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PERAN CORE VALUE “AKHLAK” DALAM MENINGKATKAN KINERJA KARYAWAN PT KAI (PERSERO) DAOP 4 SEMARANG Ahmad Nur Kalinggar; Febrianur Ibnu Fitroh Sukono Putra; Artha Febriana; Elia Resha Fatmawati
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3533

Abstract

Introductions: When faced with challenges in the transportation industry and the high demands of public services, PT KAI (Persero) applies the core values of "AKHLAK" as the foundation of its work culture. However, the effectiveness of internalizing these values in employee performance still requires empirical research to demonstrate it. This study aims to determine the influence of the AKHLAK principles (Trustworthy, Competent, Harmonious, Loyal, Adaptive, and Collaborative) on the performance of PT KAI (Persero) Daop 4 Semarang employees. Method: This study uses a quantitative approach, employing a survey. Primary data were collected through a Likert-scale questionnaire 1–5 distributed using physical paper to 149 respondents. The sampling technique used was saturated sampling, according to the criteria of being 21–60 years old, having a minimum education of high school or bachelor’s degree, having a work experience of 1 to 5 years, and having permanent employee status. Data analysis was carried out using multiple linear regression in SPSS. Result: The study indicates that the values of Trustworthy, Competent, Harmonious, and Adaptive have a positive and significant influence. However, two variables, Loyalty and Collaborative, were insignificant. This study contributes to strengthening literacy in values-based human resources in the state-owned enterprise sector and offers practical implications for optimizing a productive and sustainable work culture. Keywords: Attitude Toward Behavior, Behavioral Control, Perceived Stock Investment Intention, Subjective Norms
Enhancing Skincare Purchase Decisions: A Case Study of Facetology in Semarang City Anisah Gadiez Salsa Aprilleony; Mahmud Mahmud; Bara Zaretta; Febrianur Ibnu Fitroh Sukono Putra
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.342

Abstract

This study aims to analyze the influence of brand image, word of mouth, and product quality on the purchase decision of Facetology skincare products. The study uses a quantitative method to obtain objective and generalizable results. The sample consisted of 100 respondents, who were individuals who had purchased or used Facetology skincare products. The sampling technique used was purposive sampling, ensuring that the selected respondents met criteria relevant to the research objectives. Data collection was conducted through the distribution of questionnaires to the selected respondents to gather the necessary information. The data analysis technique employed was Smart PLS 4.0, which efficiently and accurately measures the relationships between variables. This study emphasizes the importance of understanding the factors influencing purchase decisions in the skincare industry, particularly for the Facetology brand. The results of the study indicate that word of mouth has a positive and significant effect on the purchase decision of Facetology products. Additionally, brand image was found to have no significant effect on the purchase decision, while product quality had a positive and significant effect on the purchase decision of Facetology products. The implications of this study suggest that the company can leverage word of mouth as an effective marketing strategy and focus more on improving product quality to influence consumer purchase decisions.
Analisis Content Creator, Social Media Engagement, Customer Trust Terhadap Loyalitas Pelanggan Daviena Skincare di Jawa Tengah Santang, Nyimas Ayu Rara; Farida, Ida; Putra, Febrianur Ibnu Fitroh Sukono; Setiawan, Aries
Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i1.15587

