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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Benefit: Jurnal Manajemen dan Bisnis MODUS-Jurnal Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Distribusi International Journal of Community Service Learning JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ekonomi Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani Journal of Digital Marketing and Halal Industry JBMR: Journal of Business and Management Review Jurnal Pengabdian UNDIKMA Journal of Economics and Business UBS Journal of Management and Entrepreneurship Research Jurnal Pengabdian Masyarakat Nusantara Asian Management and Business Review Journal of Innovation in Community Empowerment (JICE) Unram Journal of Community Service (UJCS) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Terbuka Journal of Economics and Business Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Best Journal of Administration and Management Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ardhi: Jurnal Pengabdian dalam Negri Serat Acitya Jurnal Ekonomi dan Bisnis Jurnal Padamu Negeri Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Jurnal Manajemen Dayasaing Jurnal Pelayanan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial Journal of Ekonomics, Finance, and Management Studies International Journal of Accounting, Management, and Economics Research : Ijamer Jurnal Manajemen Maranatha Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Pengabdian Kepada Masyarakat Indonesia Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Journal of Business and Management Innovations The Journal of Community Empowerment and Sustainability Services
Febrianur Ibnu Fitroh Sukono Putra
Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Building Brand Loyalty: Impact of Brand Awareness and Image on Wardah Cosmetics Luthfi Gosan Ali; Febrianur Ibnu Fitroh Sukono Putra
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

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Abstract

The aim of this research to analyze influence of brand awareness and brand image to create brand loyalty empirical studies at Wardah Cosmetics. The population of this research is all students of Muhammadiyah University of Surakarta. The technique sampling in this research is convinience sampling by take 100 respondences. Data collection method using field study in form of personal questionnaire. Analysis tools in this research uses multiple linear regression. Based on the result are found some finding, the first is brand awareness has significant influence to create brand loyalty and the second is brand image has significant influence to create brand loyalty.
DATING : Digital Marketing Training and Empowerment Program to Increase Solo Raya Souvenir MSMEs Sales Performance Febrianur I. F. S. Putra; Awanis L. Haziroh; Diana Aqmala; Estefania Azzura
JOCESS : The Journal of Community Empowerment and Sustainability Services Vol. 1 No. 1 (2025): Juni : JOCESS : The Journal of Community Empowerment and Sustainability Service
Publisher : CV. Wira Manggala Indonesia

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Abstract

The Internet advancement in Indonesia has created significant opportunities for digital business, particularly in marketing. Digital marketing encompasses promoting products and services through online platforms, such as social media, which facilitate connections among individuals globally. Micro, Small, and Medium Enterprises (MSMEs) are anticipated to play a crucial role in bolstering economic growth, especially within the food and beverage sector, alleviating unemployment. Despite many MSMEs needing to leverage social media entirely, they are progressively adapting their promotional strategies and discount offerings in response to the challenges posed by the COVID-19 pandemic. This community service initiative employs digital marketing as a strategic approach to facilitate market penetration for MSMEs in the culinary field, thereby enhancing sales. It is anticipated that this initiative will address the difficulties encountered by culinary partners, particularly the lack of marketing innovation due to inadequate skills in managing social media marketing. Furthermore, the pursuit of business volume targets is complicated by escalating competition within the culinary sector. The proposed short-term solutions include promoting the use of social media for product marketing and encouraging product innovation.
Driving Economic Growth in Home Industries Through the Art of Mangrove Batik Adilla Kustya Ulfa; Tito Aditya Perdana; Febrianur Ibnu Fitroh Sukono Putra; Risanda Alirastra Budiantoro
JOCESS : The Journal of Community Empowerment and Sustainability Services Vol. 1 No. 1 (2025): Juni : JOCESS : The Journal of Community Empowerment and Sustainability Service
Publisher : CV. Wira Manggala Indonesia

