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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Indonesia Berdaya Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Multidisciplinary Journals Jurnal Gotong Royong Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Social Sciences Journal Journal of Business Management Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri Jurnal Inovasi Kerja Nyata (JIKN)
Tito Irwanto, Tito
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Himbauan Bahaya Pemasangan Bendera di bawah Jaringan Listrik PLN Irwanto, Tito; Prabowo, Devo; Desita, Ridha Tri; Afriani, Sulisti; Putri, Lydia Gustina
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4891

Abstract

An electrical grid is an interconnected network for electricity delivery from producers to consumers. Electrical grids vary in size and can cover whole countries or continents. It consists of power stations, electrical substations, electric power transmission, and electric power distribution An electrical grids are very vulnerable to attacks or sabotage, so it is necessary to secure power grids. With more and more computers being used to manage electricity grids, cyberattacks have also started to become a security risk. This problem can be overcome by carrying out socialization to appeal to the dangers of the PLN electricity network, as the title above calls for the danger of placing a flag under the PLN electricity network, it is very dangerous for the occurrence of these problems, an understanding of security and safety is also important for the community. The goal of this service is to provide education or call for notification not to put flags under the PLN electricity network for the safety of the community. At the end of the meeting, a joint evaluation was carried out so that the community could understand.
Pengaruh Harga, Cita Rasa, Lokasi, Terhadap Keputusan Pembelian Pada Usaha Support Warmindo Kota Bengkulu Anamica, Marshello; Irwanto, Tito; Fitriano, Yun; Melinda, Tri Febrina
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 2 (2025): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i2.8125

Abstract

The purpose of this research is to determine the influence of price, taste and location on purchasing decisions at the Warmindo Support Business in Bengkulu City. This type of research is a type of quantitative research. The data collection method in this research used a questionnaire technique, with a sample of 100 respondents. The research results show that multiple linear regression Y = 21,967 + 0.141X1 + 0.312X2 + 0.129X3 + 3,943. Where the coefficient is positive, meaning that there is a positive or unidirectional relationship between the variables Price (X1), Taste (X2) Location (X3), the value is 0 (zero), Purchase Decision (Y) in the Warmindo Support business in Bengkulu City. The price test results (XI) show tcount 2,350 > ttable 1,984 and significance 0.021 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that price has a positive and significant effect on purchasing decisions at the Support Warmindo business in Bengkulu City. The results of the taste test (X2) show tcount 5.086 > ttable 1.984 and significance 0.000 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that taste has a positive and significant effect on purchasing decisions at the Support Warmindo business in Bengkulu City. The results of the location test (X3) show tcount 2.143> ttable 1.984 and significance 0.035 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that location has a positive and significant effect on purchasing decisions at the Support Warmindo business in Bengkulu City. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 13,821 > 2.47, so it is concluded that accepting the hypothesis, meaning that there is a simultaneous influence between price (XI), taste (X2), location (X3) on purchasing decisions at the Support Warmindo business in Bengkulu City. This can be seen at the significance level of 0.000 <0.05.
Pemasaran Terhadap Usaha Makro Kecil (UMKM ) Terhadap Penjualan Ketoprak Di Daerah Padang Serai Kota Bengkulu Putri, Jessica Nadia; Febliansa, M. Rahman; Gayatri, Ida Ayu Made Er Meytha; Irwanto, Tito
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8703

Abstract

This study explores the role of marketing strategies in enhancing the sales performance of traditional culinary products, specifically *ketoprak*, among Micro, Small, and Medium Enterprises (MSMEs) in the Padang Serai area of Bengkulu City. MSMEs play a crucial role in the regional economy by creating employment opportunities and supporting local economic growth. However, these businesses often face significant challenges in marketing, particularly amid increasing competition. Therefore, this research aims to assess the extent to which marketing strategies implemented by ketoprak vendors influence their sales outcomes.
Online Marketing Strategy On Purchasing Decisions At Small And Medium Enterprises (UKM) Snack Barokah Bengkulu Putra, Agung Pratama; Irwanto, Tito; Abi, Yudi Irawan; Putra , Iswidana Utama
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 1 No. 3 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v1i3.239

