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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Indonesia Berdaya Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Multidisciplinary Journals Jurnal Gotong Royong Jurnal Multidisiplin Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Social Sciences Journal Journal of Business Management Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri Jurnal Inovasi Kerja Nyata (JIKN)
Tito Irwanto, Tito
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Sosialisasi Kewirausahaan Pemberdayaan Ekonomi Masyarakat Pada Warga Jalan Pulai Payung RT.12 RW.04 Keluran Surabaya Kecamatan Sungai Serut Kota Bengkulu Wagini, Wagini; Gayatri, Ida Ayu Made Er Meytha; Irwanto, Tito; Melinda, Tri Febrina; Indriasari, Nia
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1047.195 KB)

Abstract

Entrepreneurship is the first step for mothers to develop their own abilities to help the family economy, with the entrepreneurial spirit of the residents of Jalan Pulai Payung RT.12 RW. 04. The Surabaya sub-district, Sungai Serut sub-district, Bengkulu City has a very broad positive impact, including being able to channel the talents that exist in each of them, being able to find out what kind of products the market wants, and being able to find out a good market share for the products that are produced both in terms of appearance. from the place and the way of marketing. With this entrepreneurship socialization, it can solve the problems faced by women residents of Jalan Pulai Payung RT.12 RW. 04. Surabaya sub-district, Sungai Serut sub-district, Bengkulu City, to awaken the entrepreneurial spirit in each of them, and to be able to practice what skills are possessed by mothers. In this case, the ability possessed by the majority of mothers is in making tat cakes. Entrepreneurship socialization carried out in this service is carried out in several stages, the first stage is awareness, the second stage is capacity building and the last stage is the empowerment stage. 04. Surabaya sub-district, Sungai Serut sub-district, Bengkulu City and can be received with quite high enthusiasm. After the entrepreneurship socialization was carried out, the mothers immediately put it into practice together. The most important thing in this case is the emergence of the soul of the mothers to be able to develop themselves together in this case, making cakes and selling to the market and following current technological advances. It is hoped that every mother can use her time in a useful way and can help to improve the economy of the families of the residents of Jalan Pulai Payung RT. 12 RW. 04. Surabaya village, Sungai Serut sub-district, Bengkulu city.
Solusi Pemasaran Pada Toko Bu Rani Untuk Meningkatkan Pendapatan Di Desa Kungkai Baru Kabupaten Seluma Irwanto, Tito; Prayogo, Catur Panggih; Afriani, Sulisti; Putri, Lidya Gustina; Melinda, Tri Febrina
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.673 KB) | DOI: 10.37676/jdm.v1i2.3008

Abstract

The purpose of this community service is to assist business actors in promoting SME products in Kungkai Baru Village. This method of community service activities begins with the preparation and field survey stages. This survey phase begins with direct discussions with the Head of Kungkai Baru village, Seluma sub-district, this aims to identify the needs, opportunities, and challenges faced by SME business actors. Then, the socialization and training stages are carried out by the team. At this stage there are five things that the service team does, namely (1) explaining how to make attractive products, (2) finding strategic locations for business actors (3) creating promotional content that is easy for customers to remember (4). And how to distribute the product so that it can reach the customer. (5). Online marketing. The results of this community service activity are as follows: The knowledge of the participants in this case the residents in the Paninggilan Utara Ciledug Village regarding marketing strategies before the PKM activities were mostly in the category of not understanding. After the PKM activity was carried out and the presentation of the material was delivered, it was found that the participants' knowledge of marketing strategies after being delivered was increasing. Keywords : Marketing Strategy,small and medium enterprises.
Sosialisasi Strategi Produksi Pada Usaha Dagang Kue Pia Mr Jalan Dempo VI Kelurahan Sawah Lebar Rt 21 Bengkulu Irwanto, Tito; Pratama, Meylan; Rasuma, Hafiz Agung; Rajaliu, Haqil; Abi, Yudi Irawan
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.684 KB) | DOI: 10.37676/jdm.v1i2.3333

