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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Indonesia Berdaya Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Multidisciplinary Journals Jurnal Gotong Royong Jurnal Multidisiplin Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Social Sciences Journal Journal of Business Management Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri Jurnal Inovasi Kerja Nyata (JIKN)
Tito Irwanto, Tito
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Pendampingan Strategi Pemasaran Produk Minuman Juice Float Cream di Kawasan Kota Lestari, Tri; Irwanto, Tito; Susena, Karona Cahya; Handayani, Sri; Sari, Desti Rupita
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6743

Abstract

In a country, the economy depends on the efforts made by its people. Micro, Small and Medium Enterprises (MSMEs) are businesses that have an important role in Indonesia's economic growth. One of the MSME sectors that is often found in urban areas is MSMEs in the beverage sector. This community service (PKM) activity was carried out with the MSME partner Juice Float Cream in the city area. In this activity the aim is to provide motivation for MSMEs to improve marketing so that they can increase income. This service activity is carried out using providing material regarding financial management and digital marketing as well as strategies that must be implemented by MSMEs. The conclusion from this service is that MSMEs need assistance in terms of product marketing assistance in both online and offline markets.
The Effect Of Work Ability And Work Motivation On Employee Performance At The Ulu Musi Sub-District Office, Empat Lawang Regency Putra, Jemi; Irwanto, Tito; Abi, Yudi Irawan
Journal of Business Management Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v1i2.160

Abstract

Agencies always strive for their employees to work well so that they can achieve the best performance. To create good employee performance, of course, there are several things that must be considered by agencies, such as work ability and work motivation. The purpose of this study was to determine the effect of work ability and work motivation on employee performance at the Ulu Musi Sub-District Office, Empat Lawang Regency. The sample in this study was 33 employees at the Ulu Musi Sub-District Office, Empat Lawang Regency. Data collection using questionnaires and the analysis method used is multiple linear regression, determination test and hypothesis testing. The results of multiple linear regression calculations obtained multiple linear regression equations Y = 8.650 + 0.334X1 + 0.478X2. The coefficient of determination of the Adjusted R square value is 0.455. This means that X1 (work ability), and X2 (work motivation) affect performance (Y) by 45.5% while the remaining 54.5% is influenced by other variables not examined in this study. The F test results show that the significance is 0.000 <0.05. Because the level of significance is below 0.05, it shows that together X1 (work ability) and X2 (work motivation) have a positive and significant influence together on performance (Y). Work ability has a positive and significant effect on performance because the significant value is 0.041 <0.05, work motivation has a positive and significant effect on performance because the value is 0.007 <0.05.
The Influence Of Work Enthusiasm And Work Motivation On Employees' Performance At Bank Bengkulu Branch Of Tais Fitri, Dwi Kusmita; Irwanto, Tito
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.237

Abstract

This study aims to determine whether there is an effect of work enthusiasm and work motivation on employees’ performance at Bank Bengkulu Branch of Tais. This type of research is quantitative descriptive research, which is a technique used to explain and present numerical data through various statistical methods. The population in this study were all 27 employees of Bank Bengkulu Branch of Tais. While the sample is using the total sampling method of 27 people. Types and sources of data are primary and secondary data, while data collection techniques use questionnaires. The data analysis used in this research is simple linear regression test, t test and Determination (R2). The results of this study indicate that there is an influence of work enthusiasm and work motivation on employees’ performance at Bank Bengkulu Branch of Tais. The level of relationship between the two variables is in the very strong category, which means that the ability of the independent variable to explain the dependent variable is good.
The Influence Of Electronic Word Of Mouth (E-Wom) On Impulse Buying Behaviour For Nuface Products On The Tiktok Platform (Case Study Of Feb-Unived Students) Mukmin, Suprian Fikril; Irwanto, Tito; Abi, Yudi Irawan
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.238

