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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Indonesia Berdaya Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Multidisciplinary Journals Jurnal Gotong Royong Jurnal Multidisiplin Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Social Sciences Journal Journal of Business Management Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri Jurnal Inovasi Kerja Nyata (JIKN)
Tito Irwanto, Tito
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Pengaruh Store Atmosphere Dan Experiential Marketing Terhadap Keputusan Pembelian Makanan Dan Minuman Angkringan Pada Selebar Cafe And Resto Kabupaten Lebong Effriando, Millean; Irwanto, Tito; Kurniawan, Kimas
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6366

Abstract

The thing that must be considered in attracting consumers' interest so that they decide to buy is that the seller must be able to sell a good impression, such as by creating a good store atmosphere and experiential marketing. This study aims to determine the influence of store atmosphere and experiential marketing on purchasing decisions for angkringan food and drinks at Selebar Cafe and Resto in Lebong Regency. The sample in this study was 70 customers at Selebar Cafe and Resto in Lebong Regency. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. Store atmosphere has a significant effect on consumer purchasing decisions at Selebar Cafe and Resto in Lebong Regency, this is proven by the results of the t test showing that the t count is greater than t table (4.008 > 1.667) and the significant value is 0.000 < 0.05, meaning it is rejected and accepted. . Experiential marketing has a significant influence on consumer purchasing decisions at Selebar Cafe and Resto in Lebong Regency, this is proven by the results of the t test showing the t count is greater than t table (3.640 > 1.667) with a significant value of 0.001 < 0.05 meaning Ho is rejected and Ha is accepted. Store atmosphere (X1 ) and Experiential marketing (X2 ) together have a significant effect on consumer’s purchasing decisions (Y) at Selebar Cafe and Resto in Lebong Regency, this is proven by the F test showing the value of Fcount> Ftable (19.212 > 3.13) with a value The significance of 0.000 is smaller than 0.05. The results of the multiple regression have the equation Y = 13.309 + 0.304 ( ) + 0.396 ( ) + e, because the direction of the regression is positive it can be interpreted that if the store atmosphere and experiential marketing increase then purchasing decisions at Selebar Cafe and Restaurants in Lebong Regency will also increase.
The Influence Of Training And School Principal Leadership On Teachers And Administrative Staff Performance At Smpn 1 South Bengkulu (A Case Study At Smpn 1 South Bengkulu) Wahyuningtias, Anggea; Irwanto, Tito; Rydarto, Dennis
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6436

Abstract

This research aims to determine the influence of training and school principal leadership on the performance of teachers and administrative staff at SMPN 1 South Bengkulu. The sample used in this study is 50 teachers and administrative staff at SMPN 1 South Bengkulu. Data collection was done using questionnaires and the analysis methods used were validity test, reliability test, classic assumption test, and hypothesis test. The research results indicate that the regression value Y = 6.868 + 0.371 (X1) + 0.322 (X2) with a positive regression direction, indicating that training significantly affects the performance of teachers and administrative staff, as the significant value is 0.000 less than 0.05. This means that training will improve the performance of teachers and administrative staff at SMPN 1 South Bengkulu. School principal leadership significantly affects the performance of teachers and administrative staff at SMPN 1 South Bengkulu, as the significant value of 0.000 is less than 0.05. This means that school principal leadership will enhance the performance of teachers and administrative staff at SMPN 1 South Bengkulu. Training and school principal leadership significantly influence the performance of teachers and administrative staff, thus proving the initial hypothesis (Ha accepted). This implies that there is a significant impact of training and school principal leadership on the performance of teachers and administrative staff jointly. The coefficient of determination R square is 0.340. This means that training and school principal leadership influence the performance of teachers and administrative staff by 80%, while the remaining (100-80% = 20%) is influenced by other factors not examined in this study.
The Influence Of Participative Leadership Style And Communication On Employee Performance At Alfamart Bengkulu City Elenri, Heni; Irwanto, tito; Abi, Yudi Irawan
Multidisciplinary Journals Vol. 1 No. 2 (2024): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i2.444