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Abstract

Batik has long been known as a work of the Indonesian people. Judging from the source of the textile dyes obtained, it is divided into two, namely synthetic dyes and natural dyes. From now on, referred to as Bakau, Mangrove Batik is a batik that uses natural dyes because the mangrove parts used as dyes are waste or unused plant parts. The main problem faced by Batik Bakau, our target partner in the home industry, is the need for more awareness of the products produced by the producers to their consumers. The next problem is the less-than-optimal use of the existing marketplace platform to market products that the Batik Bakau home industry has made. Creating a good and attractive social media design for consumers is also necessary to empower this home business. The methods used are counseling and socialization of community partnership programs, Training in the formation of a mindset for the potential use of digital marketing, Strengthening digital platforms to facilitate mangrove batik business actors in marketing their products, Branding and packaging training to improve the quality of human resources for mangrove batik home industry business actors, Digital marketing training through the digital platform that has been provided to increase awareness, interest, and sales of mangrove batik. The results obtained are in the process of improving entrepreneurial skills through the use of e-commerce as a business startup media carried out in stages: (1) IbM method, namely training in registration and management of e-commerce profiles; (2) Managing e-commerce accounts periodically until sales occur; (3) Selling and making reports on online businesses that have been run.
Measuring E-Satisfaction Performance Based on Customer Smart Shopping Feeling and Confident Mahmud Mahmud; Febrianur I F S Putra
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): 10 original research articles were authored/co-authored by 41 authors from 3 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1080

Abstract

Recently, many people have been switching from conventional shopping to digital shopping. Even so, people feel that online shopping is less secure. Finally, many consumers search for information online before shopping at online stores. This study investigates how webrooming affects consumers' experience and determines the effect of webrooming on consumer confidence, smart shopping feeling, and e-satisfaction in the digital fashion industry. The population in this study were all the digital fashion industry consumers who experience webrooming in the shopping process. The total sample used in this study was 384 people using purposive sampling. The result obtained from this study finds that webrooming has a significant and positive effect on confidence and smart shopping feeling. Both factors, confidence and smart shopping feeling subsequently significant and positively affect e-satisfaction.
Kesejahteraan Karyawan Generasi Z di Era Digital: Peran Strategis Dukungan Sosial Nita Findias; Nanda Adhi Purusa; Hertiana Ikasari; Febrianur Ibnu Fitroh Sukono Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 6 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i6.12000

Abstract

This study aims to examine the impact of work-life balance, job autonomy, effective communication, and social support on employee well-being among Generation Z workers employed at digital agencies in Semarang City. The research background stems from the high workload in the digital creative industry, which can affect the psychological and emotional state of young employees. A quantitative approach is employed via survey method, with data collection conducted through questionnaires distributed to selected respondents based on specific criteria. The sample was determined using purposive sampling technique, yielding 123 respondents qualified for analysis. Data analysis was performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the interrelationships among the research variables. The analysis findings reveal that all independent variables—namely work-life balance, job autonomy, effective communication, and social support—exert a positive and significant influence on employee well-being. Among these, social support emerges as the most dominant factor, underscoring the vital role of support from supervisors and colleagues in enhancing the well-being of Generation Z workers. These results also indicate that adequate provision of work resources can sustain and boost employee well-being even amid intense job demands, while offering practical implications for digital agency management and a foundation for future studies.
Insiasi Pengembangan Sistem Informasi BUMDes Wunut (SIBUMDes Wunut) untuk Modernisasi Administrasi dan Branding Desa Wisata Risanda A. Budiantoro; Ummi Nur Laila Sulistyani; Anis Susanti; Febrianur I. F. S. Putra; Athifah Utami
KENDURI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 1 (2026): January-April
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/kenduri.v6i1.1992

