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Journal : Jurnal Syntax Transformation

Analisis Strategi Pemasaran dalam Upaya Meningkatkan Minat Pembelian PT. Emma Tour and Travel Tengku Kespandiar
Jurnal Syntax Transformation Vol 3 No 01 (2022): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v3i1.499

Abstract

This study aims to identify and analyze: (1) The marketing strategy applied by PT. Emma Tour And Travel in an effort to increase purchase interest, (2) Buying interest analysis at PT. Emma Tours And Travels. (3) the obstacles faced by PT. Emma Tours And Travels. This study uses a qualitative descriptive method is a survey research, because this research provides a clear and systematic description of the marketing strategy of PT. ocean star space tour and travel Banjarmasin. and research methods documentation, observation, interviews. Based on the results of the research on the 4P Marketing Strategy (Product, Price, Place, Promotion) in increasing consumer buying interest implemented by PT. Emma Tour And Travel Malang uses a strategy that is on products, prices, promotions, and places. And the results of the study found that the average reason for consumers to make purchases at PT. Emma Tour And Travel Malang is because of the price, and the service provided. This identifies the leaders in order to understand what can increase purchase intention in order to pay more attention to these variables
Co-Authors Abdul Malik Abdurohim Abdurohim Agnes Arum Budiana, Agnes Arum Agus Nurofik Akhmad Setyo Rahman Arifai Ilyas Arifin, Moh Samsul Arisandi, Edi Asnawati Asnawati Azlina, Yunidyawati Bahtiar Efendi Bakti, Surya Bord Nandre Aprila Butarbutar, Dicky Jhon Anderson Citra Arta, Deddy Novie Dhety Chusumastuti Diawati, Prety Donny Dharmawan Eki Candra Elizabeth Elizabeth Yohanes Endah Pujiastuti Erna Erna, Erna Esti Nur Wakhidah Faizatul Fajariah Fajri, Muhammad Iqbal Fani Sartika Frans Sudirjo Hamzah, Ramadhani Hastin Trustisari Helmi Ali Heny Herawati Hidayati, Heny Hilarius Wandan Imam Mukhlis Indri Astuti Ira Patriani Ita Nurcholifah Jati, prihatina Jihan Jihan Judijanto, Loso Karundeng, Deby Rita Karyadi, Sugeng Kus Yunanto, Mohammad Luh Komang Candra Dewi Meliantari, Dian Miranti Pradipta Utami Misrofingah Mokhamad Arwani Musran Munizu Nasution, Nurjanah Nengsih, Widya Ni Luh Kardini Nur Alam Nurlina Nurlina Permadi, Indra Pretti Ristra Putra, Halim Dwi Putra, Halim Dwi Ramayanti Sinaga, Herty Ratnawita Ratnawita Rudiawan, Hendri Saputra, Eka Kurnia Saridi, Sarmoko Septianti Permatasari Palembang SETIAWAN JODI, I WAYAN GEDE ANTOK Siera Syailendra Sih Parmawati SILVIA EKASARI Siswahyudianto Sudarmiatin Sukirman Sukirman Syailendra Reza Irwansyah Rezeki Syech Idrus Taat Kuspriyono Teguh Setiawan Wibowo Trinandari Prasetyo Nugrahanti Umi Setyorini Violin, Vivid Wa Ode Nur Ainun Wakhidah, Esti Nur Wardana, Miko Andi Wenny Desty Febrian Febrian ZA, Saida Zainurossalamia