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The power of cultural resource bricolage: Driving market performance through customer-culture theory Putra, Febrianur Ibnu Fitroh Sukono; Panjaitan, Roymon; Fatmawati, Elia Resha; Rumanti, Seline Widi
Asian Management and Business Review Volume 5 Issue 2, 2025
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol5.iss2.art10

Abstract

Small and Medium Enterprises (SMEs) that produce traditional products face a dilemma between preserving cultural authenticity and innovating. This study aims to explore the mediating role of Cultural Resource Bricolage (CRB) in enhancing Innovative Market Performance (IMP) through the Cultural Authenticity Perception (CAP). Data were collected from 356 SMEs in the traditional culinary, ethnic fashion, and ethnic jewelry sectors in Central Java, Indonesia, and analyzed using the SEM-PLS method. The results show that CRB significantly mediates the relationship between CAP and IMP, helping SMEs preserve cultural authenticity while remaining relevant in modern markets. It was found that CAP is the most significant construct in influencing outcomes, although its performance is slightly lower compared to CRB. These findings provide practical contributions by offering culture-based innovation strategies that SMEs can implement and theoretical contributions by expanding the understanding of the relationship between cultural authenticity, innovation, and market performance.
Profitability or Value? Rethinking the Link in Public Companies (Literature Review) Nugroho, Yohanes Vianney Ario; Clarinta, Avika Anno; Putra, Febrianur Ibnu Fitroh Sukono; Gunawan, Yosaf Andrew; Yulianto, Ahmad Rudi
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 3 No. 1 (2024): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jmdb.v3i1.14833

Abstract

This study explores the relationship between profitability and firm value in public companies in Indonesia, with capital structure examined as a mediating factor. A literature-based approach was employed by synthesizing findings from national and international research, emphasizing indicators such as Return on Assets (ROA), Return on Equity (ROE), Price to Book Value (PBV), and Tobin’s Q. The results reveal that profitability generally has a positive impact on firm value, yet this effect is not always consistent due to the role of capital structure. High leverage can weaken or even offset the benefits of profitability, while optimal capital structure enhances market valuation. The study provides theoretical contributions to corporate finance and practical implications for managers, investors, and policymakers.
Kerja di Rumah tapi Tertekan: Implikasi Work From Home, Tekanan Kerja, Kelelahan Digital terhadap Produktivitas Generasi Sandwich Sari, Raden Ayu Aminah Rizkia Puspita; Putra, Febrianur Ibnu Fitroh Sukono; Suryawijaya, Tito Wira Eka; Reza, Ahmad; Kristina, Erin
Modus Vol. 37 No. 2 (2025): VOL 37 NO 2 (2025)
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v37i2.11383

