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Menumbuhkan Jiwa Kewirausahaan Untuk Meningkatkan Minat Dan Motivasi Siswa Smks 1 Pembangunan Kota Bengkulu Irwanto, Tito; Nasution, Suswati; Yanti, Rina Trisna; Rahmi, Fathur
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6689

Abstract

Entrepreneurship education at the secondary education level, especially at Vocational High Schools (SMK), has an important role in forming a generation that is able to face the challenges of the modern economy. This education not only prepares students with technical knowledge, but also explores the creative and innovative potential needed in the business world. Entrepreneurship education plays an important role in increasing entrepreneurial motivation and innovation in vocational school students. High motivation is considered the key to success in running a business, while innovation opens up opportunities to face business competition in a unique and effective way. This service was carried out at SMKS 1 for the development of the city of Bengkulu on Friday 7 June 2024. The implementation of this service activity was to carry out socialization about cultivating an entrepreneurial spirit to increase student interest and motivation, where during the socialization there was a question and answer discussion with the students of SMKS 1 for the Development of the city of Bengkulu. This socialization aims to foster an entrepreneurial spirit in students and increase the motivational interest of students at SMKS 1 for the development of Bengkulu City. It is very influential in improving the entrepreneurial spirit from an early age, and increasing relationships and network connections is necessary.
Sosialisasi Produksi Pada Usaha Gula Merah (Aren) Patrisia, Eka Salsa; Putra, Iswidana Utama; Putri, Lydia Gustina; Herlina, Yeni; Irwanto, Tito
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6274

Abstract

This research aims to identify and socialize production strategies in palm sugar businesses to increase efficiency and productivity. Socialization of this strategy was carried out involving palm sugar farmers, craftsmen and related stakeholders. The methods used include field observations, in-depth interviews, and evaluation. The research results show that by implementing more modern and efficient production techniques, as well as optimal use of resources, palm sugar businesses can improve product quality and production capacity. Apart from that, ongoing education and training on production and marketing management also supports the sustainability of this business. The conclusion of this research is that the socialization of appropriate production strategies can have a positive impact on increasing the competitiveness and welfare of palm sugar business actors.
Pengaruh Store Atmosphere Dan Experiential Marketing Terhadap Keputusan Pembelian Makanan Dan Minuman Angkringan Pada Selebar Cafe And Resto Kabupaten Lebong Effriando, Millean; Irwanto, Tito; Kurniawan, Kimas
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6366

Abstract

The thing that must be considered in attracting consumers' interest so that they decide to buy is that the seller must be able to sell a good impression, such as by creating a good store atmosphere and experiential marketing. This study aims to determine the influence of store atmosphere and experiential marketing on purchasing decisions for angkringan food and drinks at Selebar Cafe and Resto in Lebong Regency. The sample in this study was 70 customers at Selebar Cafe and Resto in Lebong Regency. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. Store atmosphere has a significant effect on consumer purchasing decisions at Selebar Cafe and Resto in Lebong Regency, this is proven by the results of the t test showing that the t count is greater than t table (4.008 > 1.667) and the significant value is 0.000 < 0.05, meaning it is rejected and accepted. . Experiential marketing has a significant influence on consumer purchasing decisions at Selebar Cafe and Resto in Lebong Regency, this is proven by the results of the t test showing the t count is greater than t table (3.640 > 1.667) with a significant value of 0.001 < 0.05 meaning Ho is rejected and Ha is accepted. Store atmosphere (X1 ) and Experiential marketing (X2 ) together have a significant effect on consumer’s purchasing decisions (Y) at Selebar Cafe and Resto in Lebong Regency, this is proven by the F test showing the value of Fcount> Ftable (19.212 > 3.13) with a value The significance of 0.000 is smaller than 0.05. The results of the multiple regression have the equation Y = 13.309 + 0.304 ( ) + 0.396 ( ) + e, because the direction of the regression is positive it can be interpreted that if the store atmosphere and experiential marketing increase then purchasing decisions at Selebar Cafe and Restaurants in Lebong Regency will also increase.
The Influence Of Training And School Principal Leadership On Teachers And Administrative Staff Performance At Smpn 1 South Bengkulu (A Case Study At Smpn 1 South Bengkulu) Wahyuningtias, Anggea; Irwanto, Tito; Rydarto, Dennis
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6436

