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Analisis Selera Konsumen Terhadap Atribut Produk dalam Keputusan Pembelian Minuman Mixue Salma Aqila Putri; Hamidah Hendrarini; Dona Wahyuning Laily
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4050

Abstract

Mixue is an ice cream shop with cheap and delicious prices, making Mixue expand massively throughout Indonesia in a fairly short time. This study aims to identify and analyze the characteristics, purchasing decision process and consumer tastes towards the attributes of Mixue beverage products. This research was conducted at the Mixue shop in the Dharmawangsa and Ngagel Surabaya branches. The sampling technique was "accidental sampling" with a total of 84 consumers. The analytical method uses descriptive analysis and Fishbein multi-attribute analysis with the help of a questionnaire and Microsoft Excel 2019. Based on the analysis using Fishbein's multi-attributes, the attribute that has the most interest is price, while the attributes that consumers trust the most are price, brand. Based on the Fishbein score obtained at 101.69, it can be said that consumer tastes for Mixue beverage products are included in the like category.
Analisis Tingkat Kepuasan Konsumen Food Truck di Yamaha Land Surabaya Natasya Fadilah; Sigit Dwi Nugroho; Dona Wahyuning Laily
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.2825

Abstract

Yamaha Land is a place of business for food truck entrepreneurs who were born in Surabaya. Customer satisfaction is important for the company because it can also be a marketing tool. One effort to increase consumer satisfaction is to determine the level of consumer preference for the characteristics of a product or service. The purpose of this study was to determine the characteristics of consumers, the process of consumer purchasing decisions, and customer satisfaction at Yamaha Land Surabaya. The number of respondents in the study were 96 respondents. The analytical methods used in this research are descriptive analysis, Importance Performance Analysis (IPA), and Customer Satisfaction Analysis (CSI). Based on the results of the study, it can be seen that the majority of Yamaha Land consumers are male, with an age range of 22-27 years, monthly income of Rp. Yamaha Land consumers go through five stages in their purchase decision process, namely the need recognition stage, information search, alternative evaluation, purchase decision and post-purchase. The results of Importance Performance Analysis (IPA) of attributes contained in quadrant I are taste and speed, Quadrant II is cleanliness, friendliness, politeness, and tidiness, Quadrant III is price, color and texture, and Quadrant IV is aroma. While the value on the Customer Satisfaction Index (CSI) is 75.6 percent. Judging from the consumer satisfaction index, it can be said that consumers who come to Yamaha Land for all tested attributes are in the satisfied category.
Analisis Penjadwalan Produk Aquascape Pada Nickz Aquascape Muhammad Dimas Fadillah; Mubarokah Mubarokah; Dona Wahyuning Laily
Cakrawala Repositori IMWI Vol. 5 No. 2 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i2.133

Abstract

Produksi aquascape pada Nickz Aquascape memerlukan penjadwalan agar dapat selesai dalam waktu yang optimal. Aquascape merupakan seni menata tanaman air, batu, dan kayu di dalam akuarium secara estetis. Masa pandemi ini membuat permintaan aquascape mengalami peningkatan tajam. Dalam bisnis yang memerlukan waktu dalam pengerjaan produk, sering dijumpai masalah selisih waktu antara tanggal jatuh tempo dengan tanggal pengiriman yang menimbulkan keluhan pelanggan dikarenakan tidak adanya jadwal pengerjaan yang jelas pada setiap pesanan. Dalam penelitian analisis penjadwalan produk aquascape, peneliti menggunakan metode PERT. Metode ini menguraikan rangkaian kegiatan pembuatan aquascape diantaranya: jenis kegiatan, urutan kegiatan dan waktu yang dibutuhkan dalam kegiatan. Untuk memvisualisasikan metode PERT digambarkan menggunakan diagram jalur kritis sebagai ilustrasi. Dari hasil analisis menggunakan metode PERT diketahui bahwa jalur kritis pada kegiatan produksi aquascape ukuran 120cm adalah A-B-C-G-H-I-J-K-L memiliki lama penyelesaian 66.74 jam.
Supply Chain Management Agro-Industry Cassava In Indonesia Dona Wahyuning Laily; Noor Rizkiyah; Ida Syamsu Roidah; Fatchur Rozci; Herry Nur Faisal
Nusantara Science and Technology Proceedings The 4th International Conference on Agriculture and Environmental Sciences (ICAES) 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.3909