Abstract

This study aims to evaluate the impact of work pressure, digital fatigue, and work-life balance on the productivity and well-being of the sandwich generation in the context of work from home (WFH). The research approach uses an explanatory quantitative method involving 582 respondents who have been working remotely for at least one year. Data were collected through an online survey using a structured questionnaire. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) through the SmartPLS 4.0 application. The results of this study reveal that work pressure, digital fatigue, and work-life balance (WLB) serve as significant mediators of the productivity of the sandwich generation in the WFH context. The findings indicate that the sandwich generation, who face dual demands, is vulnerable to stress and burnout in a virtual work environment. This study also identifies the need for flexible work policies, psychological support, and time management training to mitigate the negative impacts of digital fatigue. The contribution of this research lies in its specific focus on the sandwich generation, filling the gap in the literature regarding the impact of digital fatigue in the WFH context. The practical implications suggest that organizations should develop more inclusive strategies to support employee well-being in the digital era. This research is expected to serve as a foundation for further studies on the impact of technology and changing work patterns on the mental and emotional well-being of workers, especially within the context of the sandwich generation. Keywords: sandwich generation; digital fatigue; virtual office; work from home. Penelitian ini bertujuan untuk mengevaluasi dampak work pressure, kelelahan digital, dan work-life balance terhadap produktivitas dan kesejahteraan generasi sandwich dalam konteks work from home. Pendekatan riset ini menggunakan kuantitatif eksplanatori dengan melibatkan 582 responden yang telah bekerja secara WFH minimal satu tahun. Data dikumpulkan melalui survei secara daring dengan instrumen kuesioner terstruktur. Data dianalisis menggunakan Structural Equation Modeling - Partial Least Squares (SEM-PLS) melalui aplikasi SmartPLS 4.0. Hasil penelitian ini mengungkapkan bahwa work pressure, digital fatigue, dan work-life balance (WLB) berperan sebagai mediator yang signifikan terhadap produktivitas generasi sandwich dalam konteks Work From Home (WFH). Temuan ini mengungkap bahwa generasi sandwich yang menghadapi tuntutan ganda, rentan terhadap stres dan burnout dalam lingkungan kerja virtual. Penelitian ini juga berhasil mengidentifikasi perlunya kebijakan kerja fleksibel, dukungan psikologis, dan pelatihan manajemen waktu untuk mengurangi dampak negatif kelelahan digital. Kontribusi penelitian ini terletak pada fokus khusus terhadap generasi sandwich, mengisi celah literatur tentang dampak kelelahan digital dalam konteks WFH. Implikasi praktisnya bagi organisasi untuk mengembangkan strategi yang lebih inklusif dan mendukung kesejahteraan karyawan di era digital. Penelitian ini diharapkan dapat menjadi landasan untuk studi lebih lanjut mengenai dampak teknologi dan perubahan pola kerja terhadap kesejahteraan mental dan emosional pekerja, khususnya dalam konteks generasi sandwich. Kata kunci: generasi sandwich; kelelahan digital; kantor virtual; work from home.
DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG Sadewa, Ryyo; Sedayu, Agung; Anomsari, Ariati; Putra, Febrianur Ibnu Fitroh Sukono
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 2 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ygtehy23

Abstract

This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 respondents who had either purchased or shown interest in Ortuseight products. The data were analyzed using multiple linear regression to determine the impact of each independent variable on the dependent variable. The findings reveal that price perception, product quality, and brand image all have a significant and positive effect on purchase decisions. Consumers tend to assess the balance between price and product benefits, evaluate quality based on specifications and durability, and are influenced by brand reputation when making choices. These results highlight the importance for companies to maintain a balance between pricing and quality, while also strengthening brand image—not only in terms of corporate reputation but also in how the product is perceived. This research is expected to offer strategic insights for marketing policy development and serve as a reference for future studies.
MANTRA: Pemberdayaan Smart-Mangrove untuk Mitigasi Banjir Pesisir dan Memperkuat Ekowisata di Desa Tapak Semarang Putra, Febrianur Ibnu Fitroh Sukono; Haziroh, Awanis Linati; Fatmawati, Elia Resha; Ulfa, Adilla Kustya; Maharani, Dian Ayu; Yulianto, Ahmad Rudi
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): November 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i6.883

Abstract

Kegiatan Pengabdian masyarakat telah dilaksanakan di Desa Tapak Kota Semarang dengan tujuan untuk meningkatkan kesadaran dan partisipasi masyarakat pesisir Desa Tapak dalam pelestarian lingkungan pesisir melalui penanaman mangrove. Jumlah peserta yang merupakan masyarakat pesisir desa tapak sebanyak 100 orang. Desa Tapak merupakan kawasan pesisir yang rentan terhadap abrasi dan penurunan kualitas ekosistem pesisir akibat aktivitas manusia dan perubahan iklim. Program pengabdian ini bertujuan untuk memberikan edukasi pelestarian, pemanfaatan mangrove dan serta mendorong partisipasi aktif masyarakat sekitar pesisir dalam pelestarian lingkungan. Selain itu, program ini juga berfokus pada pengenalan potensi ekonomi mangrove, seperti pengembangan ekowisata berbasis mangrove dan produk olahan mangrove yang dapat meningkatkan kesejahteraan masyarakat pesisir. Metode pelaksanaan meliputi tahapan persiapan, survey lapangan, pelatihan teknis penanaman mangrove, dan kegiatan penanaman bersama. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterlibatan masyarakat dalam menjaga kelestarian mangrove, serta pelaksanaan aktivitas penanaman bibit mangrove di wilayah pesisir Desa Tapak. Diharapkan program pengabdian ini dapat memberikan dampak jangka panjang dan turut berkontribusi dalam memperkuat ekosistem pesisir serta mendorong keberlanjutan lingkungan berbasis masyarakat. 
Diferensiasi Produk, Eco-label, Dan Brand Awareness Sebagai Peran Pengambilan Keputusan Pembelian Pada Produk Eiger Ayes, Yoki Taufiqul; Hariyadi, Guruh Taufan; Yovita, Lenni; Putra, Febrianur Ibnu Fitroh Sukono
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2327