Abstract

This community service program was carried out on Jalan Dempo VI, Sawah Lebar Village, RT 21 Bengkulu, which is one of the villages located in the Ratu Agung sub-district. The process of making this journal is aimed at how the production management functions in the manufacture and sale of cakes in the PIA "MR" business. There are various processes involved in making cakes. The process in making PIA "MR" cake has input-process-output stages, the first stage is Input, this process requires raw materials such as wheat, oil, eggs, sugar, peanuts, and butter. The second stage is the process, in this case the business owner must have complete equipment to make and print the dough in order to get maximum results in a form that is in great demand by consumers. The third stage is Output where in this process is the final stage of making PIA "MR" cakes or the results of each stage process that is passed by producing products with good quality so as to attract consumer views to buy the cake. According to Hanif, et al., (2019) in business there are important things that must be considered, namely a. application of bookkeeping in accordance with applicable rules that will help trading businesses to budget, calculate unit costs, set the right selling price, and can be the basis for making business decisions, b. unit cost analysis so that the set selling price is able to compete in the market, c. Break even point analysis to improve production efficiency and increase production capacity and market expansion, d. use of information technology to support operational activities and marketing activities
Peranan Kemasan Untuk Meningkatkan Pemasaran Produk Kopi Bubuk Pada SMKN 1 Agribisnis Dangau Datuk Kota Bengkulu Afriani, Sulisti; Irwanto, Tito; Sari, Desti Rupita
Jurnal Dehasen Mengabdi Vol 2 No 1 (2023): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i1.3967

Abstract

Packaging is very closely related to the product. Attractive packaging will add to the attractiveness of the product so as to arouse consumer interest to buy it. at this time SMKN 1 Agribusiness Dangau Datuk has produced ground coffee with quite attractive packaging, but the information available on the packaging is incomplete there are several things that have not been listed in the packaging including information about food additives, composition, instructions for use, storage methods and nutritional value. This is known after community service activities are held, hopefully the input given in the future can be improved so as to increase consumer confidence to buy the product
Membangun ketahanan pangan terhadap peternakan sapi bali Seluma selatan kelurahaan rimbo kedui Melinda, Tri Febrina; saputra, Arzil azizah; Pranata, Fheroansyah Ade; Abi, Yudi Irawan; Irwanto, Tito
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4888

Abstract

Building food security for Bali cattle farming is very important for the sustainability of their livestock, but many breeders do not understand this, therefore I chose the South Seluma area of Rimbu Tavern Village to be my place of service because there are cattle farms that experience this problem, and breeders besides their lack of understanding regarding food development they also have difficulty when the dry season arrives to feed their cows and finally sell, and I finally did PKM there to provide knowledge and creative innovation for cattle food when the dry season arrives by means of counseling to cattle breeders.
Himbauan Bahaya Pemasangan Bendera di bawah Jaringan Listrik PLN Irwanto, Tito; Prabowo, Devo; Desita, Ridha Tri; Afriani, Sulisti; Putri, Lydia Gustina
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4891

Abstract

An electrical grid is an interconnected network for electricity delivery from producers to consumers. Electrical grids vary in size and can cover whole countries or continents. It consists of power stations, electrical substations, electric power transmission, and electric power distribution An electrical grids are very vulnerable to attacks or sabotage, so it is necessary to secure power grids. With more and more computers being used to manage electricity grids, cyberattacks have also started to become a security risk. This problem can be overcome by carrying out socialization to appeal to the dangers of the PLN electricity network, as the title above calls for the danger of placing a flag under the PLN electricity network, it is very dangerous for the occurrence of these problems, an understanding of security and safety is also important for the community. The goal of this service is to provide education or call for notification not to put flags under the PLN electricity network for the safety of the community. At the end of the meeting, a joint evaluation was carried out so that the community could understand.
Pengaruh Harga, Cita Rasa, Lokasi, Terhadap Keputusan Pembelian Pada Usaha Support Warmindo Kota Bengkulu Anamica, Marshello; Irwanto, Tito; Fitriano, Yun; Melinda, Tri Febrina
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 2 (2025): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i2.8125

