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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Indonesia Berdaya Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Multidisciplinary Journals Jurnal Gotong Royong Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Social Sciences Journal Journal of Business Management Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri Jurnal Inovasi Kerja Nyata (JIKN)
Tito Irwanto, Tito
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Model Keputusan Pembelian Produk Dengan Menggunakan Celebrity Endorse Pada Platform Tiktok Di Universitas Dehasen Bengkulu Kasari, Yosi; Irwanto, Tito; Putra, Iswidana Utama
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7454

Abstract

The development of digital technology, especially in social media such as TikTok, has brought significant changes in consumer behavior, especially in purchasing decisions for product. Along with the increase in social media, the presence of celebrity endorsers has a significant influence on consumer purchasing decisions. The purpose of this study is whether attractiveness, trustworthiness and expertise have an effect on purchasing decisions for product on Tiktok platform at Universitas Dehasen Bengkulu. This research method uses quantitative research and data collection using questionnaire techniques, with a sample of 120 respondents. The results showed that multiple linear regression Y = 20,924 + 0.253 X1 + 0.260 X2 + 2.546. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between Celebrity Endorse variable (X1), Tiktok Platform (X2) value is 0 (zero), the purchasing decision (Y) Tiktok platform at Universitas Dehasen Bengkulu. The results show that the results of the Celebrity Endorse test (XI) show t count 3.894> t table 1.980 and sigfinication 0.000 t table 1.980 and sigfinication 0.005 2.45, it is concluded that it accepts the hypothesis, meaning that there is a simultaneous influence between Celebrity Endorse (XI), Tiktok Platform (X2) on purchasing decisions for Tiktok Platform at Universitas Dehasen Bengkulu. This can be seen at a significance level of 0.000 > 0,05.
Consumer Behavior In Virtual Goods Purchase Decisions On Online Gamers In Bengkulu City Ariansyah, Muhammad Ridho; Irwanto, Tito; Melinda, Tri Febrina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7465

Abstract

This study aims to determine consumer behavior in virtual goods purchasing decisions for online gamers in Bengkulu City. The focus of this study is to determine whether the factors of impulsive buying, irrational buying and wastefulness in virtual goods purchasing decisions for online gamers in Bengkulu City. The method used is a quantitative method where data is obtained by distributing questionnaires to 100 online game users in Bengkulu City. The results of the analysis show that impulsive buying, irrational buying and wastefulness factors have a significant influence on online gamers' interest in virtual goods purchasing decisions in Bengkulu City, with the results of multiple linear regression tests Y = 1.599 + 0.430 X1 + 0.625 X2 + 0.053 X3. The t-test for the impulsive buying variable (X1) shows a significant value of 0.000 < 0.05, irrational buying (X2) of 0.000 < 0.05, and waste (X3) of 0.023 < 0.05, which means that Ha is accepted and Ho is rejected for the third variable. In addition, the f-test result of 0.000 < 0.05 shows that simultaneously the variables X1, X2, and X3 have a significant effect on Y.
Strategy For Developing Palm Sugar Business In Lebong Regency Mursana; Susanti, Neri; Irwanto, Tito
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.629

Abstract

The purpose of the study was to determine the strategy for developing the palm sugar business in Lebong Regency. The sample in this study was 45 people consisting of 5 employees of the Tebo Lai Palm Sugar Business, Lebong Regency for internal factors and 40 people for external factors, namely customers of the Tebo Lai Palm Sugar Business, Lebong Regency. The analysis method used was a SWOT analysis consisting of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The results showed that the strategy of the Tebo Lai Palm Sugar Business, Lebong Regency supports an aggressive strategy, or SO strategy in the SWOT matrix. The result of the addition of the strengths owned is 18.75 while the weaknesses are 11.73, so the internal factor quadrant is 18.75 - 11.73 = 7.02, meaning the ability of the Tebo Lai Palm Sugar Business, Lebong Regency to utilize strengths and minimize weaknesses that exist internally. The opportunities owned from this strategy are 17.59 and threats are 11.03. So the external factor quadrant is 17.59 - 11.03 = 6.55, meaning the high ability of the Tebo Lai Palm Sugar Business, Lebong Regency, in utilizing opportunities and overcoming threats faced by the company in marketing the ground coffee business. If the two weighted values ​​are combined in the IE matrix, then both will meet in cell I, which supports an aggressive strategy.
Pengenalan Bisnis Digital Bagi Generasi Muda Dalam Menumbuhkan Jiwa Kewirausahaan Pada Siswa SMKN 3 Kabupaten Seluma Irwanto, Tito; Abi, Yudi Irawan; Herlina, Yeni; Melinda, Tri Febrina; Ariantara, Yudi
Jurnal Dehasen Mengabdi Vol 4 No 1 (2025): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i1.7931