Abstract

The era of dynamic globalization and rapid technological progress has had an impact on the economy, resulting in very tight business competition. One of them is the increase in companies adopting innovation by making environmentally friendly products. This research aims to analyze the influence of product differentiation, eco-labels, and brand awareness on purchasing decisions for Eiger products in Semarang City. The population and sample of this research was carried out using a purposive sampling technique on an unknown number of consumers of Eiger products. This study used a sample based on the formula N = (8 × number of indicators) = 8 × 19 = 152 respondents. The research method applied is a quantitative approach and multiple linear regression analysis which is used to test the hypothesis using the SPSS 26 application. The research results imply that product differentiation, eco-label and brand awareness variables have a positive and significant effect on purchasing decisions for Eiger products in Semarang City. Keywords: Product Differentiation; Eco-label; Brand Awareness; Buying decision; Eiger
Dampak Implementasi Sales Promotion Dalam Meningkatkan Repurchase Intention Pada Belikopi Kota Semarang Agustinus, Deo Viandra; Putra, Febrianur Ibnu Fitroh Sukono; Hariyadi, Guruh Taufan; Kusuma, Pradana Jati
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2761

Abstract

The food and beverage industry that is growing very rapidly is the coffee shop. This business competition is very tight so companies need to create products that suit consumer tastes. The coffee shop in question is BeliKopi. This research aims to examine the influence of customer experience, brand trust on repurchase intentions with sales promotions as moderating variables at Belikopi in Semarang City (Central Semarang). The method used in this research is sampling purposes using 103 respondents using questionnaires distributed via Google from. In the data analysis process using SmartPLS version 4. The research results show that customer experience and brand trust have a significant positive effect on repurchase intention, while customer experience and brand trust do not have a significant positive effect on repurchase intention which is moderated by sales promotions at Belikopi in Semarang City (Central Semarang).
A CREATIVE CAMPAIGN MODEL IN SUPPORTING PUBLIC SERVICE INNOVATION "PANGERAN DIPONEGORO" Suryawijaya, Tito Wira Eka; Priono, Samuel Adi; Utomo, Muhamad Tata Rizky Setyo; Putra, Febrianur Ibnu Fitroh Sukono
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 1 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jmdb.v4i1.11672

Abstract

Innovation in public health services plays a critical role in achieving Universal Health Coverage (UHC), especially in densely populated urban areas like Semarang City. The Semarang City Health Office has introduced the "Pangeran Diponegoro" initiative to provide inclusive and sustainable health coverage for all city residents. However, this innovation faces challenges in raising broad public awareness and participation. This study aims to analyze the implementation of a creative campaign model designed to strengthen the brand equity of the "Pangeran Diponegoro" initiative and enhance public engagement with the UHC program in Semarang City. The methodology involves Internal-External Matrix analysis to identify supporting and inhibiting factors, VRIO framework to assess the initiative's competitive advantage, and Value Chain Analysis to evaluate the program’s efficiency and effectiveness. The creative campaign strategy was developed using the Double Diamond approach, incorporating exploration, development, and implementation phases of visual and video campaign models. Findings indicate that the creative campaign significantly enhanced brand equity and captured public attention for the innovation, as evidenced by an increase in UHC coverage to 99.23% and positive engagement on social media platforms. This research provides originality by integrating a creative campaign model with a brand equity enhancement strategy in public health services, an approach rarely applied in UHC initiatives in Indonesia. The findings offer valuable insights for other health institutions aiming to optimize public service innovation through creative campaigns.
Penerapan Bauran Promosi Teh Pucuk Harum Terhadap Keputusan Pembelian Pada Mahasiswa Manajemen Di Kota Semarang Puspita Sari, Rizki; Fitroh Sukono Putra, Febrianur Ibnu; Wismantoro, Yohan; Panjaitan, Roymon
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7617