Abstract

The rapid development of information and communication technology, along with the emergence of advanced smartphones, has driven the increasing use of social media, including TikTok. TikTok, through its TikTok For Business feature, has become a potential platform for promotional strategies, including for Nuface, which employs an Electronic Word of Mouth (E-WOM) strategy. However, the trend of product de-influencing, which encourages consumers to avoid impulsive purchases, has left Nuface trailing behind its competitors. In Indonesia, impulsive buying behavior is relatively common, with 35% of consumers attracted by appealing promotions, and 56.7% of students struggling to control their impulsive purchases. This study aims to analyze the relationship between E-WOM and impulsive buying behavior for Nuface products. The research is associative, involving 100 respondents selected through non-probability sampling methods, specifically purposive sampling and accidental sampling. Data were analyzed using descriptive analysis techniques, Spearman's rank correlation coefficient, and hypothesis testing. The results indicate that Nuface's E-WOM strategy achieved an average score of 84.1%, signifying that Nuface's E-WOM is quite effective among students. Impulsive buying of Nuface products also recorded an average score of 82.5%, indicating that students tend to engage in impulsive buying. Although the correlation between E-WOM and impulsive buying is relatively weak, hypothesis testing showed significant results with a p-value < α (0.006 < 0.05), indicating a significant relationship between E-WOM and impulsive buying of Nuface products.
The Effect Of Service Quality On Customer Loyalty Mediated By Jne Express Customer Satisfaction In Bengkulu City Rafles, Fadhlu Rohman Dian; Sari, Desti Rupita; Irwanto, Tito; Febliansa, M. Rahman
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.8982

Abstract

The purpose of this study was to determine the Analysis of the Effect of Service Quality on Consumer Loyalty Mediated by JNE Express Consumer Satisfaction in Bengkulu City. The type of research used is quantitative. The population in this study were all JNE Express consumers in Bengkulu City. The sampling technique used simple random sampling with a sample size of 150 people. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis using SmartPLS 4 is the outer model, inner model and bootstrapping test. The results of this study indicate that: (1) service quality has a positive effect on customer satisfaction. This is evidenced by the t-statistic value of 5.362 which is greater than the t-table value (1.65) with a significance level of 0.000 (<0.05). (2) service quality has a negative effect on customer loyalty. This is evidenced by the t-statistic value of 1.340 which is smaller than the t-table value (1.65) with a level of significance of 0.192 exceeding the predetermined standard (<0.05). (3) customer satisfaction has a positive effect on customer loyalty. This is evidenced by the t-statistic value of 3.585 which is greater than the t-table value (1.65) with a significance level of 0.000 (<0.05). (4) service quality on customer loyalty mediated by customer satisfaction has a positive effect. This is evidenced by the mediation coefficient of the t-statistic value of 3.034 which is greater than the t-table value (1.65) with a significance level of 0.002 (<0.05).
The Influence Of Leadership Style, Motivation, Discipline And Workload On Employees’ PerformanceAt The Food Security Service Of Bengkulu Province Rusminita, Esi; Irwanto, Tito; Hidayah, Nenden Restu
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.7667

Abstract

Leadership is at the same time a manager who must organize, give orders as well as protect his subordinates, namely employee performance and solve problems that arise. The purpose of thisstudy was to determine the effect of the leadershipstyle of the Head of Service on employee performance at the Food SecurityService of Bengkulu Province. The sample in this study were 50 employees whoworked at the Food Security Service of Bengkulu Province. Data collection using questionnaires and analysis methods used are validity test analysis, reliabilitytest, multiple linear regression, coefficient of determination R2 and hypothesis testing.Based on the results of thestudy, the multiple linear regression equation isY = 2.643 + 0.013X1 + 0.026X2 + 0.268X3 + 0.653X4 + e. Variable X1(Leadership Style) has a significant effect on Y (Employee Performance) this can be seen from the significance value of 0.05 <0.01, it can be concluded that hypothesis 1 is accepted. Variable X2 (Motivation) has a significant effect on Y (Employee Performance) this can be seen from the significance value of 0.05 <0.01, it can be concluded that hypothesis 2 is accepted. Variable X3 (Discipline) has a significant effect on Y (Employee Performance) this can be seen from the significance value of 0.01 <0.05, it can be concluded that hypothesis 3 is accepted. Variable X4 (Workload) has a significant effect on Y (Employee Performance) this can be seen from the significance value of 0.01 <0.05, it can be concluded that hypothesis 4 is accepted. The simultaneous test results show that H0 is rejected and Ha is accepted, between the independent variables, namely X1 (leadership style), X2 (motivation), X3 (discipline), X4 (workload), have a significant effect together on employee performance (Y) because the significant value of 0.01 is less than 0.05.
Factors Affecting Inpatient Satisfaction At General Hospital Of Hasanuddin Damrah Manna In South Bengkulu Regency Nisah, Cintia Chairu; Irwanto, Tito; Astuty , Kamelia
Journal of Accounting and Management Vol. 2 No. 1 (2025): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jam.v2i1.898