Abstract

Digitalization of Village-Owned Enterprise (BUMDes) governance is an urgent need to address the challenges of transparency, accountability, and professionalism in village economic management. The Sumber Kamulyan BUMDes, which manages the Umbul Pelem tourist destination in Wunut Village, still faces obstacles in manual administrative records, the lack of an integrated data management system, and a suboptimal digital branding strategy. This study aims to develop the Wunut BUMDes Information System (SIBUMDes Wunut) as an effort to modernize administrative governance while strengthening the digital branding of the tourism village. The method used is Business Model Canvas analysis to formulate institutional and business strategies, and the application of the Waterfall Model in the system development process, which includes the stages of analysis, design, implementation, and testing. System testing was conducted using blackbox testing to ensure functional suitability. The results show that all key features, such as tourist data management, financial transaction recording, statistical report preparation, and social media content management, can function properly. These findings confirm that SIBUMDes Wunut not only improves administrative order but also serves as a sustainable digital promotion instrument. Thus, this system is declared feasible to be implemented and has the potential to be replicated by other villages as a model for BUMDes digitalization in order to encourage local economic independence.
SEMARTOUR : IMPLEMENTING SMART TOURISM FOR THE FUTURE OF SEMARANG CITY TRAVEL Tiya Dwi Rachmanti; Amron Amron; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 5 No. 1 (2026): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

The research aims to explore the benefits, challenges, and barriers associated with the adoption of smart tourism technologies in the local tourism industry. A qualitative approach was used, with purposive sampling selecting 22 key stakeholders, including destination managers, accommodation providers, technology developers, and government officials. Data were collected through in-depth interviews, participatory observation, and social media analysis. Thematic analysis was employed to interpret the findings, which revealed that “SEMARTOUR” Smart Tourism, such as location-based applications and IoT in accommodations, have significantly improved resource management and visitor satisfaction. However, challenges such as high implementation costs, limited digital infrastructure, and data security concerns remain as significant barriers. The study contributes to the growing body of knowledge on smart tourism by providing practical insights for both the tourism sector and policymakers, offering recommendations for enhancing the adoption of “SEMARTOUR” Smart Tourism in other cities.
Kesejahteraan Karyawan Generasi Z di Era Digital: Peran Strategis Dukungan Sosial Nita Findias; Nanda Adhi Purusa; Hertiana Ikasari; Febrianur Ibnu Fitroh Sukono Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 6 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i6.12000

Abstract

This study aims to examine the impact of work-life balance, job autonomy, effective communication, and social support on employee well-being among Generation Z workers employed at digital agencies in Semarang City. The research background stems from the high workload in the digital creative industry, which can affect the psychological and emotional state of young employees. A quantitative approach is employed via survey method, with data collection conducted through questionnaires distributed to selected respondents based on specific criteria. The sample was determined using purposive sampling technique, yielding 123 respondents qualified for analysis. Data analysis was performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the interrelationships among the research variables. The analysis findings reveal that all independent variables—namely work-life balance, job autonomy, effective communication, and social support—exert a positive and significant influence on employee well-being. Among these, social support emerges as the most dominant factor, underscoring the vital role of support from supervisors and colleagues in enhancing the well-being of Generation Z workers. These results also indicate that adequate provision of work resources can sustain and boost employee well-being even amid intense job demands, while offering practical implications for digital agency management and a foundation for future studies.
PERAN BRAND DAN RELATIONSHIP EQUITY MEMEDIASI SMMA DALAM MEMBANGUN CUSTOMER LOYALTY BLU BCA DIGITAL Riyana Sukma Sari; Piji Pakarti; E. Artha Febriana; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7276

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh Social Media Marketing Activities (SMMA) terhadap brand equity, relationship equity, dan customer loyalty pengguna blu by BCA Digital. Pendekatan yang digunakan adalah kuantitatif dengan metode survei dan purposive sampling pada 248 responden Generasi Z dan milenial di Jawa Tengah dan DIY yang aktif menggunakan aplikasi blu serta pernah berinteraksi dengan konten Instagram resminya. Data dikumpulkan melalui kuesioner daring (Google Form) dan dianalisis menggunakan PLS-SEM dengan SmartPLS. Hasil menunjukkan seluruh dimensi SMMA berpengaruh positif dan signifikan terhadap brand equity dan relationship equity. Keduanya juga berpengaruh positif terhadap customer loyalty, dengan relationship equity sebagai faktor paling dominan. Temuan ini menegaskan pentingnya aktivitas pemasaran media sosial yang interaktif, relevan, dan sesuai preferensi pengguna dalam membangun nilai merek, memperkuat hubungan pelanggan, serta meningkatkan loyalitas pengguna blu by BCA Digital.
Successful Keys to Enhancing Aerostreet Purchase Decisions in Semarang City through Co-Branding, Content Marketing, and Reviews Mochammad Sulthan Ariq Ramadhan; Febrianur Ibnu Fitroh Sukono Putra; Bara Zaretta; Haunan Damar
Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i2.14824

