleh Andrea Emma Pravitasari, Andrea Emma Angga Prasetyo Adi Anggraini Sukmawati Anton Supriyadi Aprilianti Pratiwi Arif Satria Arya H Dharmawan Arya H Dharmawan Arya H. Dharmawan Arya Hadi Dharmawan Asep Muslim Baba Barus Baekhaki, Khamid Bambang Purwanto Basita Ginting Bayu Eka Yulian Bimbi Irawan Bimbi Irawan, Bimbi Dalu Agung Darmawan Dalu Agung Darmawan Didik Suharjito Dinna Amalia Rahmah Djaja Hendra Djoko Susanto Djoko Susanto Djuara P Lubis DONY SAPUTRA Dudung Darusman DWI ANDREAS SANTOSA Dwi Rini Sovia Firdaus Dwi Wulan Pujiriyani Dzulkarnain, Iskandar E. Gumbira Sa’id Ekawati Sri Wahyuni Ernan Rustiadi Fairuz Nabila Fani Dwi Iswari Foley, Sean Fredian Tonny Nasdian Galih Andreanto Hadi Syamsul Hadi Syamsul, Hadi Hariadi Kartodiharjo Hartoyo Hartoyo Hartoyo Hartoyo Hartrisari Hardjomidjojo Hermanto Siregar Heru P Ichsan, Aulia Ichwal Moidady, Nuzulul Indah Islami Ritonga Iskandar Dzulkarnain Iswari, Fani Dwi Ivanovich Agusta Jamaluddin Mahasari Joyo Winoto, Joyo Komarsa Gandasasmita Kukuh Murtilaksono Kusdiane, Susvia Delta Laksono Trisnantoro Lala M Kolopaking Layla Ekrep Lepi Ali Firmansyah, Lepi Ali Leti Sundawati Lindiya Apsari Lukman Muhammad Baga Luky Adrianto Luthfian Riza Sanjaya Mahasari, Jamaluddin Marthina Tjoa Martua Sihaloho Melia Sari Melia Sari, Melia Meti Ekayani Mohamad Shohibuddin MUHAMMAD AGUS SUPRAYUDI Muhammad Obie Mukhlas Ansori Musfingatun Sa’diyah Muthohharoh, Nur Hannah Neka Fitriyah Nilasari, Afrisna Nonon Saribanon Nunung Kusnadi Nurlaila Nurlaila Nurmala Katrina Pandjaitan Oktaviani, Ananda Diah P Purwanto Pacheco, Pablo Pakniany, Yamres Pratiwi, Aprilianti Rai Sita Retno Hapsari, Dwi Rilus Kinseng Rina Mardiana Rini Ariani Amir Rinto Taib Robert M.Z Lawang Robert M.Z Lawang, Robert M.Z Saharuddin Saizen, Izuru Salsiah, Siti Sari, Embun Sarwititi Sarwoprasojdo, Sarwititi Satyawan Sunito Satyawan Sunito Siti Hajar Suryawati Sitti Hadijah Sitti Hadijah, Sitti Soeryo Adiwibowo Sofyan Sjaf Sophia, Uly Sugiyanto Sugiyanto Sulthan Zainudin Sumardjo Surjono H. Sutjahjo Syamsul Hadi Tamaulina Br Sembiring Titik Soemarti Titik Sumarti Valentina Sokoastri Viktor Amrifo Yofita Sandra Yuda Hidayat Mansur Yudha Heryawan Asnawi Yuliana, Dhina Zain, Alinda F.M. Zenal Asikin