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All Journal REKA ELKOMIKA JURNAL HAMA DAN PENYAKIT TUMBUHAN TROPIKA Sumatra Journal of Disaster, Geography and Geography Education PENDIPA Journal of Science Education CROP AGRO, Scientific Journal of Agronomy MIMBAR : Jurnal Penelitian Sosial Dan Politik PARETO : Jurnal Ekonomi dan Kebijakan Publik Journal of Digital Marketing and Halal Industry Jurnal Sains Kesehatan Jurnal Ilmiah Pharmacy SINTA Journal (Science, Technology, and Agricultural) Bima Journal : Business, Management and Accounting Journal PUCUK : Jurnal Ilmu Tanaman PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Indonesia Raya SENGKUNI Journal (Social Science and Humanities Studies) Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Pengabdian JURNAL BESEMAH Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Dikdimas : Jurnal Pengabdian Kepada Masyarakat Journal of Tropical Mycorrhiza Jurnal Agricultural Science
Parwito Parwito, Parwito
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Journal : MIMBAR : Jurnal Penelitian Sosial Dan Politik

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STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH PENGUNJUNG PUSAT LATIHAN GAJAH (PLG) SEBELAT BENGKULU UTARA Astuti, Linda; Oktridarti, Levy; Rosyadi, Imron; Tika, Yori Manis; Parwito, Parwito
Mimbar : Jurnal Penelitian Sosial Dan Politik Vol 11 No 2 (2022): Mimbar Jurnal Penelitian Sosial dan Politik (Desember)
Publisher : Faculty of Social and Political Sciences Universitas Prof Dr Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/jpsp.v11i2.3302

Abstract

This study aims to identify the application of the marketing mix model as a marketing communication strategy for increasing the number of tourist visits to elephant training centres (PLG). This study used the descriptive-qualitative method. The survey results show that marketing communications carried out by natural tourism managers at elephant training centres (PLG) with a marketing mix, personal selling, word-of-mouth marketing (WOM), and direct marketing can increase tourist visits to the elephant training centre. The supporting factors for the marketing communication strategy are the high tourism potential and information and communication technology development. At the same time, the inhibiting factors are limited funds, damaged roads to tourist attractions, and limited internet networks.
Co-Authors , M. Arzandy Marsal Adnan Agustin Zarkani Agustin, Sella Alatas, Ali Alfansi, Lizar Alia Lestari Almiyani, Almiyani Aminuyati Andini, Nanda Andreani Kinata Anwar, Eka Nurdianty Anwar, Guswarni Apriantonedi, Reko Aprianty, Henny Ari Anggoro Arifin, Ismail Arjianto, Arjianto Atjama, Ferry Tema Bahari, Bayu Dwi Prasetya Bastari, Akhmad Dani, Rahiman Darta, Effed Delpana, Adrian Desmanto, Dipan Dewi Winni Fauziah Dian Novita Dwi Wahyuni Ganefianti, Dwi Wahyuni Edi Susilo edy susanto Effendi, Darwan Eka Tresnaningrum, Meilinia Eko Fransiko Eko Risdianto Eko Sumartono, Eko Elly Mulyani Enggar Apriyanto, Enggar Fadillah Sari Fadillah Sari, Fadillah Fajri, Ahmad Dio Febriana, Selvi Eka Fernandes, Regi Fernandez, Regi Franro, Franro Fransiko, Eko Fransisko, Eko Gustina Indriati Guswarni Anwar Guttena, Revanth Kumar Hamron, Novita Hania Sumarni Harni, Suli Haryuni Heltiani, Nofri Hendri Bustamam Hendri Hendri Hermawati, Dwi HERU PURNAWAN HESTI PUJIwATI Ikhsan , Ikhsan Illahi, Noteka Imron Rosyadi Indah, Yuni Indra Warman Indrayanto, Indrayanto izzatul jannah Kamilah, Kamilah Kuhesa, Rova Endang Kusen Kusen, Kusen Kusuma, Arya Mufti Nata Liliek Sulistyowati Linda Astuti Linda Astuti, Linda Mardia Apriani Mimi Sutrawati Muhammad Eid Balbaa Muhammad Muhammad Mujiono Murlena, Murlena N. Hidayah Neli Definiati Novitasari, Hety Noviyanto, Hernowo Nurdianty Anwar, Eka NURRAHMAN, FAISAL NURSALAM, ANDIKA MUSBAR Nurul Khairani Nuryanto Nuryanto Oktalia, Lola Oktamalia Oktamalia, Oktamalia Oktridarti, Levy Pardosi, Ivan Agustinus Parwi, Parwi Poppy Siska Putri Pratomo, Bakat Seno Priyatiningsih Putri, Rini Eka Raisawati, Tatik Ramansyah, Riki Rini Suryani Risky Hadi Wibowo Rismayani Rismayani Rita, Wismalinda Rizki Rizki Rizky Septika Utami Rohati, Nely Romadon, Taufik S. Ardiansyah SABAT ANWARI Sagita, Yelin Salamun Salamun Santoso Ujang Effendi Sari Yanti Sari, Dia Novita Sari, Wenda Permita Sinta, Dwi Sipriyadi Sisinderlina, Yuyu Siswantoro, Ariel Srifitriani, Abditama Supriyono Supriyono Supriyono, Supriyono Suryani Suryani Suryani, Neni Susanti, Yensi Melya Susi Handayani Sutri Yani Syafitasari, Juanda Tika Hardini Tika, Yori Manis Tika, Yori Mans Togatorop, Eny Rolenti Ulandari, Cici Ulhaqiyah, Asyifa Widayati, Wiwik E Widyaningsih, Sari Wijaya, Nopa Yenny Sariasih Yulista Yulista, Yulista Yuni Indah Zulhendri, Rifi Zurina Muchlis, Rita