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All Journal Jurnal Pendidikan Indonesia Journal of Accounting and Management Innovation QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama INVOTEK: Jurnal Inovasi Vokasional dan Teknologi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi Profesional Jurnal Hospitality dan Pariwisata Sustainable: Jurnal Kajian Mutu Pendidikan Journal of Accounting and Management Innovation Arus Jurnal Sosial dan Humaniora Annals of Human Resource Management Research Journal of Innovation Research and Knowledge Jurnal Mata Pariwisata Media Bina Ilmiah Jurnal Menata Postgraduate Management Journal Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Indonesia Sosial Sains Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat Journal of Innovative and Creativity
Syafruddin Rais, Syafruddin
Politeknik Pariwisata Batam
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Pengaruh Customer Experience dan Service Quality terhadap Loyalitas Konsumen di Kesiangan X Fat boy Club Batam Annisa, Putri; Rais, Syafruddin; Alhamdi, Rezki; Dailami
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1936

Abstract

Usaha kuliner mengalami perkembangan yang pesat, karna makanan dan minuman merupakan kebutuhan pokok yang harus dipenuhi. Salah satunya cafe yang banyak diminati dan dijadikan tempat untuk berkumpul, bekerja dan melakukan kegiatan lainnya. Bisnis ini juga harus mengahadapi tantangan untuk tetap bertahan terhadap perubahan tren yang mempengaruhi loyalitas konsumen kepada suatu brand. Kesiangan X Fat Boy Club Batam merupakan cafe yang berdiri dan sedang mengahadapi tantangan tersebut, dimana pada penelitian ini peneliti tertarik mengambil Customer Experience dan Service Quality sebagai variabel indenpedent dan Loyalitas Konsumen sebagai variabel dependent. Penelitian ini bertujuan untuk mengetahui pengaruh Customer Experience dan Service Quality terhadap loyalitas konsumen pada Kesiangan X Fat Boy Club Batam. Upaya strategis dalam meningkatkan loyalitas konsumen menjadi fokus utama, dengan turut mempertimbangkan pentingnya fasilitas pendukung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang dilengkapi data dari dokumentasi serta wawancara singkat di Kesiangan x Fat Boy Club Batam. Pengumpulan data dilakukan melalui kuesioner kepada 100 pengunjung, yang ditetapkan menggunakan rumus Slovin dengan tingkat kesalahan 10%. Data yang diperoleh selanjutnya diolah menggunakan IBM SPSS Statistics Version 19 dengan uji validitas, reliabilitas, uji asumsi klasik, serta analisis regresi linier berganda. Berdasarkan hasil uji hipotesis, dapat disimpulkan bahwa secara parsial hanya service quality yang berpengaruh signifikan terhadap loyalitas konsumen, sedangkan customer experience tidak berpengaruh signifikan. Namun, secara simultan keduanya memiliki pengaruh signifikan terhadap loyalitas konsumen di Kesiangan Café × Fat Boy Club.
Pengaruh Variasi Menu Terhadap Keputusan Pembelian Di Common Space Coffee & Bar Batam Meysie, Yovilia; Pratama, Tito; Rais, Syafruddin; Alhamdi, Rezki
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3713

Abstract

The increasing popularity of cafés as social spaces has intensified competition within the culinary industry. One crucial factor influencing consumers’ purchasing decisions is the variety of menu options offered by a business. This study aims to examine the effect of menu variation on purchasing decisions at Common Space Coffee & Bar Batam. The research applies a quantitative approach with a causal associative design. Data were obtained through an online questionnaire distributed via Google Form to 99 respondents selected using a purposive sampling technique, consisting of customers who had made at least two purchases within the last three months. The data were analyzed using the PLS-SEM 3.0 software. The results demonstrate that menu variation has a positive and significant effect on purchasing decisions, indicated by a path coefficient value of 0.970, a t-statistic of 98.309, and a p-value of 0.000. These findings confirm that a greater diversity of menu offerings substantially enhances consumers’ purchasing decisions
Peran Masyarakat dalam Pengembangan Wisata Pulau Putri di Kelurahan Sambau, Nongsa, Kota Batam Pratama, Tito; ., Dailami; Alhamdi, Rezki; Thamdzir, Moh.; Sipayung, Natal Olotua; Rais, Syafruddin; Maldin, Siska Amelia; Ilham, Wahyudi; Irwansyah Rezeki, Syalendra Reza; Sukmamedian, Haufi; Ariansya, Bojes; Irmalya, Gita
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3714

Abstract

This study aims to identify and analyze the role of the community in the development of tourism on Putri Island, located in Sambau Village, Nongsa District, Batam City. Community-based tourism development is key to creating a sustainable tourism destination and providing economic, social, and cultural impacts for the local community. The research method used is descriptive qualitative, with data collection techniques through observation, interviews, and documentation of local residents, tourism managers, and local government officials. The research results show that communities play a crucial role in tourism development, both as key actors in tourism activities, providers of tourism services and facilities, and guardians of the local environment and culture. However, several obstacles remain, such as limited knowledge of tourism management, minimal promotion, and insufficient government support. Efforts made by communities to address these challenges include raising awareness of the importance of togetherness, tourism skills training, and strengthening collaboration between communities, the government, and the private sector. This study concludes that active community participation is a key factor in the successful development of Putri Island tourism. Therefore, ongoing support from various parties is needed to ensure Putri Island's development into a leading, competitive, and sustainable tourist destination.
Pengaruh Pemasangan Papan Iklan dan Kualitas Produk di Pippo Coffee Roasters Kota Batam Putra, Ferrysah; Alhamdi, Rezki; Rais, Syafruddin; Pratama, Tito
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3763