Abstract

This research aims to determine the influence of training and school principal leadership on the performance of teachers and administrative staff at SMPN 1 South Bengkulu. The sample used in this study is 50 teachers and administrative staff at SMPN 1 South Bengkulu. Data collection was done using questionnaires and the analysis methods used were validity test, reliability test, classic assumption test, and hypothesis test. The research results indicate that the regression value Y = 6.868 + 0.371 (X1) + 0.322 (X2) with a positive regression direction, indicating that training significantly affects the performance of teachers and administrative staff, as the significant value is 0.000 less than 0.05. This means that training will improve the performance of teachers and administrative staff at SMPN 1 South Bengkulu. School principal leadership significantly affects the performance of teachers and administrative staff at SMPN 1 South Bengkulu, as the significant value of 0.000 is less than 0.05. This means that school principal leadership will enhance the performance of teachers and administrative staff at SMPN 1 South Bengkulu. Training and school principal leadership significantly influence the performance of teachers and administrative staff, thus proving the initial hypothesis (Ha accepted). This implies that there is a significant impact of training and school principal leadership on the performance of teachers and administrative staff jointly. The coefficient of determination R square is 0.340. This means that training and school principal leadership influence the performance of teachers and administrative staff by 80%, while the remaining (100-80% = 20%) is influenced by other factors not examined in this study.
The Influence Of Participative Leadership Style And Communication On Employee Performance At Alfamart Bengkulu City Elenri, Heni; Irwanto, tito; Abi, Yudi Irawan
Multidisciplinary Journals Vol. 1 No. 2 (2024): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i2.444

Abstract

The purpose of this research is to determine the influence of participative leadership style and communication on employee performance at Alfamart, Bengkulu City. The sample in this study was employees at 5 Alfamart stores such as Alfamart Danau, Alfamart Mayjen Sutoyo, Alfamart Museum, Alfamart Pangeran Natadirja and Alfamar Merapi, totaling 31 people. The sampling technique is census. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the research show that the multiple linear regression calculations obtained the multiple linear regression equation Y = 9.219 + 0.416X1 + 0.383X2 + 6.425(e). The coefficient of determination of the Adjusted R square value is 0.465. This means that X1 (participative leadership style) and The F test results show that the significance is 0.000 <0.05. Because the significance level is below 0.05, it shows that together X1 (participative leadership style) and X2 (communication) have a positive and significant influence on performance (Y). The participative leadership style has a positive and significant influence on performance because the significant value is 0.020 < 0.05, communication has a positive and significant influence on performance because the value is 0.037 < 0.05.
Pengenalan Kewirausahaan Dan Wirausaha Digital Pada Ma An-Nur Pagar Jati Kota Bengkulu Irwandi, Abdurrahman; Soleh, Ahmad; Irwanto, Tito; Astuty, Kamelia
Jurnal Dehasen Untuk Negeri Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i1.6786

Abstract

At MA AN-NUR Pagar Jati, Bengkulu City, students are a small group of people who will face the world of work to meet their financial needs. Currently, the industrial world is moving very fast, so students must be able to keep up with the times. This introduction to entrepreneurship and digital entrepreneurship aims to foster creative, innovative, independent, leadership attitudes, being good at managing money, and having a spirit of never giving up are some of the entrepreneurial attitudes that need to be instilled in students. Currently, it is very important to use social media in the sales system in order to increase promotions and increase sales throughout the world easily without spending a lot of money. This starts from an introduction to the target regarding the importance of knowing (digital marketing) for entrepreneurship where the world of digital marketing from year to year to the next will always be used and always in the future because in the current era it is a digital era. The introduction of entrepreneurship and digital entrepreneurship that is taught is expected to be able to reduce consumerist patterns in children by training them to create something of value and bringing the next generation to create jobs in the future
The Influence of Mobile Banking and Service Quality Toward Customers’ Saving Decision in Bank BRI Branch of Manna Aprian, Rio; Susena, Karona Cahya; Irwanto, Tito
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.153