Abstract

A widely used marketing strategy is the marketing mix. The marketing mix refers to the types of decisions that are made when marketing a product or service to consumers. The marketing mix also applies in online marketing, although the decisions made in online marketing may differ from traditional marketing. The purpose of this study is to identify factors that can influence and become elements of the preparation of marketing strategy Snack Barokah, compile and recommend the right marketing strategy to applied to Usaha Snack Barokah in an effort to expand the market and determine the priority order of strategies that can be applied in marketing products Snack Barokah in an effort to expand the market. The results showed that the instrument used in this study was a questionnaire, which consisted of 8 questions for the online marketing variable (X), 8 questions for purchasing decisions (Y), with a total of 80 research respondents. The research questionnaire contains a description of the respondents and answers to the questions given. The characteristics of respondents in this study are based on gender, age, latest education, occupation and number of visits per month.
Sosialisasi Penyusunan Laporan Keuangan Menggunakan Microsoft Excel (Streetsteamgruop) Maulana, Sidik; Gayatri, Ida Ayu Made Ermeytha; Irwanto, Tito; Wagini, Wagini
Jurnal Gotong Royong Vol 1 No 1 (2024): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i1.6268

Abstract

This activity aims to socialize the use of Microsoft Excel as a tool for preparing financial reports for small businesses, especially streetstemgroup. Small businesses often face challenges in managing their finances effectively, which can impact business sustainability and growth. Good preparation is essential for monitoring cash flow, identifying profitability, and meeting tax obligations. However, many small business owners do not have the knowledge or resources to implement complex financial reporting systems. In this outreach, we developed a training module that teaches the basics of preparing financial reports using Excel. This module covers how to record daily transactions, create a general journal, post to a general ledger, prepare a trial balance, and produce financial reports such as a balance sheet, profit and loss report, and cash flow report. This training was carried out in several sessions with a practical approach, where participants directly practiced financial recording and analysis using Excel. With better bookkeeping, it is hoped that small businesses can optimize their financial performance, make better business decisions, and increase their ability to survive and thrive in a competitive market. Recommendations for further activities include further module development and providing ongoing support for small businesses in implementing technology-based financial bookkeeping.
Pendampingan Strategi Pemasaran Produk Minuman Juice Float Cream di Kawasan Kota Lestari, Tri; Irwanto, Tito; Susena, Karona Cahya; Handayani, Sri; Sari, Desti Rupita
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6743

Abstract

In a country, the economy depends on the efforts made by its people. Micro, Small and Medium Enterprises (MSMEs) are businesses that have an important role in Indonesia's economic growth. One of the MSME sectors that is often found in urban areas is MSMEs in the beverage sector. This community service (PKM) activity was carried out with the MSME partner Juice Float Cream in the city area. In this activity the aim is to provide motivation for MSMEs to improve marketing so that they can increase income. This service activity is carried out using providing material regarding financial management and digital marketing as well as strategies that must be implemented by MSMEs. The conclusion from this service is that MSMEs need assistance in terms of product marketing assistance in both online and offline markets.
The Effect Of Work Ability And Work Motivation On Employee Performance At The Ulu Musi Sub-District Office, Empat Lawang Regency Putra, Jemi; Irwanto, Tito; Abi, Yudi Irawan
Journal of Business Management Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v1i2.160

Abstract

Agencies always strive for their employees to work well so that they can achieve the best performance. To create good employee performance, of course, there are several things that must be considered by agencies, such as work ability and work motivation. The purpose of this study was to determine the effect of work ability and work motivation on employee performance at the Ulu Musi Sub-District Office, Empat Lawang Regency. The sample in this study was 33 employees at the Ulu Musi Sub-District Office, Empat Lawang Regency. Data collection using questionnaires and the analysis method used is multiple linear regression, determination test and hypothesis testing. The results of multiple linear regression calculations obtained multiple linear regression equations Y = 8.650 + 0.334X1 + 0.478X2. The coefficient of determination of the Adjusted R square value is 0.455. This means that X1 (work ability), and X2 (work motivation) affect performance (Y) by 45.5% while the remaining 54.5% is influenced by other variables not examined in this study. The F test results show that the significance is 0.000 <0.05. Because the level of significance is below 0.05, it shows that together X1 (work ability) and X2 (work motivation) have a positive and significant influence together on performance (Y). Work ability has a positive and significant effect on performance because the significant value is 0.041 <0.05, work motivation has a positive and significant effect on performance because the value is 0.007 <0.05.
The Influence Of Work Enthusiasm And Work Motivation On Employees' Performance At Bank Bengkulu Branch Of Tais Fitri, Dwi Kusmita; Irwanto, Tito
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.237