Abstract

The purpose of this research is to determine the influence of participative leadership style and communication on employee performance at Alfamart, Bengkulu City. The sample in this study was employees at 5 Alfamart stores such as Alfamart Danau, Alfamart Mayjen Sutoyo, Alfamart Museum, Alfamart Pangeran Natadirja and Alfamar Merapi, totaling 31 people. The sampling technique is census. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the research show that the multiple linear regression calculations obtained the multiple linear regression equation Y = 9.219 + 0.416X1 + 0.383X2 + 6.425(e). The coefficient of determination of the Adjusted R square value is 0.465. This means that X1 (participative leadership style) and The F test results show that the significance is 0.000 <0.05. Because the significance level is below 0.05, it shows that together X1 (participative leadership style) and X2 (communication) have a positive and significant influence on performance (Y). The participative leadership style has a positive and significant influence on performance because the significant value is 0.020 < 0.05, communication has a positive and significant influence on performance because the value is 0.037 < 0.05.
Pengenalan Kewirausahaan Dan Wirausaha Digital Pada Ma An-Nur Pagar Jati Kota Bengkulu Irwandi, Abdurrahman; Soleh, Ahmad; Irwanto, Tito; Astuty, Kamelia
Jurnal Dehasen Untuk Negeri Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i1.6786

Abstract

At MA AN-NUR Pagar Jati, Bengkulu City, students are a small group of people who will face the world of work to meet their financial needs. Currently, the industrial world is moving very fast, so students must be able to keep up with the times. This introduction to entrepreneurship and digital entrepreneurship aims to foster creative, innovative, independent, leadership attitudes, being good at managing money, and having a spirit of never giving up are some of the entrepreneurial attitudes that need to be instilled in students. Currently, it is very important to use social media in the sales system in order to increase promotions and increase sales throughout the world easily without spending a lot of money. This starts from an introduction to the target regarding the importance of knowing (digital marketing) for entrepreneurship where the world of digital marketing from year to year to the next will always be used and always in the future because in the current era it is a digital era. The introduction of entrepreneurship and digital entrepreneurship that is taught is expected to be able to reduce consumerist patterns in children by training them to create something of value and bringing the next generation to create jobs in the future
Improving The Competitiveness Of The Main Healthy Work Business Of Srikuncoro Village, Pondok Kelapa Sub-District, Central Bengkulu District (Meningkatkan Daya Saing Usaha Utama Pekerjaan Sehat Desa Srikuncoro Kecamatan Pondok Kelapa Kabupaten Bengkulu Tengah) Chandra, M. Jeffri Arlinandes; Novrianda, Herry; Mikaresti, Pamela; Soleh, Ahmad; Irwanto, Tito; Abi, Yudi Irawan
Indonesia Berdaya Vol 6, No 1 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2025986

