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Journal : proceeding applied business and engineering conference

 1 
Navigating Communication Crossroads: Language Choice Dynamics in a Multinational Corporation Operating in Indonesia (Case Study: Riau Andalan Pulp and Paper) Budiana, Agnes Arum; Ristra, Pretti; Kespandiar, Tengku
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This research explores the dynamics of language choice within a multinational corporation (MNC) operatingin Indonesia, specifically at Riau Andalan Pulp and Paper in Riau Province (RAPP). The study examines how employeesnavigate language choices between English, the corporate language, and Bahasa Indonesia, the local language, within amulticultural and multilingual workforce. Utilizing a mixed-methods approach, the study combines qualitative interviewswith quantitative surveys to gather comprehensive data from RAPP employees across various departments. Findingsreveal that English is predominantly used in formal settings, such as meetings and official documentation, reflecting itsrole as the corporate language. Conversely, Bahasa Indonesia is preferred for informal interactions, highlighting itsimportance in fostering employee comfort and social cohesion. Key factors influencing language choice includeprofessionalism, ease of communication, and inclusivity, with company policies promoting English proficiency to bridge cultural gaps. RAPP's language training initiatives, including the English Corner and participation in the Toastmasters Club, are instrumental in enhancing employees' language skills and supporting career development. The studyrecommends optimizing these programs by incorporating feedback, encouraging practical language use, leveragingtechnology, and aligning language learning with career advancement opportunities. By understanding and managinglanguage diversity, RAPP can enhance cross-cultural communication, contributing to its success in the global market.
Co-Authors Abdul Malik Abdurohim Abdurohim Agnes Arum Budiana, Agnes Arum Agus Nurofik Agus Nurofik Akhmad Setyo Rahman Arifai Ilyas Asnawati Asnawati Azlina, Yunidyawati Bahtiar Efendi Bord Nandre Aprila Citra Arta, Deddy Novie Dhety Chusumastuti Dian Meliantari Diawati, Prety Dicky Jhon Anderson Butarbutar Donny Dharmawan Edi Arisandi Eki Candra Elizabeth Elizabeth Elizabeth Elizabeth Elizabeth Endah Pujiastuti Erna Erna, Erna Esti Nur Wakhidah Esti Nur Wakhidah Faizatul Fajariah Fajri, Muhammad Iqbal Fani Sartika Frans Sudirjo Hamzah, Ramadhani Helmi Ali Hendri Rudiawan Henky Hendrawan Heny Herawati Heny Hidayati Hermin Nainggolan Hilarius Wandan I Wayan Gede Antok Setiawan Jodi Imam Mukhlis Indri Astuti Ira Patriani Ita Nurcholifah Jati, prihatina Jihan Jihan Judijanto, Loso Karundeng, Deby Rita Kus Yunanto, Mohammad Luh Komang Candra Dewi Miranti Pradipta Utami Misrofingah Moh Samsul Arifin Mokhamad Arwani Musran Munizu Nengsih, Widya Ni Luh Kardini Nur Alam Nurjanah Nasution Nurlina nurlina nurlina Permadi, Indra Pretti Ristra Putra, Halim Dwi Rahma Yulita Ramayanti Sinaga, Herty Ratnawita Rino Istarno Saputra, Eka Kurnia Sarmoko Saridi Septianti Permatasari Palembang Shaumiwaty Shaumiwaty Shaumiwaty Siera Syailendra Sih Parmawati SILVIA EKASARI Siswahyudianto Sudarmiatin Sugeng Karyadi Sukirman Sukirman Surya Bakti Syailendra Reza Irwansyah Rezeki Syech Idrus Taat Kuspriyono Teguh Setiawan Wibowo Trinandari Prasetyo Nugrahanti Trustisari, Hastin Umi Setyorini Violin, Vivid Wa Ode Nur Ainun Wardana, Miko Andi Wenny Desty Febrian Febrian ZA, Saida Zainurossalamia