Abstract

Background: The Cassava supply chain starts from raw materials supplied by farmers and then supplied to factories. Given the vast potential of cassava, especially in the processing industry. Aim: Increasing efficiency in the cassava supply chain, industry players actively participate in increasing productivity and reducing problems from upstream to downstream. Setting: Indonesia. Method: Through field survey activities, focus group discussions (FGD), and reviewing various papers and research studies previously published in various journals, books, magazines, and others. Results: The cassava supply chain originates from farmers with several layers of intermediaries. All farmers' supply chains are traded in cassava flour, tapioca flour, or wet cassava, which is the buyer's responsibility starting from pulling, peeling, drying, and packing. Stakeholders generally support the cassava supply chain by ensuring material, information, and cash flow among all stakeholders to maximize profits and involve cassava growers, cassava mills, and distributors. Conclusion: The development of cassava processed food agro-industry is carried out on a home industry scale because it applies simple technology and is carried out by farmer groups and individuals. The cassava supply chain's development will increase added value and increase the income of farmers and the community.
Factors Affecting the Welfare Level of Tobacco Farmers in Situbondo Regency, East Java Dita Atasa; Dona Wahyuning Laily; Ida Syamsu Roidah; Ika Purnamasari
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3307

Abstract

This study aims to determine the effect of income, last education, land area, number of children, and length of work. This research is a quantitative study with primary data from questionnaires taken from samples of tobacco farmers in Situbondo Regency. The number of respondents from tobacco farmers in Situbondo Regency used as a sample is 250. The results of the data from the questionnaire will be processed using a logistic regression analysis tool which is then processed using SPSS. The results of these tests, the results showed that the income variable had a significant negative effect on the welfare level of tobacco farmers with an odd ratio value of Exp (B) of 0.359. The education level variable has no significant positive effect with the odd ratio value of Exp (B) of 1.471. The variable area of ??land has no significant positive effect with the odd ratio value of Exp (B) of 1.951. The variable number of children has a significant negative effect with the odd ratio value of Exp (B) of 0.202. The variable length of work did not have a significant negative effect with the odd ratio value of Exp (B) of 0.729. The value of Nagelkerke's R Square is 0.383, which means that the probability of the welfare level of tobacco farmers is influenced by the independent variables of income, education level, land area, number of children, and length of work of 38.3%, while the remaining 61.7% is explained by the variable other outside the research model.
Skills Improvement of Villagers Tambakrejo District Gurah Via Herbal Product Manufacturing Training Dona Wahyuning Laily; Dita Atasa; Prasmita Dian Wijayanti; Ida Syamsu Roidah
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3394

Abstract

The outputs of this activity include the first, namely: improve the knowledge, skills and motivation of the target partners in particular women from RT 01 RW 02 Tambakrejo Village in utilizing herbal plants used for the manufacture of herbal drink products. Second is to make preparations for making simple herbal products and their maintenance can be implemented by the government. There are several steps that will be carried out to achieve the output targets, namely: (1) the first meeting explained the material about utilization of herbal plant planting and nursery training, (2) meeting the second is making various kinds of herbal drinks, and (3) the third meeting is effective marketing that may be used to increase income in society. The results of the activities that have been carried out are: can provide knowledge about the manufacture of herbal products in the form of drinks taken from the herbal plant. Service empowerment program This community is expected to be able to assist target partners in evaluating problems and increase the productivity of target partners.
Supply Chain Management for Development of The Agroindustry Cassava In Trenggalek District Dona Wahyuning Laily; Ida Syamsu Roidah; Dita Atasa
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3395

Abstract

This study aims to determine: the mechanism of supply chain management; chain management model supply; and performance of the cassava supply chain in Trenggalek Regency. Method research is descriptive. The research location was determined intentionally. The data analysis method is descriptive method with the Food Supply Chain Network framework approach according to Vorst dan Performance measurement is done through the calculation of marketing margin and farmer's share. Research result shows that the target market is domestic while the development target is in the form of technology improvement, increased coordination and collaboration, and procurement of formal contractual agreements. Cooperation is carried out on the basis of an oral contract between members, the transaction system is carried out in cash and there is government support in the form of capital, equipment, and resource development training man. The supply chain management model consists of farmers, collectors, market traders, and agro-industry cassava as a chain actor, each of which performs different activities depending on the the inputs and the resulting outputs. The most efficient channel is Channel 1 (Petani (cassava)? market traders (cassava) ? cassava agroindustry). The channel is considered efficient because it has relatively low marketing margin value, relatively high farmer's share and profit and cost ratio higher than other channels.
Strategi Peningkatan Pendapatan Usahatani Jagung Lokal di Kecamatan Tanjung Bumi Kabupaten Bangkalan Madura Suryani, Dewi Irma; Mubarokah, Mubarokah; Laily, Dona Wahyuning
JURNAL PERTANIAN Vol 15, No 3 (2024): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v15i3.4357