Abstract

Srikuncoro Village is a village located in Pondok Kelapa Sub-district, Central Bengkulu Regency, Bengkulu Province, approximately 16 kilometres from Bengkulu City. Judging from the existing resources, Srikuncoro Village has good potential for the development of small industries, especially household industries in the food sector. One of the small industries in Srikuncoro Village is the Karya Sehat Utama food processing home industry. This industry has strengths in the form of products that have characteristics and potential to be developed. Based on the situation analysis and survey that has been carried out, the proposer and partners agreed on several problems faced, namely limited understanding of legal protection for MSME actors; limited production equipment or technology; limited understanding in managerial aspects (Production, Marketing and Finance); and limited use of information technology in marketing. To overcome these problems, the service team and partners agreed on several solutions to be carried out, namely education on understanding legal protection for MSME actors is expected to improve a healthy and proper business climate among MSME actors to develop rapidly; providing assistance with production equipment or product processing technology to support production capacity according to market needs; education and training in managerial aspects (production management, marketing management and financial management) and training in the use of information technology in online product marketing. In addition, the output of this PkM Lecturer programme will be published in a national journal with ISSN.Abstrak. Desa Srikuncoro merupakan desa yang terletak di Kecamatan Pondok Kelapa, Kabupaten Bengkulu Tengah, Provinsi Bengkulu, kurang lebih 16 kilometer dari Kota Bengkulu. Dilihat dari sumber daya yang ada, Desa Srikuncoro memiliki potensi yang baik untuk pengembangan industri kecil, khususnya industri rumah tangga di bidang pangan. Salah satu industri kecil yang ada di Desa Srikuncoro adalah industri rumah tangga pengolahan pangan Karya Sehat Utama. Industri ini memiliki kekuatan berupa produk yang memiliki ciri khas dan berpotensi untuk dikembangkan. Berdasarkan analisis situasi dan survei yang telah dilakukan, pengusul dan mitra sepakat mengenai beberapa permasalahan yang dihadapi, yaitu keterbatasan pemahaman tentang perlindungan hukum bagi pelaku UMKM; keterbatasan alat atau teknologi produksi; keterbatasan pemahaman dalam aspek manajerial (Produksi, Pemasaran dan Keuangan); dan keterbatasan pemanfaatan teknologi informasi dalam pemasaran. Untuk mengatasi permasalahan tersebut, tim pengabdi dan mitra sepakat mengenai beberapa solusi yang akan dilakukan, yaitu edukasi tentang pemahaman perlindungan hukum bagi pelaku UMKM diharapkan dapat meningkatkan iklim usaha yang sehat dan layak di kalangan pelaku UMKM agar berkembang pesat; pemberian bantuan alat produksi atau teknologi pengolahan produk untuk mendukung kapasitas produksi sesuai kebutuhan pasar; pendidikan dan pelatihan dalam aspek manajerial (manajemen produksi, manajemen pemasaran dan manajemen keuangan) serta pelatihan dalam pemanfaatan teknologi informasi dalam pemasaran produk secara daring. Selain itu, luaran program Dosen PkM ini akan dipublikasikan dalam jurnal nasional ber-ISSN.
The Effect Of Green Product And Green Advertising On He Purchase Decision Of Drinking Water In The Kitaro Brand On The Community Of Pondok Kelapa District, Bengkulu Central Bengkulu Kusnadi, Deky; Soleh, Ahmad; Irwanto, Tito
Social Sciences Journal Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v1i1.75

Abstract

The green marketing or go green campaign program in Indonesia is shown by the development of environmentally friendly products (green products) by the industry to attract consumers to make purchases. The purpose of this study was to determine the effect of green advertising and green products on purchasing decisions of drinking water in the KitaRO brand in the community of Pondok Kelapa District, Central Bengkulu Regency. The sample in this study was 100 people from Pondok Kelapa District, Central Bengkulu Regency who purchased KitaRO bottled drinking water. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 7.153 + 0.282X1 + 0.562 X2, this describes a positive regression direction, meaning that there is a positive influence between X1 (Green product) and X2 (green advertising) on purchasing decisions (Y). It means that if the Green product and green advertising variables increase, it will increase purchasing decisions. The magnitude of the coefficient of determination is 0.390. This means that X1 (Green product) and X2 (green advertising) affect purchasing decisions (Y) by 39% while the remaining 61% is influenced by other variables not examined in this study. The results of the t-test at a significance level of 0.05 explain that partially the Green product and green advertising variables have a significant influence on the variable purchasing decisions of drinking water in the KitaRO brand in the community of Pondok Kelapa District, Central Bengkulu Regency. The results of the F test at a significance level of 0.05 explains that the Green product and green advertising variables have a simultaneous (together) influence on the decision to purchase KitaRO branded drinking water in the community of Pondok Kelapa District, Central Bengkulu Regency
Model Keputusan Pembelian Produk Dengan Menggunakan Celebrity Endorse Pada Platform Tiktok Di Universitas Dehasen Bengkulu Kasari, Yosi; Irwanto, Tito; Putra, Iswidana Utama
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7454