Abstract

The purpose of this research is to determine the influence of price, taste and location on purchasing decisions at the Warmindo Support Business in Bengkulu City. This type of research is a type of quantitative research. The data collection method in this research used a questionnaire technique, with a sample of 100 respondents. The research results show that multiple linear regression Y = 21,967 + 0.141X1 + 0.312X2 + 0.129X3 + 3,943. Where the coefficient is positive, meaning that there is a positive or unidirectional relationship between the variables Price (X1), Taste (X2) Location (X3), the value is 0 (zero), Purchase Decision (Y) in the Warmindo Support business in Bengkulu City. The price test results (XI) show tcount 2,350 > ttable 1,984 and significance 0.021 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that price has a positive and significant effect on purchasing decisions at the Support Warmindo business in Bengkulu City. The results of the taste test (X2) show tcount 5.086 > ttable 1.984 and significance 0.000 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that taste has a positive and significant effect on purchasing decisions at the Support Warmindo business in Bengkulu City. The results of the location test (X3) show tcount 2.143> ttable 1.984 and significance 0.035 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that location has a positive and significant effect on purchasing decisions at the Support Warmindo business in Bengkulu City. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 13,821 > 2.47, so it is concluded that accepting the hypothesis, meaning that there is a simultaneous influence between price (XI), taste (X2), location (X3) on purchasing decisions at the Support Warmindo business in Bengkulu City. This can be seen at the significance level of 0.000 <0.05.
Pemasaran Terhadap Usaha Makro Kecil (UMKM ) Terhadap Penjualan Ketoprak Di Daerah Padang Serai Kota Bengkulu Putri, Jessica Nadia; Febliansa, M. Rahman; Gayatri, Ida Ayu Made Er Meytha; Irwanto, Tito
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8703

Abstract

This study explores the role of marketing strategies in enhancing the sales performance of traditional culinary products, specifically *ketoprak*, among Micro, Small, and Medium Enterprises (MSMEs) in the Padang Serai area of Bengkulu City. MSMEs play a crucial role in the regional economy by creating employment opportunities and supporting local economic growth. However, these businesses often face significant challenges in marketing, particularly amid increasing competition. Therefore, this research aims to assess the extent to which marketing strategies implemented by ketoprak vendors influence their sales outcomes.
Online Marketing Strategy On Purchasing Decisions At Small And Medium Enterprises (UKM) Snack Barokah Bengkulu Putra, Agung Pratama; Irwanto, Tito; Abi, Yudi Irawan; Putra , Iswidana Utama
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 1 No. 3 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v1i3.239

Abstract

A widely used marketing strategy is the marketing mix. The marketing mix refers to the types of decisions that are made when marketing a product or service to consumers. The marketing mix also applies in online marketing, although the decisions made in online marketing may differ from traditional marketing. The purpose of this study is to identify factors that can influence and become elements of the preparation of marketing strategy Snack Barokah, compile and recommend the right marketing strategy to applied to Usaha Snack Barokah in an effort to expand the market and determine the priority order of strategies that can be applied in marketing products Snack Barokah in an effort to expand the market. The results showed that the instrument used in this study was a questionnaire, which consisted of 8 questions for the online marketing variable (X), 8 questions for purchasing decisions (Y), with a total of 80 research respondents. The research questionnaire contains a description of the respondents and answers to the questions given. The characteristics of respondents in this study are based on gender, age, latest education, occupation and number of visits per month.
Sosialisasi Penyusunan Laporan Keuangan Menggunakan Microsoft Excel (Streetsteamgruop) Maulana, Sidik; Gayatri, Ida Ayu Made Ermeytha; Irwanto, Tito; Wagini, Wagini
Jurnal Gotong Royong Vol 1 No 1 (2024): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i1.6268