Abstract

Usahatani jagung lokal merupakan salah satu sumber pendapatan petani di Kecamatan Tanjung Bumi Kabupaten Bangkalan Madura, namun pendapatan petani di daerah penelitian masih rendah sehingga diperlukan strategi untuk meningkatkan pendapatan pada usahatani jagung lokal. Tujuan penelitian ini untuk menganalisis besarnya pendapatan petani, serta merumuskan strategi dalam peningkatan pendapatan usahatani jagung lokal di Kecamatan Tanjung Bumi Kabupaten Bangkalan Madura. Penelitian ini menggunakan metode analisis deskriptif kualitatif, metode pada tujuan pertama menggunakan analisis pendapatan, sementara tujuan kedua menggunakan analisis SWOT. Hasil penelitian menunjukkan bahwa dalam satu kali panen jagung lokal dengan luas lahan rata rata 0,47 Ha dapat menghasilkan rata-rata produksi jagung lokal sebesar 1.262 kilogram dengan hasil pendapatan petani rata-rata yaitu Rp5.122.100. Selanjutnya pada strategi peningkatan pendapatan usahatani jagung lokal diperoleh strategi S-O yaitu strategi memaksimalkan seluruh kekuatan dan memanfaatkan peluang, strategi yang dapat digunakan yaitu bibit yang berkualitas serta kecocokan agroklimat untuk memaksimalkan produksi agar dapat memberikan keuntungan. Kata kunci: Pendapatan, Usahatani Jagung Lokal, SWOT
Sosialisasi Identitas Produk Pangan terhadap Ibu-Ibu Posyandu di Perumahan Graha Pesona Tulangan Sidoarjo Adzanis, Rinda Eka Aprilia; Rahmawati, Dewi; Laily, Dona Wahyuning
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.24944

Abstract

Sosialisasi Identitas Produk Pangan terhadap Ibu-Ibu Posyandu di Perumahan Graha Pesona Tulangan Sidoarjo bertujuan untuk meningkatkan pemahaman kepada audiens bahwa pentingnya memperhatikan identitas produk pangan. Sasaran kegiatan sosialisasi dari Mahasiswa KKN adalah seluruh ibu-ibu anggota Posyandu Anggrek di Perumahan Graha Pesona. Metode penelitian menggunakan pre-test dan post-test sebagai pembahasan. Hasil evaluasi akhir menunjukkan bahwa seluruh responden yang merupakan ibu-ibu Posyandu Anggrek mengalami peningkatan pengetahuan dengan nilai mencapai 100 dan menjadikan nilai akhir keseluruhan berada dalam kriteria penilaian yang tinggi
Kesediaan Membayar (Willingness To Pay) Petani Padi pada Layanan Irigasi di Desa Mojomanis, Kecamatan Kwadungan, Kabupaten Ngawi Oktaviani, Alvina Widya; Laily, Dona Wahyuning; Fitriana, Nisa Hafi Idhoh
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15458