Abstract

Penelitian memiliki tujuan guna menganalisis dampak program promosi teh pucuk harum pada keputusan pembelian konsumen mahasiswa manajemen kampus swasta di kota Semarang. Jenis penelitian ini ialah kuantitatif eksploratif. Jumlah sampel penelitian ini ialah 100 responden mahasiswa manajemen kampus swasta di kota Semarang. Teknik pengumpulan data yang digunakan ialah kuisioner yang dibagikan kepada responden untuk dijawab. Objek penelitian ini ialah variabel promotional mix sebagai variabel bebas dan keputusan pembelian sebagai variabel terikat. Teknik pengambilan sampel ini diperoleh dengan metode non probability sampling (purposive sampling) dengan memperhatikan kriteria- kriteria tertentu, analisis data menggunakan analisis regresi linier berganda. Hasil riset ini menunjukkan bahwa bauran promosi berpengaruh secara positif dan signifikan dalam mempengaruhi keputusan pembelian teh pucuk harum mahasiswa manajemen di semarang. Kontribusi & Nilai Tambah penelitian ini adalah program strategi bersaing ini memberi perusahaan lebih signifikan peluang untuk mencapai promosi pemasaran yang optimal termasuk memperluas pangsa pasar konsumen teh pucuk harum.
Keputusan Pembelian Mahasiswa Manajemen di Kota Semarang Terhadap Produk Perawatan Kulit Skintific Saman, Maulidina Baety Nafiah; Sukono Putra, Febrianur Ibnu Fitroh; Haziroh, Awanis Linati; Kusuma, Pradana Jati
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7618

