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All Journal Jurnal Widya Manajemen & Akuntansi Acta Aquatica: Aquatic Sciences Journal Jurnal Administrasi Pendidikan Indonesia E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Jurnal Kinerja Kependidikan (JKK) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Visioner & Strategis The South East Asian Journal of Management Journal of International Conference Proceedings Media Riset Akuntansi Auditing & Informasi Indonesian Management and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Jullimursyida
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Experiential Marketing, Brand Image  dan Customer Satisfaction Terhadap Customer Loyalty Pada D’royal Coffee Space Kota Lhokseumawe Inta Ulfa; Jullimursyida Jullimursyida; Naufal Bachri; Muchsin Muchsin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisi pengaruh experiential marketing, brand image, dan customer satisfaction terhadap customer loyalty pada D’Royal Coffee Space Kota Lhokseumawe. Sampel dalam penelitian ini berjumlah 90 responden pelanggan D’Royal Coffee Space. Pengambilan sampel penelitian ini dengan menggunakan teknik purposive sampling. Pengumpulan data pada penelitian ini dengan melakukan penyebaran angket kuesioner kepada pelanggan yang berkunjung minimal dua kali. Metode yang digunakan dalam penelitian ini adalah dengan metode regresi linearberganda. Hasil penelitian menunjukkan bahwa experiential marketing, brand image dan customer satisfaction  berpengaruh positif dan signifikan terhadap customer loyalty.
ANTECEDENTS OF ORGANIZATIONAL COMMITMENT AND ITS INFLUENCE ON PERSONNEL PERFORMANCE OF THE NARCOTICS DIVISION OF THE ACEH PROVINCE POLICE Ahmad Syahril Zaimul; Jullimursyida; Marbawi; Faisal Matriadi; Sapna Biby; Mariyudi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

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This study examines digital leadership and job promotion as antecedents of organizational commitment and evaluates their direct and indirect effects on personnel performance at the Aceh Police Narcotics Directorate. The study used a quantitative explanatory design. The researcher distributed questionnaires to 85 personnel and analyzed 75 complete responses using SPSS-based path analysis. The first structural model showed that digital leadership and job promotion significantly increased organizational commitment, with standardized coefficients of 0.311 and 0.289. The second model showed significant positive effects of digital leadership, job promotion, and organizational commitment on personnel performance, with coefficients of 0.365, 0.240, and 0.262. The model explained 28.5 percent of organizational commitment variance and 51.3 percent of personnel performance variance. The calculated indirect effects were 0.081 for digital leadership and 0.076 for job promotion through organizational commitment. Although the thesis classified the paths as full mediation using the Baron and Kenny criterion, the Sobel statistics did not reach the 5 percent significance level. The findings emphasize that digitally competent leadership, transparent promotion practices, and sustained organizational commitment jointly strengthen police personnel performance.
THE INFLUENCE OF SERVICE QUALITY, FOOD QUALITY, AND PLACE IDENTITY ON CUSTOMER SATISFACTION AND ITS IMPACT ON VISITOR LOYALTY AT THE PIM FOOD COURT CULINARY DESTINATION IN NORTH ACEH REGENCY Muhammad Taufan Syahqran Zazil; Mohd. Heikal; Sapna Biby; Jullimursyida; Adnan; Nurainun
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

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This study aims to analyze the influence of service quality, food quality, and place identity on customer satisfaction and its impact on customer loyalty at the PIM Food Court Culinary Center in North Aceh Regency. This study used a quantitative approach with a survey method, where data was obtained by distributing questionnaires to customers who had visited the PIM Food Court. The data analysis technique used was Structural Equation Modeling (SEM) analysis with the assistance of Amos statistical software. The results showed that all proposed hypotheses were accepted. Service quality, food quality, and place identity significantly influenced customer satisfaction. Furthermore, customer satisfaction was proven to have a significant effect on customer loyalty. The significance value for each variable was less than 0.05, indicating a statistically strong effect. The study also found a mediating role for customer satisfaction in testing the indirect effect of service quality, food quality, and place identity on customer loyalty at the PIM Food Court Culinary Center. The implications of this study suggest that to increase customer loyalty, culinary center managers need to pay special attention to service quality, food product quality, and building a strong and distinctive place identity. This research also provides an empirical contribution to the development of customer satisfaction and loyalty theory in the context of local culinary centers.
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND INFLUENCER MARKETING ON NEW STUDENT REGISTRATION DECISIONS WITH BRAND AWARENESS AS A MEDIATING VARIABLE AT UNIVERSITAS BUMI PERSADA LHOKSEUMAWE Angga Wibawa; Jullimursyida; Adnan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22910961

