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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Benefit: Jurnal Manajemen dan Bisnis MODUS-Jurnal Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) IJBE (Integrated Journal of Business and Economics) Distribusi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ekonomi Manajemen Jurnal Abdi Insani Journal of Digital Marketing and Halal Industry JBMR: Journal of Business and Management Review Journal of Economics and Business UBS Journal of Management and Entrepreneurship Research Jurnal Pengabdian Masyarakat Nusantara Asian Management and Business Review Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Terbuka Journal of Economics and Business Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Ardhi: Jurnal Pengabdian dalam Negri Serat Acitya Jurnal Ekonomi dan Bisnis Jurnal Padamu Negeri Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Jurnal Manajemen Dayasaing Jurnal Pelayanan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial International Journal of Accounting, Management, and Economics Research : Ijamer Green Economics: International Journal of Islamic and Economic Education Jurnal Manajemen Maranatha Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Pengabdian Kepada Masyarakat Indonesia Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Febrianur Ibnu Fitroh Sukono Putra
Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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PERAN CORE VALUE “AKHLAK” DALAM MENINGKATKAN KINERJA KARYAWAN PT KAI (PERSERO) DAOP 4 SEMARANG Ahmad Nur Kalinggar; Febrianur Ibnu Fitroh Sukono Putra; Artha Febriana; Elia Resha Fatmawati
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3533

Abstract

Introductions: When faced with challenges in the transportation industry and the high demands of public services, PT KAI (Persero) applies the core values of "AKHLAK" as the foundation of its work culture. However, the effectiveness of internalizing these values in employee performance still requires empirical research to demonstrate it. This study aims to determine the influence of the AKHLAK principles (Trustworthy, Competent, Harmonious, Loyal, Adaptive, and Collaborative) on the performance of PT KAI (Persero) Daop 4 Semarang employees. Method: This study uses a quantitative approach, employing a survey. Primary data were collected through a Likert-scale questionnaire 1–5 distributed using physical paper to 149 respondents. The sampling technique used was saturated sampling, according to the criteria of being 21–60 years old, having a minimum education of high school or bachelor’s degree, having a work experience of 1 to 5 years, and having permanent employee status. Data analysis was carried out using multiple linear regression in SPSS. Result: The study indicates that the values of Trustworthy, Competent, Harmonious, and Adaptive have a positive and significant influence. However, two variables, Loyalty and Collaborative, were insignificant. This study contributes to strengthening literacy in values-based human resources in the state-owned enterprise sector and offers practical implications for optimizing a productive and sustainable work culture. Keywords: Attitude Toward Behavior, Behavioral Control, Perceived Stock Investment Intention, Subjective Norms
Enhancing Skincare Purchase Decisions: A Case Study of Facetology in Semarang City Anisah Gadiez Salsa Aprilleony; Mahmud Mahmud; Bara Zaretta; Febrianur Ibnu Fitroh Sukono Putra
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.342

Abstract

This study aims to analyze the influence of brand image, word of mouth, and product quality on the purchase decision of Facetology skincare products. The study uses a quantitative method to obtain objective and generalizable results. The sample consisted of 100 respondents, who were individuals who had purchased or used Facetology skincare products. The sampling technique used was purposive sampling, ensuring that the selected respondents met criteria relevant to the research objectives. Data collection was conducted through the distribution of questionnaires to the selected respondents to gather the necessary information. The data analysis technique employed was Smart PLS 4.0, which efficiently and accurately measures the relationships between variables. This study emphasizes the importance of understanding the factors influencing purchase decisions in the skincare industry, particularly for the Facetology brand. The results of the study indicate that word of mouth has a positive and significant effect on the purchase decision of Facetology products. Additionally, brand image was found to have no significant effect on the purchase decision, while product quality had a positive and significant effect on the purchase decision of Facetology products. The implications of this study suggest that the company can leverage word of mouth as an effective marketing strategy and focus more on improving product quality to influence consumer purchase decisions.
Analisis Content Creator, Social Media Engagement, Customer Trust Terhadap Loyalitas Pelanggan Daviena Skincare di Jawa Tengah Santang, Nyimas Ayu Rara; Farida, Ida; Putra, Febrianur Ibnu Fitroh Sukono; Setiawan, Aries
Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v5i1.15587