Abstract

Quality of service is the degree of providing efficient and effective services in accordance with professional standards, service standards that are implemented comprehensively according to patient needs, utilizing appropriate technology and research results in developing health services so that optimal health levels are achieved. This study aims is to have a very strategic role in accelerating the improvement of public health in providing health services. This research method uses a quantitative research method with a cross-sectional approach. The population in this study were all patients who came for inpatient care at the General Hospital of Hasanuddin Damrah Manna in South Bengkulu Regency, totaling 3,169 patients. The sample to be studied was 97 respondents. The sampling technique in this study used the Purposive Sampling technique. Data were analyzed by conducting a chi-square analysis test. The conclusion of this study is that all independent variables have an influence on the quality of health services at the General Hospital of Hasanuddin Damrah Manna in South Bengkulu Regency, (Tangible p=0.013, Reliability p=0.012, Responsiveness p=0.006, Assurance p=0.016 and Empathy p=0.012) and the most dominant variable is the Responsiveness variable p=0.006.
Membangun Ketahanan Pangan Terhadap Budidaya Ayam Kampung Golden Irwanto, Tito; Aprizal , M Irpan; Hanuarsyah, Dwi; halimah, rikeirafsanjani
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.92

Abstract

Local chickens have great potential to be developed into superior seeds in an effort to support food security and improve the welfare of farmers, in Indonesia there are reportedly 32 local chicken species. Local chickens are more resistant to diseases, especially avian influenza (AI) or bird flu, than purebred chickens because they have a higher percentage of antiviral genes (Mx +), so it is done by utilizing available resources. including through the utilization of yard land by cultivating Golden type native chickens in RT.03, RW.03 Betungan Village, Selebar Subdistrict, Jalan A.Khalik. The method of implementing our community service which is used for the cultivation of golden type native chickens in maintaining food security is patterned after counseling and mentoring, Thus in applying the community service program, we carry out golden native chicken cultivation activities, The purpose of this activity is to provide insight, knowledge and skills in the use of more modern technology in the form of utilizing land to be used as a rearing cage, for breeding, raising chickens, and selling chickens of all ages. In addition to fulfilling animal protein needs for the household scale, it can also increase residents' income by selling. The sale can be through various social media such as WhatApp Group, Facebook, Instagram, and Tiktok so that it is hoped that it will revive the economy of RT.03, RW.03 Jalan A.Khalik, Betungan Village, Selebar District and it is hoped that residents around RT3 can follow the golden chicken cultivation
The Influence Of Convenience And Risk Perception On Interest In Using The Akulaku Online Loan Application In The Community Of Seluma South District Putra, Edo Agus; Irwanto, Tito; Putra, Iswidana Utama
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.480

Abstract

The aim of this research is to determine the influence of risk perception on interest in using the Akulaku online loan application in the South Seluma District community. The sample in this study was 60 people from South Seluma District who had made online loans on the Akulaku application. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the analysis show that convenience has a significant effect on interest in using the Akulaku online loan application among the people of South Seluma District, this is proven by the results of the t test showing the tcount value is greater than ttable (3.246 > 1.671) and a significant value of 0.002 < 0.05b meaning H_0 rejected and H_a accepted. Risk perception has a significant influence on interest in using the Akulaku online loan application among the people of South Seluma District, this is proven by the results of the t test showing that the t value is greater than t table (3.727 > 1.671) with a significant value of 0.000 < 0.05 meaning H_0 is rejected and H_a accepted. Convenience (X_1) and perceived risk (X_2) together have a significant effect on consumers' interest in using online loan applications (Y) in South Seluma District, this is proven by the F test showing the value of Fcount > Ftable (21.311 > 3.16) with a significant value of 0.000.
An Analysis Of Factors Affecting Users' Decisions Of Online Ojek Services In Bengkulu City Saputra, Debi Tri Saputra; Soleh, Ahmad; Irwanto, Tito
Jurnal Fokus Manajemen Vol 4 No 1 (2024): MAY
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i1.5756