Abstract

Irrigation is an important factor in supporting and increasing agricultural production. For the smooth running of irrigation in Mojomanis Village, awareness is needed from farmers for irrigation fees/pump rent. The purpose of this research is to analyze the characteristics of farmers in Mojomanis Village, analyze the value of farmers' willingness to pay, and analyze what affects the ability of farmers to pay for irrigation services. The analysis approach of this research includes descriptive analysis, contingent valuation method, and multiple linear regression analysis. The results showed that farmers are generally older with male farmers dominating, the majority of farmers' education level is only elementary school level, farming experience is generally 31-40 years, the land area owned by farmers is generally 0.17 hectares, the average cultivated land is owned by farmers and farmers' income is classified as moderate. The average value of willingness to pay (EWTP) of all respondents who are willing to pay for irrigation services/pump rent is in the high category and the total value of willingness to pay (TWTP) for all respondent farmers is also quite high. Factors that significantly affect the willingness to pay (WTP) of farmers are the variable number of family dependents, land area, and income of farmers.
Co-Authors Adinda Dwi Ulfah Maharani Adzanis, Rinda Eka Aprilia Adzim, Ellip Fauzan Alda, Irine Selviana Almeid Jati Wisesa Amilia Eka Putri Anam, M Khairul Aprilia Tri Wulandari Arman, Hilman Hasibur Rohman Aulia, Rumaisha Vinna Ayu Andini Azki Nur Halimah Bagus Tri Wibowo Bhiaztika Ristyanadi Damayanti, Elok DEWI RAHMAWATI Dewi, Salsa Billah Lilia Diana Budi Palupi Dita Atasa Dita Atasa Dita Atasa Eko Eko, Eko Eko Nurhadi Eko Purwanto Endah Sih Prihatini Endang Yektiningsih, Endang Fahrasyahda, Marsha Amanda Faisol Masud Faizal Aji Priambodo Farid Wajdi Farid Wajdi Fatchur Rozci Fauzi Ahmad Muda Fazlul Rahman Feby Anggita Prastiwi Firmansyah, Devan Adhitya Fitri Anggraini, Fitri Fitria, Eka Rossalina Fitriasari, Dean Dwi Fuquh Rahmat Shaleh Hamidah Hendrarini Hamidah Hendrarini Harya, Gyska Indah Hendro Tri Prabowo Heriyanto Heriyanto Herry Nur Faisal Heru Irianto Hery Toiba Hidayat, Hana Safira Humanika, Erasmus Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Purnamasari Ika Purnamasari Ika Purnamasari Ika Purnamasari Indah, Pawana Nur Indra Tjahaja Indra Tjahaja Amir Isti Khomah Jesika Ayu Nur Islami Jihan Ulaa Mawaddah Karlina Jati, Putri Lamarta, Salsabila Aldita Laurent Regina Anjani Laurent Regina Anjani Livia Marcella Devani Livia Marcella Devani Lutfiyah Mahiro, Septiana Dina Makhfudhoh Makhfudhoh Mala, Faiqotul Marsha Amanda Fahrasyahda Mirza Andrian Syah Moch Saad, Moch Saad Moh Heru Alfin Maulana Moh Heru Alfin Maulana Mubarokah Mubarokah Mubarokah Mubarokah Mubarokah Mubarokah Mubarokah Muhammad Azriel Yahya Muhammad Azriel Yahya Muhammad Dimas Fadillah Muhammad Faiz Rizkiawan Muhammad Muharram Mukhammad Nur Hasim Muntalim Muntalim Muntalim Muntalim Mu’tasim Billah Mu’tasim Billah Mu’tasim Billah Nahariyah, Rif’atun Natadipura, Muhammad Auliya Rahman Natasya Fadilah Naura Firdausy Ningsih, Winnarti Noor Rizkiyah Nugraheni Hadiyanti Nuriah Yuliati Nuriah Yuliati Nuriah Yuliati Nurkholifah Dwi Rahayu Okky Ihzan Satria Pramurdjito Oktaviani, Alvina Widya Perdana, Deni Alvian Pramurdjito, Okky Ihzan Satria Pranindhita, Anggie Nur Prasmita Dian Wijayanti Prasmita Dian Wijayanti Prasmita Dian Wijayanti Prasmita Dian Wijayanti Prasmita Dian Wijayati Prasmita Doan Wijayanti Pratama, Widya Ninda Putri Maharani Putri, Amilia Eka Raden Ahmad Djazuli Rahayu, Niken Calista Rania Andarini Putri Renanda Pramitha Rondani Retnaningsih, Yuli Rina Agustina Risnanda, Arsyta Wahyu Risqi Firdaus Setiawan Rizcha Oktanza Fabiyola Rizky Dwinanda RIZQA ZALSABILA MULYADI Rizqiana Ida Fitriani Rohmatul Laili Roy Abdilah Rozchi, Fatchur Salma Aqila Putri Saputro, Gilang Cahyo Saragih, Yolanda Shalsabillah Nur Fitria Sigit Dwi Nugroho Soedarto, Teguh Sofiyah Sofiyah Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Sugiharti Mulya Handayani Suryani, Dewi Irma Suyoto Suyoto Suyoto Suyoto Syafrial Syafrial Syarif Imam Hidayat Syawala, Malica Ayumba Tafakresnanto, Chendy Teguh Soedarto Tondang, Ika Sari Tri Wahyudi Tri Wahyudi Tri Wahyuni Tria Mei Hidayati Umi Nur Kholifah Ummu Nadhiroh Islamiah Ummu Nadhiroh Islamiah Virgian Galuh Agusty Wachid, Sinta Nur Werdhani, Juliane Kurnia Widi Artini Widiastuti, Leni Widyasari, Rini Wijayanti, Prasmita Dian Wulandari , Nabella Ayu Yulianto, Diky YUNIAR HAJAR PRASEKTI Zandy Bagus Prastyo Zhela Maritsya Amir Zulian, Venni