Abstract

Research aims to explore the influence of Co-Branding, Content Marketing, and online customer reviews on the decision to purchase Aerostreet shoe products in Semarang. This Study uses quantitative analysis techniques with a sample of 120 consumers of Aerostreet shoe products in Semarang. The participants in this Study were residents of Semarang who had purchased Aerostreet shoe products. The sampling technique used was a purposive sampling method. Statistical tests, classical assumption tests, and multiple linear regression tests were used to evaluate the data. The findings of this Study indicate that Co-Branding and Content Marketing have a positive and significant influence on purchasing decisions. In contrast, Online Customer Reviews have a positive but insignificant influence.   Penelitian ini bertujuan untuk mengeksplorasi pengaruh Co-Branding, Content Marketing, dan Online Customer Review tersebut terhadap keputusan pembelian produk Sepatu Aerostreet di kota Semarang. Penelitian ini menggunakan teknik analisis kuantitatif dengan sampel diperoleh sebanyak 120 konsumen produk sepatu Aerostreet di kota Semarang. Partisipan penelitian ini adalah warga Semarang yang pernah melakukan pembelian produk sepatu Aerostreet. Teknik pengambilan sampel yang digunakan adalah metode purposive sampling. Uji statistik, uji asumsi klasik dan uji regresi linear berganda digunakan untuk mengevaluasi data. Temuan dari penelitian ini menunjukkan bahwa Co-Branding dan Content Marketing memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian, sedangkan Online Customer Review memiliki pengaruh yang positif namun tidak signifikan.
Co-Authors A. A. R. P. Sari, Raden Abdullah Arif Nurhikmah Abu Salam Adilla Kustya Ulfa Adinda Maharani, Azahra Aflit Nuryulia Praswati AGUNG SEDAYU Agustinus, Deo Viandra Ahmad Nur Kalinggar Ahmad Reza Ahmad Rudi Yulianto Ahmada, Rikza Alby Aini, Nining Nurul Alfina Yuniar Prastika Almira Santi Samasta Al’Fara Arum Suci Witjaksono Amalia Nur Chasanah Amron Amron Anis Susanti Anis Susanti Anisah Gadiez Salsa Aprilleony Anjasari, Triska Aprilya, Dandy Ariati Anomsari Ariati Anomsari Ariati Anomsari Aries Setiawan Arsanda, Tiara Daffa Artha Febriana Athifah Utami Aulia Nurul Hidayah Aulia Uswatun Khasanah Awanis L. Haziroh Awanis Linati Haziroh Ayes, Yoki Taufiqul Aytekin Demircioglu Azna Abrory Wardana Bara Zaretta Bara Zaretta Bilkis Aulia Luxfiati Bilqis Nisrina Ubaydella Binta Zulfa Nafisa Bobur Sobirov Bobur Sobirov Cahya, Handy Nur Citra Augustina Sumarsa Clarinta, Avika Anno Damar, Haunan Dandy Aprilya Dea, Widya Putri Nareswari Deo Viandra Agustinus Dian Ayu Maharani Dian Ayu Maharani Dian Indriana Hapsari Dian Prawitasari Diana Aqmala Diana Aqmala Diana Aqmala Dimas Prasetyo Dimas Rizky Sutikno Dina