Abstract

This study aims to analyze the influence of social media marketing and influencer marketing on new student registration decisions, with brand awareness as a mediating variable at Universitas Bumi Persada Lhokseumawe. The study used a quantitative survey approach. The population consisted of 400 new students of the 2025–2026 academic year, and 162 respondents were selected using proportionate stratified random sampling. Data were collected using a five-point Likert questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that social media marketing has a positive and significant effect on brand awareness (β = 0.404; t = 4.537; p < 0.001), while influencer marketing also has a positive and significant effect on brand awareness (β = 0.494; t = 5.430; p < 0.001). Brand awareness significantly affects new student registration decisions (β = 0.527; t = 5.394; p < 0.001). Social media marketing (β = 0.195; t = 2.182; p = 0.029) and influencer marketing (β = 0.182; t = 2.149; p = 0.032) also have significant direct effects on registration decisions. Furthermore, brand awareness partially mediates the effects of social media marketing (indirect β = 0.213; t = 3.352; p = 0.001) and influencer marketing (indirect β = 0.260; t = 3.864; p < 0.001) on registration decisions. The R² values are 0.742 for brand awareness and 0.737 for registration decisions, indicating substantial explanatory power.
THE MEDIATING ROLE OF TOURIST SATISFACTION IN THE EFFECTS OF SERVICE QUALITY, DESTINATION IMAGE, TOURIST ATTRACTION, AND PRICE PERCEPTION ON REVISIT INTENTION: EVIDENCE FROM LUKUP BADAK WHITE-WATER RAFTING DESTINATION, CENTRAL ACEH, INDONESIA. Maya Rahayu; Mariyudi; Naufal Bachri; Jullimursyida; Adnan; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 6 (2026): December - ON PROGRESS
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23181431

Abstract

This study examines the mediating role of visitor satisfaction in the effects of service quality, destination image, tourist attraction, and perceived price on tourist revisit intention at the Lukup Badak Rafting destination in Central Aceh Regency. All variables were measured using a Likert scale. Primary data were obtained through questionnaires distributed to 250 tourists visiting Lukup Badak Rafting. Data were analyzed using path analysis and Partial Least Squares Structural Equation Modeling with WarpPLS version 7.0. The findings show that service quality, destination image, tourist attraction, and perceived price significantly affect visitor satisfaction. Visitor satisfaction, tourist attraction, and perceived price significantly affect revisit intention, whereas service quality and destination image do not have significant direct effects on revisit intention. Path analysis further shows that visitor satisfaction mediates the effects of service quality, destination image, and tourist attraction on revisit intention, but does not mediate the effect of perceived price. These findings emphasize visitor satisfaction as an important mechanism linking destination attributes with tourists’ post-visit behavioral intention.
Reconstructing the Brand Image of a Regional Public Hospital through a Multi-Channel Communication Approach amid Digital Transformation: A Case Study in Lhokseumawe Widyana Verawaty Siregar; Jullimursyida; Nurainun; Jihan Fahira
Ilomata International Journal of Management Vol. 7 No. 4 (2026): October 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i4.2318