Abstract

Skintific merupakan brand skincare yang baru hadir di Indonesia sejak awal 2022 dan langsung naik daun bahkan menjadi salah satu top brand di Indonesia. Brand skintific ini memiliki banyak kelebihan, salah satunya aktif memberikan solusi melalui produknya dapat membantu mengatasi masalah skin barrier. Penelitian ini bermaksud guna mengevaluasi dampak brand image, persepsi dan harga, dan review produc pada keputusan pembelian produk perawatan kulit Skintific di kalangan mahasiswa jurusan manajemen di Kota Semarang. Jenis penelitian ini kuantitatif eksploratif, penelitian dilakukan untuk meneliti dengan hasil berupa angka yang dapat digunakan untuk mendapat pengaruh antar variabel yang diteliti dengan sampel 100 responden. Teknik pengambilan sampel dalam penelitian ini memakai purposive sampling. Analisis data dalam pengkajian ini regresi linear berganda. Hasil riset menjelaskan bahwa brand image, persepsi harga, review product secara positif serta signifikan mempengaruhi keputusan pembelian skincare skintific pada mahasiswa manajemen di Kota Semarang. Kontribusi penelitian ini memberikan peluang perusahaan skintific lebih besar dan memperluas pangsa pasar.
Co-Authors A. A. R. P. Sari, Raden Abu Salam Adilla Kustya Ulfa Adinda Maharani, Azahra Aflit Nuryulia Praswati AGUNG SEDAYU Agustinus, Deo Viandra Ahmad Nur Kalinggar Ahmada, Rikza Alby Aini, Nining Nurul Almira Santi Samasta Al’Fara Arum Suci Witjaksono Anisah Gadiez Salsa Aprilleony Anjasari, Triska Aprilya, Dandy Ariati Anomsari Ariati Anomsari Arsanda, Tiara Daffa Artha Febriana Aryanto, Vincent Didiek Wiet Aulia Nurul Hidayah Aulia Uswatun Khasanah Awanis L. Haziroh Awanis Linati Haziroh Ayes, Yoki Taufiqul Aytekin Demircioglu Azna Abrory Wardana Bara Zaretta Bilkis Aulia Luxfiati Bobur Sobirov Cahya, Handy Nur Chasanah, Amalia Nur Citra Augustina Sumarsa Clarinta, Avika Anno Damar, Haunan Dandy Aprilya Dea, Widya Putri Nareswari Deo Viandra Agustinus Dian Ayu Maharani Dian Indriana Hapsari Diana Aqmala Diana Aqmala Dimas Prasetyo Dwi Nuraini, Kurnia Elia Resha Fatmawati Erin Kristina Farrikh Al Zami Fatmawati, Elia Resha Foza Hadyu Hasanatina Gunawan, Yosaf Andrew Hadyu Hasanatina, Foza Harisstha, Nur Ahmat Zaim Hariyadi, Guruh Taufan Haziroh, Awanis L. Ida Farida Ifan Rizqa Imam Nuryanto Indradewa, Rhian Indrayana, David Shandika Iwan Koerniawan Izzudien, Muhammad Kristina, Erin Kurnia Agari, Bella Fitri Kurniawan, Diky Kurniawan, Yoga Rizky Kusmindar, Arif Kusni Ingsih Kusuma, Danny Arya Kusuma, Pradana Jati Lamidi Lamidi, Lamidi Lestari, Selvia Puji Mahadika Pradipta Himawan Maharani, Dian Ayu Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Mario Rosario Wisnu Aji Martha Christi Masitha Fahmi Wardhani Mega Wahyu Widawati Merliana, Ira Mochammad Eric Suryakencana Wibowo Muchamad Arif Istanto Muhammad Tata Rizky Setyo Utomo Mujib, Miftachul Murningsih, Setia Nadiya Fikriyatus Zakiyah Nanda Adhi Purusa Negara, Wana Pramudyawardana Kusuma Nugroho, Yohanes Vianney Ario Oktoriza, Linda Ayu Perdana, Tito Aditya Peter S. Fader Pradana Jati Kusuma Pramadanti, Amanda D. Pratama, Yuko Kurnia Priono, Samuel Adi Puspita Sari, Rizki Putra, Faizal Rizky Handayani Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rahmadani, Luthfia Reza, Ahmad Rifqi Ardiansyah, M. Jihatur Rina Wulandari Risanda Alirastra Budiantoro Risandra Alirastra Budiantoro Robby Maulana Saputra Roymon Panjaitan Rudi Kurniawan Rumanti, Seline Widi Sadewa, Ryyo Saman, Maulidina Baety Nafiah Santang, Nyimas Ayu Rara Saputra, Robby Maulana Sari, Raden Ayu Aminah Rizkia Puspita Seline Widi Rumanti Setia Murningsih Setiawan, Aries Shahrul Wijayanto, Kukuh Sisca Dian Rahmawati Sobirov, Bobur Suhita W. Setyahuni Suhita W. Setyahuni Sulastri Sulastri Suryawijaya, Tito Wira Eka Syaifuddin, Mukhammad Tito Wira Eka Suryawijaya Tri Esti Rahayuningtyas Tubagus Achmad Darodjat Ulfa, Adiila Kustya Umam, Choerul Utomo, Muhamad Tata Rizky Setyo Utomo, Wahyu Tri Wardani, Nizia Kusuma Wati, Dwi Kharisma Wibowo, Frendy Widyatmoko Widyatmoko Yohan Wismantoro Yovita, Lenni Yulianto, Ahmad Rudi Zakiyah, Nadiya Fikriyatus