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Strategi Digital Marketing untuk Meningkatkan Promosi dan Penjualan Produk Kopi Lokal Karang Sidemen, Lombok Tengah Nur Afni; Elya Antariksana Bachmida; Baiq Rien Handayani; Yuhendra AP; Hary Kurniawan; Amuddin Amuddin; Sukmawaty Sukmawaty; Ince Siti Wardatullatifah S; Isnaini Puspitasari; Hanifah Ayu; Fakhrul Irfan Khalil; Fuad Sauqi Isnain; Murad, Murad; Joko Sumarsono; Satrijo Saloko; Reza Kusuma Nurrohman; Diah Ajeng Setiawati; Rahmat Sabani; Wayan Sweca Yasa; Firman Fajar Perdana; M.Azhar Mustafid; Mi’raj Fuadi; Tri Isti Rahayu; Neyla Vista Maramy; Wiwin Apriyanditra; Zulfiana Jayanti; Saparudin Saparudin
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7880

Abstract

Local coffee micro, small, and medium enterprises (MSMEs) in Karang Sidemen Village, Central Lombok Regency, have significant development potential; however, they still face challenges related to marketing practices and limited value addition. Conventional marketing systems restrict market reach and reduce product competitiveness. In the context of the Industrial Revolution 4.0 and Society 5.0, digital marketing offers a strategic opportunity for MSMEs to enhance product promotion and sales performance. This community service program aimed to strengthen the capacity of local coffee MSMEs through the implementation of social media–based digital marketing strategies. A participatory approach was employed, actively involving MSME actors and students through stages of problem identification, program planning, training and hands-on digital marketing practices, and evaluation. The results demonstrated an improvement in participants’ understanding and skills in utilizing social media as a promotional tool, as reflected by the initiative to develop and publish promotional video content for local coffee products, including the flagship Versilia coffee variant. The use of visual content and storytelling facilitated the practical adoption of digital marketing strategies. Overall, this program contributed to shifting marketing behavior from conventional to digital approaches and strengthening the sustainable competitiveness of local coffee MSMEs.
Edukasi gizi sebagai strategi peningkatan nilai tambah produk inovasi permen susu kambing perah Lalu Unsunnidhal; Raudatul Jannah; Made Gendis Putri Pertiwi; Imam Maliki; Firman Fajar Perdhana; Mutia Devi Ariyana; Suharmanto Suharmanto; Agus Supinganto
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 6 (2025): November
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i6.35625