N. Himmatina Dwi Nuraini, Kurnia E. Artha Febriana Elia Resha Fatmawati Elia Resha Fatmawati Elia Resha Fatmawati Enggarningtyas Retno Pinasti Erin Kristina Estefania Azzura Faela R. Latifah Fajar Tri Afrilianto Farrikh Al Zami Fatmawati, Elia Resha Foza Hadyu Hasanatina Gunawan, Yosaf Andrew Hadyu Hasanatina, Foza Handy Nur Cahya Harisstha, Nur Ahmat Zaim Hariyadi, Guruh Taufan Haunan Damar Haziroh, Awanis L. Hertiana Ikasari Ida Farida Ida Farida Ifan Rizqa Imam Nuryanto Imam Nuryanto Indah A. Cahyani Indradewa, Rhian Indrayana, David Shandika Iwan Koerniawan Izzudien, Muhammad Kamila, Vera Rindiani Kikan Nurhaliza Raniku Kristina, Erin Kurnia Agari, Bella Fitri Kurniawan, Diky Kurniawan, Yoga Rizky Kusmindar, Arif Kusni Ingsih Kusuma, Danny Arya Kusuma, Pradana Jati Lamidi Lamidi, Lamidi Lestari, Selvia Puji Lutfillahi Latief Luthfi G. Ali Luthfi Gosan Ali Mahadika Pradipta Himawan Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Mario Rosario Wisnu Aji Martha Christi Masitha Fahmi Wardhani Mauren A. Zahra Mega Wahyu Widawati Merliana, Ira Miftakhul JN Kholifah Mila Sartika Mochammad Eric Suryakencana Wibowo Mochammad Sulthan Ariq Ramadhan Muchamad Arif Istanto Muhammad Tata Rizky Setyo Utomo Mujib, Miftachul Murningsih, Setia Nadia Faiza Az Zahra Nadira Rohadatul Aisy Nadiya Fikriyatus Zakiyah Nanda Adhi Purusa Negara, Wana Pramudyawardana Kusuma Nico Alexander Vizano Nita Findias Nugroho, Yohanes Vianney Ario Nyimas Ayu Rara Santang Oktoriza, Linda Ayu Perdana, Tito Aditya Peter S. Fader Piji Pakarti Pradana Jati Kusuma Pramadanti, Amanda D. Pratama, Yuko Kurnia Priono, Samuel Adi Puspita Sari, Rizki Putra, Faizal Rizky Handayani Qonita Maharani Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rahmadani, Luthfia Reza, Ahmad Rifqi Ardiansyah, M. Jihatur Rina Wulandari Risanda A. Budiantoro Risanda A. Budiantoro Risanda Alirastra Budiantoro Risandra Alirastra Budiantoro Riyana Sukma Sari Robby Maulana Saputra Roymon Panjaitan Roymon Panjaitan Rudi Kurniawan Rumanti, Seline Widi Sadewa, Ryyo Saman, Maulidina Baety Nafiah Saputra, Robby Maulana Sari, Raden Ayu Aminah Rizkia Puspita Seline Widi Rumanti Seline Widi Rumanti Setia Murningsih Setiawan, Aries Shahrul Wijayanto, Kukuh Sisca Dian Rahmawati Suhita W. Setyahuni Suhita Whini Setyahuni Sulastri Sulastri Suryawijaya, Tito Wira Eka Syaifuddin, Mukhammad Tiana Faradita Tito Wira Eka Suryawijaya Tiya Dwi Rachmanti Tri Esti Rahayuningtyas Tubagus Achmad Darodjat Ulfa, Adiila Kustya Umam, Choerul Ummi Nur Laila Sulistyani Utomo, Muhamad Tata Rizky Setyo Utomo, Wahyu Tri Vincent Didiek Wiet Aryanto Wardani, Nizia Kusuma Wati, Dwi Kharisma Wibowo, Frendy Widarahma Agestha Khairunnisa Widyatmoko Widyatmoko Yohan Wismantoro Yovita, Lenni Yulianto, Ahmad Rudi Zakiyah, Nadiya Fikriyatus