Abstract

The development of digital technology, especially in social media such as TikTok, has brought significant changes in consumer behavior, especially in purchasing decisions for product. Along with the increase in social media, the presence of celebrity endorsers has a significant influence on consumer purchasing decisions. The purpose of this study is whether attractiveness, trustworthiness and expertise have an effect on purchasing decisions for product on Tiktok platform at Universitas Dehasen Bengkulu. This research method uses quantitative research and data collection using questionnaire techniques, with a sample of 120 respondents. The results showed that multiple linear regression Y = 20,924 + 0.253 X1 + 0.260 X2 + 2.546. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between Celebrity Endorse variable (X1), Tiktok Platform (X2) value is 0 (zero), the purchasing decision (Y) Tiktok platform at Universitas Dehasen Bengkulu. The results show that the results of the Celebrity Endorse test (XI) show t count 3.894> t table 1.980 and sigfinication 0.000 t table 1.980 and sigfinication 0.005 2.45, it is concluded that it accepts the hypothesis, meaning that there is a simultaneous influence between Celebrity Endorse (XI), Tiktok Platform (X2) on purchasing decisions for Tiktok Platform at Universitas Dehasen Bengkulu. This can be seen at a significance level of 0.000 > 0,05.
Strategy For Developing Palm Sugar Business In Lebong Regency Mursana; Susanti, Neri; Irwanto, Tito
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.629

Abstract

The purpose of the study was to determine the strategy for developing the palm sugar business in Lebong Regency. The sample in this study was 45 people consisting of 5 employees of the Tebo Lai Palm Sugar Business, Lebong Regency for internal factors and 40 people for external factors, namely customers of the Tebo Lai Palm Sugar Business, Lebong Regency. The analysis method used was a SWOT analysis consisting of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The results showed that the strategy of the Tebo Lai Palm Sugar Business, Lebong Regency supports an aggressive strategy, or SO strategy in the SWOT matrix. The result of the addition of the strengths owned is 18.75 while the weaknesses are 11.73, so the internal factor quadrant is 18.75 - 11.73 = 7.02, meaning the ability of the Tebo Lai Palm Sugar Business, Lebong Regency to utilize strengths and minimize weaknesses that exist internally. The opportunities owned from this strategy are 17.59 and threats are 11.03. So the external factor quadrant is 17.59 - 11.03 = 6.55, meaning the high ability of the Tebo Lai Palm Sugar Business, Lebong Regency, in utilizing opportunities and overcoming threats faced by the company in marketing the ground coffee business. If the two weighted values ​​are combined in the IE matrix, then both will meet in cell I, which supports an aggressive strategy.
Pengenalan Bisnis Digital Bagi Generasi Muda Dalam Menumbuhkan Jiwa Kewirausahaan Pada Siswa SMKN 3 Kabupaten Seluma Irwanto, Tito; Abi, Yudi Irawan; Herlina, Yeni; Melinda, Tri Febrina; Ariantara, Yudi
Jurnal Dehasen Mengabdi Vol 4 No 1 (2025): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i1.7931

Abstract

Introducing understanding and education to teachers and students of SMKN 3 Seluma begins by explaining the material about the Introduction of Digital Business for the Young Generation in Fostering the Spirit of Entrepreneurship in Students by downloading the Profit Anywhere application, this activity is also a forum for lecturers of the Faculty of Economics, Dehasen University to implement learning or theories that have been taught in lectures because in the world of work to come, students are required to be smart in choosing the type of entrepreneurship or can choose to become entrepreneurs who can create their own jobs instead of relying on jobs that are open to the public and many competitors. In this activity, students are also given an understanding of how to become a young entrepreneur who can provide benefits to many people.
Membangun Ketahanan Pangan Terhadap Budidaya Ayam Kampung Golden Irwanto, Tito; Aprizal, M.Irpan; HANUARSYAH , DWI; RAFSANJANI, RIKEI; NOVRIANDA, HERRY
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 2 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v5i2.118