Abstract

This research is driven by the intense competition within the beauty industry and the emergence of negative issues regarding alleged "overclaiming" practices by Daviena Skincare products. The primary focus of this study is to analyze how customer loyalty is formed and maintained despite issues that potentially undermine consumer confidence. This study employs a quantitative research method with a positivism approach, utilizing multiple linear regression analysis via SPSS 25. The research population consists of Daviena Skincare consumers residing in Central Java. Samples were selected using a purposive sampling technique, specifically targeting consumers who have used the products more than twice. Based on the Hair formula, a total of 110 respondents were obtained. The objective of this research is to identify and analyze the influence of content creators, social media engagement, and customer trust on Daviena Skincare’s customer loyalty in Central Java, particularly in the aftermath of the overclaim issue. Data were collected through questionnaires using a Likert Scale, followed by data quality testing (validity and reliability), classical assumption tests, and multiple linear regression modeling. The findings indicate that the content creator variable is in the "very high" category (4.24), while social media engagement (3.86) and customer trust (3.93) are in the "high" category. Overall, these three factors play a crucial role in shaping Daviena Skincare's customer loyalty, which remains in the "very high" category (4.23). Despite the overclaim controversy, the practical implications of this research suggest that brands in the beauty industry must remain transparent, responsive, and maintain positive communication with consumers to sustain loyalty even when facing negative issues. Penelitian ini dilatarbelakangi oleh persaingan ketat di indstri kecantikan dan adanya isu negative berupa dugaan praktik overclaim pada produk Daviena Skincare. Fokus utama penelitian adalah menganalisis bagaimana loyalitas pelanggan tetap terbentuk dan terjaga meskipun terdapat isu yang berpotensi mempengaruhi kepercayaan konsumen. Metode Penelitian kuantitatif dengan pendekatan positivisme, menggunakan Analisis data regresi linier berganda melalui alat bantu SPSS 25. Populasi penelitian merupakan konsumen Daviena Skincare yang bertempat tinggal di Jawa Tengah dan mengambil sampel menggunakan teknik purposive sampling dengan kriteria yang telah menggunakan produk lebih dari 2 kali.berdasarkan rumus Hair, diperoleh jumlah responden sebanyak 110 orang. Tujuan riset ini untuk mengetahui dan menganalisis pengaruh content creator,social media engagement, dan customer trust terhadap loyalitas pelanggan Daviena Skincare di Jawa Tengah, Khususnya pasca dampak isu Overclaim. Data dikumpulkan melalui penyebaran kuesioner dengan Skala Likertmeliputi uji kualitas data (validitas dan reliabilitas), uji asumsi klasik, serta uji model regresi linier berganda. Temuan menunjukkan bahwa variable content creator berada pada kategori sangan tinggi (4,24), sementara social media engagement (3,86) dan customer trust (3,93) berada pada kategori tinggi. Secara keseluruhan, ketiga faktor tersebut berperan penting dalam membentuk loyalitas pelanggan Daviena Skincare yang tetap berada pada kategori sangat tinggi (4,23) meskipun ditengah isu overclaim.
PRESTIGE OR PREFERENCE? GENERATION Z’S PURCHASE DECISION BEHAVIOR TOWARD IPHONE AND SAMSUNG SMARTPHONES Merliana, Ira; Putra, Febrianur Ibnu Fitroh Sukono; Kusuma, Pradana Jati; Oktoriza, Linda Ayu
Distribusi - Journal of Management and Business Vol. 14 No. 1 (2026): Distribusi, March 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i1.690

Abstract

The development of digital technology has made smartphones a primary necessity for Generation Z, especially in the premium segment such as iPhone and Samsung. This study aims to analyze the influence of functional, emotional, social, and epistemic values on brand preference and purchase decisions, with brand preference as a mediating variable. The study employs a quantitative approach using an explanatory survey design involving 124 Generation Z students from the Faculty of Economics and Business at Dian Nuswantoro University. Data were collected through a five-point Likert scale questionnaire and analyzed using SEM-PLS with SmartPLS 4. The results show that functional and epistemic values have a significant effect on Brand Preference and Purchase Decision, while emotional and social values do not have a significant effect. Brand Preference was found to have a significant effect on Purchase Decision and mediated the effect of functional and epistemic values on Purchase Decision. These findings indicate that Gen Z considers rational and novelty aspects more than emotional and social status aspects when purchasing premium smartphones.
PENGARUH PERSEPSI KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z DI KOTA SEMARANG MELALUI MINAT BELI PADA SMARTPHONE XIAOMI Sutikno, Dimas Rizky; Fatmawati, Elia Resha; Aqmala, Diana; Putra, Febrianur Ibnu Fitroh Sukono
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3844