Abstract

The purpose of this study is to determine the influence of mobile banking and service quality toward customers’ saving decisions in Bank BRI Branch of Manna. The sample in this study was 97 customers of Britama savings in Bank BRI Branch of Manna. The sampling technique is accidental sampling technique. The data collection used a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression analysis showed that Y = 11.723 +0.320X1 +0.423 X2, this illustrates a positive regression direction, meaning that there is a positive influence between X1 (Mobile Banking) and X2 (service quality) on customers’ saving decisions to (Y). It means that if the variables of Mobile Banking and service quality increase, it will increase the customer's saving decision. The magnitude of the coefficient of determination is 0.417. This means that X1 (Mobile Banking) and X2 (service quality) affect the customer's saving decision to (Y) by 41.7% while the remaining 58.3% is influenced by other variables not examined in this study. at a significance level of 0.05 explains that partially Mobile Banking variable and service quality have a significant influence toward customer's saving decision in Bank BRI Branch of Manna. F test results at a significance level of 0.05 explain that Mobile Banking variable and service quality have a simultaneous influence (together) on the customer's saving decision in Bank BRI Branch of Manna.
Bread Sales Forecasting on Surya Bakery During Covid 19 Pandemic in Kota Bengkulu Abrianto, Bimo; Fitriano, Yun; Irwanto, Tito
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.158

Abstract

This study aims to determine how to forecast the amount of production of bread, donuts, cake, brownies and traditional cakes at Surya Baker in Bengkulu City with the time series method and the exponential smoothing method. This type of research uses quantitative research. with data collection techniques, namely interviews and documentation. The results show that forecasting the production of bread, donuts, cakes, brownies using the time series method with the trend projection approach obtained the equation y = a + bx = 9,394 + 577,615x with predicted production levels to decrease by 240,935 units per year with a percentage of 20% per year. years, while for the traditional type of cake and from the analysis it is known that the trend projection equation is obtained y = a + bx = 90,229 + 289,307x with the production rate predicted to increase by 1,146,959 packs with a percentage of 11% per year. Furthermore, with the calculation of forecasting demand for bread, donuts, cakes, brownies with the exponential smoothing method = 0.1, 0.5 and 0.9 amounting to 46,800 units, while the forecast for consumer demand for traditional cakes a = 0.1, 0.5 and 0.9 for 24,000 packs. From the equation line, as already analyzed the production forecasts for the months January 2021 to December 2021.
Improving The Competitiveness Of The Main Healthy Work Business Of Srikuncoro Village, Pondok Kelapa Sub-District, Central Bengkulu District (Meningkatkan Daya Saing Usaha Utama Pekerjaan Sehat Desa Srikuncoro Kecamatan Pondok Kelapa Kabupaten Bengkulu Tengah) Chandra, M. Jeffri Arlinandes; Novrianda, Herry; Mikaresti, Pamela; Soleh, Ahmad; Irwanto, Tito; Abi, Yudi Irawan
Indonesia Berdaya Vol 6, No 1 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2025986