Abstract

Local chickens have great potential to be developed into superior seeds in an effort to support food security and improve the welfare of farmers, in Indonesia there are reportedly 32 local chicken species. Local chickens are more resistant to diseases, especially avian influenza (AI) or bird flu, than purebred chickens because they have a higher percentage of antiviral genes (Mx +), so it is done by utilizing available resources. including through the utilization of yard land by cultivating Golden type native chickens in RT.03, RW.03 Betungan Village, Selebar Subdistrict, Jalan A.Khalik. The method of implementing our community service which is used for the cultivation of golden type native chickens in maintaining food security is patterned after counseling and mentoring, Thus in applying the community service program, we carry out golden native chicken cultivation activities, The purpose of this activity is to provide insight, knowledge and skills in the use of more modern technology in the form of utilizing land to be used as a rearing cage, for breeding, raising chickens, and selling chickens of all ages. In addition to fulfilling animal protein needs for the household scale, it can also increase residents' income by selling. The sale can be through various social media such as WhatApp Group, Facebook, Instagram, and Tiktok so that it is hoped that it will revive the economy of RT.03, RW.03 Jalan A.Khalik, Betungan Village, Selebar District and it is hoped that residents around RT3 can follow the golden chicken cultivation.
Co-Authors A.A. Ketut Agung Cahyawan W Abi, Yudi Irawan Abrianto, Bimo Ahmad Soleh Alamsyah, Alif Novliyan Amelia Amelia Ameri, Agusman Anamica, Marshello Andini , Fira Juli Aprian, Rio Apriana, Yesi Apriani, Denny Aprizal , M Irpan Aprizal, M.Irpan Ardiansyah, Rivaldo Dwi Ariantara, Yudi Arusdi, Arusdi Astuty , Kamelia Astuty, Kamelia Atharrafly , Muhammad Atharrafly, Muhammad Augusta, Bella Bela, Sinta Chandra, M. Jeffri Arlinandes Desita, Ridha Tri Dewa , Bara Calang Dewa, Bara Calang Dona, Hesti Pestiko Effendi , Yanto Effriando, Millean Elenri, Heni Erniati, Ayu Nopia Febliansa, M. Rahman Fira, Tiara Elma Fitri, Dwi Kusmita Fitriani, Asty Eka Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Ermeytha halimah, rikeirafsanjani Hamid, Darwan Handayani, Sri HANUARSYAH , DWI Hanuarsyah, Dwi Hariyadi, Wahyu Harwini, Dewi Herlina, Yeni Herry Novrianda Hidayah, Nenden Restu Ida Anggriani Irwandi, Abdurrahman Juniar, Intan Karona Cahya Susena Kasari, Yosi Kurniawan, Kimas Kusnadi, Deky Laura, Fadila Putri Likasma, Fingkin Liza Yulianti Maulana, Sidik Melinda, Tri Febrina Mikaresti, Pamela Mu'min, Halek Muhammad Rahman Febliansa Mukmin, Suprian fikril Mursana MW , Rahmat Nurwahid Nasution, Suswati Neri Susanti Nia Indriasari, Nia Nisah, Cintia Chairu Novita, Meta Nurzam, Nurzam Ogriansyah, Gioni Patrisia, Eka Salsa Prabowo, Devo Prananda , M. Akbar Prananda, M Akbar Pranata, Fheroansyah Ade Pratama, Meylan Pratama, Yoga Anugra Pratama, Yolan Agung Prawitasari, Andriyani Prayogo, Catur Panggih Priandi, Erlin Putra , Dwingki Marta Putra , Iswidana Utama Putra, Adisi Putra, Agung Pratama Putra, Dwingki Marta Putra, Edo Agus Putra, Iswidana Utama Putra, Jemi Putri, Jessica Nadia Putri, Lidya Gustina Putri, Lydia Gustina Putri, Shofi Rahmadannia Rafles, Fadhlu Rohman Dian Rafsanjani, Rikei Rahmi, Fathur Rajaliu, Haqil Ramahdani, Dita Rasuma, Hafiz Agung Riri, Alita Rizki , M. Gilang Rizki, Muhammad Gilang Rusminita, Esi Rydarto, Dennis Sandi, Zulia Saputra , Wahyu Adi saputra, Arzil azizah Saputra, Debi Tri Saputra Sari, Desti Rupita Sepliana, Rike Subhi, Ramadan Sulisti Afriani, Sulisti Sulistiani Sulistiani, Sulistiani Sumadi, Delvi Suradilaga, Nanda Suwarni Suwarni T, Oscar Julius Gamaliel Tawakal, Anzori Tri Febrina Melinda, Tri Tri Lestari Triasleni, Elza Septi Wagini Wagini, Wagini Wahyudi, Ikbal Wahyuni, Amalia Wahyuningtias, Anggea Wasi, Dora Wijaya, Ermy Wulandari, Melsa Yanti, Rina Trisna Yodista, Yodista Yusuf Wahyudi Zoniarti, Zoniarti