Abstract

Introduction: This study aims to examine how perceived quality and price shape purchase decisions of Generation Z consumers in Semarang City when buying Xiaomi smartphones, both directly and through the mediating role of purchase intention. The rapid development of technology and the increasing reliance on smartphones among young consumers make it important to understand the behavioral factors behind their purchasing choices.Methods: This research is a quantitative approach; data were collected from 140 respondents who had purchased a Xiaomi smartphone. The analysis was conducted using SmartPLS 4 to evaluate measurement validity, structural relationships, and hypothesis testing.Results: The results indicate that perceived quality and price have a positive and significant effect on purchase intention. Furthermore, perceived quality also significantly influences purchase intention indirectly through the mediating role of purchase intention, demonstrating partial mediation in the relationship between perceived quality and purchase decision. These findings suggest that Generation Z consumers place strong emphasis on the evaluation of product quality and price suitability before forming purchase intention and making final purchase decisions. Based on the results, it is recommended that Xiaomi focus on strengthening consumers’ perceived quality and maintaining competitive pricing strategies to enhance purchase intention and purchasing decisions among Generation Z consumers. Conclusion and suggestion: These findings indicate that perceived quality and price significantly influence purchase decisions, both directly and through purchase intention as a partial mediator. Keywords: Perceived Quality, Price, Purchase Decision, Purchase Intention,
Conservation as Foundation, Destination as the Future: Transforming Mangrove Ecotourism in Tapak Semarang through Community Empowerment and Innovation Haziroh, Awanis Linati; Prawitasari, Dian; Putra, Febrianur Ibnu Fitroh Sukono; Ulfa, Adilla Kustya; Maharani, Qonita; Aisy, Nadira Rohadatul; Vizano, Nico Alexander
Jurnal Pengabdian UNDIKMA Vol. 7 No. 2 (2026): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i2.19601

Abstract

This community service program aims to transform a mangrove conservation area into an attractive and sustainable ecotourism destination through a community empowerment approach. The main partner of this program is the Tourism Awareness Group (POKDARWIS) of Tapak Village, Semarang City, which serves as a key actor in the management, development, and promotion of community-based mangrove ecotourism. The implementation methods consisted of field observations, focus group discussions (FGDs), training and counseling sessions, mentoring and hands-on practice, as well as evaluation and reflection. The assistance focused on developing structured ecotourism packages, strengthening digital marketing strategies, and improving service quality through the development of Standard Operating Procedures (SOPs). Data were analyzed using descriptive and comparative approaches to assess changes before and after program implementation. The results indicate increased community knowledge and skills in managing and promoting mangrove ecotourism, the establishment of structured tourism packages, the creation of digital promotional content, and the initial implementation of tourism service SOPs. The program significantly enhanced the readiness of local managers to receive visitors and created opportunities to improve the economic prospects of the local community. Therefore, this initiative contributes to the development of a community-based mangrove ecotourism model that emphasizes environmental conservation and local economic empowerment.
Literasi Digital Dan Kesiapan Kewirausahaan Melalui Pelatihan Digital Marketing Bagi Siswa SMA Negeri 3 Semarang Elia Resha Fatmawati; Amron; Mahmud; Panjaitan, Roymon; Febrianur Ibnu Fitroh Sukono Putra
The Journal of Innovation in Community Empowerment Vol 8 No 1 (2026): Journal of Innovation in Community Empowerment (JICE)
Publisher : Universitas Jenderal Achmad Yani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30989/jice.v8i1.1993

Abstract

Literasi digital produktif dan keterampilan kewirausahaan digital merupakan kompetensi penting bagi siswa di era ekonomi digital. Namun, hasil identifikasi di SMA Negeri 3 Semarang menunjukkan bahwa siswa masih dominan menggunakan media digital secara konsumtif dan belum memahami digital marketing secara sistematis. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan dasar digital marketing melalui pendekatan project-based learning. Kegiatan pengabdian bersifat incidental selama 2 hari melibatkan 50 siswa kelas XI dari ekstrakurikuler Kewirausahaan dan KIR. Pelatihan meliputi materi segmentasi pasar, branding, pembuatan konten, copywriting, dan analisis tren. Hasil evaluasi menunjukkan peningkatan skor rata-rata dari 57,3 menjadi 82,6. Peningkatan tertinggi terjadi pada indikator pembuatan konten digital. Siswa juga berhasil menghasilkan proyek mini kewirausahaan digital dan menunjukkan peningkatan motivasi serta kepercayaan diri. Kegiatan ini menunjukkan bahwa pelatihan digital marketing berbasis praktik efektif dalam membentuk kompetensi digital dan pola pikir kewirausahaan siswa.
Peran Kredibilitas Influencer, Iklan, Citra Merek dalam Memengaruhi Keputusan Pembelian Produk Skincare di TikTok Shop Kamila, Vera Rindiani; Hariyadi, Guruh Taufan; Nuryanto, Imam; Putra, Febrianur Ibnu Fitroh Sukono
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6196

