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Journal : COVIT

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MENINGKATKAN DAYA JUAL SECARA KOMERSIAL JAMU TRADISIONAL DESA KEMUNING MUDA KECAMATAN BUNGARAYA Supentri Supentri; Muhammad Faisal Zam; Ricky Martin Giovanny; Silvi Eka Putri; Ajeng Atikah Merlinda; Putri Prameswari Utami; Ayu Mesa Lestari; Nur Adilah Isdawati; Enjelina Simbolon; Claudia Sinaga; Yulia Safitri
COVIT (Community Service of Health) Vol. 2 No. 2 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/covit.v2i2.6798

Abstract

The economic resources of the local community in Kemuning Muda Village, Bunga Raya District, Siak Regency are agricultural, livestock, and MSME areas as a side business as well as the main business for the Kemuning Muda village community. It is important for the sustainability of the community's economy which is not low, and the people here are very enthusiastic about agriculture and agriculture and SMEs such as herbal medicine because it is easy to get traditional ingredients in making traditional herbal medicine. The thing that becomes an obstacle for traditional herbal medicine SMEs in Kemuning Muda village is that they are still less concerned about processed herbal medicine, especially from marketing. Types of traditional herbal medicine made by SMEs in the village of Kemuning Muda are herbs that are commonly found drunk by adults, teenagers, children such as kencur rice, tamarind turmeric and temulawak. The herbal medicine made by SMEs in traditional herbal medicine in the village of Kemuning Muda still uses natural ingredients and the sweetener comes from palm sugar or granulated sugar. The authenticity of the taste of traditional herbal medicine is still maintained so that the essence of traditional herbal drinks can still be felt and will damage the taste and efficacy of the traditional herbal medicine if using unnatural sweeteners. Traditional herbal medicine in Kemuning Muda village is still sold around the village or usually called jamu gendong, traditional herbal medicine in liquid form and put in bottles that will not last long. After socializing the traditional herbal medicine SMEs in the village of Kemuning Muda, who previously only knew about traditional herbal medicine and only marketed it by going around using bicycles, now they understand more about how to increase sales by way of marketing that can be recognized and recognized by the community. Keywords: traditional herbs, marketing, innovations, UMKM
Co-Authors ', Gustilianto ', Hambali ', Zahirman Abdul Rauf Afillda Rappiana Lubis Afni Musdalina Ahmad Eddison Ahmad Eddison Ahmad Eddison Ahmal Ahmal Ahmal Ahmal Ahsanul Muna Ajeng Atikah Merlinda Alika, Fitri Almahera, Khubaid Amalia, Yessi Amin Hamidi Anak Agung Gede Sugianthara Anisa Bestari Anisa Safitri Annisa Ramadhani annisa ramadhani Annisya Rismi. K Apriandi Arifwan Aprilliani, Yusella Aprinia Yudianti Arie Maya Sari Asmaul Husna Asriatul Rahma Astri Evianty Br. Manungkalit Awanda Fildini Ayu Mesa Lestari Ayu Syofia Cindy Ayu, Santia Ariska Bella Berliana Bulan Angel Puspita Claudia Sinaga Dani, Egi Dwi Rahmat Dani, Rahmat Darmawan Putra, Riski Darsono Darsono Delima Afrilia Manulang Delvi Aprillia Delvi Nur Afni Depi Syuriani Desi Henzevrina Sianturi Desi Murni Destri Armiza Destriana Dewi, Aprilia Karina Dewi, Ika Kumala Dewi, Merita Dewi, Nurpuspa Dewi, Zarima Fatma Deya Rhama Dhanty Dhanty, Deya Rhama Ditra Verbina Gurusinga Dormina, Dormina Dwi Septi Andini Eddy Noviana