Abstract

This research is driven by the intense competition within the beauty industry and the emergence of negative issues regarding alleged "overclaiming" practices by Daviena Skincare products. The primary focus of this study is to analyze how customer loyalty is formed and maintained despite issues that potentially undermine consumer confidence. This study employs a quantitative research method with a positivism approach, utilizing multiple linear regression analysis via SPSS 25. The research population consists of Daviena Skincare consumers residing in Central Java. Samples were selected using a purposive sampling technique, specifically targeting consumers who have used the products more than twice. Based on the Hair formula, a total of 110 respondents were obtained. The objective of this research is to identify and analyze the influence of content creators, social media engagement, and customer trust on Daviena Skincare’s customer loyalty in Central Java, particularly in the aftermath of the overclaim issue. Data were collected through questionnaires using a Likert Scale, followed by data quality testing (validity and reliability), classical assumption tests, and multiple linear regression modeling. The findings indicate that the content creator variable is in the "very high" category (4.24), while social media engagement (3.86) and customer trust (3.93) are in the "high" category. Overall, these three factors play a crucial role in shaping Daviena Skincare's customer loyalty, which remains in the "very high" category (4.23). Despite the overclaim controversy, the practical implications of this research suggest that brands in the beauty industry must remain transparent, responsive, and maintain positive communication with consumers to sustain loyalty even when facing negative issues. Penelitian ini dilatarbelakangi oleh persaingan ketat di indstri kecantikan dan adanya isu negative berupa dugaan praktik overclaim pada produk Daviena Skincare. Fokus utama penelitian adalah menganalisis bagaimana loyalitas pelanggan tetap terbentuk dan terjaga meskipun terdapat isu yang berpotensi mempengaruhi kepercayaan konsumen. Metode Penelitian kuantitatif dengan pendekatan positivisme, menggunakan Analisis data regresi linier berganda melalui alat bantu SPSS 25. Populasi penelitian merupakan konsumen Daviena Skincare yang bertempat tinggal di Jawa Tengah dan mengambil sampel menggunakan teknik purposive sampling dengan kriteria yang telah menggunakan produk lebih dari 2 kali.berdasarkan rumus Hair, diperoleh jumlah responden sebanyak 110 orang. Tujuan riset ini untuk mengetahui dan menganalisis pengaruh content creator,social media engagement, dan customer trust terhadap loyalitas pelanggan Daviena Skincare di Jawa Tengah, Khususnya pasca dampak isu Overclaim. Data dikumpulkan melalui penyebaran kuesioner dengan Skala Likertmeliputi uji kualitas data (validitas dan reliabilitas), uji asumsi klasik, serta uji model regresi linier berganda. Temuan menunjukkan bahwa variable content creator berada pada kategori sangan tinggi (4,24), sementara social media engagement (3,86) dan customer trust (3,93) berada pada kategori tinggi. Secara keseluruhan, ketiga faktor tersebut berperan penting dalam membentuk loyalitas pelanggan Daviena Skincare yang tetap berada pada kategori sangat tinggi (4,23) meskipun ditengah isu overclaim.
PRESTIGE OR PREFERENCE? GENERATION Z’S PURCHASE DECISION BEHAVIOR TOWARD IPHONE AND SAMSUNG SMARTPHONES Merliana, Ira; Putra, Febrianur Ibnu Fitroh Sukono; Kusuma, Pradana Jati; Oktoriza, Linda Ayu
Distribusi - Journal of Management and Business Vol. 14 No. 1 (2026): Distribusi, March 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i1.690

