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All Journal Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi Realible Accounting Journal Journal of Information System, Technology and Engineering Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Journal of Management
Riesna Apramilda
Universitas Ibnu Sina
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : JURNAL LENTERA BISNIS

 1 
ANALISIS PENGARUH WORKPLACE FLEXIBILITY, CONTINUOUS DEVELOPMENT PROGRAM DAN JOB AUTONOMY TERHADAP KINERJA KARYAWAN PERUSAHAAN RINTISAN Firstianty Wahyuhening Fibriany; Muhammad Zakaria; Flora Grace Putrianti; Riesna Apramilda; Basuki Wisnu; Susatyo Adhi Pramono
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1426

Abstract

This study aims to analyze the effect of workplace flexibility, continuous development programs, and job autonomy on employee performance in startups. Improving employee productivity is a key component of the digital sector and growing startups. Therefore, workplace flexibility, continuous development programs, and job autonomy are essential. A quantitative approach was used in this study by surveying 200 startup employees. Multiple linear regression analysis was conducted on the collected data to determine the nature of the relationship between the independent and dependent variables. The results show that workplace flexibility contributes to improving employee performance by creating a better work-life balance. Continuous development programs play a role in improving employee skills and competencies, which contribute to more optimal performance. In addition, job autonomy allows employees to have more control over their work, which has a positive impact on work productivity and efficiency. These findings indicate that to improve employee performance, start-ups need to implement more flexible policies in work scheduling, provide continuous training programs, and provide greater autonomy to employees in carrying out their duties.
ANALISIS PENGARUH KUALITAS LAYANAN, STRATEGI KEY OPINION LEADER DAN PROMOSI DIGITAL TERHADAP REPURCHASE INTENTION Riesna Apramilda; Menhard Menhard; Rio Haribowo; Sukma Irdiana; Feby Arma Putra; Eko Nur Hermansyah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1456

Abstract

This study aims to analyze the effect of service quality, key opinion leader strategy, and digital promotion on consumer repurchase intention in the context of digital business. In the era of digital transformation, companies increasingly rely on technology-based marketing strategies and social media to retain customers and increase repeat purchases. Two hundred people who have shopped online are surveyed for this quantitative study. Multiple linear regression techniques were employed for the data analysis. Concurrently, the data demonstrated that digital promotion, Key Opinion Leader approach, and service quality all significantly impact repurchase intention. One of the most important factors in determining whether or not a customer will buy from a company again is the key opinion leader approach. The results demonstrate the significant impact that public figures' trust and influence can have on consumers' perceptions and decisions. By emphasizing the importance of service quality and collaborating with relevant key opinion leaders, this study offers practical implications for online business actors looking to build efficient marketing strategies.
Co-Authors Ahmad Ahmad Ajeng Andriani Hapsari, Ajeng Andriani Andriya Risdwiyanto Antonius Ary Setyawan Arief Yanto Rukmana Arief, Ilham Ariyanti, Rini Astri, Fitriyah Baru Harahap Basuki Wisnu Caka Gatot Priambodo Cakranegara, Pandu Adi Dana Aswadi Dedy Suryadi Djunaedi Djunaedi Eko Nur Hermansyah Elvira M. Usulu Enny Diah Astuti Fauzie Senoaji Feby Arma Putra Firdaus Yuni Dharta Firman Aziz Firstianty Wahyuhening Fibriany Flora Grace Putrianti Frans Sudirjo Hamzah, Ramadhani Handayani, Sri Haribowo, Rio Hendra Hendra Heppi Syofya, Heppi HERY PURNOMO Husaini Husaini Ibrahim, Mozart Malik Ilham Arief Indri Yani, Indri Irdiana, Sukma Itot Bian Raharjo Iwan Henri Kusnadi Judijanto, Loso Karyono Karyono Koerniawati, Dwi Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar Mahrani, Sri Wiyati Marnilin, Feni Marsas, Endy Gunanto Menhard Menhard, Menhard Meutia Nadia Karunia Misbah, Sitti Rachmi Mohammad Azharie Hamdany Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Hery Santosa Muhammad Iqbal Fajri Muhammad Reza Aulia Muhammad Zakaria Mury Andayani Mustafa, Fahrina Nadi, Muhammad Abi Berkah Nani Muliyani Niken Widyastuti Ninda Rachmawati Nugroho, Judianto Tjahjo Nur Isra Laili Nurdiani, Tanti Widia Nurlia Nurul Fadhilah Nurwijayanti Osman, Isnawati PA Andiena Nindya Putri Rais, Rinovian Ramli, Akhmad Ratih Kusumastuti Rezky Nurbakti Rini Setiowati Riyanti, Apriani Rudy Max Damara Gugat Saeful Amin, Saeful Sari, Chitra Indah Sari, Efti Novita Sayed Achmady Setiadi, Bekti Setyawati, Kiki Shabrina, Fildzah Sidjabat, Sonya Slamet Maryoso Soegeng Wahyoedi Sonya Sidjabat Sri Purwati Susatyo Adhi Pramono, Susatyo Adhi Syahviyar, Mirza Syamsul Hadi Tanti Widia Nurdiani Tri Susilowati Tyahya Whisnu Hendratni Violin, Vivid Vivid Violin Wahyuningratna, Ratu Nadya Wati, Yenny Wulan, Dewi Putri Anjar YULIANI