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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Benefit: Jurnal Manajemen dan Bisnis MODUS-Jurnal Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Distribusi International Journal of Community Service Learning JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ekonomi Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani Journal of Digital Marketing and Halal Industry JBMR: Journal of Business and Management Review Jurnal Pengabdian UNDIKMA Journal of Economics and Business UBS Journal of Management and Entrepreneurship Research Jurnal Pengabdian Masyarakat Nusantara Asian Management and Business Review Journal of Innovation in Community Empowerment (JICE) Unram Journal of Community Service (UJCS) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Terbuka Journal of Economics and Business Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Best Journal of Administration and Management Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ardhi: Jurnal Pengabdian dalam Negri Serat Acitya Jurnal Ekonomi dan Bisnis Jurnal Padamu Negeri Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Jurnal Manajemen Dayasaing Jurnal Pelayanan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial Journal of Ekonomics, Finance, and Management Studies International Journal of Accounting, Management, and Economics Research : Ijamer Jurnal Manajemen Maranatha Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Pengabdian Kepada Masyarakat Indonesia Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Journal of Business and Management Innovations The Journal of Community Empowerment and Sustainability Services
Febrianur Ibnu Fitroh Sukono Putra
Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Mengungkap Pengaruh Label Halal, Kualitas Pelayanan, Bukti Fisik, dan Promosi Media Sosial terhadap Keputusan Pembelian Mie Gacoan di Semarang Kusuma, Danny Arya; Putra, Febrianur Ibnu Fitroh Sukono; Tri Esti Rahayuningtyas
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21456

Abstract

Research aim: The study aims to determine the effect of halal labeling variables, service quality, physical evidence, and social media promotion on purchasing decisions for gacoan noodles in Semarang City. Approach: This study uses a quantitative approach method Research Finding: service quality, physical evidence, and social media promotion significantly affect purchasing decisions for gacoan noodles in Semarang City. Meanwhile, the halal label variable has no significant effect. Theoretical contribution/Originality: The novelty of this research lies in the finding that the halal label, although generally considered important in the Muslim consumer market, does not have a significant influence in the context of fast food cuisine favored by students. This provides a new perspective in understanding young consumers' preferences in Indonesia, especially in the fast food industry. Practitioner/Policy implication: Focusing on improving service quality, physical evidence, and social media promotion, as well as considering customer preferences regarding halal labeling, Mie Gacoan can increase the attractiveness and competitiveness of their products in the Semarang city market Research limitation: This research only focuses on halal labeling, service quality, physical evidence, and social media promotion.
Pure-In: Exploring Customer Satisfaction Performance to Increase Repurchase Intentions Mahmud; Putra, Febrianur Ibnu Fitroh Sukono; Rahayuningtyas, Tri Esti
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21457

Abstract

Research Aim: This study analyzes the influence of trust, promotion, e-service quality, and convenience on repurchase intention, with consumer satisfaction as an intervening variable. Approach: This study uses a quantitative method with path analysis analysis techniques. Samples were taken using purposive sampling techniques of 100 consumers. Research Findings: The results of the first part of the analysis show that Trust, Promotion, E-Service Quality, and Convenience have a positive and significant effect on customer satisfaction. The second part of the study, namely Trust, Promotion, E-Service Quality, and Convenience, has a large and positive effect on repurchase intention. Consumer satisfaction has a significant and positive effect on repurchase intention. Theoretical Contribution: This article is very relevant for future research that focuses on optimizing consumer experience in e-commerce, especially in integrating psychological, technological, and marketing aspects to create consumer satisfaction and loyalty. Practical Implications: E-commerce can prioritize the factors in this study to increase consumer satisfaction and repurchase intention. Research Limitations: This study only focuses on certain variables, so future research can add external variables such as economic conditions, etc.
Dari Ladang ke Layar Kaca: Pemberdayaan Technopreneurship pada UMKM Erawadee dan Bee Farm Thailand Menuju Industri Digital Mahmud Mahmud; Aulia Nurul Hidayah; Ariati Anomsari; Febrianur Ibnu Fitroh Sukono Putra; Tubagus Achmad Darodjat
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.7386