Abstract

The development of digital technology has made smartphones a primary necessity for Generation Z, especially in the premium segment such as iPhone and Samsung. This study aims to analyze the influence of functional, emotional, social, and epistemic values on brand preference and purchase decisions, with brand preference as a mediating variable. The study employs a quantitative approach using an explanatory survey design involving 124 Generation Z students from the Faculty of Economics and Business at Dian Nuswantoro University. Data were collected through a five-point Likert scale questionnaire and analyzed using SEM-PLS with SmartPLS 4. The results show that functional and epistemic values have a significant effect on Brand Preference and Purchase Decision, while emotional and social values do not have a significant effect. Brand Preference was found to have a significant effect on Purchase Decision and mediated the effect of functional and epistemic values on Purchase Decision. These findings indicate that Gen Z considers rational and novelty aspects more than emotional and social status aspects when purchasing premium smartphones.
Co-Authors A. A. R. P. Sari, Raden Abu Salam Adilla Kustya Ulfa Adinda Maharani, Azahra Aflit Nuryulia Praswati AGUNG SEDAYU Agustinus, Deo Viandra Ahmad Nur Kalinggar Ahmada, Rikza Alby Aini, Nining Nurul Almira Santi Samasta Al’Fara Arum Suci Witjaksono Anisah Gadiez Salsa Aprilleony Anjasari, Triska Aprilya, Dandy Ariati Anomsari Ariati Anomsari Arsanda, Tiara Daffa Artha Febriana Aryanto, Vincent Didiek Wiet Aulia Nurul Hidayah Aulia Uswatun Khasanah Awanis L. Haziroh Awanis Linati Haziroh Ayes, Yoki Taufiqul Aytekin Demircioglu Azna Abrory Wardana Bara Zaretta Bilkis Aulia Luxfiati Bobur Sobirov Cahya, Handy Nur Chasanah, Amalia Nur Citra Augustina Sumarsa Clarinta, Avika Anno Damar, Haunan Dandy Aprilya Dea, Widya Putri Nareswari Deo Viandra Agustinus Dian Ayu Maharani Dian Indriana Hapsari Diana Aqmala Diana Aqmala Dimas Prasetyo Dwi Nuraini, Kurnia Elia Resha Fatmawati Erin Kristina Farrikh Al Zami Fatmawati, Elia Resha Foza Hadyu Hasanatina Gunawan, Yosaf Andrew Hadyu Hasanatina, Foza Harisstha, Nur Ahmat Zaim Hariyadi, Guruh Taufan Haziroh, Awanis L. Ida Farida Ifan Rizqa Imam Nuryanto Indradewa, Rhian Indrayana, David Shandika Iwan Koerniawan Izzudien, Muhammad Kristina, Erin Kurnia Agari, Bella Fitri Kurniawan, Diky Kurniawan, Yoga Rizky Kusmindar, Arif Kusni Ingsih Kusuma, Danny Arya Kusuma, Pradana Jati Lamidi Lamidi, Lamidi Lestari, Selvia Puji Mahadika Pradipta Himawan Maharani, Dian Ayu Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Mario Rosario Wisnu Aji Martha Christi Masitha Fahmi Wardhani Mega Wahyu Widawati Merliana, Ira Mochammad Eric Suryakencana Wibowo Muchamad Arif Istanto Muhammad Tata Rizky Setyo Utomo Mujib, Miftachul Murningsih, Setia Nadiya Fikriyatus Zakiyah Nanda Adhi Purusa Negara, Wana Pramudyawardana Kusuma Nugroho, Yohanes Vianney Ario Oktoriza, Linda Ayu Perdana, Tito Aditya Peter S. Fader Pradana Jati Kusuma Pramadanti, Amanda D. Pratama, Yuko Kurnia Priono, Samuel Adi Puspita Sari, Rizki Putra, Faizal Rizky Handayani Rachmawansyah, M. Sandia Raden Mohamad Herdian Bhakti Rahmadani, Luthfia Reza, Ahmad Rifqi Ardiansyah, M. Jihatur Rina Wulandari Risanda Alirastra Budiantoro Risandra Alirastra Budiantoro Robby Maulana Saputra Roymon Panjaitan Rudi Kurniawan Rumanti, Seline Widi Sadewa, Ryyo Saman, Maulidina Baety Nafiah Santang, Nyimas Ayu Rara Saputra, Robby Maulana Sari, Raden Ayu Aminah Rizkia Puspita Seline Widi Rumanti Setia Murningsih Setiawan, Aries Shahrul Wijayanto, Kukuh Sisca Dian Rahmawati Sobirov, Bobur Suhita W. Setyahuni Suhita W. Setyahuni Sulastri Sulastri Suryawijaya, Tito Wira Eka Syaifuddin, Mukhammad Tito Wira Eka Suryawijaya Tri Esti Rahayuningtyas Tubagus Achmad Darodjat Ulfa, Adiila Kustya Umam, Choerul Utomo, Muhamad Tata Rizky Setyo Utomo, Wahyu Tri Wardani, Nizia Kusuma Wati, Dwi Kharisma Wibowo, Frendy Widyatmoko Widyatmoko Yohan Wismantoro Yovita, Lenni Yulianto, Ahmad Rudi Zakiyah, Nadiya Fikriyatus