Abstract

AbstrakKoperasi Peternakan Tunas Ridho Illahi di Lombok Timur memiliki potensi produksi susu kambing perah yang tinggi, namun pemanfaatannya masih terbatas pada produk segar sehingga belum memberi nilai tambah optimal. Permasalahan utama yang dihadapi mitra adalah rendahnya diversifikasi produk, desain kemasan yang belum higienis, serta lemahnya strategi pemasaran. Kegiatan pengabdian ini bertujuan untuk meningkatkan nilai tambah susu kambing perah melalui inovasi permen bergizi, dengan penekanan pada edukasi gizi sebagai strategi utama. Metode pelaksanaan meliputi seminar untuk memberikan pemahaman mengenai manfaat gizi susu kambing bagi ibu hamil dan balita, serta workshop untuk melatih keterampilan produksi. Evaluasi dilakukan melalui observasi, diskusi, dan umpan balik peserta. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta dari rerata 4,05 (pre-test) menjadi 9,40 (post-test) atau naik 5,35 poin, serta peningkatan keterampilan dari 23,10 menjadi 72,80 atau naik 49,70 poin; seluruh perbedaan bermakna secara statistik (p = 0,00). Temuan ini menegaskan bahwa edukasi gizi, pelatihan formulasi–proses, dan pendampingan kemasan higienis efektif memperkuat kemandirian koperasi, meningkatkan nilai tambah susu kambing perah, dan membuka perluasan segmen pasar produk pangan lokal bernutrisi. Kata Kunci: edukasi gizi; inovasi produk; koperasi peternakan; permen bergizi; susu kambing perah. Abstract The Tunas Ridho Illahi Livestock Cooperative in East Lombok has high potential for goat milk production, but its utilization is still limited to fresh products, thus not providing optimal added value. The main problems faced by partners are low product diversification, unhygienic packaging design, and weak marketing strategies. This community service activity aims to increase the added value of goat milk through the innovation of nutritious candy, with an emphasis on nutrition education as the main strategy. The implementation method includes seminars to provide an understanding of the nutritional benefits of goat milk for pregnant women and toddlers, and workshops to train production skills. Evaluation is carried out through observation, discussion, and participant feedback. The results of the activity show an increase in participant knowledge from an average of 4.05 (pre-test) to 9.40 (post-test) or an increase of 5.35 points, and an increase in skills from 23.10 to 72.80 or an increase of 49.70 points; all differences are statistically significant (p = 0.00). These findings confirm that nutrition education, formulation-process training, and hygienic packaging assistance are effective in strengthening cooperative independence, increasing the added value of dairy goat milk, and opening up market segments for nutritious local food products. Keywords: nutrition education; product innovation; livestock cooperative; nutritious candy; dairy goat milk.
Co-Authors A Yuniastuti Adriani, Ika Reskiana Afni, Nur' Agus Supinganto Ahmad Alamsyah Amaliah, Wenny Amaliyah, Wenny Amaro, Moegiratul Amro, Moegiratul Amuddin Amuddin Anggraini, Ines Marisya Dwi Antesty, Sella Apriani, Tindih Ardo, Laela Aridho, Mulia Ariyanti, Baiq Haulia Baiq Rien Handayani, Baiq Rien Cicilia, Siska Devi Ariyana, Mutia Diah Ajeng Setiawati Dilla Afriansyah Dody Handito, Dody Elya Antariksana Bachmida Fakhrul Irfan Khalil Febriandito, Muhammad ‘Aidil Fuad Sauqi Isnain Gunawan, Rendi Hanifah Ayu Hary Kurniawan Hijayanti, Yatmi Idayanti, Fitri Imam Maliki Inayati, Fitri Ince Siti Wardatullatifah S Iqlima Khaerunnisa Isnaini Puspitasari Joko Sumarsono Kirtiyani, Ni Kadek Ayu Astiti Laily, Alfu Lalu Unsunnidhal Lalu Unsunnidhal Lestari, Risna Lingga Gita Dwikasari, Lingga Gita Lumbessy, Salnida Yuniarti M.Azhar Mustafid Made Gendis Putri Pertiwi Made Gendis Putri Pertiwi Made Gendis Putri Pertiwi Marisya Dwi Anggraini, Ines Mi’raj Fuadi Mi’raj Fuadi Moegiratul Amaro Murad Murad, Murad Mutia Devi Ariyana Mutia Devi Ariyana Mutia Devi Ariyana, Mutia Devi Namira, Afrisha Sekar Neyla Vista Maramy Ningsi Ningsi NK Dewi Novia Rahayu Oki Saputra OKI SAPUTRA Pertiwi, Made Gendis Putri Putri Sulhana El Fiesha Balqis Putri, Mey Rizka R. Qabul Dinanta Utama Rahmat Sabani Rasyda, Riezka Zuhriatika Ratih Dewanti -Hariyadi Raudatul Jannah Raudatul Jannah Reza Kusuma Nurrohman Rini Nofrida Rizal Fahmi S., Ince Siti Wardatullatifah Sabilillah, Rizki Muhammad Ibnu Saparudin Saparudin Satrijo Saloko Sella Antesty Setyaning Pawestri Sri Widyastuti Suharmanto Suharmanto Sukma, Dinda Galuh Sukmawaty Sukmawaty Tri Isti Rahayu Tri Isti Rahayu, Tri Isti Unsunnidhal, Lalu Vrisco Harjanto Wardatullatifah , Ince Siti Wardatullatifah S., Ince Siti Wati, Husnul Wati, Nila Susila Wayan Sweca Yasa Weriningsih, Wiharyani Wiharyani Werdiningsih Wiwin Apriyanditra Yarfaryh, Uswatun Hasanah Yasa, I Wayan Sweca Yeni Sulastri Yesica Marcelina Romauli Sinaga Yuhendra AP Zahra, Khoiruz Zalila, Nurfatin Zuhdia, Lalu Diani Zuhdia, Lulu Diani Zuhriatika Rasyda, Riezka Zulfiana Jayanti