Abstract

Transformasi digital telah membuka peluang besar bagi pelaku usaha mikro, kecil, dan menengah (UMKM) untuk memperluas jangkauan pasar dan meningkatkan efisiensi operasional melalui technopreneurship. Kegiatan pengabdian ini bertujuan untuk memberdayakan UMKM agrobisnis Erawadee dan Bee Farm di Thailand agar mampu beradaptasi dan berkembang dalam ekosistem digital. Pendekatan yang digunakan melibatkan pelatihan intensif mengenai pemanfaatan teknologi digital dalam kewirausahaan, termasuk penguatan pola pikir kewirausahaan digital, identifikasi peluang berbasis data, strategi pemasaran digital, serta optimalisasi platform daring sebagai kanal distribusi. Meskipun prinsip dasar kewirausahaan tetap relevan, kewirausahaan digital menuntut pelaku usaha untuk terhubung secara aktif dengan masyarakat digital serta mampu mengelola dan mengombinasikan berbagai sumber daya digital seperti data terbuka, konten daring, layanan cloud, dan kontribusi komunitas. Hasil kegiatan menunjukkan bahwa pelatihan technopreneurship secara signifikan meningkatkan pemahaman dan kesiapan digital para pelaku UMKM, serta membuka potensi kolaborasi lintas platform yang lebih luas. Dengan demikian, kegiatan ini menjadi langkah strategis dalam meminimalisir hambatan kewirausahaan sekaligus mendorong UMKM menuju industri digital yang lebih adaptif dan kompetitif.
UPAYA PENGEMBANGAN SENTRA INDUSTRI KREATIF SANGKAR BURUNG MOJOSONGO DI TENGAH MOMENTUM PEMULIHAN EKONOMI NASIONAL Nanda Adhi Purusa; Febrianur Ibnu Fitroh Sukono Putra; Miftachul Mujib
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 1 (2022): April
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol1.2022.31

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan mendiskripsikan pelaku usaha pada Sentra Industri Kreatif Sangkar Burung Mojosongo, Surakarta. Pendekatan klaster digunakan untuk menjelaskan pola kerja dan peluang yang dapat dikembangkan oleh pelaku usaha untuk memulihkan usahanya pasca gejolak ekonomi akibat Covid-19. Metode penelitian menggunakan deskriptif kualitatif dimana terdapat lima orang pelaku usaha dalam industri tersebut yang menjadi narasumber. Teknik pengumpulan data menggunakan in-depth interview dengan pertanyaan terbuka. Penelitian ini menunjukkan bahwa pendekatan klaster memang tepat digunakan untuk mengembangkan IKM di Indonesia. Penguatan jaringan melalui beberapa macam kerjasama menjadi faktor penting dalam upaya menumbuhkan kembali industri ini pasca Covid-19.
Enhancing Skincare Purchase Decisions: A Case Study of Facetology in Semarang City Anisah Gadiez Salsa Aprilleony; Mahmud Mahmud; Bara Zaretta; Febrianur Ibnu Fitroh Sukono Putra
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.342

Abstract

This study aims to analyze the influence of brand image, word of mouth, and product quality on the purchase decision of Facetology skincare products. The study uses a quantitative method to obtain objective and generalizable results. The sample consisted of 100 respondents, who were individuals who had purchased or used Facetology skincare products. The sampling technique used was purposive sampling, ensuring that the selected respondents met criteria relevant to the research objectives. Data collection was conducted through the distribution of questionnaires to the selected respondents to gather the necessary information. The data analysis technique employed was Smart PLS 4.0, which efficiently and accurately measures the relationships between variables. This study emphasizes the importance of understanding the factors influencing purchase decisions in the skincare industry, particularly for the Facetology brand. The results of the study indicate that word of mouth has a positive and significant effect on the purchase decision of Facetology products. Additionally, brand image was found to have no significant effect on the purchase decision, while product quality had a positive and significant effect on the purchase decision of Facetology products. The implications of this study suggest that the company can leverage word of mouth as an effective marketing strategy and focus more on improving product quality to influence consumer purchase decisions.
PRESTIGE OR PREFERENCE? GENERATION Z’S PURCHASE DECISION BEHAVIOR TOWARD IPHONE AND SAMSUNG SMARTPHONES Merliana, Ira; Putra, Febrianur Ibnu Fitroh Sukono; Kusuma, Pradana Jati; Oktoriza, Linda Ayu
Distribusi - Journal of Management and Business Vol. 14 No. 1 (2026): Distribusi, March 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i1.690

Abstract

The development of digital technology has made smartphones a primary necessity for Generation Z, especially in the premium segment such as iPhone and Samsung. This study aims to analyze the influence of functional, emotional, social, and epistemic values on brand preference and purchase decisions, with brand preference as a mediating variable. The study employs a quantitative approach using an explanatory survey design involving 124 Generation Z students from the Faculty of Economics and Business at Dian Nuswantoro University. Data were collected through a five-point Likert scale questionnaire and analyzed using SEM-PLS with SmartPLS 4. The results show that functional and epistemic values have a significant effect on Brand Preference and Purchase Decision, while emotional and social values do not have a significant effect. Brand Preference was found to have a significant effect on Purchase Decision and mediated the effect of functional and epistemic values on Purchase Decision. These findings indicate that Gen Z considers rational and novelty aspects more than emotional and social status aspects when purchasing premium smartphones.
Peran Kredibilitas Influencer, Iklan, Citra Merek dalam Memengaruhi Keputusan Pembelian Produk Skincare di TikTok Shop Kamila, Vera Rindiani; Hariyadi, Guruh Taufan; Nuryanto, Imam; Putra, Febrianur Ibnu Fitroh Sukono
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6196