Abstract

Introducing understanding and education to teachers and students of SMKN 3 Seluma begins by explaining the material about the Introduction of Digital Business for the Young Generation in Fostering the Spirit of Entrepreneurship in Students by downloading the Profit Anywhere application, this activity is also a forum for lecturers of the Faculty of Economics, Dehasen University to implement learning or theories that have been taught in lectures because in the world of work to come, students are required to be smart in choosing the type of entrepreneurship or can choose to become entrepreneurs who can create their own jobs instead of relying on jobs that are open to the public and many competitors. In this activity, students are also given an understanding of how to become a young entrepreneur who can provide benefits to many people.
Membangun Ketahanan Pangan Terhadap Budidaya Ayam Kampung Golden Irwanto, Tito; Aprizal, M.Irpan; HANUARSYAH , DWI; RAFSANJANI, RIKEI; NOVRIANDA, HERRY
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 2 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v5i2.118

Abstract

Local chickens have great potential to be developed into superior seeds in an effort to support food security and improve the welfare of farmers, in Indonesia there are reportedly 32 local chicken species. Local chickens are more resistant to diseases, especially avian influenza (AI) or bird flu, than purebred chickens because they have a higher percentage of antiviral genes (Mx +), so it is done by utilizing available resources. including through the utilization of yard land by cultivating Golden type native chickens in RT.03, RW.03 Betungan Village, Selebar Subdistrict, Jalan A.Khalik. The method of implementing our community service which is used for the cultivation of golden type native chickens in maintaining food security is patterned after counseling and mentoring, Thus in applying the community service program, we carry out golden native chicken cultivation activities, The purpose of this activity is to provide insight, knowledge and skills in the use of more modern technology in the form of utilizing land to be used as a rearing cage, for breeding, raising chickens, and selling chickens of all ages. In addition to fulfilling animal protein needs for the household scale, it can also increase residents' income by selling. The sale can be through various social media such as WhatApp Group, Facebook, Instagram, and Tiktok so that it is hoped that it will revive the economy of RT.03, RW.03 Jalan A.Khalik, Betungan Village, Selebar District and it is hoped that residents around RT3 can follow the golden chicken cultivation.
Sosialisasi Kewirausahaan Pemberdayaan Ekonomi Masyarakat Pada Warga Jalan Pulai Payung RT.12 RW.04 Keluran Surabaya Kecamatan Sungai Serut Kota Bengkulu Wagini, Wagini; Gayatri, Ida Ayu Made Er Meytha; Irwanto, Tito; Melinda, Tri Febrina; Indriasari, Nia
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1047.195 KB)

Abstract

Entrepreneurship is the first step for mothers to develop their own abilities to help the family economy, with the entrepreneurial spirit of the residents of Jalan Pulai Payung RT.12 RW. 04. The Surabaya sub-district, Sungai Serut sub-district, Bengkulu City has a very broad positive impact, including being able to channel the talents that exist in each of them, being able to find out what kind of products the market wants, and being able to find out a good market share for the products that are produced both in terms of appearance. from the place and the way of marketing. With this entrepreneurship socialization, it can solve the problems faced by women residents of Jalan Pulai Payung RT.12 RW. 04. Surabaya sub-district, Sungai Serut sub-district, Bengkulu City, to awaken the entrepreneurial spirit in each of them, and to be able to practice what skills are possessed by mothers. In this case, the ability possessed by the majority of mothers is in making tat cakes. Entrepreneurship socialization carried out in this service is carried out in several stages, the first stage is awareness, the second stage is capacity building and the last stage is the empowerment stage. 04. Surabaya sub-district, Sungai Serut sub-district, Bengkulu City and can be received with quite high enthusiasm. After the entrepreneurship socialization was carried out, the mothers immediately put it into practice together. The most important thing in this case is the emergence of the soul of the mothers to be able to develop themselves together in this case, making cakes and selling to the market and following current technological advances. It is hoped that every mother can use her time in a useful way and can help to improve the economy of the families of the residents of Jalan Pulai Payung RT. 12 RW. 04. Surabaya village, Sungai Serut sub-district, Bengkulu city.
Solusi Pemasaran Pada Toko Bu Rani Untuk Meningkatkan Pendapatan Di Desa Kungkai Baru Kabupaten Seluma Irwanto, Tito; Prayogo, Catur Panggih; Afriani, Sulisti; Putri, Lidya Gustina; Melinda, Tri Febrina
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.673 KB) | DOI: 10.37676/jdm.v1i2.3008