Abstract

The growth of the coffee shop industry in Indonesia has increased over time, with the increasing culture of drinking or enjoying coffee among Indonesian people, especially in the city of Batam. In facing very tight market competition, marketing techniques such as installing billboards and improving product quality are important to attract consumer buying interest. This study aims to analyze the influence of billboards and product quality on consumer buying interest, with the object of research on Pippo Coffee Roasters. The research method used is quantitative with data collection through questionnaires to consumers, then validity and reliability tests will be carried out, classical assumption tests such as normality tests, heteroscedasticity tests and multicollinearity tests, then continued with multiple linear regression analysis such as t tests and f tests, as well as determination coefficient tests. The results of the study state that all instruments in this study are declared valid and reliable, and fulfill the classical assumption test, and the regression results show that the billboard and product quality variables have a positive and significant effect on the purchasing interest variable, both partially and simultaneously, and a very strong regression value with an R square value of 0.987. Thus, this research shows results that can be used as evaluation material by Pippo Coffee Roasters.
Substitusi Jus Jeruk Segar Dengan Super Juice Jeruk Dalam Penerapan Mixology Berkelanjutan Langi, Yusakh Yama; Sipayung, Natal Olotua; Rais, Syafruddin; Alhamdi, Rezki
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3891

Abstract

This study investigates the use of Super Juice as a substitute for fresh orange juice in sustainable mixology. The research employed a quantitative experimental method with a Completely Randomized Design (CRD) consisting of two treatments: fresh orange juice and Super Juice. Sensory evaluation was conducted by 30 panelists trained, semi-trained, and untrained who assessed color, aroma, taste, and texture using a five-point hedonic scale. Data were analyzed with the Mann Whitney U test in SPSS 19. The findings indicate no significant differences (p > 0.05) between the two samples across all sensory attributes. However, fresh orange juice showed slightly higher scores in color and taste, while Super Juice performed better in aroma and texture due to its acid-assisted extraction method. Overall, Super Juice obtained a marginally higher mean score, suggesting it can serve as an effective alternative that supports sustainable mixology by enhancing efficiency and reducing citrus waste..
Co-Authors ., Dailami Abd. Rahman Yusuf AGUNG SETIAWAN Agung Setiawan Ahmad Sodikin alhamdi, rezki Ali Hanafiah Ambiyar, Ambiyar Anni Faridah Annisa, Putri Ardiansyah Saputra Ariansya, Bojes Asman Abnur, Asman Aswin saputra Atmaja, Hari Sandi BAMBANG WAHYUDI WICAKSONO, BAMBANG WAHYUDI Bowen Algren Wuysang Brightness Bill Boy N Cahayani, Kartika DAILAMI Dailami - Dailami. Dewi Aurora Mikasari Dochi Ramadhani Erni Karlina Eryd Saputra Eva Amalia Eva Amalia Eva Amalia Rofii Fatimah, Zahara Friadi, John Haufi Sukmamedian Heryatul Azizah Zaein Ilham, Wahyudi Intan Kusuma Wardani Irmalya, Gita Irwansyah R, Syailendra Reza Irwansyah Rezeki, Syalendra Reza Irwansyah, Syailendra Reza Irwansyah Ismanto, Winie Iswan Riyadi Iswan Riyadi Langi, yusakh yama Leila Mona Ganiem Linawati Linawati Lubis, Arina Luthfini Lucyana, Assoka Rizki Maldin, Siska Amelia Meysie, Yovilia Mikasari, Dewi Aurora Moh. Thandzir N, Brightness Bill Boy Natal Olotua Sipayung Nora Listantia Nubi Adzrul Idzihart Nubi Adzrul Idzihart Pratama, Tito Puteri Haifa Putra, Ferrysah Rezki Alhamdi Rezki Alhamdi Rini, Rosie Oktavia Puspita Rofii, Eva Amalia Rosie Oktavia Puspita Rini Sipayung, Natal Olotua Siti Arieta Siti Nurapriani Sodikin, Ahmad Steven Johnson Sudirman Sudirman Sukmamedian, Haufi Supardi Taufik Bachrul Ulum Lubis Thamdzir, Moh. Thandzir, Moh Tirta Mulyadi Tirta Mulyadi Tito Pratama Toni Ari Wibowo Tukiyo Tukiyo Ulum Lubis, Taufik Bachrul Unung Verawardina, Unung Wahyudi Ilham Wakhinuddin Wakhinuddin, Wakhinuddin Wibowo, Agung Edy Wuysang, Bowen Algren Yulian Purnama Yuliana Yuliana Yusakh Yama Langi Yusuf, Abd Rahmad Yusuf, Abd Rahman Zaein, Heryatul Azizah