Abstract

This study aims to analyze the influence of Influencer Credibility, Advertising, and Brand Image on Purchasing Decisions for skincare products on TikTok Shop. A quantitative approach was used with a survey method of 139 respondents who are TikTok Shop users and have purchased skincare products. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS software. The results of the analysis show that Influencer Credibility and Brand Image have a positive and significant influence on Purchasing Decisions. Conversely, Advertising does not have a significant influence on Purchasing Decisions. These findings indicate that trust in influencers and positive perceptions of brands have a more dominant role in driving purchasing decisions than advertising. This study provides implications for business actors to optimize digital marketing strategies by emphasizing influencer credibility and strengthening brand image.
Peranan Media Sosial Instagram untuk Meningkatkan Citra Merek Dojang Taekwondo Dns Semarang Kikan Nurhaliza Raniku; Febrianur Ibnu Fitroh Sukono Putra; Sisca Dian Rahmawati
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing management is a crucial aspect in achieving the marketing goals of a product or service, including in the context of sports such as taekwondo. This study focuses on the role of social media, especially Instagram, in enhancing the brand image and membership of Dojang Taekwondo DnS in Semarang. Established in 2012, Dojang DnS faces challenges in promoting its club, which currently relies on word-of-mouth marketing strategies. Through qualitative data analysis and social media, this study found that elements such as attractive profiles, quality content, active interactions, and the use of relevant hashtags can significantly increase audience engagement. The obstacles faced include lack of account visibility and difficulty in attracting audience attention. The results of this study indicate that the use of social media can strengthen relationships with the community and contribute to membership growth, while highlighting the importance of a more planned and structured marketing strategy in promoting Dojang taekwondo activities.
The Evolution and Growth Dynamics of Sharia Pawnshops in Indonesia Alfina Yuniar Prastika; Ahmad Reza; Febrianur Ibnu Fitroh Sukono Putra; Risanda Alirastra Budiantoro; Sisca Dian Rahmawati
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to elucidate and examine the dynamics of Islamic fiduciary services in Indonesia. Islamic economic system is very beneficial to the community now. Still, many must understand the differences between conventional and Islamic fiduciary services in concept and implementation. This paper uses the analysis method of a review of the literature to examine previous research relating to the history and development of Islamic fiduciary services in Indonesia. The results show that Islamic fiduciary services in Indonesia are close to Islamic idealism. It can be seen in terms of the fact that the system of financing, the cost of storage, the deadline for auction, and frequent misunderstandings between parties in Islamic fiduciary services with the public due to the need for adequate facilities from the Islamic fiduciary services. So, massive education is critical to increase the knowledge of the community in terms of that institution.
Optimizing Millennial Performance: The Role of Talent Management, Work-Life Balance, and Stress Management Lutfillahi Latief; Dimas Prasetyo; Febrianur Ibnu Fitroh Sukono Putra
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to find out how talent management influences employee performance, the effect of work-life balance on employee performance, and the effect of work stress on employees. This research was conducted on 58 millennial- generation employees at Point Coffee in Semarang City. Testing the instrument in the study was carried out by testing the validity and reliability tests. The method used in this research is multiple linear regression analysis with the help of SPSS 25. The results of the study show that talent management, work-life balance, and work stress have a positive and significant effect on employee performance. The results of this study are expected to provide information and contribute to the development of knowledge related to the influence of talent management, work-life balance, and work stress on employee performance. The results of this research are also expected to assist in the teaching and learning process and to apply knowledge, especially human resource management related to talent management, work-life balance, work stress, and employee performance.