Abstract

This study aims to analyze the influence of Influencer Credibility, Advertising, and Brand Image on Purchasing Decisions for skincare products on TikTok Shop. A quantitative approach was used with a survey method of 139 respondents who are TikTok Shop users and have purchased skincare products. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS software. The results of the analysis show that Influencer Credibility and Brand Image have a positive and significant influence on Purchasing Decisions. Conversely, Advertising does not have a significant influence on Purchasing Decisions. These findings indicate that trust in influencers and positive perceptions of brands have a more dominant role in driving purchasing decisions than advertising. This study provides implications for business actors to optimize digital marketing strategies by emphasizing influencer credibility and strengthening brand image.
Peranan Media Sosial Instagram untuk Meningkatkan Citra Merek Dojang Taekwondo Dns Semarang Kikan Nurhaliza Raniku; Febrianur Ibnu Fitroh Sukono Putra; Sisca Dian Rahmawati
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing management is a crucial aspect in achieving the marketing goals of a product or service, including in the context of sports such as taekwondo. This study focuses on the role of social media, especially Instagram, in enhancing the brand image and membership of Dojang Taekwondo DnS in Semarang. Established in 2012, Dojang DnS faces challenges in promoting its club, which currently relies on word-of-mouth marketing strategies. Through qualitative data analysis and social media, this study found that elements such as attractive profiles, quality content, active interactions, and the use of relevant hashtags can significantly increase audience engagement. The obstacles faced include lack of account visibility and difficulty in attracting audience attention. The results of this study indicate that the use of social media can strengthen relationships with the community and contribute to membership growth, while highlighting the importance of a more planned and structured marketing strategy in promoting Dojang taekwondo activities.
The Evolution and Growth Dynamics of Sharia Pawnshops in Indonesia Alfina Yuniar Prastika; Ahmad Reza; Febrianur Ibnu Fitroh Sukono Putra; Risanda Alirastra Budiantoro; Sisca Dian Rahmawati
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to elucidate and examine the dynamics of Islamic fiduciary services in Indonesia. Islamic economic system is very beneficial to the community now. Still, many must understand the differences between conventional and Islamic fiduciary services in concept and implementation. This paper uses the analysis method of a review of the literature to examine previous research relating to the history and development of Islamic fiduciary services in Indonesia. The results show that Islamic fiduciary services in Indonesia are close to Islamic idealism. It can be seen in terms of the fact that the system of financing, the cost of storage, the deadline for auction, and frequent misunderstandings between parties in Islamic fiduciary services with the public due to the need for adequate facilities from the Islamic fiduciary services. So, massive education is critical to increase the knowledge of the community in terms of that institution.