Ega Novia Putri Enjelina Simbolon Erlinda , Sri Erlisda Wahyuni Erlisda Wahyuni Fajri, Hamidah Fatiha, Arsi Mawadhatul Festi Abdiyati Filma Alia Sari Finny Junika Junika Fitri, Alya Syafika Fransisca, Winda Gilang, Wirawan Gimin Gimin . Gimin Gimin Grosman, Kingkel P Hambali Hambali Hambali ' Hambali Hambali Hambali Hambali Hardiyansah, Hardiyansah Hariyanti Hariyanti Haryono Haryono Haryono Haryono Haryono Haryono Hasanah, Fitria Hasnur Hazima Heppy Hariansing Hersal, Hersal Hesty Widyaningsih Huda, Muhammad Nailul Indah Puji Lestari Irma Novita Desi Irma Yani Irma Yani, Irma Irmawa, Hendri Putra Jayanti, Yuniar Jeni Saputra Jeni, Frima Jumili Arianto Jumili Jumili Khilda Rahmadani Khoirul Romodhan Kuswatun Hasanah Lara Sari Wanti Lasmita Siregar Mita Lena Lena Lestari, Nuri Lieona Lieona Lily Imelda S Liza Mayolla M. Yogi Riyantama Isjoni Mardia Sri Malia Maulani, Nadira Mayolla, Liza Melcin, Sella Angelina Melinda, Vivin Septia Mirfayanti, Mirfayanti Mirza Hardian Misra Nilfida Miswanti, Weni Miya Anita Leni Muhammad Faisal Zam Muhammad Haekal Muhammad Nailu Huda Muhammad Tarmizi Nani Nurhidayah Nauli Agustin Nevza Khodijah Nia Nanda Nita Nissa Hediyati Nofrian Fadil Akbar Noor, Rizal Novita Dewi Novita Dewi Novita Dewi Novita Putri Ariska Nur Adilah Isdawati Nurbela, Intan Nurhayati Nurhayati Nurma Yunita Nurmaslina ' Nurpadila Zulenzky Nursania Gultom Nurul Nabila Nurwanuddin, Nurwanuddin Octaviana, Lia Oktamia Anggraini Putri Oktavia, Rini Oktaviani, Denti Olivia Chintya Rhany Olyvia Rosalia Pahma Herawati Panggabean, Elsi Natasia Paramitha, Amelia Pergianti, Ella Piki Setri Pernantah Pramesti, Aulia Ayu Purba, Nuraina Putra Andres Pratama Putra, Riski Darmawan Putri Geovani Mayori Putri Islamy Putri Prameswari Utami Radini, Radini Rahmadani, Ardha Laila Rahmahwati, Rahmahwati Rahmatul Hidayati Rahmatul Hidayati, Rahmatul Rahmatullaila, Fitri Rahmawati, Seli Rahmi Rahmi Rani Darmayanti Rapita ' Refi Ermilis Remenia Manalu Reni Oknalita Resti Hawa Annisya Revina Revina Rhohmah, Michi Aminatin Riama Silaen Rianti, Dewi Ricky Martin Giovanny Rifka Rahma Yani Rika ' Rindi Septia Dewi RINI RINI Riska Amelia Rivaldi Yahya Rizky, Thesa Permata Robiyanto Robiyanto, Robiyanto Rosnita Rosnita ' Rozi Agus Trisanti Rukmana, Isna Sari Salsabila, Unik Hanifah Saputra, Muhamad Untung Saputri, Aisyah Saragi, Ernawanti Saras, Siti Sari, Ani yulita Sari, Arie Maya Separen, Separen Septiani, T. Nadifa Sesie sesie dartika Sesmita, Mala Silvi Eka Putri Silvia Lusitania Sitinjak Silvia, Indah Sinulingga, Rizki Handayani SITI AISAH Siti Amina Siti Asfizura Siti Masitoh Siti Nurlela Solihin Sri Erlinda Sri Gusti Madhyo Al-Munnawar SRI RAHAYU Sri Wahyuni Harahap Suci Fadilla Harianti H Suraya, Dini Susilo, Riky Pratama Syamsurizal - - Syaputra, Arif Syofia, Ayu Tamara, Sephia Lisa Tampubolon, Eliut Tari Safitri Titi Indrawati Tuti Oktafiani Vania Ananda Putri Veni Gracia Sitanggang Verli Novaroza Voni Fitria Vonny Claudia Wahyu Ramadhani Wan Nadhira Humairah Wardani, Widia Kusuma Wati, Helma Widya Retno Ningsih windari, windari Wirasa, Muhammad Arief Wiwit Safitri Wulan Anggraini Yadi Tristan Yanti, Devi Gitama Yanuar Al Fiqri Yanuar Al Fiqri Yoga Yuniadi Yosi Novrinda Yulia Safitri Yuliani, Rani Yuliantoro Yuliantoro, Yuliantoro Yurika, Wanda Yusmak, Rini Yusni Wati Yuyun Rofikoh Nur Islami Yuyun Zahirman ' Zahirman Zahirman Zahirman Zahirman ' Zahirman, Zahirman Zahirman, Zahirman Zahirman, Zahirman Zubaidah R, Zubaidah Zulfadli Zulnasri Zulnasri Zulpines Indira Putri