Abstract

This study aims to determine whether there is an effect of work enthusiasm and work motivation on employees’ performance at Bank Bengkulu Branch of Tais. This type of research is quantitative descriptive research, which is a technique used to explain and present numerical data through various statistical methods. The population in this study were all 27 employees of Bank Bengkulu Branch of Tais. While the sample is using the total sampling method of 27 people. Types and sources of data are primary and secondary data, while data collection techniques use questionnaires. The data analysis used in this research is simple linear regression test, t test and Determination (R2). The results of this study indicate that there is an influence of work enthusiasm and work motivation on employees’ performance at Bank Bengkulu Branch of Tais. The level of relationship between the two variables is in the very strong category, which means that the ability of the independent variable to explain the dependent variable is good.
The Influence Of Electronic Word Of Mouth (E-Wom) On Impulse Buying Behaviour For Nuface Products On The Tiktok Platform (Case Study Of Feb-Unived Students) Mukmin, Suprian Fikril; Irwanto, Tito; Abi, Yudi Irawan
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i2.238

Abstract

The rapid development of information and communication technology, along with the emergence of advanced smartphones, has driven the increasing use of social media, including TikTok. TikTok, through its TikTok For Business feature, has become a potential platform for promotional strategies, including for Nuface, which employs an Electronic Word of Mouth (E-WOM) strategy. However, the trend of product de-influencing, which encourages consumers to avoid impulsive purchases, has left Nuface trailing behind its competitors. In Indonesia, impulsive buying behavior is relatively common, with 35% of consumers attracted by appealing promotions, and 56.7% of students struggling to control their impulsive purchases. This study aims to analyze the relationship between E-WOM and impulsive buying behavior for Nuface products. The research is associative, involving 100 respondents selected through non-probability sampling methods, specifically purposive sampling and accidental sampling. Data were analyzed using descriptive analysis techniques, Spearman's rank correlation coefficient, and hypothesis testing. The results indicate that Nuface's E-WOM strategy achieved an average score of 84.1%, signifying that Nuface's E-WOM is quite effective among students. Impulsive buying of Nuface products also recorded an average score of 82.5%, indicating that students tend to engage in impulsive buying. Although the correlation between E-WOM and impulsive buying is relatively weak, hypothesis testing showed significant results with a p-value < α (0.006 < 0.05), indicating a significant relationship between E-WOM and impulsive buying of Nuface products.
The Effect Of Service Quality On Customer Loyalty Mediated By Jne Express Customer Satisfaction In Bengkulu City Rafles, Fadhlu Rohman Dian; Sari, Desti Rupita; Irwanto, Tito; Febliansa, M. Rahman
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.8982