Co-Authors A. A. R. P. Sari, Raden Abdullah Arif Nurhikmah Abu Salam Adilla Kustya Ulfa Adinda Maharani, Azahra Aflit Nuryulia Praswati AGUNG SEDAYU Agustinus, Deo Viandra Ahmad Nur Kalinggar Ahmad Reza Ahmad Rudi Yulianto Ahmada, Rikza Alby Aini, Nining Nurul Alfina Yuniar Prastika Almira Santi Samasta Al’Fara Arum Suci Witjaksono Amalia Nur Chasanah Amron Amron Anis Susanti Anis Susanti Anisah Gadiez Salsa Aprilleony Anjasari, Triska Aprilya, Dandy Ariati Anomsari Ariati Anomsari Ariati Anomsari Aries Setiawan Arsanda, Tiara Daffa Artha Febriana Athifah Utami Aulia Nurul Hidayah Aulia Uswatun Khasanah Awanis L. Haziroh Awanis Linati Haziroh Ayes, Yoki Taufiqul Aytekin Demircioglu Azna Abrory Wardana Bara Zaretta Bara Zaretta Bilkis Aulia Luxfiati Bilqis Nisrina Ubaydella Binta Zulfa Nafisa Bobur Sobirov Bobur Sobirov Cahya, Handy Nur Citra Augustina Sumarsa Clarinta, Avika Anno Damar, Haunan Dandy Aprilya Dea, Widya Putri Nareswari Deo Viandra Agustinus Dian Ayu Maharani Dian Ayu Maharani Dian Indriana Hapsari Dian Prawitasari Diana Aqmala Diana Aqmala Diana Aqmala Dimas Prasetyo Dimas Rizky Sutikno Dina N. Himmatina Dwi Nuraini, Kurnia E. Artha Febriana Elia Resha Fatmawati Elia Resha Fatmawati Elia Resha Fatmawati Enggarningtyas Retno Pinasti Erin Kristina Estefania Azzura Faela R. Latifah Fajar Tri Afrilianto Farrikh Al Zami Fatmawati, Elia Resha Foza Hadyu Hasanatina Gunawan, Yosaf Andrew Hadyu Hasanatina, Foza Handy Nur Cahya Harisstha, Nur Ahmat Zaim Hariyadi, Guruh Taufan Haunan Damar Haziroh, Awanis L. Hertiana Ikasari Ida Farida Ida Farida Ifan Rizqa Imam Nuryanto Imam Nuryanto Indah A. Cahyani Indradewa, Rhian Indrayana, David Shandika Iwan Koerniawan Izzudien, Muhammad Kamila, Vera Rindiani Kikan Nurhaliza Raniku Kristina, Erin Kurnia Agari, Bella Fitri Kurniawan, Diky Kurniawan, Yoga Rizky Kusmindar, Arif Kusni Ingsih Kusuma, Danny Arya Kusuma, Pradana Jati Lamidi Lamidi, Lamidi Lestari, Selvia Puji Lutfillahi Latief Luthfi G. Ali Luthfi Gosan Ali Mahadika Pradipta Himawan Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Mario Rosario Wisnu Aji Martha Christi Masitha Fahmi Wardhani Mauren A. Zahra Mega Wahyu Widawati Merliana, Ira Miftakhul JN Kholifah Mila Sartika Mochammad Eric Suryakencana Wibowo Mochammad Sulthan Ariq Ramadhan Muchamad Arif Istanto Muhammad Tata Rizky Setyo Utomo Mujib, Miftachul Murningsih, Setia Nadia Faiza Az Zahra Nadira Rohadatul Aisy Nadiya Fikriyatus Zakiyah Nanda Adhi Purusa Negara, Wana Pramudyawardana Kusuma Nico Alexander Vizano Nita Findias Nugroho, Yohanes Vianney Ario Nyimas Ayu Rara Santang Oktoriza, Linda Ayu Perdana, Tito Aditya Peter S. Fader Piji Pakarti Pradana Jati Kusuma Pramadanti, Amanda D. Pratama, Yuko Kurnia Priono, Samuel Adi Puspita Sari, Rizki Putra, Faizal Rizky Handayani Qonita Maharani Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rahmadani, Luthfia Reza, Ahmad Rifqi Ardiansyah, M. Jihatur Rina Wulandari Risanda A. Budiantoro Risanda A. Budiantoro Risanda Alirastra Budiantoro Risandra Alirastra Budiantoro Riyana Sukma Sari Robby Maulana Saputra Roymon Panjaitan Roymon Panjaitan Rudi Kurniawan Rumanti, Seline Widi Sadewa, Ryyo Saman, Maulidina Baety Nafiah Saputra, Robby Maulana Sari, Raden Ayu Aminah Rizkia Puspita Seline Widi Rumanti Seline Widi Rumanti Setia Murningsih Setiawan, Aries Shahrul Wijayanto, Kukuh Sisca Dian Rahmawati Suhita W. Setyahuni Suhita Whini Setyahuni Sulastri Sulastri Suryawijaya, Tito Wira Eka Syaifuddin, Mukhammad Tiana Faradita Tito Wira Eka Suryawijaya Tiya Dwi Rachmanti Tri Esti Rahayuningtyas Tubagus Achmad Darodjat Ulfa, Adiila Kustya Umam, Choerul Ummi Nur Laila Sulistyani Utomo, Muhamad Tata Rizky Setyo Utomo, Wahyu Tri Vincent Didiek Wiet Aryanto Wardani, Nizia Kusuma Wati, Dwi Kharisma Wibowo, Frendy Widarahma Agestha Khairunnisa Widyatmoko Widyatmoko Yohan Wismantoro Yovita, Lenni Yulianto, Ahmad Rudi Zakiyah, Nadiya Fikriyatus