Co-Authors A. A. R. P. Sari, Raden Abu Salam Adilla Kustya Ulfa Adinda Maharani, Azahra Aflit Nuryulia Praswati AGUNG SEDAYU Agustinus, Deo Viandra Ahmad Nur Kalinggar Ahmad Reza Ahmada, Rikza Alby Aini, Nining Nurul Aisy, Nadira Rohadatul Alfina Yuniar Prastika Almira Santi Samasta Al’Fara Arum Suci Witjaksono Amron Amron Amron Anis Susanti Anisah Gadiez Salsa Aprilleony Anjasari, Triska Aprilya, Dandy Ariati Anomsari Ariati Anomsari Arsanda, Tiara Daffa Artha Febriana Aryanto, Vincent Didiek Wiet Athifah Utami Aulia Nurul Hidayah Aulia Uswatun Khasanah Awanis L. Haziroh Awanis Linati Haziroh Ayes, Yoki Taufiqul Aytekin Demircioglu Azna Abrory Wardana Bara Zaretta Bilkis Aulia Luxfiati Bobur Sobirov Cahya, Handy Nur Chasanah, Amalia Nur Citra Augustina Sumarsa Clarinta, Avika Anno Damar, Haunan Dandy Aprilya Dea, Widya Putri Nareswari Deo Viandra Agustinus Dian Ayu Maharani Dian Indriana Hapsari Diana Aqmala Diana Aqmala Diana Aqmala Dimas Prasetyo Dwi Nuraini, Kurnia Elia Resha Fatmawati Erin Kristina Estefania Azzura Farrikh Al Zami Fatmawati, Elia Resha Foza Hadyu Hasanatina Gunawan, Yosaf Andrew Hadyu Hasanatina, Foza Harisstha, Nur Ahmat Zaim Hariyadi, Guruh Taufan Haziroh, Awanis L. Hertiana Ikasari Ida Farida Ifan Rizqa Imam Nuryanto Indradewa, Rhian Indrayana, David Shandika Iwan Koerniawan Izzudien, Muhammad Kamila, Vera Rindiani Kikan Nurhaliza Raniku Kristina, Erin Kurnia Agari, Bella Fitri Kurniawan, Diky Kurniawan, Yoga Rizky Kusmindar, Arif Kusni Ingsih Kusuma, Danny Arya Kusuma, Pradana Jati Lamidi Lamidi, Lamidi Lestari, Selvia Puji Lutfillahi Latief Luthfi Gosan Ali Mahadika Pradipta Himawan Maharani, Dian Ayu Maharani, Qonita Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Mario Rosario Wisnu Aji Martha Christi Masitha Fahmi Wardhani Mega Wahyu Widawati Merliana, Ira Mochammad Eric Suryakencana Wibowo Muchamad Arif Istanto Muhammad Tata Rizky Setyo Utomo Mujib, Miftachul Murningsih, Setia Nadiya Fikriyatus Zakiyah Nanda Adhi Purusa Negara, Wana Pramudyawardana Kusuma Nico Alexander Vizano Nita Findias Nugroho, Yohanes Vianney Ario Oktoriza, Linda Ayu Perdana, Tito Aditya Peter S. Fader Pradana Jati Kusuma Pramadanti, Amanda D. Pratama, Yuko Kurnia Prawitasari, Dian Priono, Samuel Adi Puspita Sari, Rizki Putra, Faizal Rizky Handayani Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rahmadani, Luthfia Reza, Ahmad Rifqi Ardiansyah, M. Jihatur Rina Wulandari Risanda A. Budiantoro Risanda Alirastra Budiantoro Risandra Alirastra Budiantoro Robby Maulana Saputra Roymon Panjaitan Rudi Kurniawan Rumanti, Seline Widi Sadewa, Ryyo Saman, Maulidina Baety Nafiah Santang, Nyimas Ayu Rara Saputra, Robby Maulana Sari, Raden Ayu Aminah Rizkia Puspita Seline Widi Rumanti Setia Murningsih Setiawan, Aries Shahrul Wijayanto, Kukuh Sisca Dian Rahmawati Sobirov, Bobur Suhita W. Setyahuni Suhita W. Setyahuni Sulastri Sulastri Suryawijaya, Tito Wira Eka Sutikno, Dimas Rizky Syaifuddin, Mukhammad Tito Wira Eka Suryawijaya Tiya Dwi Rachmanti Tri Esti Rahayuningtyas Tubagus Achmad Darodjat Ulfa, Adiila Kustya Umam, Choerul Ummi Nur Laila Sulistyani Utomo, Muhamad Tata Rizky Setyo Utomo, Wahyu Tri Wardani, Nizia Kusuma Wati, Dwi Kharisma Wibowo, Frendy Widyatmoko Widyatmoko Yohan Wismantoro Yovita, Lenni Yulianto, Ahmad Rudi Zakiyah, Nadiya Fikriyatus