Abstract

The purpose of this study was to determine the Analysis of the Effect of Service Quality on Consumer Loyalty Mediated by JNE Express Consumer Satisfaction in Bengkulu City. The type of research used is quantitative. The population in this study were all JNE Express consumers in Bengkulu City. The sampling technique used simple random sampling with a sample size of 150 people. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis using SmartPLS 4 is the outer model, inner model and bootstrapping test. The results of this study indicate that: (1) service quality has a positive effect on customer satisfaction. This is evidenced by the t-statistic value of 5.362 which is greater than the t-table value (1.65) with a significance level of 0.000 (<0.05). (2) service quality has a negative effect on customer loyalty. This is evidenced by the t-statistic value of 1.340 which is smaller than the t-table value (1.65) with a level of significance of 0.192 exceeding the predetermined standard (<0.05). (3) customer satisfaction has a positive effect on customer loyalty. This is evidenced by the t-statistic value of 3.585 which is greater than the t-table value (1.65) with a significance level of 0.000 (<0.05). (4) service quality on customer loyalty mediated by customer satisfaction has a positive effect. This is evidenced by the mediation coefficient of the t-statistic value of 3.034 which is greater than the t-table value (1.65) with a significance level of 0.002 (<0.05).
Co-Authors A.A. Ketut Agung Cahyawan W Abi, Yudi Irawan Abrianto, Bimo Ahmad Soleh Amelia Amelia Ameri, Agusman Anamica, Marshello Andini , Fira Juli Aprian, Rio Apriana, Yesi Apriani, Denny Aprizal , M Irpan Aprizal, M.Irpan Ardiansyah, Rivaldo Dwi Ariansyah, Muhammad Ridho Ariantara, Yudi Arusdi, Arusdi Astuty , Kamelia Astuty, Kamelia Atharrafly , Muhammad Augusta, Bella Bela, Sinta Chandra, M. Jeffri Arlinandes Desita, Ridha Tri Dewa , Bara Calang Dona, Hesti Pestiko Effendi , Yanto Effriando, Millean Elenri, Heni Erniati, Ayu Nopia Febliansa , Muhammad Rahman Febliansa, M. Rahman Febliansa, Muhammad Rahman Fira, Tiara Elma Fitri, Dwi Kusmita Fitriani, Asty Eka Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Ermeytha halimah, rikeirafsanjani Hamid, Darwan Handayani, Sri HANUARSYAH , DWI Hanuarsyah, Dwi Hariyadi, Wahyu Herlina, Yeni Herry Novrianda Hidayah, Nenden Restu Ida Anggriani Irwandi, Abdurrahman Juniar, Intan Karona Cahya Susena, Karona Cahya Kasari, Yosi Kurniawan, Kimas Kusnadi, Deky Laura, Fadila Putri Likasma, Fingkin Liza Yulianti Maulana, Sidik Melinda, Tri Febrina Mikaresti, Pamela Mukmin, Suprian fikril Mursana MW , Rahmat Nurwahid Nasution, Suswati Neri Susanti Nia Indriasari, Nia Nisah, Cintia Chairu Nurzam, Nurzam Ogriansyah, Gioni Patrisia, Eka Salsa Prabowo, Devo Prananda , M. Akbar Pranata, Fheroansyah Ade Pratama, Meylan Pratama, Yoga Anugra Pratama, Yolan Agung Prayogo, Catur Panggih Priandi, Erlin Putra , Dwingki Marta Putra , Iswidana Utama Putra, Adisi Putra, Agung Pratama Putra, Dwingki Marta Putra, Edo Agus Putra, Iswidana Utama Putra, Jemi Putri, Jessica Nadia Putri, Lidya Gustina Putri, Lydia Gustina Putri, Shofi Rahmadannia Rafles, Fadhlu Rohman Dian Rafsanjani, Rikei Rahmi, Fathur Rajaliu, Haqil Ramahdani, Dita Rasuma, Hafiz Agung Riri, Alita Rizki , M. Gilang Rizki, Muhammad Gilang Rusminita, Esi Rydarto, Dennis Sandi, Zulia Saputra , Wahyu Adi saputra, Arzil azizah Saputra, Debi Tri Saputra Sari, Desti Rupita Sepliana, Rike Subhi, Ramadan Sulisti Afriani, Sulisti Sulistiani Sulistiani, Sulistiani Sumadi, Delvi Suradilaga, Nanda Suwarni Suwarni T, Oscar Julius Gamaliel Tawakal, Anzori Tri Febrina Melinda, Tri Tri Lestari Triasleni, Elza Septi Wagini Wagini, Wagini Wahyudi, Ikbal Wahyuni, Amalia Wahyuningtias, Anggea Wasi, Dora Wijaya, Ermy Wulandari, Melsa Yanti, Rina Trisna Yodista, Yodista Yusuf Wahyudi