Abstract

The purpose of this community service is to assist business actors in promoting SME products in Kungkai Baru Village. This method of community service activities begins with the preparation and field survey stages. This survey phase begins with direct discussions with the Head of Kungkai Baru village, Seluma sub-district, this aims to identify the needs, opportunities, and challenges faced by SME business actors. Then, the socialization and training stages are carried out by the team. At this stage there are five things that the service team does, namely (1) explaining how to make attractive products, (2) finding strategic locations for business actors (3) creating promotional content that is easy for customers to remember (4). And how to distribute the product so that it can reach the customer. (5). Online marketing. The results of this community service activity are as follows: The knowledge of the participants in this case the residents in the Paninggilan Utara Ciledug Village regarding marketing strategies before the PKM activities were mostly in the category of not understanding. After the PKM activity was carried out and the presentation of the material was delivered, it was found that the participants' knowledge of marketing strategies after being delivered was increasing. Keywords : Marketing Strategy,small and medium enterprises.
Sosialisasi Strategi Produksi Pada Usaha Dagang Kue Pia Mr Jalan Dempo VI Kelurahan Sawah Lebar Rt 21 Bengkulu Irwanto, Tito; Pratama, Meylan; Rasuma, Hafiz Agung; Rajaliu, Haqil; Abi, Yudi Irawan
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.684 KB) | DOI: 10.37676/jdm.v1i2.3333

Abstract

This community service program was carried out on Jalan Dempo VI, Sawah Lebar Village, RT 21 Bengkulu, which is one of the villages located in the Ratu Agung sub-district. The process of making this journal is aimed at how the production management functions in the manufacture and sale of cakes in the PIA "MR" business. There are various processes involved in making cakes. The process in making PIA "MR" cake has input-process-output stages, the first stage is Input, this process requires raw materials such as wheat, oil, eggs, sugar, peanuts, and butter. The second stage is the process, in this case the business owner must have complete equipment to make and print the dough in order to get maximum results in a form that is in great demand by consumers. The third stage is Output where in this process is the final stage of making PIA "MR" cakes or the results of each stage process that is passed by producing products with good quality so as to attract consumer views to buy the cake. According to Hanif, et al., (2019) in business there are important things that must be considered, namely a. application of bookkeeping in accordance with applicable rules that will help trading businesses to budget, calculate unit costs, set the right selling price, and can be the basis for making business decisions, b. unit cost analysis so that the set selling price is able to compete in the market, c. Break even point analysis to improve production efficiency and increase production capacity and market expansion, d. use of information technology to support operational activities and marketing activities
Peranan Kemasan Untuk Meningkatkan Pemasaran Produk Kopi Bubuk Pada SMKN 1 Agribisnis Dangau Datuk Kota Bengkulu Afriani, Sulisti; Irwanto, Tito; Sari, Desti Rupita
Jurnal Dehasen Mengabdi Vol 2 No 1 (2023): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i1.3967

Abstract

Packaging is very closely related to the product. Attractive packaging will add to the attractiveness of the product so as to arouse consumer interest to buy it. at this time SMKN 1 Agribusiness Dangau Datuk has produced ground coffee with quite attractive packaging, but the information available on the packaging is incomplete there are several things that have not been listed in the packaging including information about food additives, composition, instructions for use, storage methods and nutritional value. This is known after community service activities are held, hopefully the input given in the future can be improved so as to increase consumer confidence to buy the product
Membangun ketahanan pangan terhadap peternakan sapi bali Seluma selatan kelurahaan rimbo kedui Melinda, Tri Febrina; saputra, Arzil azizah; Pranata, Fheroansyah Ade; Abi, Yudi Irawan; Irwanto, Tito
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4888

