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All Journal Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Syntax Transformation Jurnal Pengabdian kepada Masyarakat Komitmen : Jurnal Ilmiah Manajemen International Journal of Education, Social Studies, And Management (IJESSM) AJAD : Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Multidisciplinary Science Indonesian Journal of Business Analytics (IJBA) Journal of Innovation Research and Knowledge Proceeding Applied Business and Engineering Conference Proceeding International Applied Business and Engineering Conference Innovative: Journal Of Social Science Research JIPITI: Jurnal Pengabdian kepada Masyarakat Indonesian Journal of Business and Entrepreneurship Research
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Journal : jurnal syntax transformation

 1 
Analisis Strategi Pemasaran dalam Upaya Meningkatkan Minat Pembelian PT. Emma Tour and Travel Tengku Kespandiar
Jurnal Syntax Transformation Vol 3 No 01 (2022): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v3i1.499

Abstract

This study aims to identify and analyze: (1) The marketing strategy applied by PT. Emma Tour And Travel in an effort to increase purchase interest, (2) Buying interest analysis at PT. Emma Tours And Travels. (3) the obstacles faced by PT. Emma Tours And Travels. This study uses a qualitative descriptive method is a survey research, because this research provides a clear and systematic description of the marketing strategy of PT. ocean star space tour and travel Banjarmasin. and research methods documentation, observation, interviews. Based on the results of the research on the 4P Marketing Strategy (Product, Price, Place, Promotion) in increasing consumer buying interest implemented by PT. Emma Tour And Travel Malang uses a strategy that is on products, prices, promotions, and places. And the results of the study found that the average reason for consumers to make purchases at PT. Emma Tour And Travel Malang is because of the price, and the service provided. This identifies the leaders in order to understand what can increase purchase intention in order to pay more attention to these variables
Co-Authors Abdul Malik Abdurohim Abdurohim Agnes Arum Budiana, Agnes Arum Agus Nurofik Agus Nurofik Akhmad Setyo Rahman Arifai Ilyas Asnawati Asnawati Azlina, Yunidyawati Bahtiar Efendi Bord Nandre Aprila Citra Arta, Deddy Novie Dhety Chusumastuti Dian Meliantari Diawati, Prety Dicky Jhon Anderson Butarbutar Donny Dharmawan Edi Arisandi Eki Candra Elizabeth Elizabeth Elizabeth Elizabeth Elizabeth Endah Pujiastuti Erna Erna, Erna Esti Nur Wakhidah Esti Nur Wakhidah Faizatul Fajariah Fajri, Muhammad Iqbal Fani Sartika Frans Sudirjo Hamzah, Ramadhani Helmi Ali Hendri Rudiawan Henky Hendrawan Heny Herawati Heny Hidayati Hermin Nainggolan Hilarius Wandan I Wayan Gede Antok Setiawan Jodi Imam Mukhlis Indri Astuti Ira Patriani Ita Nurcholifah Jati, prihatina Jihan Jihan Judijanto, Loso Karundeng, Deby Rita Kus Yunanto, Mohammad Luh Komang Candra Dewi Miranti Pradipta Utami Misrofingah Moh Samsul Arifin Mokhamad Arwani Musran Munizu Nengsih, Widya Ni Luh Kardini Nur Alam Nurjanah Nasution Nurlina nurlina nurlina Permadi, Indra Pretti Ristra Putra, Halim Dwi Rahma Yulita Ramayanti Sinaga, Herty Ratnawita Rino Istarno Saputra, Eka Kurnia Sarmoko Saridi Septianti Permatasari Palembang Shaumiwaty Shaumiwaty Shaumiwaty Siera Syailendra Sih Parmawati SILVIA EKASARI Siswahyudianto Sudarmiatin Sugeng Karyadi Sukirman Sukirman Surya Bakti Syailendra Reza Irwansyah Rezeki Syech Idrus Taat Kuspriyono Teguh Setiawan Wibowo Trinandari Prasetyo Nugrahanti Trustisari, Hastin Umi Setyorini Violin, Vivid Wa Ode Nur Ainun Wardana, Miko Andi Wenny Desty Febrian Febrian ZA, Saida Zainurossalamia