Abstract

This activity aims to socialize the use of Microsoft Excel as a tool for preparing financial reports for small businesses, especially streetstemgroup. Small businesses often face challenges in managing their finances effectively, which can impact business sustainability and growth. Good preparation is essential for monitoring cash flow, identifying profitability, and meeting tax obligations. However, many small business owners do not have the knowledge or resources to implement complex financial reporting systems. In this outreach, we developed a training module that teaches the basics of preparing financial reports using Excel. This module covers how to record daily transactions, create a general journal, post to a general ledger, prepare a trial balance, and produce financial reports such as a balance sheet, profit and loss report, and cash flow report. This training was carried out in several sessions with a practical approach, where participants directly practiced financial recording and analysis using Excel. With better bookkeeping, it is hoped that small businesses can optimize their financial performance, make better business decisions, and increase their ability to survive and thrive in a competitive market. Recommendations for further activities include further module development and providing ongoing support for small businesses in implementing technology-based financial bookkeeping.
Co-Authors A.A. Ketut Agung Cahyawan W Abi, Yudi Irawan Abrianto, Bimo Ahmad Soleh Alamsyah, Alif Novliyan Amelia Amelia Ameri, Agusman Anamica, Marshello Andini , Fira Juli Aprian, Rio Apriana, Yesi Apriani, Denny Aprizal , M Irpan Aprizal, M.Irpan Ardiansyah, Rivaldo Dwi Ariantara, Yudi Arusdi, Arusdi Astuty , Kamelia Astuty, Kamelia Atharrafly , Muhammad Atharrafly, Muhammad Augusta, Bella Bela, Sinta Chandra, M. Jeffri Arlinandes Desita, Ridha Tri Dewa , Bara Calang Dewa, Bara Calang Dona, Hesti Pestiko Effendi , Yanto Effriando, Millean Elenri, Heni Erniati, Ayu Nopia Febliansa, M. Rahman Fira, Tiara Elma Fitri, Dwi Kusmita Fitriani, Asty Eka Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Ermeytha halimah, rikeirafsanjani Hamid, Darwan Handayani, Sri HANUARSYAH , DWI Hanuarsyah, Dwi Hariyadi, Wahyu Harwini, Dewi Herlina, Yeni Herry Novrianda Hidayah, Nenden Restu Ida Anggriani Irwandi, Abdurrahman Juniar, Intan Karona Cahya Susena Kasari, Yosi Kurniawan, Kimas Kusnadi, Deky Laura, Fadila Putri Likasma, Fingkin Liza Yulianti Maulana, Sidik Melinda, Tri Febrina Mikaresti, Pamela Mu'min, Halek Muhammad Rahman Febliansa Mukmin, Suprian fikril Mursana MW , Rahmat Nurwahid Nasution, Suswati Neri Susanti Nia Indriasari, Nia Nisah, Cintia Chairu Novita, Meta Nurzam, Nurzam Ogriansyah, Gioni Patrisia, Eka Salsa Prabowo, Devo Prananda , M. Akbar Prananda, M Akbar Pranata, Fheroansyah Ade Pratama, Meylan Pratama, Yoga Anugra Pratama, Yolan Agung Prawitasari, Andriyani Prayogo, Catur Panggih Priandi, Erlin Putra , Dwingki Marta Putra , Iswidana Utama Putra, Adisi Putra, Agung Pratama Putra, Dwingki Marta Putra, Edo Agus Putra, Iswidana Utama Putra, Jemi Putri, Jessica Nadia Putri, Lidya Gustina Putri, Lydia Gustina Putri, Shofi Rahmadannia Rafles, Fadhlu Rohman Dian Rafsanjani, Rikei Rahmi, Fathur Rajaliu, Haqil Ramahdani, Dita Rasuma, Hafiz Agung Riri, Alita Rizki , M. Gilang Rizki, Muhammad Gilang Rusminita, Esi Rydarto, Dennis Sandi, Zulia Saputra , Wahyu Adi saputra, Arzil azizah Saputra, Debi Tri Saputra Sari, Desti Rupita Sepliana, Rike Subhi, Ramadan Sulisti Afriani, Sulisti Sulistiani Sulistiani, Sulistiani Sumadi, Delvi Suradilaga, Nanda Suwarni Suwarni T, Oscar Julius Gamaliel Tawakal, Anzori Tri Febrina Melinda, Tri Tri Lestari Triasleni, Elza Septi Wagini Wagini, Wagini Wahyudi, Ikbal Wahyuni, Amalia Wahyuningtias, Anggea Wasi, Dora Wijaya, Ermy Wulandari, Melsa Yanti, Rina Trisna Yodista, Yodista Yusuf Wahyudi Zoniarti, Zoniarti