Abstract

Rapid digital transformation has intensified challenges for regional healthcare institutions in maintaining public trust and institutional credibility. In regional hospital settings, patients increasingly depend on multiple communication channels when evaluating healthcare reliability. However, previous studies on multi-channel communication have focused primarily on general digital marketing without empirically comparing formal institutional versus organic communication in healthcare contexts. This study addresses that gap by examining the contribution of Word of Mouth (WOM), Hospital-Created Social Media, User-Generated Social Media, and Hospital Advertisement to hospital brand image reconstruction. The study operationalizes this communication hierarchy by measuring the statistical influence of each communication channel on patients’ perceptions of institutional brand image. An explanatory quantitative approach was employed involving 100 patients of Rumah Sakit Arun in Lhokseumawe, Aceh, Indonesia, selected through purposive sampling. Multiple linear regression analysis was conducted to evaluate the contribution of each communication variable to hospital brand image reconstruction. The findings reveal that all communication channels positively and significantly influence hospital brand image. Hospital Advertisement emerged as the strongest predictor (t = 5.073), followed by Hospital-Created Social Media (t = 3.806), while User-Generated Social Media and WOM functioned as complementary mechanisms reinforcing institutional credibility. These findings indicate that, within this single-hospital case, formal institutional communication remains more influential than organic communication in shaping patient trust during digital transformation. The study provides context-specific empirical insights exclusively relevant to the operational environment of Rumah Sakit Arun in Lhokseumawe, Aceh, Indonesia.
Pengaruh Brand Personality  dan Brand Preference terhadap Kepuasan Pelanggan dan Minat Beli Produk Jims Honey  (Studi Pada Mahasiswi Universitas Malikussaleh) Alya Musnida; Jullimursyida Jullimursyida; Nurainun Nurainun; Hamdiah Hamdiah
Jurnal Intelek Insan Cendikia Vol. 3 No. 10 (2026): OKTOBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Personality dan Brand Preference terhadap Kepuasan Pelanggan dan Minat Beli produk Jims Honey pada mahasiswi Universitas Malikussaleh. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah mahasiswi Universitas Malikussaleh yang pernah menggunakan produk Jims Honey. Sampel penelitian berjumlah 100 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) dengan bantuan SmartPLS 4.0. Pengujian meliputi evaluasi outer model dan inner model serta pengujian pengaruh langsung dan tidak langsung menggunakan bootstrapping. Hasil penelitian menunjukkan bahwa Brand Personality dan Brand Preference berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan dan Minat Beli. Selain itu, Kepuasan Pelanggan berpengaruh positif dan signifikan terhadap Minat Beli serta mampu memediasi pengaruh Brand Personality dan Brand Preference terhadap Minat Beli.
Pengaruh Live Streaming dan Online Customer Review terhadap Kepuasan Konsumen dan Repurchase Intention Produk Fashion di Shopee ( Studi pada Mahasiswa Universitas Malikussaleh) Miskarina Miskarina; Jullimursyida Jullimursyida; Adnan Adnan; Rahmaniar Rahmaniar
Jurnal Intelek Insan Cendikia Vol. 3 No. 10 (2026): OKTOBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming dan online customer review terhadap repurchase intention produk fashion di Shopee pada mahasiswa Universitas Malikussaleh, dengan kepuasan konsumen sebagai variabel intervening. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel sebanyak 100 responden. Data dikumpulkan melalui kuesioner menggunakan skala Likert dan dianalisis dengan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa live streaming berpengaruh positif dan signifikan terhadap kepuasan konsumen, online customer review tidak berpengaruh positif dan signifikan terhadap kepuasan konsumen, live streaming berpengaruh positif dan signifikan terhadap repurchase intention, online customer review berpengaruh positif dan signifikan terhadap repurchase intention, serta kepuasan konsumen berpengaruh positif dan signifikan terhadap repurchase intention. Selain itu, kepuasan konsumen mampu memediasi pengaruh live streaming terhadap repurchase intention, namun tidak mampu memediasi pengaruh online customer review terhadap repurchase intention. Temuan penelitian ini menunjukkan bahwa peningkatan kualitas live streaming dan pengelolaan online customer review yang baik dapat meningkatkan kepuasan konsumen serta mendorong niat pembelian ulang produk fashion di Shopee
Co-Authors ., Indah Safira A Hadi Arifin Adnan Adnan Adnan Agustinawati AHMAD AZMI M. ARIFFIN Ahmad Syahril Zaimul Aina Shakila Ainna Mahrum Nasution Aiyub Yahya Ali Imran Alya Musnida Angga Wibawa Ariana Hasibuan Aulia, Misnatul Azhar Azhar Hj. Ahmad Bachri, Nauval Badri Rangga Banurea Baehaqi Bahri, Halida Chalirafi, Chalirafi Chandra, Julian Cut Annisa Sabilla Cut Nurul Azman Darmawati Darmawati Muchtar Deasy Siska Defiah Anggarini Br Manurung Desi Eka Pratiwi Diana Chalil EM Yusuf Iis Eva Juwita Fidya Amira Nasution Fira Aziza Simanjuntak Gazali Syamni Hamdiah Hamdiah Hamdiah Hamdiah Hasibuan, Ahmad Fauzul Hakim Heni Wahyuni Heriyana Heriyana Herman Fithra Ibrahim Qamarius Iga Mayada Ikramuddin, Ikramuddin Inta Ulfa Iskandarsyah Jihan Fahira Khairawati Khairawati, Khairawati Khairina Abdurrahman Khairina AR Khairina AR Khalsiah Khalsiah Laila Tussaa’dah M Subhan M. Subhan M.Subhan Mahathir Febrian Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Marzuki Marzuki Matriadi, Faisal Mawardati Mawardati Mawardati Maya Rahayu Mentari Riswanti Mirna Zahara Miskarina Miskarina Mohd. Heikal Mohd. Heikal Mohd. Heikal Mohd.Heikal Muammar Khadafi MUCHSIN Muchsin Muchsin Muchtar, Darmawati Muhammad Aris Muladi Muhammad Taufan Syahqran Zazil Munandar Munandar Munandar Mursyidah Naufal Bachri, Naufal Nisa Humaira Nur Faliza Nurainun Nurhafifah Nurmalawati Nurmalawati Nurul Azmi Paramita, Loly Purba, Yulia Puteh, Anwar Putri Aklima Putri Minda Sari Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmawati Rahmawati Razaki, Gus Rico Nur Ilham Rifki Ramadhan Riska Yulia Putri Risky Al Haddid Rizal Karmana Rizkina Putri Mahmuddin Rozanna Dewi Safinatun Naja Safriani Sapna Biby Sapna Biby Selvi Evika Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Ulya Alfandi Wahda Tunisa Wahyuddin Wahyuddin Albra Widyana Verawaty Siregar Yanita Yulia Yulia Zahra Tsalisa Zikra Zikra Bunga Afsara Zulfan Zusma Widawaty A Wahab