Abstract

Building food security for Bali cattle farming is very important for the sustainability of their livestock, but many breeders do not understand this, therefore I chose the South Seluma area of Rimbu Tavern Village to be my place of service because there are cattle farms that experience this problem, and breeders besides their lack of understanding regarding food development they also have difficulty when the dry season arrives to feed their cows and finally sell, and I finally did PKM there to provide knowledge and creative innovation for cattle food when the dry season arrives by means of counseling to cattle breeders.
Co-Authors A.A. Ketut Agung Cahyawan W Abi, Yudi Irawan Abrianto, Bimo Ahmad Soleh Amelia Amelia Ameri, Agusman Anamica, Marshello Andini , Fira Juli Aprian, Rio Apriana, Yesi Apriani, Denny Aprizal , M Irpan Aprizal, M.Irpan Ardiansyah, Rivaldo Dwi Ariansyah, Muhammad Ridho Ariantara, Yudi Arusdi, Arusdi Astuty , Kamelia Astuty, Kamelia Atharrafly , Muhammad Augusta, Bella Bela, Sinta Chandra, M. Jeffri Arlinandes Desita, Ridha Tri Dewa , Bara Calang Dona, Hesti Pestiko Effendi , Yanto Effriando, Millean Elenri, Heni Erniati, Ayu Nopia Febliansa , Muhammad Rahman Febliansa, M. Rahman Febliansa, Muhammad Rahman Fira, Tiara Elma Fitri, Dwi Kusmita Fitriani, Asty Eka Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Ermeytha halimah, rikeirafsanjani Hamid, Darwan Handayani, Sri HANUARSYAH , DWI Hanuarsyah, Dwi Hariyadi, Wahyu Herlina, Yeni Herry Novrianda Hidayah, Nenden Restu Ida Anggriani Irwandi, Abdurrahman Juniar, Intan Karona Cahya Susena, Karona Cahya Kasari, Yosi Kurniawan, Kimas Kusnadi, Deky Laura, Fadila Putri Likasma, Fingkin Liza Yulianti Maulana, Sidik Melinda, Tri Febrina Mikaresti, Pamela Mukmin, Suprian fikril Mursana MW , Rahmat Nurwahid Nasution, Suswati Neri Susanti Nia Indriasari, Nia Nisah, Cintia Chairu Nurzam, Nurzam Ogriansyah, Gioni Patrisia, Eka Salsa Prabowo, Devo Prananda , M. Akbar Pranata, Fheroansyah Ade Pratama, Meylan Pratama, Yoga Anugra Pratama, Yolan Agung Prayogo, Catur Panggih Priandi, Erlin Putra , Dwingki Marta Putra , Iswidana Utama Putra, Adisi Putra, Agung Pratama Putra, Dwingki Marta Putra, Edo Agus Putra, Iswidana Utama Putra, Jemi Putri, Jessica Nadia Putri, Lidya Gustina Putri, Lydia Gustina Putri, Shofi Rahmadannia Rafles, Fadhlu Rohman Dian Rafsanjani, Rikei Rahmi, Fathur Rajaliu, Haqil Ramahdani, Dita Rasuma, Hafiz Agung Riri, Alita Rizki , M. Gilang Rizki, Muhammad Gilang Rusminita, Esi Rydarto, Dennis Sandi, Zulia Saputra , Wahyu Adi saputra, Arzil azizah Saputra, Debi Tri Saputra Sari, Desti Rupita Sepliana, Rike Subhi, Ramadan Sulisti Afriani, Sulisti Sulistiani Sulistiani, Sulistiani Sumadi, Delvi Suradilaga, Nanda Suwarni Suwarni T, Oscar Julius Gamaliel Tawakal, Anzori Tri Febrina Melinda, Tri Tri Lestari Triasleni, Elza Septi Wagini Wagini, Wagini Wahyudi, Ikbal Wahyuni, Amalia Wahyuningtias, Anggea Wasi, Dora Wijaya, Ermy Wulandari, Melsa Yanti, Rina Trisna Yodista, Yodista Yusuf Wahyudi