Abstract

The people of Bengkulu now can use online ojek services and they can be accessed by the public as an alternative mode of transportation for their activities. In increasing decision to use online ojek services, this will be influenced by the service marketing mix. The aim of this research is to determine the factors affecting users’ decision of online ojek services in Bengkulu city. The sample in this study was 145 people from Bengkulu city who used online ojek. The sampling technique is accidental sampling. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The research results show the regression equation Y = 4.179 + 0.222 (X1) + 0.055 (X2) + 0.217 (X3) + 0.351 (X4) + 0.277(X5) + 0.292 (X6) - 0.094 (X7). The results of partial hypothesis testing research show that the variables Product (X1) Promotion (X3), Distribution (X4), People (X5), Process (X6) have a significant influence on users’ decision of online ojek services (Y) while the variable Price (X2) and Physical Environment (X7) has an insignificant influence on users’ decision of online ojek services (Y). Simultaneous testing shows a significance value of 0.000, less than 0.05, indicating that together Product (X1), Price (X2), Promotion (X3), Distribution (X4), People (X5), Process (X6) and Physical Environment (X7) has a significant influence on users’ decision of online ojek services (Y).
Co-Authors A.A. Ketut Agung Cahyawan W Abi, Yudi Irawan Abrianto, Bimo Ahmad Soleh Alamsyah, Alif Novliyan Amelia Amelia Ameri, Agusman Anamica, Marshello Andini , Fira Juli Aprian, Rio Apriana, Yesi Apriani, Denny Aprizal , M Irpan Aprizal, M.Irpan Ardiansyah, Rivaldo Dwi Ariantara, Yudi Arusdi, Arusdi Astuty , Kamelia Astuty, Kamelia Atharrafly , Muhammad Atharrafly, Muhammad Augusta, Bella Bela, Sinta Chandra, M. Jeffri Arlinandes Desita, Ridha Tri Dewa , Bara Calang Dewa, Bara Calang Dona, Hesti Pestiko Effendi , Yanto Effriando, Millean Elenri, Heni Erniati, Ayu Nopia Febliansa, M. Rahman Fira, Tiara Elma Fitri, Dwi Kusmita Fitriani, Asty Eka Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Ermeytha halimah, rikeirafsanjani Hamid, Darwan Handayani, Sri HANUARSYAH , DWI Hanuarsyah, Dwi Hariyadi, Wahyu Harwini, Dewi Herlina, Yeni Herry Novrianda Hidayah, Nenden Restu Ida Anggriani Irwandi, Abdurrahman Juniar, Intan Karona Cahya Susena Kasari, Yosi Kurniawan, Kimas Kusnadi, Deky Laura, Fadila Putri Likasma, Fingkin Liza Yulianti Maulana, Sidik Melinda, Tri Febrina Mikaresti, Pamela Mu'min, Halek Muhammad Rahman Febliansa Mukmin, Suprian fikril Mursana MW , Rahmat Nurwahid Nasution, Suswati Neri Susanti Nia Indriasari, Nia Nisah, Cintia Chairu Novita, Meta Nurzam, Nurzam Ogriansyah, Gioni Patrisia, Eka Salsa Prabowo, Devo Prananda , M. Akbar Prananda, M Akbar Pranata, Fheroansyah Ade Pratama, Meylan Pratama, Yoga Anugra Pratama, Yolan Agung Prawitasari, Andriyani Prayogo, Catur Panggih Priandi, Erlin Putra , Dwingki Marta Putra , Iswidana Utama Putra, Adisi Putra, Agung Pratama Putra, Dwingki Marta Putra, Edo Agus Putra, Iswidana Utama Putra, Jemi Putri, Jessica Nadia Putri, Lidya Gustina Putri, Lydia Gustina Putri, Shofi Rahmadannia Rafles, Fadhlu Rohman Dian Rafsanjani, Rikei Rahmi, Fathur Rajaliu, Haqil Ramahdani, Dita Rasuma, Hafiz Agung Riri, Alita Rizki , M. Gilang Rizki, Muhammad Gilang Rusminita, Esi Rydarto, Dennis Sandi, Zulia Saputra , Wahyu Adi saputra, Arzil azizah Saputra, Debi Tri Saputra Sari, Desti Rupita Sepliana, Rike Subhi, Ramadan Sulisti Afriani, Sulisti Sulistiani Sulistiani, Sulistiani Sumadi, Delvi Suradilaga, Nanda Suwarni Suwarni T, Oscar Julius Gamaliel Tawakal, Anzori Tri Febrina Melinda, Tri Tri Lestari Triasleni, Elza Septi Wagini Wagini, Wagini Wahyudi, Ikbal Wahyuni, Amalia Wahyuningtias, Anggea Wasi, Dora Wijaya, Ermy Wulandari, Melsa Yanti, Rina Trisna Yodista, Yodista Yusuf Wahyudi Zoniarti, Zoniarti