Abstract

Srikuncoro Village is a village located in Pondok Kelapa Sub-district, Central Bengkulu Regency, Bengkulu Province, approximately 16 kilometres from Bengkulu City. Judging from the existing resources, Srikuncoro Village has good potential for the development of small industries, especially household industries in the food sector. One of the small industries in Srikuncoro Village is the Karya Sehat Utama food processing home industry. This industry has strengths in the form of products that have characteristics and potential to be developed. Based on the situation analysis and survey that has been carried out, the proposer and partners agreed on several problems faced, namely limited understanding of legal protection for MSME actors; limited production equipment or technology; limited understanding in managerial aspects (Production, Marketing and Finance); and limited use of information technology in marketing. To overcome these problems, the service team and partners agreed on several solutions to be carried out, namely education on understanding legal protection for MSME actors is expected to improve a healthy and proper business climate among MSME actors to develop rapidly; providing assistance with production equipment or product processing technology to support production capacity according to market needs; education and training in managerial aspects (production management, marketing management and financial management) and training in the use of information technology in online product marketing. In addition, the output of this PkM Lecturer programme will be published in a national journal with ISSN.Abstrak. Desa Srikuncoro merupakan desa yang terletak di Kecamatan Pondok Kelapa, Kabupaten Bengkulu Tengah, Provinsi Bengkulu, kurang lebih 16 kilometer dari Kota Bengkulu. Dilihat dari sumber daya yang ada, Desa Srikuncoro memiliki potensi yang baik untuk pengembangan industri kecil, khususnya industri rumah tangga di bidang pangan. Salah satu industri kecil yang ada di Desa Srikuncoro adalah industri rumah tangga pengolahan pangan Karya Sehat Utama. Industri ini memiliki kekuatan berupa produk yang memiliki ciri khas dan berpotensi untuk dikembangkan. Berdasarkan analisis situasi dan survei yang telah dilakukan, pengusul dan mitra sepakat mengenai beberapa permasalahan yang dihadapi, yaitu keterbatasan pemahaman tentang perlindungan hukum bagi pelaku UMKM; keterbatasan alat atau teknologi produksi; keterbatasan pemahaman dalam aspek manajerial (Produksi, Pemasaran dan Keuangan); dan keterbatasan pemanfaatan teknologi informasi dalam pemasaran. Untuk mengatasi permasalahan tersebut, tim pengabdi dan mitra sepakat mengenai beberapa solusi yang akan dilakukan, yaitu edukasi tentang pemahaman perlindungan hukum bagi pelaku UMKM diharapkan dapat meningkatkan iklim usaha yang sehat dan layak di kalangan pelaku UMKM agar berkembang pesat; pemberian bantuan alat produksi atau teknologi pengolahan produk untuk mendukung kapasitas produksi sesuai kebutuhan pasar; pendidikan dan pelatihan dalam aspek manajerial (manajemen produksi, manajemen pemasaran dan manajemen keuangan) serta pelatihan dalam pemanfaatan teknologi informasi dalam pemasaran produk secara daring. Selain itu, luaran program Dosen PkM ini akan dipublikasikan dalam jurnal nasional ber-ISSN.
The Effect Of Green Product And Green Advertising On He Purchase Decision Of Drinking Water In The Kitaro Brand On The Community Of Pondok Kelapa District, Bengkulu Central Bengkulu Kusnadi, Deky; Soleh, Ahmad; Irwanto, Tito
Social Sciences Journal Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v1i1.75

Abstract

The green marketing or go green campaign program in Indonesia is shown by the development of environmentally friendly products (green products) by the industry to attract consumers to make purchases. The purpose of this study was to determine the effect of green advertising and green products on purchasing decisions of drinking water in the KitaRO brand in the community of Pondok Kelapa District, Central Bengkulu Regency. The sample in this study was 100 people from Pondok Kelapa District, Central Bengkulu Regency who purchased KitaRO bottled drinking water. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 7.153 + 0.282X1 + 0.562 X2, this describes a positive regression direction, meaning that there is a positive influence between X1 (Green product) and X2 (green advertising) on purchasing decisions (Y). It means that if the Green product and green advertising variables increase, it will increase purchasing decisions. The magnitude of the coefficient of determination is 0.390. This means that X1 (Green product) and X2 (green advertising) affect purchasing decisions (Y) by 39% while the remaining 61% is influenced by other variables not examined in this study. The results of the t-test at a significance level of 0.05 explain that partially the Green product and green advertising variables have a significant influence on the variable purchasing decisions of drinking water in the KitaRO brand in the community of Pondok Kelapa District, Central Bengkulu Regency. The results of the F test at a significance level of 0.05 explains that the Green product and green advertising variables have a simultaneous (together) influence on the decision to purchase KitaRO branded drinking water in the community of Pondok Kelapa District, Central Bengkulu Regency
Co-Authors A.A. Ketut Agung Cahyawan W Abi, Yudi Irawan Abrianto, Bimo Ahmad Soleh Amelia Amelia Ameri, Agusman Anamica, Marshello Andini , Fira Juli Aprian, Rio Apriana, Yesi Apriani, Denny Aprizal , M Irpan Aprizal, M.Irpan Ardiansyah, Rivaldo Dwi Ariansyah, Muhammad Ridho Ariantara, Yudi Arusdi, Arusdi Astuty , Kamelia Astuty, Kamelia Atharrafly , Muhammad Augusta, Bella Bela, Sinta Chandra, M. Jeffri Arlinandes Desita, Ridha Tri Dewa , Bara Calang Dona, Hesti Pestiko Effendi , Yanto Effriando, Millean Elenri, Heni Erniati, Ayu Nopia Febliansa , Muhammad Rahman Febliansa, M. Rahman Febliansa, Muhammad Rahman Fira, Tiara Elma Fitri, Dwi Kusmita Fitriani, Asty Eka Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Ermeytha halimah, rikeirafsanjani Hamid, Darwan Handayani, Sri HANUARSYAH , DWI Hanuarsyah, Dwi Hariyadi, Wahyu Herlina, Yeni Herry Novrianda Hidayah, Nenden Restu Ida Anggriani Irwandi, Abdurrahman Juniar, Intan Karona Cahya Susena, Karona Cahya Kasari, Yosi Kurniawan, Kimas Kusnadi, Deky Laura, Fadila Putri Likasma, Fingkin Liza Yulianti Maulana, Sidik Melinda, Tri Febrina Mikaresti, Pamela Mukmin, Suprian fikril Mursana MW , Rahmat Nurwahid Nasution, Suswati Neri Susanti Nia Indriasari, Nia Nisah, Cintia Chairu Nurzam, Nurzam Ogriansyah, Gioni Patrisia, Eka Salsa Prabowo, Devo Prananda , M. Akbar Pranata, Fheroansyah Ade Pratama, Meylan Pratama, Yoga Anugra Pratama, Yolan Agung Prayogo, Catur Panggih Priandi, Erlin Putra , Dwingki Marta Putra , Iswidana Utama Putra, Adisi Putra, Agung Pratama Putra, Dwingki Marta Putra, Edo Agus Putra, Iswidana Utama Putra, Jemi Putri, Jessica Nadia Putri, Lidya Gustina Putri, Lydia Gustina Putri, Shofi Rahmadannia Rafles, Fadhlu Rohman Dian Rafsanjani, Rikei Rahmi, Fathur Rajaliu, Haqil Ramahdani, Dita Rasuma, Hafiz Agung Riri, Alita Rizki , M. Gilang Rizki, Muhammad Gilang Rusminita, Esi Rydarto, Dennis Sandi, Zulia Saputra , Wahyu Adi saputra, Arzil azizah Saputra, Debi Tri Saputra Sari, Desti Rupita Sepliana, Rike Subhi, Ramadan Sulisti Afriani, Sulisti Sulistiani Sulistiani, Sulistiani Sumadi, Delvi Suradilaga, Nanda Suwarni Suwarni T, Oscar Julius Gamaliel Tawakal, Anzori Tri Febrina Melinda, Tri Tri Lestari Triasleni, Elza Septi Wagini Wagini, Wagini Wahyudi, Ikbal Wahyuni, Amalia Wahyuningtias, Anggea Wasi, Dora Wijaya, Ermy Wulandari, Melsa Yanti, Rina Trisna Yodista, Yodista Yusuf Wahyudi